A big web – managing all your websites through one efficient platform

EPiServer Day Mars 10 2009

A big web – managing all your websites through one efficient platform

� Large and international

organisations all share the same

challenge for how to manage

their online presence with for

example multiple websites in

many countries. They also have

their own internal differences

that need to be taken into

consideration. Learn from cases

and see how two large

companies went to one ‘big

web’.

� Talare: Staffan Lindgren,

Hallvarsson & Halvarsson

A big web – managing all your websites through one efficient platform

� Large and international organisations all share the same

challenge for how to manage their online presence with for example multiple websites in many countries. They also have

their own internal differences that need to be taken into consideration. See what affects big websites and how you can

bring some order to chaos.

� Talare: Gustaf Ekelund, Samuel

Terling

� Hallvarsson & Halvarsson

H&H

� EPiServer Partner since 2003

� 45 persons working with online

� System developers

� Designers

� Project managers

� International company

� Large clients

� Webbrankingen

� Google & Microsoft partners

� Releasing social media

newsroom today

One webplatform

Numerous webplatforms

One webplatform

Poor technology

Cost

Social values

Old brands

People

Maturity

Numerous webplatforms

People and technology

Educate Regulate Technology

People

People and technology

RegulationTechnologyPeople

Education

Information

People

1. Identify internal resources that measure up

2. Treat your organization as customers

3. Build solid processes

4. Train editors often

5. ”Brand” your web team

6. Measure everything – and use the information

Technology

1. Select a technology with a proven record

2. Invest in a product with a reasonable price tag

3. Utilize pre made functionality

4. Integrate selectively with other systems

5. Trial and succeed

6. Measure everything – and use the information

Securitas

Case

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Achievement

� Set a new voice for the company by promoting information

for core stakeholders:

� Exposing services according to customer segments

� Best practices cases per segment presented using video streaming

� HR and recruitment in clear focus on the start page

� Consolidated all previous websites into one platform serving

over 30 country websites

� Project completed in 7 months

� Visit http://www.securitas.com for more

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Platform components

A smart, big and good looking web!

Success factors

Technology Processes

People Brand

Technology

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Executive Group Directives

Securitas Public Websites Project Group

Technical Content structure and functionality

Executive Groups

Country websites coordination

Corporatecontent

HRCase/Best practice

People - Project Organization

Country Website Editor and content

owners

Design

Internal Comm

Country Website Editor and content

owners

Country Website Editor and content

owners

Country Website Editor and content

owners

Brand

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Process

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Process

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AnvändarupplevelsenAnvändarupplevelsen

User experience

User experienceUser experience

ContentContent

FindabilityFindability

DesignDesign

MessageMessage

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� Multiple sites �Multiple languages

�Distributed ownership �Multiple themes

A big web

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Securitas public websites

� About Securitas� Leader in security� Operations in 30 countries, more

than 200 000 employees

� Before� Inside out perspective

� Corporate website with IR focus� No market focus

� Different technical platforms in all countries

� Different graphic design on all country websites

� After� Obvious customer focus on all

websites� Common message on all websites,

still with local focus to best promote business

� Common graphic design

� Common technical platform and processes

� H&H’s role� Strategy and concept for new web

platform

� Design

� Training of editors (CMS + write for the web)

� Technical production� Publishing support

� Continuous support and maintenance

� Launch� May 2008

� www.securitas.com� EPiServer CMS 5

� ImageVault� Google Search Appliance

� SiteCatalyst� Cision IR modules

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