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a crash course in crm-learning objectives

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A CRASH COURSE IN CRM After reading this article you should have understood the following 1. Why was a need of customer centered CRM felt, what helped the growth of CRM? 2. The four step process of CRM. What is learning relationship? 3. Contrast between traditional marketing and CRM- the ‘zero sum game vis-à-vis ‘over time’ 4. Who can use CRM- the ‘customer needs’ and the ‘customer valuations’ matrix. 5. Customer Lifetime value and Share of the customer

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A CRASH COURSE IN CRMAfter reading this article you should have understood the following1. Why was a need of customer centered CRM felt, what helped the growth of CRM?2. he four step process of CRM. What is learning relationship?!. Contrast "etween traditional mar#eting and CRM$ the %&ero sum game vis$'$vis %over time(). Who can use CRM$ the %customer needs( and the %customer valuations( matri*. +. Customer ,ifetime value and -hare of the customer


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