a better annual report - see3 communications, ntc 2012
DESCRIPTION
Are you still printing your organization’s annual reports and other major publishing projects? There’s a better way that gets the approval of 100% of trees and allows you to turn your reports into rich, interactive online experiences that allows your stakeholders to get the report and take action. Imagine if they could share with their networks or renew their giving online and inside your report itself? We’ve done it and it’s easier and more cost-effective than you think. Our solution can allow you to publish reports that tell the story of the good work you and your organization is doing in an interactive way the public will appreciate. This session will outline the best approaches to online report publishing including layout, the use of media and video content to create richer experiences and employ storytelling, how to communicate complex numbers and financials in interesting ways, and how to tie all this content together into a breathtaking report that doesn’t use a single piece of paper. We’ll also highlight the best web platforms for these reports including mobile optimized solutions and social media extensions.TRANSCRIPT
![Page 1: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/1.jpg)
A Better Annual Report: Take Your Publishing Online and Make Your Reports Work for You #12NTCReports
Allan BurstynStacy Laiderman
![Page 2: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/2.jpg)
Allan Burstyn VP Web Services
Stacy Laiderman Senior Producer
![Page 3: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/3.jpg)
![Page 4: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/4.jpg)
![Page 5: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/5.jpg)
![Page 6: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/6.jpg)
• See3 uses new media to activate people and advance social causes
• Creators of online media, tools and campaigns for fundraising, advocacy, list growth and public awareness
• Believe online interactive media deepens relationships
![Page 7: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/7.jpg)
Where we are today
![Page 8: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/8.jpg)
Print STILL DOMINATES reporting
– annual and otherwise
![Page 9: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/9.jpg)
Many of our print publications are BEAUTIFUL and much of what is online is ugly.
B E A U T I F U L : N O T S O M U C H :
Let’s be honest
![Page 10: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/10.jpg)
Up to 30% of organizations have already stopped producing annual reports.
![Page 11: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/11.jpg)
And even if they were…
Media consumption patterns have changed
People are reading less
Barely anyone reads annual reports
No one is
reading
your
annual
report
![Page 12: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/12.jpg)
How would
You know?
![Page 13: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/13.jpg)
Constituents do not prefer to receive information
through an annual report,
then why are we making them?
![Page 14: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/14.jpg)
The Annual Report is Dead
=
![Page 15: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/15.jpg)
• Expensive print annual reports are an anachronism in the web age similar to newspaper home delivery.
• They were created because of a need for financial reporting, and wrapped storytelling around this.
How Did We Get Here?
![Page 16: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/16.jpg)
• Printing costs are high
• Design costs are high
• Resource needs are high
• ROI is weak
Annual Reports are Expensive
![Page 17: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/17.jpg)
Frozen in Time
With an annual report when you send it out it is static.
![Page 18: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/18.jpg)
“we like it, we love it!”So why do we make them?
![Page 19: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/19.jpg)
THERE’S STILL A NEED for ANNUAL REPORTS
INTERNAL EXTERNAL
Establish themes, set the tone
Foundations: communicate funding priorities
Create reusable content List grants
Celebrate organization’s achievements
Transparency: provide details of finances
Present a unifying vision for the organization
Provide curated content
Provide partners with communication assets
Encourage donations/action
List and celebrate donors
![Page 20: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/20.jpg)
People are overwhelmed WITH CONTENT.
T H E C U R A T E D W E B
![Page 21: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/21.jpg)
Opportunity to adapt to media consumption habits.
The new generation of donors will come to expect online annual reports.
![Page 22: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/22.jpg)
The Rise of Online Video• Cisco predicts that 90 percent of
online traffic (the sum of all online video) will be video by 2014
• YouTube is the #3 Site in the world: bigger than Yahoo!, Baidu and Wikipedia
• More than 60 hours of video is uploaded to YouTube every single minute
• Every single day YouTube receives over 4 billion views
• February Comscore:Average online video viewing time 21.8 hours 83.8% of US online audience watched online video.
![Page 23: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/23.jpg)
Mobile
![Page 24: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/24.jpg)
iPad & Tablets
iPad & Tablet Devices
![Page 25: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/25.jpg)
HTML5 is the reassertion of the Web
• Flash is declining
• HTML5 allows the delivery of a truly beautiful web experience
![Page 26: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/26.jpg)
Why Now? What’s changed?
