a blueprint for digital platforms
TRANSCRIPT
Uri Sarid, CTO, MuleSoft July 13, 2018
A blueprint for digital platforms
Twitter: @usarid @MuleSoft
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Platform?
A C
B consumers
producer
APIs
external
internal 1
2
platform services
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A C
B
Self-serve: API as a product
self-service access
docs, examples, "try it now"
discovery API
1 2
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Not a platform (by our definition)
platform services
A C
B
t
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True platforms accelerate via network effects
platform services
A B C
E
t
G
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1. Compelling value proposition(s)
platform services
A B C
E
G
t
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2. Ways to communicate the value
platform services
A B C
E
G
t
!! !!
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3. Paved roads to onboarding
platform services
A B C
E
G
t
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4. The spark to get the flywheel going
platform services
A B C
E
G
!! !!
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Self-sustaining ecosystem; organic growth
platform services
A B C
E
G
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When consumers are also producers
platform services
A B C
E
Z
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Internal platform ecosystems
external
internal
35
6
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external
internal
Coupled internal + external platform ecosystems
35
A B C
E
G
6
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Platform companies
A digital restaurant platform for innovation and execution agility
Building a consumer-centric digital platform to connect with customers
An immersive content platform
A platform of platforms An experience-focused global platform for car rental
A customer experience digital platform
How?
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How? Consider the application landscape…
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Example: offer a supplier management service
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Instead of exposing your internal API…
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…design a consumer-oriented API
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Build that API
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The supplier management API product
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How about a richer supplier management product?
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Build that richer supplier management API product
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Innovate on these productized capabilities
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Other producers are attracted
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New partnerships arise easily and independently
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Every project creates reusable building blocks
"App store"
rich invoices
eqpt monitoring
invoices
Self-serve assets
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"App store"
customers
order status
rich invoices
eqpt monitoring
invoices
Self-serve assets
New projects reuse the blocks and add more
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The pace accelerates and debt is retired
"App store"
customers
fraud
onboarding order status
rich invoices
eqpt monitoring
invoices
Self-serve assets
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The pace accelerates and debt is retired
"App store"
payments credit check
customer 360
customers
fraud
onboarding order status
rich invoices
eqpt monitoring
invoices
Self-serve assets
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The pace accelerates and debt is retired
"App store"
payments credit check
customer 360
customers
fraud
onboarding order status
rich invoices
eqpt monitoring
invoices
Self-serve assets
X
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The pace accelerates and debt is retired
"App store"
payments credit check
customer 360
customers
fraud
onboarding order status
rich invoices
eqpt monitoring
invoices
Self-serve assets
X
X
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The architecture of a platform – and of the web
33
• Emerges bottoms-up via self-service
• Provides visibility, security and governability at every API node
• Is recomposable: it bends, not breaks – built for change
An application network:
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EMR
Application networks are starting to converge
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A global architecture for platforms
Graphs
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Networks are also graphs
A social network graph The internet graph
A power grid graph An Application Network Graph
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The social graph
posting
comm
ented on
David Anna
Jessica
movies books
likes
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The topograph
onboarding
customer
customer API
customer flow
customer API spec
OAuth policy implemented by
offers
described by
protected by
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A typical topograph
CRM
credit services
teller web
customer360
onboarding sync customer
loan origination
IVR
statement mailing
credit rating
credit ratings
risk assessment
public records
multi-accts
card mgmt
debit/credit card
core banking
acct
support rules
campaigns
loyalty
reward
customer
partners
support exp.
support web
social
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Every application…
teller web
customer360
onboarding
CRM
sync customer
loan origination
IVR
statement mailing
credit rating
credit ratings
risk assessment
public records credit services
multi-accts
card mgmt
debit/credit card
core banking
acct
support rules
campaigns
loyalty
reward
customer
partners
support exp.
