a big year for 2010. a big year for 2010 source: nielsen tam, peak 2010 has been a big year for tv...
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A BIG Year for2010
A BIG Year for 2010
Source: Nielsen TAM, Peak
• 2010 has been a big year for TV
• Not only did the TV’s themselves get bigger and better, but we saw more New Zealanders watching more TV than ever before with big audiences continuing across TVNZ channels and TVNZ Programming.
• TVNZ also had big growth online on both tvnz.co.nz and TVNZ Ondemand, as well as some big launches in 2010 including TVNZ Heartland, Ondemand through the PS3 platform, TVNZ iPad and iPhone Apps, and the movie length Shortland Street Episode which bought in big audiences
• We also had some big stories this year which TVNZ covered through multiple platforms, including the FIFA World Cup, Pike Rive Mine and the Christchurch Earthquake which all bought in big audiences
• With the Rugby World Cup, and the launch of our new free-to-air Youth targeted channel, we can expect 2011 to be another big year!
Big increases in Ratecard Spend
Source: Nielsen TAM, Arianna. Ranked by 2010 Ratecard Spend
• Year on Year Total TV Ratecard Spend has increased 9%
$1,326,649,079 $1,448,224,777
$-
$200,000,000
$400,000,000
$600,000,000
$800,000,000
$1,000,000,000
$1,200,000,000
$1,400,000,000
$1,600,000,000
2009 2010
Rate
card
Spe
nd $
Total TV Ratecard Spend
And Big Spenders get bigger
Source: Nielsen TAM, Arianna. Ranked by 2010 Ratecard Spend
Rank Advertiser 2009 Spend 2010 Spend % Change YOY1 Unilever Australasia 32,506,113$ 49,943,666$ 54%2 Harvey Norman 23,075,512$ 32,319,297$ 40%3 Reckitt Benckiser NZ 37,053,484$ 31,421,496$ -15%4 BrandWorld Ltd 26,594,577$ 29,985,150$ 13%5 Mitre 10 NZ Ltd 17,944,798$ 23,269,099$ 30%6 Procter & Gamble NZ Ltd 17,290,996$ 23,230,083$ 34%7 L'Oreal 22,284,009$ 21,936,149$ -2%8 The Warehouse Ltd 20,356,960$ 21,698,721$ 7%9 NZ Lotteries Commission 23,758,914$ 19,701,859$ -17%10 Progressive Enterprises Ltd 9,106,008$ 19,509,154$ 114%11 Noel Leeming Group 17,060,093$ 19,327,134$ 13%12 McDonald's System Of NZ Ltd 15,604,888$ 17,168,709$ 10%13 NZ Transport Agency 19,058,486$ 17,167,493$ -10%14 S C Johnson & Son Pty Ltd 12,002,056$ 16,027,754$ 34%15 Sky Network Television Ltd 11,161,429$ 14,993,625$ 34%16 Foodstuffs NZ Ltd 8,037,452$ 14,809,687$ 84%17 Telecom Corp Of NZ Ltd 18,661,060$ 14,213,241$ -24%18 TV Shop 2,745,275$ 13,876,085$ 405%19 Farmers Trading Co Ltd 10,747,343$ 13,530,206$ 26%20 Colgate-Palmolive Ltd 14,407,772$ 13,470,474$ -7%
• 15 of the top 20 TV advertisers for 2009 remain in the top 20 for 2010, with 14 of the top 20 TV advertisers in 2010 increasing their spend on TV Year on Year
Top 20 in 2009 & 2010
TV Viewing at record levels
Source: Nielsen TAM, Arianna. Peak
• 2010 was a record year for PUT’s, with PUT’s at the highest they have been in the last 15 years
32.0
33.0
34.0
35.0
36.0
37.0
38.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Aver
age
Audi
ence
(%)
Peak Puts - AP 5+
28.0
29.0
30.0
31.0
32.0
33.0
34.0
35.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Aver
