a few wordpress landing page plugins for lead capture

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Post on 10-May-2015

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DESCRIPTION

8 WordPress Landing Page plugins are discussed in this presentation. They would allow you to create simple forms for lead capture, or landing pages within WP. WordPress is awesoem in all ways, be it the ease of use (even for non-coders), or the rich features available to customize your website and blog. The helpful community of developers is continuously at work to maintain a repository of plugins to enable functions, that would otherwise be impossible, without at least a smidgen of coding.

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Page 3: A few WordPress Landing Page Plugins for Lead Capture

Create a landing page

1. Gravity Forms

Pros Features

Allows you to create unlimited forms on the site where it is installed, and insert them using short-codes.

Allows you storage of the database in your WP site

Can also store in CRM of your choice (with paid add-ons, of course)

You can use it to create simple contact and support forms.

You can use it to create surveys, polling, and client evaluation.

You can use it to do lead generation

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2. Contact Form 7

Pros Features

It is free.

Allows you to create unlimited forms on the site where it is installed, and insert them using short-codes.

Allows you multiple post-submission actions, for instance, you can redirect leads to a custom url after form submission.

Allows you to store the leads in your WP database using another plugin, called Contact Form DB.

Can send notifications to the marketer, on lead capture.

Can send auto-responses to the lead.

You can create a simple form, and place it in the widget section. It would then appear wherever you want it to, for instance, in the sidebar.

Allows you to create Hidden Fields using an additional plugin called Contact Form 7 Modules.

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Contact Form 7

Cons Features

As the leads are stored in WordPress, they might slow your system down.

You cannot do much about the appearance of the form.

You cannot create a complete landing page, without using some other WordPress Landing Page plugin, or some extra effort.

You cannot track the source of the leads (Social, Organic etc.). However if you are using the form for a specific campaign, then you can create a Hidden Field, prepopulated with the name of the campaign.

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4. WP Landing Pages

Pros Features

This WordPress landing page plugin is easy to set up and free.

There are a dozen themes (give or take); however, the templates (other than Theme Integrated Templates) have quite a few bugs.

You can create unlimited landing pages.

Split Test option available.

There is an option to track the conversions of a particular landing page.

Many paid and free add-ons are available.

You can send notifications to the marketer if a new lead is captured (this is a feature of Contact Form 7).

Simple auto-responses to the leads can be sent as well.

With a snippet of code, you can set various post submission actions as well, like redirecting the lead to a url etc.

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WP Landing Pages

Cons Features

Templates have bugs; however, with the support this shouldn’t be a problem.

The leads would be stored in the WP system, thus weighing the system down. If you are ready to pay for a good Plugin, you can buy the Gravity Forms and Gravity to Zoho integration plugins. There is a Gravity extension available for WP Landing Pages.

You cannot track the source of your landing pages (you would not know where exactly are the visitors landing from).

No matter what you want to do with your leads, you’ll have the extra work of exporting them from WordPress, and import them to whatever tool you are using (for email marketing, or just lead management).

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Pros Features

You can still collect the email IDs of visitors, and allow them to subscribe, while your site is in construction mode.

With the premium version, you can create full length landing pages.

Several Data Capture Integrations are available, including MailChimp, Aweber, Gravity Forms etc. in the premium version.

5. Ultimate Coming Soon Page

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6. Ultimate Landing Page and Coming Soon Page

Pros Features

You can collect the email IDs of your visitors through FeedBurner, while in construction mode.

It allows you to create ‘ONE’ landing page as well. So, when your site is up and running, you can switch off the ‘Construction Mode’, and create a landing page instead, which you can place wherever you please.

The advanced (free) version has the additional options of creating multiple landing pages. This version would be accessible to you by signing up for free on the developer’s website.

If you are willing to buy the full version (at 39$), you would get certain additional functionalities like Integration with tools like MailChimp and Aweber, adding more than one content area, elements like a background image, logo image, SEO options etc.