“a bird’s eye view” high point park case competition january 19, 2010 blue team | design 7...
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“A Bird’s Eye View”High Point Park Case Competition
January 19, 2010
Blue Team | Design 7Divya Aathresh
Diana BastoNick Desimone
Qian LiuAilun Qin
Agenda
• Project overview• Design details• Target demographics• Local competition• Project financing• Management structure• Notable risks• Recommendations
Space Allocation
Restaurant
Summer Stage Winter RinkDome/Aviary
Playground
Visitor CenterCoffee Shop
Garden
•Visible all over city
•Shields aviary in the sky
Signature Design
•Photovoltaic cells
Environmental Feature
•China National Opera House
•Aviary in Queens Zoo
Benchmark
Centerpiece of the Rooftop
Solar Panels Provide Energy for Lighting
Photovoltaic cellsNylon netting
250 LEDs at each intersection
Nylon Structure:
41,867 sqft
Photovoltaic Cells:
20,932 sqft
Structure Details
Surface Area PhotovoltaicThe Aviary
Catwalks Inside
Power entire rooftop in summer
months
Bird-friendly vegetation
Energy Producing:
~667 kWh/day
•Rooftop cinema
•Live performances
•Public Rentals
•Ice skating rink in the winter months
Can be configured
for:
Open Stage Area Allows for Variety of Uses
Relaxing Atmosphere & Space for Kids
Green-roof collects rainwaterGray-water irrigation Kids’ space for daycare and visitors
Visitor Center• Pittsburgh history exhibit• Future technologies exhibit• Coffee shop• Gifts & souvenirs
Connecting Pittsburgh’s Past & Future
Unobstructed Views• Tall glass railings provide safety• Etchings in glass describe local
landmarks• Telescope stations
The Best Panorama in Pennsylvania
Target Demographics
Tourist• 3.9 million
annually• Target 10%
Pittsburgher• 311,000
Residents• Target 42%
Office Worker• 8,000 building
tenants• Target 10%
Local CompetitionScenic Lookouts• Mt. Washington
Outdoor Cinemas• Free movies in several Pittsburgh Parks
Ice Skating• Schenley Park• PPG Place
Coffee Shops• Three coffee shops within US Steel Tower
Fine Dining• Café Euro on ground-floor• Capital Grill, Grand Concourse, Mt. Washington establishments
Financial Sustainability Achieved
• Payback horizon of five years• Affordable attractions for all residents &
visitors• Financial flexibility to compensate building
owners at a reasonable rate
Estimated Construction Costs
Component Area (sqft)Estimated
Cost/SQFT ($/sqft)Labor & Materials
Arch/Eng Rate ($/hr)
Arch/Eng Hours ($/hr)
Arch/Eng Cost ($)
Estimated Installed Cost ($)
Dome - - - - - - - Structure - - 750,000 120 250 30,000 780,000 Lighting 61685 10 616,850 90 100 9,000 625,850 Nylon Covering 41867 0.25 10,467 - - - 10,467 Solar Panels* 19818 80 1,585,440 120 150 18,000 1,603,440Stage/rink 5000 10 50,000 120 80 9,600 59,600Park - - - - - - - Landscaping 8000 60 480,000 90 200 18,000 498,000 Playground - - 40,000 - - - 40,000Visitor Center 800 160 128,000 - - - 128,000Coffee/Gift Shop 800 160 128,000 - - - 128,000Glass surround 450 180 81,000 - - - 81,000Restaurant Structure 6000 106 636,000 105 300 31,500 667,500Subtotal $4,621,857
Elevator Extension - - 85,000 120 125 15,000 100,000Helicopter Crane - - 120,000 1500 150 225,000 225,000Permitting/Road Closures (5%) - - - - - - 231,093Contingencies (25%) - - - - - - 1,155,464Subtotal $1,711,557
Project Mgmt (10%) 462186Total $6,795,599
*Tax credit totalling 30% of installed cost for the state of PA.