age
Audi
ence
(%)
Peak Puts - AP 18-39
32.0
33.0
34.0
35.0
36.0
37.0
38.0
39.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Aver
age
Audi
ence
(%)
Peak Puts - AP 25-54
With record Time Spent Viewing
Source: Nielsen TAM, Arianna. Peak
100
120
140
160
180
200
220
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Aver
age
Min
utes
per
day
Average Time Spent Viewing - AP 5+
100
120
140
160
180
200
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Aver
age
Min
utes
per
day
Average Time Spent Viewing - AP 18-39
100
120
140
160
180
200
220
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Aver
age
Min
utes
per
day
Average Time Spent Viewing - AP 25-54
Source: Nielsen TAM, Peak
Big ratings for TV ONE & TV2• TV ONE remains the top rating channel against AP 5+, with TV2 second and growing by 4% YOY
10.7
7.56.9
1.32.1
7.1
10.7
7.8
6.9
1.42.2
7.3
0
2
4
6
8
10
12
TVOne TV2 TV3* C4 Prime TV Sky Network
Aver
age
Audi
ence
%
Average Peak Audience - AP 5+
2009 2010
Source: Nielsen TAM, Peak
Big audiences continue on TVNZ
0
2
4
6
8
10
12
14
TV ONE TV2 TV ONE TV2 TV ONE TV2
P18-39 P25-54 HHS w/Kids 0-14
Average Peak Audience2009 v 2010
2009 2010
• Strong ratings continue for TVNZ in 2010 – with TV2 posting strong growth in all demographics
Source: Nielsen TAM, Peak
100 weeks of big ratings for TV2
0
2
4
6
8
10
12
14
WC
4/01
/200
9
WC
18/0
1/20
09
WC
1/02
/200
9
WC
15/0
2/20
09
WC
1/03
/200
9
WC
15/0
3/20
09
WC
29/0
3/20
09
WC
12/0
4/20
09
WC
26/0
4/20
09
WC
10/0
5/20
09
WC
24/0
5/20
09
WC
7/06
/200
9
WC
21/0
6/20
09
WC
5/07
/200
9
WC
19/0
7/20
09
WC
2/08
/200
9
WC
16/0
8/20
09
WC
30/0
8/20
09
WC
13/0
9/20
09
WC
27/0
9/20
09
WC
11/1
0/20
09
WC
25/1
0/20
09
WC
8/11
/200
9
WC
22/1
1/20
09
WC
6/12
/200
9
WC
20/1
2/20
09
WC
3/01
/201
0
WC
17/0
1/20
10
WC
31/0
1/20
10
WC
14/0
2/20
10
WC
28/0
2/20
10
WC
14/0
3/20
10
WC
28/0
3/20
10
WC
11/0
4/20
10
WC
25/0
4/20
10
WC
9/05
/201
0
WC
23/0
5/20
10
WC
6/06
/201
0
WC
20/0
6/20
10
WC
4/07
/201
0
WC
18/0
7/20
10
WC
1/08
/201
0
WC
15/0
8/20
10
WC
29/0
8/20
10
WC
12/0
9/20
10
WC
26/0
9/20
10
WC
10/1
0/20
10
WC
24/1
0/20
10
WC
7/11
/201
0
WC
21/1
1/20
10
WC
5/12
/201
0
WC
19/1
2/20
10
Aver
age
Audi
ence
%
Average Peak Audience - AP 18-39
TVOne TV2 TV3* C4 Prime TV Sky Network
0
2
4
6
8
10
12
14
16
WC
4/01
/200
9
WC
18/0
1/20
09
WC
1/02
/200
9
WC
15/0
2/20
09
WC
1/03
/200
9
WC
15/0
3/20
09
WC
29/0
3/20
09
WC
12/0
4/20
09
WC
26/0
4/20
09
WC
10/0
5/20
09
WC
24/0
5/20
09
WC
7/06
/200
9
WC
21/0
6/20
09
WC
5/07
/200
9
WC
19/0
7/20
09
WC
2/08
/200
9
WC
16/0
8/20
09
WC
30/0
8/20
09
WC
13/0
9/20
09
WC
27/0
9/20
09
WC
11/1
0/20
09
WC
25/1
0/20
09
WC
8/11
/200
9
WC
22/1
1/20
09
WC
6/12
/200
9
WC
20/1
2/20
09
WC
3/01
/201
0
WC
17/0
1/20
10
WC
31/0
1/20
10
WC
14/0
2/20
10
WC
28/0
2/20
10
WC
14/0
3/20
10
WC
28/0
3/20
10
WC
11/0
4/20
10
WC
25/0
4/20
10
WC
9/05
/201
0
WC
23/0
5/20
10
WC
6/06
/201
0
WC
20/0
6/20
10
WC
4/07
/201
0
WC
18/0
7/20
10
WC
1/08
/201
0
WC
15/0
8/20
10
WC
29/0
8/20
10
WC
12/0
9/20
10
WC
26/0
9/20
10
WC
10/1
0/20
10
WC
24/1
0/20
10
WC
7/11
/201
0
WC
21/1
