a comparative study of user preferences for laptop

8/19/2019 A Comparative Study of User Preferences for Laptop

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A comparative study of

user preferences forLaptop v/s Tablet forAhmedabad market


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Laptop

Meaning

Classication

Components

Major players in Laptop market


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Laptop

MeaningClassication

Fullsi!e laptop

"etbook Tablet #C

$ltra mobile #C

%andheld #C

$ltrabooks

&esktop replacement 'ubnotebook

(ugged laptop

Convertibles laptop


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Laptop

Components Central processing unit )C#$*

(andom access memory )(AM*

+,pansion card

#o-er supply

.attery

&isplay

(emovable media drive

Cooling

#orts

&ocking 'tation


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Major players in LaptopMarketApple'ony

Lenovo

Toshiba'amsung

&ell

%p%CL

Acer


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Tablet

Meaning

Features

Classication

Major players in Tablet market


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Tablet

MeaningFeatures

%ard-are

'oft-are

&ata 'torage

Additional inputs


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Tablet

Classication 'lates

Mini tablet

#hablets

&edicated keyboards

Convertibles

%ybrids .ooklets


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Major players in TabletMarketApple'amsung

Microma,

Lenovo

arbonn

%CL

0thers


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Market share of major companiesin Laptop and Tablet

Mobile 1aming

&edicated Tablet

e(eaderMobile #C

'mart Tablet

'mart #hone


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Market share of di2erentcompanies in Laptop market

Company Market Share (in%)

Market share ( in million)

Lenovo 34567 8953:

&ell 3;587 3454;

%# 3

'amsung 3>5:7 395;8

Apple 3>587 385=;

Acer :5;7 33564

Toshiba ;537 =598

0ther 3;567 3:5


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Market share Tabletmarket

India Tablets Market: Growth in Shipment, 2Q C!"#o$er 2Q C!"# 2Q C!"# o$er "Q C!"#

Tablet 'hipment

8?)April @une* C8>39

'hipment


ear on ear

1ro-th)7*

'hipment


?uarterover

Buarter1ro-th)7*

33;>;:9 ;;65< :>


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Trending Features

eat&re Trendin' % share in termso totalsales( &nitshipments)

Connectivity DiFi =958

&isplay )'creensi!e*

6EE 665:

0' Android :359

#rocessor 'peed 31h! =854

(AM ;38 M. ;=5<oice Calling "o =85:


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>

3>

8>

9>

;>

=>

6>

4>

:>

3>>

=958

665:

:359

=854

;=5<

=85:

% share in terms o total sales (&nit shipments)

eat&res


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The 'rowth in ndroid tablet market is said to be lar'ely dri$en bySams&n' and *eno$o de$i+es It sho&ld be noted that it was the low-

+ost .-in+h tables that +omprised almost ./% o the total salesd&rin' this period

Company

Mark et

Share (in%)

'amsung 3;56=

Microma, 39599

Apple :5:8

%CL 65>;

arbonn =536

&ata-ind 3;59

0thers 9857

67

=7

3;7

987

Market Share (in %)

'amsung

Microma,

Apple

%CL

arbonn&ata-ind

0thers


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India TabletsMarket: Shipmentshares o leadin'brands, 2Q C!"#

endor 'hare )in7*

'amsung 8358

&ata-ind 385;

Microma, :56

Top 9endors)abovethreebrands*

>>>units in

4>5=

837

397 3>7

;67

India Tablets Market: Shipment Shares o *eadin' 0rands, 2Q C!"# Share (in %)

'amsung

&ata-indGMicroma,

other


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'imilarities and &i2erences inLaptop and Tablet


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'imilarities and&i2erences'imilarities&i2erence

Functional di2erence bet-een Laptop and Tablet

Hnterface#ortability

Apps and #rograms

Cost

0perating system

'creen resolution and processing speed 'oft-are


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(easons for 1ro-th in TabletMarket

Cost

#ortability

Functionality'i!e

Dindo-s 4 e2ect


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1overnment #olicy regardingLaptop and Tablet

#olicies according to +. .ureau forlaptops produced domestically

#arameter that Buality a product as

Imade in HndiaEDhere the policy is applicableJ

Dhat a manufacturer needs to doJ %ard disk drive

&isplay panel Cabinet K Mother board

'emiconductors

#C.


