a crash course on creativity
DESCRIPTION
Are yoy paying attention?TRANSCRIPT
6
4 3
5
6
MOLUCAS
CARMELO
OJALÁALMA ZEN
E L SIGLO
TINITA
1
43
2
521
PAYING ATTENTION by Sandra Cabo
MOLUCAS
You can find
important items in the least accesible locations
You want to stay in the store a long
time
CARMELO
You want to go in
and explore
the store
You feel disappointed
when you are in the
store
OJALÁ
A brightly lit store with the
door open facilitate the
entry
Too many items
don’t fit well
ALMA ZEN
This spacious
store makes you feel
comfortable
If you are looking for a specific product it would be difficult to
find it
EL SIGLO
A distinctive smell covers
the store
The salesperson
doesn’t match the store
image
TINITA
The environment reflects the value of the merchandise
You can find
products on the floor
Conclusion
Based in acuted observation it can be noted that the sales staff fail to provide adecuated customer services.
Neatness and cleanliness are fundamental on the sales floor!