99999 switzerland sales manual
DESCRIPTION
99999 Switzerland sales manualTRANSCRIPT
Switzerland.Professional sales manual.MySwitzerland.com
Contents.
Information Switzerland4–10
Swiss Travel System 11–17
Contact36–38
Spectacular Switzerland 18–24
Destinations25–35
3Editorial. Selling Guide.
Welcome.Dear travel professional
Switzerland is easily accessible thanks to numerous daily flight connections from Australia and New Zealand via Asia, the Middle East, North America or South Africa. Once you arrive in Switzerland it is also easy to get around thanks to the Swiss Travel System.
Switzerland remains popular among Australian and New Zealand travellers with more than 447,000 over-nights each year, representing an overall growth of 10% since 2010. A beautiful destination on its own, Switzerland is also a great pre- or post-addition to a cruise itinerary or any European trip.
This guide includes key information on Switzerland which you will find useful when convincing your clients to explore the country. We are confident they will love Switzerland, and they’ll love you for helping them discover it.
Thank you for your continued support.
Warmest regards
Vierwald-
Zürichsee
Bodensee
stättersee
Thunersee
Walensee
Zugersee
Lago
Mag
gio
re
Brienzerse
e
Lago di Lugano
Biele
rsee
Aare
Aare
Aare
Lac d
e Neu
châte
l
Lac Léman
Doub
s
Simme
Schwarzsee
Rhône
Kander
Maggia
Reuss
Emm
e
Birs
Reuss
Ticino
Verzasca
Hinterrhein
Rhei
n
Thur
Töss
Limmat
Rhein
Inn
Vorderrhein
g
lets
cher
Alet
sch-
0 20 40 80 km
0 10 20 40 Miles
2914Glärnisch
3244Wildstrubel
4478Matterhorn
2502Säntis
1408Napf
3238Titlis
3614Tödi
2844Pizol
3257Dents du Midi
4314Grand Combin
4545Dom4357
Dent-Blanche
4634Dufourspitze
4049Piz Bernina
3312Piz Buin
2119Pilatus
1798Rigi
1899Grosser Mythen
1607Chasseral
2362Niesen
2350Brienzer Rothorn
Eiger 3970Mönch 4107
4158Jungfrau
2970Schilthorn
1898Stanserhorn
2834Weissfluh
2998Piz Beverin
3056Piz Nair
3294Piz Kesch
2973Diavolezza
1097Monte S. Giorgio
1701MonteGeneroso
3090Gornergrat
2042Rochers-de-Naye
3210Les Diablerets
1677La Dôle
2002Le Moléson
2175Gantrisch
2306 Churfirsten
4274Finsteraarhorn
3272Basòdino
3402Rheinwaldhorn
3934Bietschhorn
3503Sustenhorn
Schaffhausen
Baden
Zug
Solothurn
La Chaux-de-Fonds
Neuchâtel
Murten
Fribourg
Yverdon-les-Bains
Montreux
Verbier
Sion
Gstaad
Interlaken
Wengen
Adelboden
Leukerbad
Zermatt
Saas-Fee
Thun
Grindelwald
Engelberg
Andermatt
Ascona
LocarnoBellinzona
St. Moritz
ScuolDavosArosa
Lenzerheide
ChurFlims
Appenzell
Aarau
Delémont
Lenk
Crans-Montana
Liestal
Brienz
Sarnen
Weggis
Stans
Altdorf
Schwyz
GlarusBad Ragaz
Frauenfeld
Herisau
Pontresina
Brig
Erlach
Charmey
Champéry
Grosser St.Bernhard
Grimentz
Blausee
Kleine Scheidegg
Schangnau
Burgdorf
Entlebuch
St-Ursanne
Ernen
Bosco Gurin
Comologno
Miglieglia
Soglio
BeverSt.Maria
Guarda
Maienfeld
Rorschacherberg
Stein am Rhein
Küsnacht ZH
Eglisau
Nendaz
ZÜRICH
LUGANO
LUZERN
BERN
BIEL/BIENNE
WINTERTHUR
LAUSANNE
BASEL
GENEVE
ST.GALLEN
Regions
A Basel Region
B Bern Region
C Bernese Oberland
D Eastern Switzerland / Liechtenstein
E Fribourg Region
F Geneva
G Graubünden
H Jura & Three-Lakes
I Lake Geneva Region
J Lucerne – Lake Lucerne Region
K Ticino
L Valais
M Zürich Region
Switzerland at a glance.
