a global view of mobile advertising october 2010 report – europe report

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The World’s Largest IndependentMobile Ad Network

www.inmobi.com [email protected]

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www.inmobi.com

www.inmobi.com

Android growth is remarkable in the region in just the past 90 days moving from 2.9% share to 12.9%.

With more and more devices entering the EU on the Android platform, iPhone will face its most signi!cant challenge since launching in the market 4 years ago.

RIM continues to hold its ground with a 5.6% share up +.8 pts.

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Apple's +9.7 share gain brings the manufacturer to over 874 million impressions in the market.

Nokia's -6.0 decline puts it at just over 540 million.

In addition to Apple's massive gains, a variety of Android device manufacturers (HTC, T-Mobile, Google, Motorola, Samsung) combine to gain +6.5 share points.

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The iPhone gained +13.0 share points in just the past 90 days.

The next largest device, the Google Nexus, compares at only 2.5% share.

4 of the the 11 top devices in Europe are now Android devices.

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iPhone OS (52%) and Android OS (48%) nearly equally responsible for expanding European market by 516 million mobile ad impressions monthly.

Apple iOS is now the dominant European player at 31.9% share having gained +9.7 pts in just the past 90 days.

Nokia is declining rapidly (-6.0 pts) and has lost its #1 position in Europe. This represents a major in!ection point in the region.

Android, relatively new in the European market, are set up to challenge Apple's dominance with 4 devices from 4 di"erent manufacturers now in the top 11 combining for a 8.1% share.

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