Revisiting Online Reports
• See3 has been talking about online reports for 6 years
![Page 27: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/27.jpg)
Reusable online assetsReaches a wider audience: -- Distribution, Social SharingPotential for reduced expenseMore TransparencyDrive action onlineDynamic Content
BENEFITS OF ONLINE ANNUAL REPORTS
Previous goals hold true, plus:
![Page 28: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/28.jpg)
Three flavors for an online annual report:
1 2 3
![Page 29: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/29.jpg)
VIDEO BASED EXPERIENCE 1
![Page 30: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/30.jpg)
INTERACTIVE DASHBOARDSH T T P : / /D A S H B O A R D . I M A M U S E U M . O R G/2
![Page 31: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/31.jpg)
E-PUBLICATIONI P A D R E A D E R : Z I T E , F L I P B O A R D T R E E S A V E R3
IPAD READER
FLIPBOARDTREESAVER
ZITE
![Page 32: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/32.jpg)
![Page 33: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/33.jpg)
![Page 34: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/34.jpg)
![Page 35: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/35.jpg)
![Page 36: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/36.jpg)
![Page 37: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/37.jpg)
![Page 38: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/38.jpg)
![Page 39: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/39.jpg)
![Page 40: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/40.jpg)
![Page 41: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/41.jpg)
Reinsert KIPP
![Page 42: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/42.jpg)
![Page 43: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/43.jpg)
![Page 44: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/44.jpg)
![Page 45: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/45.jpg)
![Page 46: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/46.jpg)
![Page 47: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/47.jpg)
• Where is all this going? • Where should you invest?
The Way Forward
![Page 48: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/48.jpg)
The frameworks that created the commonplace PDF is not what we are talking about
Not PDFs
![Page 49: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/49.jpg)
Responsive Design
![Page 50: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/50.jpg)
Responsive Design
![Page 51: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/51.jpg)
Treesaver & Other HTML5 Frameworks
![Page 52: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/52.jpg)
BE GENUINE
Viewers want to connect withthe work that your organizationis doing. Focus on content thatis compelling rather than what’s “cool”
KEEP IT SHORT
Powerful videos are often under two minutes long. The effort you put into keeping it short will go a long way in helping you focus your message
KEEP IT SIMPLE
Try to focus on one main topic (i.e. an event, one person’s story, a lesson, a testimonial). It’s easier to get excited about a video that is focused
COMMUNICATE RELEVANCEdemonstrate the relevance of foundation’s investment in thecauses and issues at hand
VIDEO: Tell a Story
![Page 53: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/53.jpg)
Future Trends The Living Report
![Page 54: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/54.jpg)
Sparkwise
![Page 55: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/55.jpg)
Things to Consider
![Page 56: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/56.jpg)
New Media Production or Repurposing?
vs.NEW
![Page 57: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/57.jpg)
Don’t Make your Job Harder than it already is.
(annual reports can be your friend)
![Page 58: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/58.jpg)
VIDEO
RESPONSIVE DESIGN
PHOTOGRAPHY
INFOGRAPHIC
DOWNLOADABLE PDF
SOCIAL MEDIA AND DISTRIBUTION
New Tools and Repurposing What components make up an online report and
what are the best for your Org?
![Page 59: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/59.jpg)
STODGY PEOPLE
The printed annual report STILL have a value
for A L I M I T E D A U D I E N C E
LATE, LATE, LATE ADOPTERS
PAPER MILL OPERATORS
![Page 60: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/60.jpg)
Evaluation Tools for what you should be doing?
Evaluate your goals, your content and your capacity and then
come up with a plan.
![Page 61: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/61.jpg)
Be a Champion!
![Page 62: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/62.jpg)
Even Britannica has figured out that content delivery needs to be focused around new media.
![Page 63: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/63.jpg)
or ALL OF THE ABOVE.
See3 is your one stop shop.
Need a video? or Dashboardor App?
![Page 64: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/64.jpg)
Thank You! N O W S AV E S O M E PA P E R
Email us at A L L A N @ S E E 3 . C O M O R S T A C Y @ S E E 3 . C O M
![Page 65: A Better Annual Report - See3 Communications, NTC 2012](https://reader038.vdocuments.site/reader038/viewer/2022110306/554abeddb4c90542708b48ca/html5/thumbnails/65.jpg)
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval
INSERTQR CODE
HERE