Motorway
Road
Railway
Panoramic routes
Airport
GERMANY
LIECHTENSTEIN
AUSTRIA
ITALY
FRANCEA
B
C
D
E
F
G
H
I
J
K
L
M
www.swisstravelcenter.ch
axpo.com
mammut.ch
flyer.ch
marche-restaurants.com
swisstravelcenter.ch
swissinfo.ch
gastrosuisse.ch
snowsports.ch
visana.ch
grimselstrom.ch
appenzellerbier.ch intersportrent.ch
topevents.ch
SWISS ARMY KNIVES | TIMEPIECES | TRAVEL GEARvictorinox.com
Partners.Recommended by Switzerland Tourism. MySwitzerland.com / strategicpartners
Strategic Premium Partners
Strategic Partners
Official Partners
American Express in Switzerlandamericanexpress.ch
Watches Jewelry Gemsbucherer.com
Car rentaleuropcar.ch
Gateway to the Alpszurich-airport.com
The airline of SwitzerlandSWISS.COM
Telecommunicationsswisscom.com
Swiss Chocolatechocolatfrey.com
The trade association of the Swiss hotel industry swisshotels.com
Swiss Herb Dropsricola.com
Interest group for Swiss non-hotel accommodationstnet.ch/parahotellerie
Financial servicesubs.com
Switzerland Cheese Marketingswitzerland-cheese.com
Exquisite Swiss Biscuit Specialitieskambly.ch
Switzerland by train, bus and boatSwissTravelSystem.com
partnerseite_alle_sprachen.indd 1 27.03.14 15:17
Information Switzerland.
Schwägalp, Appenzell, Eastern Switzerland / Liechtenstein
5Information Switzerland. Selling Guide.
Perfect locationSwitzerland is centrally located in the heart of Europe, bordering France, Italy, Germany, Austria and Liechtenstein. Daily flights are available ex Australia and New Zealand to Zürich and Geneva with seamless connections to the Swiss Travel System and European high-speed rail network.
Swiss transportationA fully integrated transport system with one ticket, the Swiss Pass gives you access to all city public transportation including trains, buses and boats. Discounts on private railways and cable cars are also available. Children under the age of 16 travel for free with an accompanying adult travelling with a Swiss Pass.
Culture and traditionFour official languages and numerous local dialects result in a distinctive Swiss cultural experience unlike anywhere else. Impressive architecture from times of the Romans; modern, contemporary art and internationally renowned events round out every trip.
Six reasons to visit Switzerland.
Grand Tour of SwitzerlandClients wanting to explore Switzerland on their own by car or motorbike can take advantage of a newly developed Grand Tour showcasing the best of Switzerland with selected itineraries. More details for the public will be available from April 2015 on MySwitzerland.com. Agreements with wholesalers will be done earlier and will be ready for you to promote to your clients.
Family-friendlySwitzerland has 31 designated KidsHotels, which must meet certain requirements: comfortable family rooms, children’s menus, free drinks, cots, highchairs and more. Each one also offers professional childcare services and fun-filled activities.
Cities and natureSwiss cities are steeped in history, often featuring old medieval centres, a café culture and streets laced with local shops. A day’s mountain excur-sion is always possible from any Swiss city, often less than a 30-minute train ride away.
6 Selling Guide. Information Switzerland.
Best time of year to travelJanuary and March are good months for winter holidays, avoiding the main European school holi-day month of February. For a summer holiday, travel in June, September or October to avoid the July–August high season. For city breaks any time throughout the year is good.
Affordable SwitzerlandSwitzerland is well known for its high quality standards and outstanding service culture. Prices might seem high at a first glance but the value for money is excellent. The cost of eating out varies depending on location, the quality of the restaurant and the number of courses.
Budget travellerIn restaurants, try the dish option of the day, which is usually cheaper than the standard main dish; and choose a local carafe wine instead of a bottled wine. Migros and Coop supermarkets also have high-quality in-house restaurants serv-ing anything from breakfast to dinners. For break-fast or lunch, visit any of the numerous bakers for fresh rolls, sandwiches and salads.
TippingA service charge is normally included in hotel and restaurant bills as well as taxi fares. An extra tip is not necessary, but of course always appreciated.
Value-added taxThe VAT on purchased goods is already included in the sales price. Non-Swiss visitors are entitled to reclaim VAT. For more information go to MySwitzerland.com/en-ch/tax-free-shopping
Good to know.CurrencyThe currency is the Swiss franc. Credit cards are accepted in most places and you can with-draw money from most banks.
Road tollsMost roads in Switzerland are free to use. To drive on Swiss motorways you must display a “vignette” sticker (autobahn.ch). Cars hired in Switzerland have the vignette prepaid. If you hire a car else-where you can buy a vignette at the border or any Swiss post office.
Shop opening hoursShops generally open for longer hours in the cities, remaining opened for seven days at larger railway stations and the airport. Otherwise, they are open Mondays–Fridays from 8.30 am to 6.30 pm, until 4 pm on Saturdays and closed on Sundays. Thursday night is late-night shopping with shops opened till 8 pm. However, check be-fore you head out for a shopping experience as shops can be closed due to local public holidays.
7Information Switzerland. Selling Guide.
Take a hikeSwitzerland is a Mecca for hikers of all ages and abilities. Make sure you check out the Swiss National Park in Graubünden.
Learn some languageSwitzerland packs a linguistic punch for a country its size. Learn German, French, Italian or Ro-mansch without ever having to leave Switzerland.
