a bot industry briefing
TRANSCRIPT
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Why Bots? Why now? What you should know.
Industry Briefing - May 19, 2016
MJ Sikorsky & Mike Brevoort @mjsikorsky @mbrevoort
Copyright © 2016 Robots & Pencils Corp. All Rights Reserved.
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Thank You
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The Next HourPart One: The Bot Discussion: Why? Really?
Part Two: Horizon Scan - People, Technologies, Funding, Events, etc.
Q&A
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PART ONEThe Bot Discussion: Why? Really?
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Why Bots? Why Now?
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1996 ALL OVER AGAIN?
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Is anything different this time?
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11
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Rise of Messaging
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THE AMERICANS HAVE NEED FOR THE TELEPHONE, BUT WE DO NOT. WE HAVE PLENTY OF MESSENGER BOYS.
- SIR WILLIAM PREECE BRITISH POST OFFICE
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Messaging Apps = Top Global App in Usage + Sessions
Source: Quettra, Q1:15 Data ranked based on usage: www.kpcb.com/internet-trends
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“All messaging expands until it includes software.
- Benedict Evans Andreessen Horowitz
(evans law)
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Meta-Platforms
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“We more often than not over-estimate platform shifts in the short term but under-estimate them in the long term.
– Steven Sinofsky
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Slack Daily Active Users
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Business Communication Evolution
Then Now
http://www.kpcb.com/internet-trends
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Aaron Levie
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Beep Boop is a ridiculously simple hosting platform for your
Slack and Messenger bots
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Increased availability of Natural Language Processing
and Machine Learning
renaissance
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4th Generation Platform Opportunity
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Where to start?
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“ Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.
- Edward Tufte
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Your bot experience must be better and different than an app
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“What important truth do very few people agree with you on?
- Peter Thiel Founders Fund
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Conversational
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What your bot does is more important than the conversation
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How does your bot make humans better?
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Context is key
PAYMENT IDENTITY HISTORY AMBIENCE TIME LOCATION
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UX CONSIDERATIONS
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https://medium.com/slack-developer-blog/when-it-comes-to-bots-the-beer-test-might-be-more-important-than-the-turing-test-596af0032e09#.ufbek4sz7
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VOICE / PERSONA MAPS
http://intra.iam.hva.nl/content/1213/verdieping2/minoren/mobiele_interactie/design_for_mobile/lesprogramma/Design-Persona-MailChimp.pdf
@aarron
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“ If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful
- Alan Cooper
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PART TWOHorizon Scan
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Software is eating the world - but more than that, tech is outgrowing the tech industry
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TECHNOLOGIES
TO FOLLOW
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Funding
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The Man Who Lied to His Laptop, Clifford Nass
How Messaging Bots will Change Workplace Productivity
Recommended Reading
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People to Follow
TO FOLLOW
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Amir Shevat (@ashevat), Slack
Paul Sas (@hormetic), Stanford, ConsultantBenedict Evans (@BenedictEvans), A16ZAaron Walter (@aarron), InVision/MailChimp
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60
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THANK YOU
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Q&AMJ Sikorsky @mjsikorsky
Mike Brevoort @mbrevoort