A centre of expertise in digital information managementUKOLN is supported by: Wikis, Blogs and Web 2.0 Demystified Marieke Guy Interoperability FocusThis work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) A centre of expertise in digital information managementA Brief Introduction. I work for UKOLN, National centre of expertise in digital information management Located at the University of Bath Funded by JISC and MLA to advise UK HE and FE communities and the cultural heritage sector I work on the Interoperability Focus team Currently work as the Chair of the Institutional Web Management Workshop and on the JISC Standards Catalogue Previous roles include QA Focus, SPP Project Manager, ePrints UK project manager, Public Library Focus work, NOF-digitise, Web Magazines A centre of expertise in digital information managementWorkshop Programme Presentation: Wikis, Blogs and Web 2.0 Demystified 20 minutes Discussion: Challenges of Web 2.0 for the Library Community and Feedback 25 minutes Presentation: Safe experimentation and Where do you go from here? 10 minutes Any final feedback, questions, comments etc. A centre of expertise in digital information managementSoWhat is Web 2.0? Marketing term (derived from observing 'patterns') rather than technical standards - an attitude not a technology Web2MemeMap, Tim OReilly, 2005 Characteristics Of Web 2.0 Network as platform Always beta Clean URIs Remix and mash-ups Syndication (RSS) Architecture of participation Blogs & Wikis Social networking Social tagging (folksonomies) Trust and openness Characteristics Of Web 2.0 Network as platform Always beta Clean URIs Remix and mash-ups Syndication (RSS) Architecture of participation Blogs & Wikis Social networking Social tagging (folksonomies) Trust and openness A centre of expertise in digital information management A centre of expertise in digital information managementBlogs A blog is a Web log, online diary Professionals are increasingly using blogs to describe what they are doing A social phenomenon of the 21 st Century Key characteristics are openess, collaboration and syndication There is a need for information professionals to: Understand blogging and related technologies (e.g. RSS, Technorati) Be able to find resources in the 'Bloggosphere' Explore how to use blogs to support business functions (support users, staff & organisation) A centre of expertise in digital information managementReading Blogs Web 2.0 Bloglines a Web-based Blog reader. You are informed of changes since you last viewed the page.BlogBridge a desktop Blog reader. You are informed of changes since you last viewed the page. There are lots of dedicated blog readers You can sign up for RSS feeds to be alerted to changes Try not to be distracted by adverts etc A centre of expertise in digital information managementLibrary Blogs Panlibus -Its All Good -Shush!Lots of Individuals creating blogs Phil Bradleys, Peter Scotts, Technobiblio, Library Techtronics, Shifted Librarian, Free Range Librarian Some subject specialist and medical blogs, moving more towards library teams British Librarian Bloggers list Spineless? A centre of expertise in digital information managementUsing Blogs Blogs are very interconnected with each other (bloggers discuss other blog postings). This can help to provide feedback; measure impact; engage in discussions; etc. Web Monkey extension can give blog comments on your pages Technorati can help find Blog articles, etc. A search for Oxford University Library Services returns 32 hits, mainly student blogs The comments field can allow you to engage in discussions Time for you to establish a blog? A centre of expertise in digital information managementBlog Issues Can you have a corporate voice, do you want one? What software will you use? Hosted vs self hosted? Free vs cost? Open source vs propriatary? Features? Popular software includes Moveable Type, Wordpress, Typepad, Blogger, Blogware A huge number of blogs are not read and become deserted by their writers Do you want all your thoughts to be accessible to all? What about an internal blog? If you want to increase visibility the more postings the higher rating A centre of expertise in digital information managementWikis Wikis are collaborative Web-based authoring tools read state and write state They can be used for: team work and collaborative papers (avoidinged MS Word file around) Note-taking and social discussions at events As an easy way to set up a group Web site A great e-learning tool Uses a simple markup language (wikitext or wikisyntax) Ability to compare previous versions of a page, revert back and track who edited the page Many allow users to discuss issues prior to making changes Increasing popularity in the public sector A centre of expertise in digital information managementWikipedia Easy