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A B O U T

Rice Village District's history begins in the 1930s Depression Era when visionary John Olson acquired 60 vacant lots. Since then, it has grown organically to become the most beloved urban district in Houston. Undergoing a contemporary and artisan evolution, this vibrant 16-block, 67-acre urban district, including more than 300 shops and restaurants, is primed for the next generation of aspirational retailers.

Nestled in the heart of Houston, Rice Village and Trademark are stewards of the largest property portfolio in the village, encompassing 296k sq. ft. of retail buildings and land for additional mixed-use development.

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• 20 million visitors annually

• Contributes $16.5 billion to the local economy

(Visit Houston, 2017)T O U R I S M

• 2016 Population: 2,303,482

• Fast-growing with a 26.1% increase from 2000-2010 (Census

Bureau, March 2011)

• Ranked #5 in fastest-growing millenial markets, ages 20-34

(Forbes, 2017)

• 364,837 daytime population within a 3-mile radius of downtown

(Sites USA 2016 Estimate)

• 4.8% unemployment rate (BLS)

• 7th Best City to Live In (Business Insider, 2016)

H O U S T O NFA S T FA C T S

8

610

610

8

290

45

69

225

1010

290

45

10

10

290

fort bend brazoria

AUSTIN

MONTGOMERY

WALLER

LIBERTY

HARRIS

CHAMBERS

GALVESTON

Westp

ark Tollw

ay

Uptown ParkCitycentre

Memorial City Mall

Centre at Post Oaks River Oaks District

Rice Village

The Galleria

Hardy T

oll Road

Willowbrook Mall

The Woodlands Mall

George BushIntercontinental Airport

Market Street - The Woodlands

69

249

Katy Mills Mall

228Pearland Town

Center

Baybrook Mall Sugarland Town

Center

35

8

Highways

Interstates

State Highways

90

Katy Town Center

Fort Bend

Parkw

ay Toll R

oad

MISSOURI CITYSUGAR LAND

PEARLAND

LEAGUE CITY

RICHMOND

ROSENBURG

FRESNO

KATY

BROOKSHIRE

CINCO RANCH

NORTHWESTHOUSTON

JERSEY VILLAGE

BELLAIRE

SOUTHHOUSTON

PASADENA

SEABROOK

SIENNAPLANTATION

FRIENDSWOOD

MANVEL

KEMAH

LA PORTE

BAYTOWN

HIGHLANDS

CHANNELVIEW

MONT BELVIEU

OLD RIVERWINFREE

MOSS BLUFF

CROSBY

SHELDON

ALDINE

WILLOWBROOK

THE WOODLANDS

SPRING

HUMBLE

ATASCOCITA

EASTGATE

HUFFMAN

KINGWOOD

TOMBALL

HOCKLEY

MISSION BEND

MEADOWSPLACE

PORTERWOODBRANCH

DAYTON

William P.Hobby Airport

290

M I N U T E SWest University

Memorial Villages

Bellaire

Texas Medical Center

Citycentre

1 0 M I N U T E SThe Galleria

River Oaks

Montrose

Museum District

Spring Valley

5 M I N U T E SDowntown

Midtown

Memorial Park

Garden Oaks

WashingtonCorridor

D R I V E T I M E S

2.5 0 2.5 5 7.5 1 0MI

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Phoenix, Arizona 1,567,872

Dallas, Texas 1,365,751

U . S . C I T I E SR A N K E D B YP O P U L AT I O N(CENSUS 2016)

New York, New York 8,537,673

San Antonio, Texas 1,492,510

Austin, Texas 958,233

Philadelphia, Pennsylvania 1,615,017

Houston, Texas 2,303,482

Chicago, Illinois 2,704,958

Los Angeles, California 3,976,322

#1

#7

#9

#6

#8

#5

#4

#3

#2

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Population 21,667

Households 5,861

Avg. HH Income $206,176

Median Age 33

Daytime Demo 21,912

Ed Bach +% 82.8%

O N EM I L E R A D I U S

Population 184,314

Households 84,070

Avg. HH Income $140,580

Median Age 34

Daytime Demo 341,651

Ed Bach +% 69.8%

T H R E EM I L E R A D I U S

Population 475,570

Households 187,123

Avg. HH Income $117,074

Median Age 35

Daytime Demo 858,023

Ed Bach +% 54.3%

F I V EM I L E R A D I U S

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P R I M A R Y T R A D E A R E A