1/20
10
WC
5/12
/201
0
WC
19/1
2/20
10
Aver
age
Audi
ence
%
Average Peak Audience - HHS with Kids 0-14
TVOne TV2 TV3* C4 Prime TV Sky Network
• In 2010, TV2 reached a record 100 consecutive weeks as the number 1 channel in not only it’s own demographic of AP 18-39, but also HHS with Kids 0-14
Big ratings on TVNZ• Against AP 5+ and AP 25-54, both TV ONE and TV2 have a higher percentage of double digit ratings than
TV3, C4 and Prime, with TV2 having a higher percentage of programmes against AP 18-39
Source: Nielsen TAM, Peak only. Average Audience by programme
0%10%20%30%40%50%60%70%80%90%
100%
TV ONE TV2 TV3 C4 Prime
% of Programmes by Average Audience AP 5+
0-4.9 Tarps 5-9.9 Tarps 10-14.9 Tarps 15+ Tarps
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TV ONE TV2 TV3 C4 Prime
% of Programmes by Average Audience AP 18-39
0-4.9 Tarps 5-9.9 Tarps 10-14.9 Tarps 15+ Tarps
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TV ONE TV2 TV3 C4 Prime
% of Programmes by Average Audience AP 25-54
0-4.9 Tarps 5-9.9 Tarps 10-14.9 Tarps 15+ Tarps
With the Big Shows on TVNZ• 19 of the top 20 shows of 2010 played on TVNZ
Source: Nielsen TAM, Peak only. Excludes One Offs, Specials and Movies
Rank Programme Channel Tarps1 Border Security TV ONE 17.12 Coastwatch TV ONE 16.83 The Force TV ONE 16.54 Border Patrol TV ONE 16.15 Wild Vets TV ONE 15.96 Rapid Response TV ONE 15.67 Dog Squad TV ONE 15.48 Border Security (R) TV ONE 15.49 Medical Emergency TV ONE 15.110 Fair Go TV ONE 15.011 One News TV ONE 14.812 Coastwatch (R) TV ONE 14.713 National Bank Country Calendar TV ONE 14.514 Piha Rescue(R) TV ONE 14.415 Radar's Patch TV ONE 14.116 Outback Wildlife Rescue TV ONE 14.017 Sunday(PM) TV ONE 13.818 Sensing Murder TV2 13.619 Animal House(NZ) TV ONE 13.620 Animal Rescue TV ONE 13.5
AP 5+Rank Programme Channel Tarps
1 Outrageous Fortune 3 19.52 Shortland Street TV2 17.03 Hell's Kitchen TV2 16.74 The Big Bang Theory TV2 16.25 Neighbours At War TV2 15.96 Sensing Murder TV2 15.77 Motorway Patrol TV2 15.48 Highway Patrol TV2 15.39 Police Ten 7 TV2 15.310 Two and a Half Men TV2 15.111 Cougar Town TV2 14.912 Grey's Anatomy TV2 14.613 Desperate Housewives TV2 14.314 My Kitchen Rules TV2 14.215 Rescue 1 TV2 14.116 Go Girls TV2 14.017 Two and a Half Men (R) TV2 13.718 The Apprentice New Zealand TV2 13.519 The Middle TV2 13.320 Crash Course TV2 12.6
AP 18-39Rank Programme Channel Tarps
1 Outrageous Fortune 3 18.52 Sensing Murder TV2 17.23 Rescue 1 TV2 16.04 The Big Bang Theory TV2 15.85 Motorway Patrol TV2 15.56 Police Ten 7 TV2 15.37 Shortland Street TV2 15.28 The Force TV ONE 15.29 Border Security TV ONE 15.010 Hell's Kitchen TV2 14.711 Two and a Half Men TV2 14.612 Neighbours At War TV2 14.313 The Mentalist TV2 14.314 Coastwatch TV ONE 14.315 Grey's Anatomy TV2 14.216 Desperate Housewives TV2 14.217 Cougar Town TV2 14.118 Highway Patrol TV2 14.019 Rapid Response TV ONE 13.920 Border Patrol TV ONE 13.6
AP 25-54
With the Highest Involvement• Viewers are highly involved with TVNZ programming with at least 16 of the top 20 high involvement
