a business case template

8
1 Monitoring System for W ater Taxi Yimin Jiang Life Impact The University of Adelaide MECO

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Page 1: A business case template

1

Monitoring System for Water Taxi

Yimin JiangLife Impact The University of Adelaide

MECO

Page 2: A business case template

2

Statement of the Business Proposal

MECO

Life Impact The University of Adelaide

New concept: Monitoring System

Driver&Water Taxi

CustomerMonitoring Staff

offer good service

give feedbacks

report any accident acquire information in time

trail the water taxi allocate bonus due to feedbacks from customer

Page 3: A business case template

3

Assumptions, Constraints, Conditions

MECO

Life Impact The University of Adelaide

Good customer service is the lifeblood of any business, is all about bringing customers back and about sending them away happy- happy enough to pass positive feedback about your business along to others.

Economist Say :

one of the reasons

why apple is so popular

Page 4: A business case template

4

Current State Description

MECO

Life Impact The University of Adelaide

MECO only provide "Ecopower by the Hour" service for drivers.

No specific service for passengers.

Problems:

few people know about water taxi.some of the drivers treat passengers bad.cannot trail all the water taxis

Page 5: A business case template

5

Future State Description

MECO

Life Impact The University of Adelaide

MECO will provide the service with a Monitoring system.

Trail and keep in touch with water taxis through GPS device and interphone, respectively.

Feedback device for customers with three buttons "unsatisfied","so so" and "satisfied".

Drivers will acquire bonus due to costomer feedback.

Good service will incur and bring customers back.

Page 6: A business case template

6

Business Analysis (1)

MECO

Life Impact The University of Adelaide

Monitoring System lead to BETTER customer service .

- Bring customers back

- As a free advertisement

Page 7: A business case template

7

Business Analysis (2)

MECO

Life Impact The University of Adelaide

And finally boom the business

Driver with bonus - happy

Customer with good service - happy

Manager monitor each taxi - happy

Page 8: A business case template

8

Conclusion

MECO

Life Impact The University of Adelaide

New concept: Monitoring System

- Good customer service is the lifeblood of any business

Benefits:

Better customer service

Better advertisement

Better business