Mingle with the Swiss at local festivalsSwitzerland has events all year round from flag throwing and carnivals to jazz festivals and traditional ceremonies. Join in and meet some locals to learn more about the Swiss people.
Ride the public transport systemMost of the Swiss trains are scenic, so be sure to use the efficient, ultra-modern and fully integrated Swiss public transport system everywhere you go.
Things not to miss.
Taste Swiss wineSwitzerland produces wine throughout the country, so make sure you taste some while you are there. Only 2% of Swiss wines get exported, so it is a real local treat.
Check out some local peaksNo visit to Switzerland is complete without a visit to the Jungfraujoch, Pilatus or the Matterhorn. Be sure to check where your closest peak is, as chances are, you are never further than an hour’s train ride away. The mountains would usually be viewable from your hotel.
Don’t miss out on some local cultureVisit the many museums to see the old and con-temporary in Zürich, Bern, Lucerne and Geneva, and check out the hidden gem of Winterthur, home to some very fine art collections.
Prättigau, Graubünden
8 Selling Guide. Information Switzerland.
International airportsZürich, Geneva, Basel and LuganoThese airports are the main gateways into Switzer-land and are fully integrated into the Swiss railway network. Trains from the airports to Zürich and Geneva run every 10 to 20 minutes, with a travel-ling time of about 10 minutes. From Basel EuroAir-port there are frequent bus services to Basel SBB train station and the travelling time is 20 minutes. Lugano has a small airport just 15 minutes from the city centre by car, taxi and shuttle bus. Hourly intercity and direct trains from the airport stations connect to many Swiss cities and holiday resorts. Timetable information: www.rail.ch
By planeThere are several daily flights from Sydney, Mel-bourne, Brisbane and Perth, with connections from other major Australian cities and New Zealand.
Arriving in Switzerland.
Schilthorn
Titlis
Pilatus
Rigi
Jungfrau
Matterhorn
Zürich
LuzernBern
Biel
Basel
Lausanne
Geneve Lugano
St. Gallen
Schaffhausen
Montreux
Neuchâtel
Zermatt
Brig
Gstaad
Brienz
Interlaken Andermatt
Chur Davos
St. Moritz
Saas-Fee Tirano
PoschiavoGeneva
Oberalppass
Brünigpass
Furkapass
BerninapassGotthard
FRANCE AUSTRIA
GERMANY
ITALY
By day trainSwitzerland is part of the European high-speed rail network, making it an ideal gateway on a multiple-country trip.
By night trainSave on a night’s accommodation and travel by train. Many European cities are connected with Switzerland by CityNightLine or other night trains.
TGV Lyria France–SwitzerlandParis–GenevaParis–Lausanne (–Brig European winter only)Paris–Neuchatel (connexion via Frasne – no direct service)Paris–Bern–InterlakenParis–Basel–ZürichGeneva–Marseille–NiceGeneva–Montpellier
ICE / EC Netherlands / Germany–SwitzerlandBerlin–Frankfurt–Basel–Bern–InterlakenHamburg–Frankfurt–Basel–ZürichStuttgart–Zürich(Amsterdam–)Cologne–BaselBremen–Cologne–Basel–Zürich–ChurMunich–Zürich
Trenitalia Italy–SwitzerlandVenice–Milan–Geneva Milan–Bern–BaselMilan–Zürich
— TGV Lyria Switzerland–France
— ICE /EC Netherlands / Germany–Switzerland
— Trenitalia Italy–Switzerland
9Information Switzerland. Selling Guide.
SBB, Eglisau, Zürich Region
Züri
ch
Täsc
h/
Zerm
att
St.
Mori
tz
Montr
eux
Lugano
Lucern
e
Lausa
nne
Inte
rlaken
Geneva
Davo
s
Bri
g
Bern
Base
l
Amsterdam 827 1,008 1,140 962 1,077 869 954 925 1,016 978 969 863 770
Berlin 848 1,112 968 1,069 1,024 898 1,062 972 1,123 920 1,024 969 888
Frankfurt 405 586 600 539 654 446 531 502 594 555 547 411 347
Milan 286 227 163 322 74 282 349 267 410 227 187 298 357
Munich 322 586 371 542 427 371 536 445 597 325 498 443 408
Paris 587 795 782 640 934 603 614 659 552 738 774 597 504
Rome 885 826 762 920 672 880 947 866 1,008 826 786 896 955
Venice 563 504 440 598 350 558 626 544 686 504 464 574 635
Vienna 741 1,005 654 962 778 782 955 864 1,016 645 917 862 854
Distance chart (km) Conversion: 1 km = approx. 0.62 miles
Citi
es o
utsi
de S
witz
erla
nd
Basel 82 238 281 181 265 102 203 152 266 224 188 99
Bern 125 136 324 89 278 115 90 57 171 267 93
Brig 214 46 240 117 151 154 152 72 215 229
Davos 146 319 67 353 162 170 368 237 431
Geneva 292 235 491 92 445 282 62 230
Interlaken 178 115 288 143 215 66 167
Lausanne 229 173 428 29 382 219
Lucerne 56 180 224 196 165
Lugano 219 232 125 360
Montreux 208 144 408
St. Moritz 201 281
Täsch/Zermatt 236
Citi
es in
Sw
itzer
land
Distance chart.