support web
social
risk assessment
topograph
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…exposes an API sub-graph
teller web
customer360
onboarding
CRM
sync customer
loan origination
IVR
statement mailing
credit rating
credit ratings
risk assessment
public records credit services
multi-accts
card mgmt
debit/credit card
core banking
acct
support rules
campaigns
loyalty
reward
customer
partners
support exp.
support web
social
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
account accounts
id: string
created: date
balance: currency
risk assessment
topograph
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Are the APIs consistent?
teller web
customer360
onboarding
CRM
sync customer
loan origination
IVR
statement mailing
credit rating
credit ratings
risk assessment
public records credit services
multi-accts
card mgmt
debit/credit card
core banking
acct
support rules
campaigns
loyalty
reward
customer
partners
support exp.
support web
social
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
accounts
id: string
created: date
balance: currency
credit rating risk assessment debit/credit card acct reward
customer
topograph
All contents © MuleSoft Inc.
Have they changed in a breaking way?
teller web
customer360
onboarding
CRM
sync customer
loan origination
IVR
statement mailing
credit rating
credit ratings
risk assessment
public records credit services
multi-accts
card mgmt
debit/credit card
core banking
acct
support rules
campaigns
loyalty
reward
customer
partners
support exp.
support web
social social
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
onboarding
accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
version 1
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
account accounts
id: string
created: date
balance: currency
version 2
acct
/accounts /accounts/{accountId}
retrieve create retrieve update
account accounts
id: string
created:
balance: currency
delete
string
credit rating risk assessment debit/credit card acct reward
customer
topograph
All contents © MuleSoft Inc.
Impact analysis
teller web
customer360
onboarding
CRM
sync customer
loan origination
IVR
statement mailing
credit rating
credit ratings
risk assessment
public records credit services
multi-accts
card mgmt
debit/credit card
core banking
acct
support rules
campaigns
loyalty
reward
customer
partners
support exp.
support web
social
credit rating risk assessment debit/credit card acct reward
customer
social
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
onboarding
accounts
id: string
created: date
balance: currency
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
accounts accounts
id: string
created: date
balance: currency
sync customer
teller web
customer360
version 1
acct
/accounts /accounts/{accountId}
delete retrieve create retrieve update
account accounts
id: string
created: date
balance: currency
version 2
acct
/accounts /accounts/{accountId}
retrieve create retrieve update
account accounts
id: string
created:
balance: currency
delete
string
credit rating risk assessment debit/credit card acct reward
customer
topograph
All contents © MuleSoft Inc.
What's inside a (composite) application?
teller web
customer360
onboarding
CRM
sync customer
loan origination
IVR
statement mailing
credit rating
credit ratings
risk assessment
public records credit services
multi-accts
card mgmt
debit/credit card
core banking
acct
support rules
campaigns
loyalty
reward
customer
partners
support exp.
support web
social
risk assessment
request
riskUser
type: string
SSN: US SSN
confidence: percentage
transform enrich transform enrich response
risk
person
name: string
id: string
to: credit services
to: public records
resident
name: string
addr: string
type: riskType
level: riskLevel
topograph
All contents © MuleSoft Inc.
How is the data flowing?
teller web
customer360
onboarding
CRM
sync customer
loan origination
IVR
statement mailing
credit rating
credit ratings
risk assessment
public records credit services
multi-accts
card mgmt
debit/credit card
core banking
acct
support rules
campaigns
loyalty
reward
customer
partners
support exp.
support web
social
risk assessment
request
riskUser
type: string
SSN: US SSN
confidence: percentage
transform enrich transform enrich response
risk
person
name: string
id: string
to: credit services
to: public records
resident
name: string
addr: string
type: riskType
level: riskLevel
topograph
All contents © MuleSoft Inc.
How is it flowing across the application network?
teller web
customer360
onboarding
CRM
sync customer
loan origination
IVR
statement mailing
credit rating
credit ratings
risk assessment
public records credit services
multi-accts
card mgmt
debit/credit card
core banking
acct
support rules
campaigns
loyalty
reward
customer
partners
support exp.
support web
social
topograph
Thank you!