The Rice Village trade area is highly educated, aspirational and underserved, with many consumers wanting the best products and experiences they can afford. This is a strong market for apparel/accessories, electronics, health/fitness, entertainment and products that appeal to young, active households. Men comprise 42% of the customer traffic, a high percentage compared to that of a typical shopping center or mall.

RICE VILLAGE

90

228

69

610

River Oaks

610

610

R I C E V I L L A G EN E I G H B O R H O O DM A P

Montrose

Greenway PlazaBoulevard Oaks

SouthamptonArts District

West UniversityPlace Rice University

Houston Zoo

Texas Medical Center

NRG Arena

Braeswood

Southside Place

The Heights

Upper Kirby

Southgate

south main 9

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S T R O N G , M I L L E N N I A L

M A R K E TRice Village’s customer base is comprised of relatively young

(67% are 25-44) and ethnically diverse consumers. Although the district is surrounded by some of the most desirable

neighborhoods in the market, it serves as a true destination with more than 70% of traffic driving from 15 minutes away.

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Rice Village is expected

to be the only authentic

street shopping district in

Houston, with the critical mass to

attract a rich collection of

best-in-class national, regional

and local retailers and artisan

food and beverage retailers.

BURGER BAR

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R E TA I L M I X

R e ta i l c o n n e c t i v i t y R e s ta u r a n t& F o o d

S p e c i a lt i e s

O f f i c e

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We are collaborating with property owners and retailers to create

a unified shopping district with enhanced streetscapes, amenities,

programming and parking management.

Morningside Plaza, Rice Village’s first public space, was recently

completed. It spans the length of three restaurants and features

free Wi-Fi, corten planters, mahogany bar tops and

cypress artisan picnic tables.

E V O L U T I O N

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A vibrant, modernistic owl has perched in Rice Village, the latest in a

series of spirited, Instagram-worthy art additions designed to bring a

new vibe to this popular shopping and dining destination. The work of

California metal sculptor Nathan Mabry, the origami-shaped aluminum

owl is now perched above the sidewalk on Kelvin Drive just north of

University Boulevard and is Mabry’s first piece in Houston.

P U B L I C A R T

Amherst Street will feature updated façades and storefronts, passageway redesign,

widened sidewalks, improved access to rooftop parking, a new micro retail building

amidst a historic tree grove, and a new public plaza on the corner of Kelvin and Amherst.

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A M H E R S TS T R E E T

UNIVERSITY

Retail/Mixed-Use - Rice Village/Trademark

Retail/Mixed-Use - Other Owners

Multi-Family Residential

CHILDREN’SASSESSMENT

CENTER

HANOVERRICE VILLAGE

RICEVILLAGEGARAGE

ROOFTOPPARKING ABOVE

RICE GRADUATE HOUSING

ROOFTOPPARKING ABOVE

HANOVERSOUTHAMPTON

CHRIST THE KINGLUTHERAN CHURCH

DUNSTAN

MORNINGSIDE

DUNSTAN RD.

kevin dr.

kirby dr.

amherst st.

Bolsover St .

rice blvd.

times blvd.

kevin dr.

kirby dr.

university blvd.

morningside dr.

university blvd.

rice blvd.

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C O N TA C T

David Pratt(817) 509-4166

[email protected]

Kara Rafferty(214) 365-9523

[email protected]

Kaitlin Travis(817) 810-5328

[email protected]

INVESTMENTS | DEVELOPMENT | INSTITUTIONAL SERVICES1701 River Run, Suite 500, Ft. Worth, TX 76107 | 817 870 1122 | trademarkproperty.com