10 Selling Guide. Information Switzerland.
Zurich Airport.Gateway to the Alps Located in the heart of Europe and at the foot of the Alps, Zurich Airport is an award-winning hub in a network of more than 190 destinations throughout the world. Several daily connections from Asia, the Middle East and North America. With its close proximity to the city of Zürich and major centers of tourism and industry in Switzer-land, Germany and Austria, Zurich Airport is also an important surface transport link with direct access to a road and rail network that is second to none. More than 480 national and international trains stop at Zurich Airport each day. With its duty-free status, Zurich Airport is a unique shop-ping paradise in Europe, offering 190 shops, bars and restaurants, open even on Sundays. www.zurich-airport.com
Our sign is a promiseSwiss International Air Lines offers a finely meshed route network and a popular home base in the heart of Europe: Zurich Airport. A modern infra-
SWISS.structure, short walking distances and optimum transfer times make Zurich a popular hub that facilitates seamless travel.
As part of the Lufthansa Group and a member of Star Alliance, SWISS remains true to its mission of providing quality air services that link Australia with Europe and the world. In conjunction with Luft-hansa and Austrian, SWISS provides its customers access to more than 170 European destinations in 43 countries. Create multi stop-over journeys or even around the world itineraries with SWISS.www.lufthansaexperts.com
Flughafen Zürich AGPhone +41 (0)43 816 22 [email protected]
Agency SupportSWISS 1300 724 666 [email protected]
Swiss Travel System.
The Swiss Travel System is the perfect way to discover the delights of Switzerland. It enables you to explore the entire captivating country with just one trouble-free travel ticket – the Swiss Pass. Tour by rail, bus and waterway whenever and to wherever you please. Experience the most picturesque panoramic routes with the Glacier Express, GoldenPass Line or Wilhelm Tell Express. Enjoy more than 75 towns and cities by bus, boat and tram. Gain free admission to more than 470 museums nation-wide. And travel half-price on the most scenic Swiss mountain railways. Children under the age of 16 travel free of charge with the complimentary Swiss Family Card.
Swiss Travel System. Selling Guide. 11
Bernina Express, Graubünden
Be transported through winding tunnels and steep ravines and gaze at snow-covered mountain peaks, mountain forests and alpine meadows. There are a number of different journeys to choose from, all guaranteeing spec-
Glacier ExpressRoute: St. Moritz / Davos–Chur–Andermatt–Brig–Zermatt or vice-versa. A breathtaking scenic ride through mountain forests, rushing streams and alpine beauty that connects St. Moritz and Zermatt, two of the world’s most famous mountain resorts. Travel through 91 tunnels, cross 291 bridges and see the 2,045-metre- high Oberalp Pass all from the comfort of your seat.Duration: 7½ hours and operates daily all year round (except 27.10–14.12.2014)
Scenic trains.
Filisur, Landwasser Viaduct, Graubünden
Switzerland’s scenic train routes are among the most beautiful rail routes in the world. They are part of the country’s heritage and history and embrace happy harmony between high-tech and heavenly nature. It’s a captivating combination which never fails to fascinate.
tacular scenery and a great way to experience the best of the Swiss Alps. Here are some of the top scenic journeys on offer.
12 Selling Guide. Swiss Travel System.
13Swiss Travel System. Selling Guide.
GoldenPass LineRoute: Montreux–Zweisimmen–Interlaken–Lucerne or vice versa. The GoldenPass Line is a natural link between Central Switzerland and Lake Geneva on a spectacular 240-kilometre journey. From Lucerne through Interlaken and down to Montreux along Lake Ge-neva, this journey is a window to many scenic highlights. Another exclusive attraction between Montreux and Zweisimmen is the GoldenPass Classic, a luxury train in the style of the legendary Ori-ent Express.Duration: 5½ hours and operates daily all year round.
Wilhelm Tell ExpressRoute: Lake Lucerne–Flüelen–Locarno / Lugano or vice versa. The Wilhelm Tell Express connects Central Switzerland and the Italian-speaking region of Ticino. Your journey departs from Lake Lucerne onboard a nostalgic paddle steamer. Upon arrival in Flüelen, a train will take you past the steep ravines and cliffs of the Reuss Valley, and through the historic 15-kilometre Gotthard railway tunnel to reach your destination of Lugano/Locarno.Duration: 5½ hours and operates daily all year round.
