a global phenomenon · paola gianturco, a grandmother herself, has profiled 120 activist...
TRANSCRIPT
A Global Phenomenon
A StoryTelling EXHIBIT Traveling Internationally BEGINNING SEPT. 2013
Presented by:
genesis inc.com
For the first time in history, grandmothers are campaigning universally and vigorously for political, economic and social justice. And they are succeeding.
There are more than 42 million grandmothers in the U.S. alone, and 1/2 of them are aged 44 - 65. They are younger, healthier, better educated and better off than they have ever been.
Paola Gianturco, a grandmother herself, has profiled 120 activist grandmothers in 15 countries on 5 continents in Grandmother Power: A Global Phenomenon.
This internationally acclaimed book, with its impactful photographs and stories, was the inspiration for this exhibition.
Activist grandmothers are standing up for their grandchildren in a fight for political, economic and social justice. Their astonishing stories were the inspiration for this storytelling exhibition, based on the award-winning book Grandmother Power.
Eight powerful stories are featured:
Grandmothers Pray for Peace and the Earth INDIGENOUS GRANDMOTHERS
Grandmothers RAISE CHILDREN ORPHANED BY AIDS SOUTH AFRICA & SWAZILAND
Grandmothers Unite CANADA
Grandmothers Take On Dirty Business THAILAND
THE EXHIBIT STORIES
Grandmothers End Darkness INDIA
Grandmothers Combat IlliteracyARGENTINA
Grandmothers Challenge Unhealthy TraditionsSENEGAL
Grandmothers Demand JusticePHILIPPINES
THE EXHIBIT EXPERIENCE
This multi-dimensional exhibition uses a thoughtful blend of modern and authentic materials to reflect the feeling of a contemporary grassroots movement.
The visitor will experience compelling
stories visually and with an option
for a cell phone guided audio tour,
narrated by Paola Gianturco. To listen to the audio, call 616-222-5938.
Meander through the exhibit and find
the Power wall, with a global view of
the grandmother groups in the book,
sit in a rocking chair and relax/peruse
the book, engage with an interactive
site that captures “what makes
your grandmother great”, and see
what’s happening in your area with
a local-only section.
EXHIBIT Highlights
The exhibition components are flexible and modular. This exhibit is designed to fit in open or closed spaces – the options are endless.
The materials are unconventional and designed to move – cardboard tubes, fabric image panels, wood chairs and double sided pop-up walls create the exhibit with flexibility in mind.
A FLEXIBLE FLOORPLAN
CELL PHONE GUIDED AUDIO
The introduction and 7 stories have the option of cell phone guided audio. Narrated by Paola Gianturco – listen in as she walks you through the journey of these grandmothers.
SUPPORTED BY:
8 POWERFUL stories
The 10’ wide x 8’ high panels command your attention, just like the grandmothers themselves. The photographs are suspended between two cardboard pillars. The pillars display the stories, facts and statistics.
– International Energy Agency
1.456 billion people do not have access to electricity, of which 83% live in rural
GRANDMOTHER SOLAR HAS ELECTRIFIED
35,000 HOUSEHOLDS
rocking chairS & BOOKS
“Rock” while you thumb through the Grandmother Power book. The chairs transform what is typically “grandmother-like” – just like the book does.
POWER WALL
All of the grandmothers and their activist groups are highlighted in this 10’ x 8’ info-graphic.
SHOW YOUR POWER
Display your local grandmother groups as well as groups withrelated topics in the exhibit. A light up call-to-action on the wall says “Power On”.
What makes your grandmother Great
Visitors can share what makes their grandmother special through an interactive site. Watch how the stories grow as the exhibit travels.
A COMPELLING ENTRANCE
Pillars greet you with an introduction to the exhibit. Begin the exhibit experience with visuals or audio from the cell phone tour.
The 15’ x 8’ pop-up wall is sure to catch the attention of passer-byers with its bold colors and intriguing title.
GRAND
MOTHER
POWER
1,000 square feet MINIMUM
COST $9,500
16 week rental time
AVAILABLE Starting FEB 2014
Photography and storytelling EXPERIENCE,
including a cell phone guided audio tour
and A VISITOR PARTICIPATION site
CORE Target audience: women age 13+
THE EXHIBIT DETAILS
ADVERTISEMENTSROTUNDA BANNER
MARKETING MERCHANDISNG
DIGITAL BANNER
A full marketing campaign has been created for the exhibition. All elements can be customized for your local market/dates.
PRESS RELEASE
*The book will always be sold as part of the exhibition. 100% of the author’s royalties from Grandmother Power: A Global Phenomenon go to the Stephen Lewis Foundation’s Grandmothers to Grandmothers Campaign , which supports grandmothers in African countries who are caring for children orphaned by AIDS.
SEPT. 6 – FEB. 2
grpm.org
Introducing the movement that is changing the world. Immerse yourself in the powerful stories of these courageous women fi ghting for a better future for grandchildren everywhere. You’ll leave amazed, inspired and empowered.
A Global Phenomenon
HATBOOK*
APRONS
TSHIRTS
MAGNETS
RADIO SPots(3) 15 second spots(2) 30 second spots
PROGRAMMING
A variety of Community Programming can be developed around the exhibition. Some examples from the Grand Rapids Public Museum include:
Grandmother POWER lunch series
Community Service Day
World AIDS Day lecture with Jackson Kaguri
Ethnic Traditions Celebration
and additional programs highlighting local grandmothers. Visit GRPM.org for dates and details!
PAOLA GIANTURCOIn addition, Paola Gianturco, the author of Grandmother Power, is available to come for any speaking engagements with no speaking fee; travel cost reimbursement only.
To learn more about Paola and the book Grandmother Power, visit globalgrandmotherpower.com
For more information and details, contact:
Nick Everse,
Traveling Exhibition Sales, Grand Rapids Public Museum
EightWest
Sound off! West Michigan Newstalk
WOOD Newstalk Radio
The Shelley Irwin Show on WGVU
THE RAPIDIAN
M Live
Click the links below to hear what they are saying:
MEDIA
Grandmother Power is already drawing the media’s attention.
grpm.org