Projected Annual RevenueRevenue Form Avg Sale Volume Revenue
Visitor Fee Elevator Ticket $5 520620 $2,603,100Stage Outdoor Movies $5 9000 $45,000Ice Rink Rink Fee $5 640 $3,200Coffee Shop Coffee Sales $3 208000 $520,000Gift Shop Souveniers $10 78000 $780,000Restaurant Lease - - $138,000Total $4,089,300
Labor Costs Visitor Fee - - - $525,000Stage - - - $18,000Ice Rink - - - $30,720Coffee & Gift Shop - - - $216,000Restaurant - - - -Total $789,720 Income* $3,299,580
*Income calculated as gross revenue less labor costs. Does not include GOGS, utilities, etc.
Management Options Exist
A win for Pittsburgh
Consortium (For-profit)
Merge with Pittsburgh Parks
(Non-Profit)Building owner
funded and managed
(For-Profit)
Existing Risks are Properly Mitigated
Risk Mitigation
Need a champion Incentives exist regardless of who leads
Contingent upon landowner agreement
Financial stability to fairly compensate building owners
Design challenges Engineering feasibility performed on structure, landscape & access points
Low cinema & skating patronage due to local competition
Primary revenue driver is rooftop access fee
Public safety Safety glass and netting installed.
Stairwells & elevators upgraded to fire-code
Moving Forward
• Approach potential partners/investors• Reach out to building owners• Select a champion• Perform engineering feasibility studies• Detailed planning
Appendix A: ReferencesKazarian, Edward. "Foodservice Facilities Planning." New York: Van Nostrand Reinhold, 1989. 71-89.Mueller, Frederick. Integrated Cost and Schedule Control for Construction Projects. New York: Van Nostrand Reinhold Company, 1986.Neal, Rome. Caffeine Nation. 7 September 2003. 10 January 2010 <http://www.cbsnews.com/stories/2002/11/14/sunday/main529388.shtml>.Powell, Albrecht. Pittsburgh Facts, Pittsburgh Firsts. 17 January 2010 <http://pittsburgh.about.com/cs/aboutpittsburgh/a/facts.htm>.Saylor Publications Inc. Square Foot Building Costs. 17 January 2010 <http://www.saylor.com/lacosts/#Commercial, Industrial, Institutional>.US Census Bureau. "2000 City of Pittsburgh Census Report." Pittsburgh City Planning. 16 January 2010 <http://www.city.pittsburgh.pa.us/cp/html/census_information.html>
(n.d.). Retrieved from http://www.showcase.com/AppRoot.aspx?LT=1&P=FCFB00565B8E233414F68D64D195A00D(n.d.). Retrieved from http://www.theage.com.au/news/entertainment/rooftop-cinema-to-add-more-stars-to-city-sky/2006/09/22/1158431902619.html(n.d.). Retrieved from http://www.grantamon.com/index.php?section=40(n.d.). Retrieved from http://www.rooftopcinema.com.au/faq(n.d.). Retrieved from http://www.pittsburghlive.com/x/pittsburghtrib/s_246478.html(n.d.). Retrieved from http://plansscope.construction.com/Outdoor_Amphitheater-DR_3_200800562930.aspx(n.d.). Retrieved from http://www.theage.com.au/news/entertainment/rooftop-cinema-to-add-more-stars-to-city-sky/2006/09/22/1158431902619.html
Oxford References On line premiumhttps://www.vpn.cmu.edu/+CSCO+ch756767633A2F2F6A6A6A2E626B736265716572737265726170722E70627A++/views/SEARCH_RESULTS.html?searchnumber=1&q=consortium&timelines=0&category=s6&ssid=108549325&scope=subject&time=0.308922105846058 J. A. Aloysius, E. C. Rosenthal, “The Selection of Joint Projects by aConsortium: Cost Sharing Mechanisms” The Journal of the Operational Research Society, Vol. 50, No. 12 (Dec., 1999), pp. 1244-1251 Virginia Association of Parkshttp://www.virginiaparks.org/article/vafpinaction/visitor_center_projects
Appendix B: Solar Power Estimates
Solar Radiance: 4.19 kWh/sq m/day
Avg. Monthly Usage: 20,000 kWh/month
System Size: 198.18 kW
Roof Size: 19,818 sq ft
Estimated Cost: $1,585,458.35
Post Incentive Cost: $847,797.54
System specifications for: Pittsburgh, PAUtility: Duquesne Light CoSource: http://www.findsolar.com/