Bernina ExpressRoute: Chur–St. Moritz–Tirano–Lugano or vice versa. The Bernina Express is a magnificent journey taking you past white glaciers and amazing bridges and loop tunnels. Starting in Chur or St. Moritz, the journey will take you to Tirano in Italy, from where a bus extends the route, following the scenic shores of Lake Como to end at the beautiful Swiss lakefront city of Lugano.Duration: 7 hours. Train operates daily all year round and the bus operates daily April to mid-October.
Chocolate TrainRoute: Montreux–Gruyères–Broc–Montreux.Chocolate and cheese lovers will be delighted by this unique eight-hour return journey com-mencing in Montreux. The journey includes visits to Gruyères Castle and the cheese factory, plus chocolate sampling at the Nestlé factory in Broc.Duration: 8 hours, operates Monday, Wednes-day and Thursday from May to October and Monday to Friday during July and August.
© G
old
enP
ass
Lin
e
14 Selling Guide. Swiss Travel System.
Swiss Travel System tickets.
Swiss PassCovers: free travel by rail, bus and waterway, including panorama routes and local public transport in 75 towns and cities. Validity: 4, 8, 15, 22 consecutive days or 1 month. Bonus: 50% reduction off most mountain railways, free admission to 470 Swiss museums.
Swiss Flexi PassCovers: free travel by rail, bus and waterway, including panorama routes and local public transport in 75 towns and cities. Validity: any 3, 4, 5 or 6 days within a calendar month. Bonus: as with Swiss Pass; up to 50% reduction off tickets on non-free travel days.
Swiss Saver Pass / Swiss Saver Flexi PassCovers: free travel by rail, bus and waterway, including panoramaroutes and local public transport in 75 towns and cities. Validity:any 3, 4, 5 or 6 days within a calendar month. Bonus: as withSwiss Pass; up to 50% reduction off tickets on non-free travel days.
Swiss Youth Pass Covers: same as Swiss Pass. Intended for young travellers under age 26. No Flexi or Saver offer but costs 25% less. Validity: 4, 8, 15, 22 consecutive days or 1 month. Bonus: as with Swiss Pass.
Swiss Travel System tickets are not simply tickets. They are a passport to a uniquepublic transport system. Reserved exclusively for visitors to Switzerland, they cover travel on rail, bus and waterway nationwide and include other benefits.
15
Swiss Card Covers: free travel from any Swiss airport or border railway station to your holiday destination (and back again) by rail, bus or water-way; up to 50% reduction off all public transport during your entire stay in Switzerland. Validity: 1 month.
Swiss Half Fare Card Covers: up to 50% reduction off all Swiss public transport (rail, bus and waterway) including most mountain railways. Validity: 1 month.
Swiss Family CardCovers: free of charge and on request when purchasing any regular Swiss Travel System ticket. Bonus: Children under age 16 travel free of charge when accompanied by at least one parent. Unaccompanied children receive 50% reduction off any Swiss Travel System ticket.
Swiss Transfer TicketCovers: free travel from any Swiss airport or border railway station to your Swiss holiday destination (and back again). The transfers must be via the direct route. Validity: 1 month.
Swiss Travel System. Selling Guide.
16
Top mountain excursions. For Alpine enthusiasts, a visit to Switzerland is pure paradise. An extensive network of mountain railways takes visitors up to heights reaching 3,883 metres in comfort and safety. Not only that – on most routes, holders of a Swiss Travel System ticket pay only half price. Here some highlights:
Selling Guide. Swiss Travel System.
Jungfraujoch – Top of EuropeThe Jungfrau railway travels from the heart of the mountains to Eur- ope’s highest mountain railway station at 3,454 metres of altitude.How to get there: train from Interlaken Ost, Grindelwald, Lauter-brunnen or Wengen. Use your Swiss Pass for free travel to Grindel-wald and Wengen, 50% discount to Kleine Scheidegg and 25% on further travel.
Mount TitlisTravel with the Rotair revolving gondola to the summit at 3,020 me-tres. The Ice-Flyer chairlift takes you over glacial crevasses while the Titlis Cliff Walk leads all year round over Europe’s highest suspension bridge.How to get there: use your Swiss Pass for free travel to Engelberg. 50% discount on the cable car to the top of Mount Titlis.
Matterhorn Glacier ParadiseEurope’s highest viewing platform at 3,883 metres – and no cable car takes visitors higher! Amazing views from a totally different angle in a glacial world of snow and ice.How to get there: use your Swiss Pass for free travel to Zermatt. 50% discount on the cable car.
Mount RigiSwitzerland’s most-visited scenic mountain. Enjoy this pleasant ride with Europe’s first-ever mountain cogwheel train.How to get there: Use your Swiss Pass for free boat travel from Lucerne to Vitznau and the cogwheel train to Rigi Kulm. Travel back by cogwheel train to Vitznau or Goldau or by panoramic cable car.
17
For the latest prices on the range of Swiss Travel System products, please contact one of Rail Europe’s general sales agents in Australia or New Zealand.
For trade.