to create Provides high- profile information (Google-friendly) Allows the community to enhance and develop content Is time your library had an entry? Who will edit it? A centre of expertise in digital information managementWiki Issues Vandalism, spam Wiki etiquette Searching (more tagging needed), archiving (ephemeral), organisation of pages no heirarchy Mark up no standardisationyet training implications Stopping your wiki from becoming an unmaintained storehouse of out-of-date information! Organisational Culture - Freedom to move away from usual design, protocols, habits Resources - Staff training, time, costs How will librarians add wikis and blogs to their collections? A centre of expertise in digital information managementWiki Potential for Libraries At their best, they can become true community resources that can position the library as a an online hub of their local community true community resources that can position the library as a an online hub of their local community Meredith Farkas Book reviews, FAQs Comments section, suggestion box Commonly asked questions (reference or general library) Local history, personal stories Course collaboration, e-portfolios Library project work, input for research work A centre of expertise in digital information managementSocial Networks Sharing and community are what Web 2.0 is all about Some of the most famous networks are MySpace, Facebook, del.icio.us, Frappr and Flickr Library is a social network in itself so the implications for it are huge Tagging allows users to add keywords to items Created by groups/communities who are the resource users Natural language common understanding No hierarchy, feedback RSS Feeds A centre of expertise in digital information managementSharing - Flickr Web 2.0iwmw2006/iwmw2006/ Web 2.0 includes community-building You can help support your community-building by making it easy to share photos at events (e.g. this seminar) Simply suggest a tag e.g. ouls-2007 and encourage delegates to upload their photos with this tag A centre of expertise in digital information managementSharing del.icio.us Web 2.0 Who else has bookmarked this resources? What are their interests? (I may have similar interests) How many have bookmarked my resource? Who else has bookmarked this resources? What are their interests? (I may have similar interests) How many have bookmarked my resource? Another aspect of sharing is sharing bookmarks This can be used to: Manage your bookmarks Allow others to contribute resources Allow lists of bookmarks to be repurposed Carry out impact analysis A centre of expertise in digital information managementCreative Commons Web 2.0 Openess is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services Creative Commons offers copyright holders licences to assign to their work The licences aim to clarify the conditions of use and avoid many of the problems current copyright laws pose when attempting to share information. CC maximises impact of work A centre of expertise in digital information managementWeb 2.0 Google Maps/Mashupsworkshops/webmaster-2007/maps/ Web 2.0 provides valuable opportunity to provide mapping & location services: Embedding Google maps on your Web sites Developing rich services using this Providing location metadata / microformats which can be processed by simple browser tools A centre of expertise in digital information managementCommunication Web 2.0 Realtime discussion is a key part of the Web 2.0 and the.net generation (IM, SMS) Can be used by patrons, chat reference services with transcript How much effort does it take to provide an instant messaging service for your library? Try Gabbly.com What about Skype? A centre of expertise in digital information managementWeb 2.0 Backlash When significant new things appear: Enthusiasts / early adopters predict a transformation of society Sceptics outline the limitations & deficiencies Theres a need to: Promote the benefits to the wider community (esp. those willing to try if convinced of benefits) Be realistic and recognise limitations Address inappropriate criticisms, avoid the chasm in the Gartner curve Web 2.0: Its a silly name. Its just a marketing term. There are lots of poor Web 2.0 services. There wasnt a Web 1.0. What follows it? It does have a marketing aspect and thats OK. It isnt formally defined it describes a pattern of related usage. There will be poor (and good) Web 2.0 services just like anything else. Any usage will arrive at a follow-up term. Web 2.0: Its a silly name. Its just a marketing term. There are lots of poor Web 2.0 services. There wasnt a Web 1.0. What follows it? It does have a marketing aspect and thats OK. It isnt formally defined it describes a pattern of related usage. There will be poor (and good) Web 2.0 services just like anything else. Any usage will arrive