A classical look at theart of public speaking

Webster’s: “The art of speaking or writing effectively.”

Aristotle: “The ability, in each particular case, to see the available means of persuasion.”

Preliminary Questions:

What do we believe, think, or feel in common? Are the premises for the argument appropriate? Does the proper conclusion follow the premise?

Translates to “Thought plus action”Uses reasoning, patterns,

conventions to appeal to audience Facts (supporting evidence), and expert

testimony are key

The credibility the author establishes Intelligence, virtue and good will

Moral character Beliefs, values, and priorities

Relationship to audience Formal or informal, dignity

Called pathetic or emotional proof

Needs of the audience Guilt, Love, Security, Pity, Humor

Remember the importance of Remember the importance of rhetoricrhetoric