AustraliaCIT HolidaysPhone 1300 361 [email protected]
Infinity RailPhone 07 3181 9960www.infinityholidays.com.au
Rail TicketsPhone 1300 360 [email protected]
Rail [email protected]
New ZealandGo HolidaysPhone 09 914 [email protected]
Rail [email protected]
Männlichen, Bernese Oberland
Swiss Travel System. Selling Guide.
Where to buy STS products.
Spectacular Switzerland.
Lake Walen, Eastern Switzerland / Liechtenstein
19Spectacular Switzerland. Selling Guide.
There is no such thing as a typical Swiss city as each city is unique. What they share, however, is the element of authenticity, their short proximity to nature and a special European atmosphere. The historical heritage of many Swiss cities dates back hundreds of years. With car-free centres, you can explore them freely at your own pace, stopping at the many cafés for some people-watching or you can use the traveller-friendly public transport system.
Swiss cities at a glance■■ Bern is the capital of Switzerland.
■■ The Swiss Pass includes travelling on the public transport system of Switzerland, which also includes boats and free entrance to more than 470 museums. Many cities also have their own city cards, giving you access to public transport, museums and other advantages.
Swiss cities.
■■ Switzerland has four national languages and numerous dialects which you can hear in many of the Swiss cities.
■■ Zürich is Switzerland’s largest city.
Jet d’eau, Geneva Region
20 Selling Guide. Spectacular Switzerland.
Once an essential stop on every Grand Tour, many mountaineers have conquered the Matter-horn and the Eiger. Enjoy a visit to the new Rigi Spa whilst looking at the mountains or ride the open-deck cable car to the Stanserhorn. The more active will find well-marked cycle and walk-ing trails with many local restaurants on the way for a well-deserved glass of local wine or beer. Swiss peaks are accessible to visitors via cable cars or mountain trains for the way up, with vari- ous options available for the journey back down, including the Devil’s Bike Trail.
Swiss summer at a glance■■ The summer period is from June to September
with temperatures ranging between 25 and 30 degrees. High season is July and August, the period of the Swiss and European school holidays.
■■ Switzerland has 60,000 kilometres of some of the most scenic hiking trails in the world. These trails are consistently and clearly marked na-tionwide. There are three types of trails in Swit-zerland: hiking paths, mountain paths and al-pine paths.
Swiss summer.
■■ Around 6% of Europe’s fresh water flows through Switzerland, making swimming in one of the country’s many lakes a great exper- ience. Locals in Zürich, Geneva, Bern, Basel, Lucerne and many others take a refreshing dip during their lunch break or after work. It is clean and anyone can join in.
■■ Take your kids to any of the public swimming pools and mingle with the locals. They are great value for money and have cafés and restau-rants too.
■■ Take any Swiss peak and the scenic trains or cable cars to the top and hire a trotti bike or bike at the top and make your way down, where you can hand the bikes back.
■■ Don’t miss a lake cruise on any of the count-less lakes across Switzerland. Enjoy the cruise with a glass of local wine or join a breakfast, lunch or dinner cruise. Many lakes also offer the old-fashioned steamers during the peak summer season.
Mürren, Bernese Oberland
21Spectacular Switzerland. Selling Guide.
Family adventures.
Parents are spoilt for choice as Switzerland is like a big, natural adventure playground full of surprises. Getting around by train is child’s play and almost every bend leads to mountains, lakes and castles. Go panning for gold, find under-ground lakes, swim to deserted islands, spot wild animals, explore a glittering glacier: our specta- cular natural landscapes will enchant children of any age. Along the way, certified family resorts and lodging showcase exactly what families need for a holiday to be perfect.
Family-friendly accommodation at a glance■■ Dedicated KidsHotels:
MySwitzerland.com/families
■■ Youth hostels have dedicated family rooms: www.youthhostel.ch
Grächen – St.Niklaus, Valais
■■ Reka Holiday Villages especially welcome fami- lies and offer excellent value for money: reka.ch
■■ Interhome offers self-catering holiday apar- ments and houses throughout Switzerland: www.interhome.com.au
■■ Camping in Switzerland: www.campingtcs.ch
■■ Bed and Breakfast Switzerland where the accommodation is personal with a local host: www.bnb.ch
■■ Agrotourism Switzerland – large choice of holiday apartments and guest rooms on Swiss farms: www.agrotourism.ch
■■ Children under the age of 16 travel for free when accompanied by at least one parent travelling with a Swiss Travel System Pass: www.SwissTravelSystem.com
22 Selling Guide. Spectacular Switzerland.
Findeln, Zermatt, Valais
If you love sunshine, mountains and snow, you’ll adore the Swiss winter. The Swiss Alps are home to 48 peaks higher than 4,000 metres, 29 ski ar-eas extending above 2,800 metres and countless world-class runs.
For the most part, winter is also about cosy cha-lets and crackling log fires. A fondue with friends or family to round off a day of adventures, or a hot chocolate and slice of cake in a café as the snow fails gently outside the window – these, too, are among the treats that make winter so delightful.