at a follow-up term. A centre of expertise in digital information managementLibrary 2.0 Paul Miller stated that he saw Web 2.0 as being about: freeing of data, remixing and the opening up of the long tail the building of virtual applications, participation, sharing, communication and facilitating community applications that work for the user, are modular and are smart Web Library = Library 2.0 With Web 2.0 libraries have an opportunity to work their wealth of data harder and serve their existing audiences better Warning: Users will bypass processes and institutions that they perceive to be slow, unresponsive, unappealing and irrelevant in favour of a more direct approach to services offered by others that just might be 'good enough' for what they need to do. A centre of expertise in digital information managementDiscussion (20 Minutes) So what are the challenges of Web 2.0 for the library community? In small groups list: 1.The top 5 challenges for the library community? 2.Possible ways that you can meet these challenges A centre of expertise in digital information managementWhere do Librarians fit in? Is it true that they: think they know better than the user e.g. they don't like people using Google Scholar; they should use Web of Knowledge think that users should be forced to learn boolean searching and other formal search techniques because this is good for them don't want the users to search for themselves ( folksonomies) because they won't get it right. want to classify the entire Web - despite the fact that users don't use their lists of Web links want services to be perfect before they release them to users. They are uneasy with the concept of 'forever beta' (they don't believe that users have the ability to figure things out themselves and work around the bugs). A centre of expertise in digital information managementSafe Experimentation Are you interested in using Web 2.0 in your organisation? Worried about corporate inertia, power struggles, etc? What you need is a deployment strategy: Addressing business needs Low-hanging fruits Encouraging the enthusiasts Gain experience of the browser tools and see what youre missing! Staff training and development Address areas you feel comfortable with Risk management strategy A centre of expertise in digital information managementStaff Development Deployment Challenges_archives/2006/4/12/ html_archives/2006/4/12/ html There's a need for your staff to: Understand what Web 2.0 is about Learn how to make use of Web 2.0 This is all subject to constraints of lack of time; resources; etc. The Library 2.0 Podcasts Web sites provides a useful resources for learning about new tools, techniques, etc. A centre of expertise in digital information managementSome Low Hanging Fruit Librarything provides a good example of a Web 2.0 service: Catalogue your books AJAX interface Exploit data provided by the community Export capabilities Other books you may like Implications for reader recommendations A centre of expertise in digital information managementOther Ideas RSS feeds, create them and use them Wikipedia Secondlife, Cybrary city Slideshare Bookmarks - del.icio.us, citeulike, connotea Librarylookup Library mashups Folksonomies different ways of organising information YouTube video, streaming of video OPACs - Think of your library system as an interlocking set of functional components rather than a monolithic black box Plinkit (Public Library Interface Kit) A centre of expertise in digital information managementRisk Managment Take a risk management approach to your evaluation of Web 2.0 technologies (as we did with IWMW 2006) Establish Agreements: e.g. in the case of the Chatbot. Use well-established services: Google & del.icio.us are well-established and have financial security. Notification: warnings that services could be lost. Engagement: with the user community: users actively engage in the evaluation of the services. Provision of alternative services: multiple OPML tools. Use in non-mission critical areas: not for bookings! Long term experiences of services: usage stats Availability of alternative sources of data: e.g. standard Web server log files. Data export and aggregation: RSS feeds, aggregated in Suprglu, OPML viewers, etc. A centre of expertise in digital information managementConclusions Web 2.0 can provide real benefits for our users, however organisations tend to be conservative We therefore need: Advocacy To listen to users' concerns To address users' concerns e.g. risk management A change of culture We can all benefit by adopting Web 2.0 principles of openness and sharing. So let us Share our advocacy resources, risk management techniques, etc. Develop your own social network based on openness, trust, collaboration,.. A centre of expertise in digital information managementQuestions?