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A Day In The Life Of A Social Media Manager (Infographic)

A day in the life of a social media manager can be very hectic indeed. With the amount of social networks nowavailable as viable and effective marketing channels, a social media manager can find themselves overwhelmedwith seemingly endless tasks and activities.

Just have a read of this article “The Ultimate Guide to Becoming a Great Social Media Manager” and you willunderstand the complexities of a social media management role.

Hopefully, this infographic should shed some light into a typical day in the life of a social media manager. It shouldcertainly open the eyes to business owners who outsource this service, yet demand a good return on theirinvestment. It should also provide valuable insights for aspiring social media managers and highlight what theywill likely be expected to undertake, should they begin their journey within this marketing discipline.

I also hope that, for those of you who are involved in social media marketing, this provides both motivation andcuriosity. Motivation in the sense that if your typical day doesn’t look similar to this, then there is likely to be roomfor improvement. And curiosity as even the best social marketers can find ways to adapt and develop thestrategies and practices that they have formulated throughout their experiences.

If you thought a day in the life of a social media manager was tweeting and Facebook posts, think again…

I’m curious to hear your thoughts on this infographic. Is anything missing? Is it representative of your daily socialmarketing activities?

A Day In The Life Of A Social Media Manager: Infographic

Infographic courtesy of RazorSocial

I think this infographic sums it up nicely. A day in the life of a productive social media manager is filled withdifferent activities which require different skills and competencies.

I think the misconception of hiring young teenagers to post status updates has overshadowed the real activitiesinvolved with effective and valuable social marketing. As social media marketing matures, I would expect the rolesto follow suit.

It is normal for a large organisation to have teams to fulfil these activities. Large audiences and huge marketingscope has meant roles such as: content creators (designers, copywriters), community managers (customerservice representatives, moderators, social managers) and social marketers are normal for this size of enterprise.

But for the small to medium sized businesses, social media managers are expected to fulfil most, if not all ofthese activities themselves. And demands will continue to grow. Budgetary constraints will always be a factorwhen investing in social marketing. Social media managers will have to adapt their daily activities to suit thebusiness campaigns and objectives, as well as their own time management and capacity.

What do you think?

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