Authentic winter.Swiss winter at a glance■■ Guaranteed snow with 48 peaks higher than
4,000 metres■■ Did you know Switzerland has car-free resorts?
Here are just some of the gems:■■ Zermatt – Valais: charming chalet village
and home of the Matterhorn■■ Saas-Fee – Valais: charming glacier village
close to the Dom and Allalinhorn■■ Rigi, Lake Lucerne Region: romantic gem
and spa surrounded by nature■■ Belalp, Valais: glorious views of 17 peaks
over 4,000 metres, superb pistes■■ Thyon, Valais: intimate locale, gateway to
the 4 Vallées ski areas■■ Mürren, Bernese Oberland: 53 kilometres
of pistes enveloped by iconic Swiss scenery■■ Wengen, Bernese Oberland: home of Alpine
skiing and family-friendly
23Spectacular Switzerland. Selling Guide.
Christmas markets in Switzerland.
Christmas markets are a long-standing winter tradition that can be found across Europe throughout the month of December. Our top picks offer you tradition, picturesque settings and delicious Glühwein (mulled wine), as well
EinsiedelnNestled in the cluster of mountains at the foot of Lake Zurich, Einsiedeln is home to a lovely Christmas market made up of trad- itional wooden stalls that create a warm and cosy atmosphere. Only a 45-minute train ride from Zurich, Einsiedeln makes a perfect family day trip – take the small mountain train to ascend a rather steep slope and you will shortly find yourself high up in the hills sur-rounded by snow and welcomed by the sound of bells from the cathedral. A variety of locally produced Christmas gifts and deli- cacies can be found here.
If you are longing for the cosy atmosphere of the festive season, then our guide to the best Christmas markets in Switzerland will take you to some hot spots where seasonal cheer, great gifts and delicious drinks will take the edge off the winter chill.
as something to get your children excited about the upcoming holiday. Don’t forget to drink a toast to Santa Claus!
Einsiedeln, Lucerne and Lake Lucerne Region
24 Selling Guide. Spectacular Switzerland.
MontreuxFramed by Lake Geneva and the Alps, the Christmas market of Mon-treux is an exceptional delight and will appeal to visitors of all ages. Children will enjoy visiting Santa, the reindeer park, a giant nativity scene, the elf village and Santa’s post office as well as an authentic Christmas village in the mountains in Caux. Meanwhile, grownups are certain to be charmed by a stroll through a medieval market and be enchanted by the historic romance of the legendary Château de Chillon. This warm and friendly atmosphere filled with stunning artisan gifts and crafts will make any visit a highly memorable one.
BaselBasel is a beautiful city where history, architecture and culture have been influenced by its location at the meeting point of Switzerland, Germany and France. Since the city is usually snow-clad as early as December, it’s an ideal place to soak up some Christmas ambience by browsing the extensive array of Christmas market stalls around Barfüsser-platz and Münsterplatz. Warm your cockles with mulled wine, while your children enjoy craft work-shops such as candle-making, or use the oppor-tunity to stock up on gifts, toys and Christmas decorations from the wide selection of exhibits.
Stein am RheinThe picturesque town of Stein am Rhein sits at the point where Lake Constance meets the Rhine River. Famous for its well-pre-served Old Town featuring painted facades and half-timbered houses, Stein am Rhein is a vibrant and very charming small town that is well worth a visit at Christmas time. With Hohenklingen Castle towering over the town, it brings to life the colourful history of this ancient town, giving the winter festivities a real sense of tradition with a medieval flair. Just an hour from Zürich, it’s a delightful destination for a pre-Christmas pick-me-up.
For more information on Christmas markets please visit: MySwitzerland.com/winter
Destinations.
Old Town, Bern Region
26 Selling Guide. Destinations.
Zürich TourismPhone +41 (0)44 215 40 [email protected]
Zürich.World Class. Swiss madeZürich, the vibrant and elegant metropolis, is located on Lake Zürich amidst stunning nature and mountains. The charming Old Town has developed from a Roman custom station into a tourist destin- ation bustling with life. It is home to Switzerland’s liveliest nightlife, numerous events and an active cultural scene with over 50 museums and more than 100 galleries. Recreational activities range from a visit to the many riverside and lakeside bathing areas, hikes on the Uetliberg mountain or an excursion to the Rhine Falls, Europe’s most powerful waterfall.
Highlights■■ Old Town: the charming, beautifully preserved
heart of the city goes back more than 2,000 years.
■■ Fraumünster Church: the elegant church was founded in 853. Its special treasure: famous stained- glass windows by Marc Chagall.
■■ Kunsthaus: the finest in art, ranging from the 15th century to the present, gains worldwide attention.
■■ Guildhalls: a number of guild houses from the trade guilds that governed Zürich from the 14th to the 18th century are restaurants today.
■■ Zürich West: the district that once witnessed the industrial revolution is today a focal point for gastro- nomy, art, design, culture, shopping and architecture.