shows being played on TVNZ in 2010
Source: Nielsen TAM, FTA, Peak only. Excludes One Offs, Specials and Movies
Rank Programme Channel Loyalty %1 Shortland Street TV2 73.52 The Force TV ONE 72.43 Border Security TV ONE 71.84 National Bank Country Calendar TV ONE 71.75 Dog Squad TV ONE 71.36 Fair Go TV ONE 71.07 Border Security (R) TV ONE 69.98 Coastwatch TV ONE 69.59 Border Patrol TV ONE 69.410 The Zoo TV ONE 68.711 Highway Patrol TV2 68.312 Wild Vets TV ONE 68.313 Motorway Patrol TV2 67.814 The Big Bang Theory TV2 67.815 Rapid Response TV ONE 67.316 National Bank Country Calendar (R) TV ONE 67.017 Piha Rescue(R) TV ONE 66.818 Medical Emergency TV ONE 66.719 Coastwatch (R) TV ONE 65.420 Rescue 1 TV2 65.3
AP 5+Rank Programme Channel Loyalty %
1 Shortland Street TV2 73.52 The Big Bang Theory TV2 69.23 Motorway Patrol TV2 68.84 The Force TV ONE 67.55 Border Security TV ONE 66.46 Highway Patrol TV2 66.47 Rescue 1 TV2 66.28 Motorway Patrol (R) TV2 66.29 Coastwatch TV ONE 64.310 Border Security (R) TV ONE 64.011 Dog Squad TV ONE 64.012 National Bank Country Calendar TV ONE 63.813 The Zoo TV ONE 63.414 Border Patrol TV ONE 63.015 Fair Go TV ONE 62.816 Two and a Half Men TV2 62.717 Piha Rescue(R) TV ONE 62.518 The Big Bang Theory (R) TV2 62.319 All New Simpsons 3 61.320 Medical Emergency TV ONE 61.1
AP 25-54Rank Programme Channel Loyalty %
1 Shortland Street TV2 74.62 The Big Bang Theory TV2 70.03 Motorway Patrol TV2 69.24 Highway Patrol TV2 67.25 All New Simpsons 3 65.96 The Force TV ONE 65.87 Border Security TV ONE 65.58 Outrageous Fortune 3 65.39 Motorway Patrol (R) TV2 64.910 The Big Bang Theory (R) TV2 63.911 Two and a Half Men TV2 63.512 Rescue 1 TV2 63.013 The Simpsons 3 62.614 7 Days 3 62.315 Cougar Town TV2 62.216 According to Jim(R) TV2 62.117 The Middle TV2 61.218 Police Ten 7 TV2 60.719 Fair Go TV ONE 60.520 Gary Unmarried TV2 60.5
AP 18-39
Heartland continues to grow• Heartland reaches at least 22% of New Zealanders over a month and continues to grow
Source: Nielsen TAM. Based on Calendar Months. AP 5+
0
5
10
15
20
25
AP 5+ AP 18-39 AP 18-49 AP 25-54
Cum
e Re
ach
% b
y M
onth
TVNZ Heartland Cume Reach
Nov-2010 Dec-2010
Big increases for tvnz.co.nz
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Page
Impr
essi
ons
tvnz.co.nz - Unique Browsers
2009 2010
Source: Nielsen Net Ratings
• Unique Browsers are up 20% YOY on tvnz.co.nz
Big increases for tvnz.co.nz
Source: Nielsen Net Ratings
• Page Impressions are up 19% YOY on tvnz.co.nz
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Page
Impr
essi
ons
tvnz.co.nz - Page Impressions
2009 2010
Big increases on Ondemand
Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included and April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Page
Impr
essi
ons
TVNZ Ondemand - Stream Views
2009 2010
• Stream Views are up 24% YOY on TVNZ Ondemand
TVNZ iPad App downloads grow
Source: Apple App Store. Cumulative Downloads
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
02/08/10 - 29/08/10 30/08/10 - 26/09/10 27/09/10 - 31/10/10 1/11/10 - 28/11/10
TVNZ iPad News App Downloads