A Checklistfor GradingYOUR PORTFOLIO

WEB SITE

Interface/Layout, Typography, Submission 25%Home/“About” 20%Portfolio 20%Resume 20%Contact, LinkedIn, Twitter 15%

GRADING WEIGHTS

Wait until you have a full draft done to go through the checklist for edits—you will complete most of these steps naturally in the early creative phases; they’re not that scary.

PROCESS TIP

INTERFACE/LAYOUT TYPOGRAPHYSUBMISSION

25%

INTERFACE/LAYOUT, TYPOGRAPHY, SUBMISSION

SCREEN SIZE

INTERFACE/LAYOUT

GRAPHICS

FUZZY GRAPHICS

THERE’S THE DIFFERENCE UP-CLOSE

HOME /ABOUT 20%

HOME/ABOUT

PORTFOLIO 20%

PORTFOLIO PAGE

RESUME 20%

RESUME

CONTACTLINKEDINTWITTER

15%

CONTACT

LINKEDIN

WHICH IS STRONGER?

TWITTER

HEADER EXAMPLES

BLOG (OPTIONAL)

BLOG

No recipes, celebrity gossip, fashion tips, wedding obsession, fandom, child-rearing, crafts, hobbies, etc. (imply distractions from work).

Nothing negative about yourself (e.g., “I’m not a social media expert.“). Nothing unprofessional (e.g., “This is the first time I’ve written a blog/made

a web site/tweeted”). Nothing about your social media addiction

(e.g., “I’m on social media all day long”). Nothing boring or self-centered Nothing controversial (e.g., religious, political, unless it reflects leadership). Nothing too personal (e.g., “I have two cats and my brother’s in rehab.”). When in doubt, ask the questions: “Does this content represent me as an expert in my field?” Could this web content contribute to an employer’s bottom line or

knowledge of his or her field?”

WHAT NOT TO SAY

QUESTIONS?