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1overnment policy for tabletusing di2erent operating system

#olicy 'tatement and Aim

(esponsibility

Types of 0' and allo-abledevices


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Hnternet #enetration

Meaning(eBuirement

Co&ntry 1op&lationtill 2"2 Internet &serstill2"2

Internet&serslatestdata

1enetration (% opop&lation)

3sers(% otheworld)

$'A 9394

8993:

64537 3>587

Hndia 38>;>69=38

;>>>>>>

396>>>>>>

335


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rom the total pop&lation o the world only #4#% pop&lation &ses internet++ordin' to IMI s&r$eys in #5 +itiesMobile internet

Top /Cities

Internet&sers in2"# ( inmillion)

Mumbai 38

&elhi 453

%yderabad


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(esearch Methodology

0bjectives of the study'ources

'econdary &ata

#rimary &ata

'ampling Method and 'ampling 'i!e

Limitations of the study


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'ources 'econdary &ata

#rimary &ata (esearch

Hnstrument

#opulation of thestudy

'ampling element


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'ampling Method Convenience'ampling

'ampling 'i!e 8>> respondents

Limitations of the study 'ample si!e

'econdary data

"on cooperation of respondents

Advanced statistical techniBue Lack of interest

'hort period time

#ossibility of error

"onprobability sampling techniBue


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Analysis and Findings

#ersonal &etails of respondents 1raph

6=78


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337

;


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Less than 8; years .et-een 8; to years .et-een years More than => years>

8>

=>

4>

3>>

38>

3>4

==

8=

>

;<

99

39

>

'e Gro&p

"umbers 7


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>

3>

8>

9>

;>

=>

6>

4>

:>

3>>

8:

44


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Findings on Laptop

1raph 3

;


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1raph 8

=67

3;7

347

7e$i+e owned

Laptop

Tablet

.oth

1raph 9


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1raph 9

Apple &ell 'ony 'amsung Toshiba Lenovo 0ther>

;

3>

3;

8>

8;

9>

9;

39


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1raph < and 1raph ;

3=7

8>7

3:7

9


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1raph = Factors a2ecting purchase decision

)A*

'trongly agree Agree "eutral &isagree 'trongly disagree>

3>

8>

9>

;>

=>

6>

4>

:>

646=

3<

3 3


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)C*


3>

8>

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;>

=>

6>

4>

:>

9=

49


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)+*


3>

8>

9>

;>

=>

6> =< =;

8;

39

9

965=; 9458<

3


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1raph 4


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1raph :

87:>7


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1raph 38


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1raph 39

%ome 0ce Travelling 0ut door 0thers>

;

3>

3;

8>8;

9>

9;


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1raph 3; Factors a2ecting purchase decision of Tablet

'tudy 1aming 0nline 'hoppingDeb bro-sing M#9 Camera 'ocial net-orking 0thers>

;

3>

3;

8>8;

9>

9;

83

9>

34

6

3>54<

8=5;3

6589:5><

3


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1raph 36

647

897

8pinion abo&t &n+tionality

Laptop

Tablet

1raph 34


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1raph 34

Family Friends Advertisement 'ales person .rand image #roduct revie- 'pecial deal 0thers>

3>

8>

9>

;>

=>

6>

4>

8<

;8

8<

4

63

=<

38

9

:59

8>53=

:59

953

865;88


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.ibliography

Marketing (esearchDebsites

---5google5co5in

---5pricedeal5com

---5lenovo5com/in/en/fags/laptop v/s tablet/

---5takechannel5radioshack5com---5electronicsb8b5com/policycorner/indianlaptopmanuf

acturinggetpreferentialmarketaccess/---5idc5com/getdoc5jspJcontainsidOprus8=;


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(ecommendations andConclusion

(ecommendationsConclusion


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Thank ouP

a comparative study of user preferences for laptop

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