a closer look at who’s - oracle blogs · cyber monday december 19 december 23 black friday...
TRANSCRIPT
Contact [email protected] for quick answers and recommendations on the audiences you need to win, including Visa Audiences powered by DLX.Visa Inc. is the world’s largest retail electronic payments network.
Data from Oracle Data Cloud and payment insights from Visa Inc. reveal trending changes in holiday spending patterns. Brands that adapt will open the gift of success, while those
who don't may come up empty-handed this holiday.
Online shoppers earn more and spend more
Preferred spend categories
Holiday shopper shifts: Consumer behavior signals the need
for new media and targeting strategies
46%of online shoppers spent more during the holiday
period than in-store shoppers
1.5xmore likely than the U.S. baseline to use a desktop
vs. mobile phone
Online shoppers are
$100K+
Online shoppers are more likely than in-store shoppers to
have a household income of
home decor
In-store shoppers:
2015 Holiday season daily e-commerce Visa sales volume($ Billions)
December and weekdays were prime time for online shopping
Visa 2015 Holiday Spending Recap
$3.5
$3.0
$2.5
$2.0
$1.5
$1.0
$0.5Nov. 1 Nov. 15 Dec. 1 Dec. 15 Dec. 31
Ranking of shopping days by payment volume
Consumers shopped later in the holiday season last year, reports Visa
Rank
1
2
3
4
5
13
2014
Cyber Monday
December 19
December 23
Black Friday
“Cyber Tuesday”
N/A
Online and in-store audience comparison created and analyzed from Oracle Data Cloud purchase data from November 1–December 25, 2015
pets
Online shoppers:
A closer look at who’s shopping this holiday
Online shoppers tend to show higher levels of professional
and management occupations
1.5xmore than Black Friday
shoppers over a 12-month period
Online shoppers spend
Last-minute shopping grew in popularity in 2015. Seven of the top 10 shopping days fell in the second half of December, compared to only four in 2014.
Additionally, nine of the top 10 e-commerce days fell in December.
And average daily e-commerce Visa sales volume was nearly 10% higher in December vs. November.
December is the standout for holiday shopping days
Which merchants were more successful in shifting consumer shopping online?
Weekdays are prime time for online shopping
Travel, entertainment, electronics and department store merchants.
How? They increased the share of total Visa sales volume on e-commerce by 2.8% in 2015, while other retail categories grew by 0.6% on average.
Compared to weekends, weekday online shopping Visa sales volume was 57% higher on average in November and 73% higher in December.
262524
191817
23222120
3130292827
1 2 3 4 5
876 9 10 11 12
151413 16
DEC.
57% 73%NOV. DEC.
ENTERTAINMENT
ELECTRONICS
TRAVEL
women'sapparel
shoes video/music/books
kids toys
Black Friday
2015
“Cyber Tuesday”
December 18
December 23
December 22
Cyber Monday
Black Friday
Cyber Monday
Black Friday
Black Friday