B L O G

• Good God I bored them…

• Gobshout

• RTE

• Today FM

• The Athlone Voice

• Newstalk, TG4, RTE, BBC

• Irish Daily Star

• Sunday Business Post

• Blogging for a living @The Media Group

• @ConallOM

• A regularly updated website or web page,

typically one run by an individual or small group,

that is written in an informal or conversational

style

Why Every Business Should Blog

Companies that blog can have 97% more inbound

links than those that don’t =search engine traffic

•61% of consumers have made purchase based on

blog post they read

•60% of consumers feel positive about company

after reading its blog

•70% of consumers learn about company through its

blog versus ads

• Would you buy from…

• “Here are my flowers. That’ll be €€”

• OR

• “Here are 10 ways to make your

flowers last longer”

• LinkedIn – 93.5%

• Twitter – 87.1%

• Facebook – 54.5%

• YouTube – 32.3%

• Company blog – 29% * December 2014, IIBN

Attention Span Statistics

Average attention span in 2013

8 seconds

Average attention span in 2000

12 seconds

Average attention span of a gold fish

9 seconds

Average number of times per hour an office worker checks

their email inbox = 30

Average length watched of a single internet video

2.7 minutes

Percent of words read on web pages with

111 words or less 49 %

Percent of words read on an average (593

words) web page 28 %

• It could take as little as two and a half

minutes

• These are the sums.

• Maximum 450 words.

• 3 words per second.

• = 2.5 minutes

• The business has

grown to represent

over 70,000 trade

union, association and

affinity group

members

• On Instagram, Chiara Feragni of The Blonde Salad has 2.9 million followers, more than any fashion magazine. The closest is American Vogue, with 2.8 million.

• 41% of consumers say that blogs are among the top three sources that influence their purchase decision, beating out brands’ official Web sites and magazines.

• While 23 percent of consumers admit to buying an item only because a blogger recommended it, 64 percent say their level of trust in bloggers is low, since they recognize the business side of blogging.