City of Zürich, Zürich Region
Your personal enquiry office in ZürichInformation & reservations Zürich Tourism, Tourist Service Phone +41 (0)44 215 40 [email protected]
27Destinations. Selling Guide.
a highlight the baroque abbey library which is not accessible to the public. Period: Mon–SatDuration: 1 ½ hours Costs: adults CHF 15, children CHF 7.50
Swiss traditions – AppenzellerlandUnforgettable excursion to a beautiful, idyllic re-gion of Eastern Switzerland. Drive in a comfortable Minibus on the panoramic highway along beauti- ful Lake Zürich to Rapperswil, well known for its medieval castle, and on to the green and hilly region of Appenzell. Period: May–Oct, Mon, Tue, Thu, Fri Duration: 8 ¾ hoursCosts: adults CHF 108, children CHF 54
ZürichCARD Holders of the ZürichCARD can enjoy the city to the fullest. You profit from unlimited travel by tram, bus, rail, boat and cable car throughout the city of Zürich and its surrounding area, free entrance to most of Zürich’s museums, a discount at se-lected Zürich shops, a culinary surprise at selected Zürich restaurants and other discounts.
Zürich city tours and excursions.
Stories of the Old TownCome face to face with Zürich’s past and present through a selection of buildings, history and anecdotes.Period: daily, all year aroundDuration: 2 hours Costs: adults CHF 25, children CHF 12.50
The Zürich trolley experienceDiscover the sights of the city of Zürich on board the nostalgic Classic Trolley – a one-of-a-kind experience in Switzerland!Period: daily, all year aroundDuration: 2 hours Costs: adults CHF 34, children CHF 17
Rhine Falls with stop at the airportVisit Europe’s largest waterfall. Rushing masses of water 500 feet wide thunder over rocks into the Rhine Falls basin. The tour will take you to the small town of Schaffhausen with the famous 16th century Munot fortress.Period: Apr–Oct daily, Nov–Mar, Wed, Sat, SunDuration: 3 ¼ hoursCosts: adults CHF 49, children CHF 24.50
Einsiedeln, guided tour of the abbeyOn this tour you will receive broad insight into the 1000-year-old culture of the Benedictine abbey. You will visit the impressive abbey church and as
ZürichCARD 24 hours: CHF 24 ZürichCARD 72 hours: CHF 48ZürichCARD Kids* 24 hours: CHF 16ZürichCARD Kids* 72 hours: CHF 32(including 10% commission): to order the ZürichCARD in advance visit www.zuerich.com/trade
28 Selling Guide. Destinations.
Luzern Tourismus AGPhone +41 (0)41 227 17 [email protected]
Lucerne.The essence of Switzerland With its picturesque lakeside setting against an impressive mountain backdrop, the Lake Lucerne Region is frequently referred to as “the essence of Switzerland”. Lucerne offers a wealth of top- quality museums, theatres and festivals, and is home to architectural gem KKL Luzern (Culture and Convention Center Lucerne) designed by avant-garde architect Jean Nouvel.
The best viewsThe Lucerne and Lake Lucerne Region offers the best views. The Musegg Wall gives a great per-spective of the town of Lucerne itself. The nearby mountains are perfect day-trip destinations; they also break a number of records: Europe’s earliest cogwheel railway on the Rigi, the world’s steepest cogwheel railway on the Pilatus. The Rotair on the Titlis is the world’s first rotating cable car, while the CabriO® on the Stanserhorn is the world’s first double-deck aerial cable car with an open top deck. For its part, Europe’s largest inland fleet of
Highlights■■ Chapel Bridge: built in the 14th century — the most photographed monument in Switzerland.
■■ KKL Luzern: the architecture alone is breathtaking and the interior offers culture that is a class of its own.
■■ Lake Lucerne: experience Lake Lucerne on one of the five Belle-Epoque paddle steamers.
Chapel Bridge, Lucerne and Lake Lucerne Region
motor vessels and paddle steamers offers great views of the amazing scenery surrounding Lake Lucerne. Or how about a trip on the Bürgenstock aboard the Hammetschwand Lift – Europe’s high-est-altitude free-standing outdoor lift?
29Destinations. Selling Guide.
Pilatus.Highlights■■ Pilatus Golden Round Trip. Combines a scenic lake cruise, a ride in the world’s steepest cogwheel railway, aerial cable car and panorama gondolas.
■■ At Fräkmüntegg station, you find the Pilatus Rope Park and Pilatus Summer Toboggan run, which are smoothly embedded in the landscape and promise exciting and fun moments testing your skills. When you need a break you can enjoy authentic Swiss dishes and snacks in the new self-service restaurant Fräkmüntegg.
■■ In 2014 the world’s steepest cogwheel railway cele-brates its 125th anniversary. Special events and an exclusive merchandising collection are planned. On our website you find the latest information and special offers around the steepest anniversary in the world.
Pilatus Bahnen AGPhone +41 (0)41 329 11 [email protected]
2,132 magic moments above sea levelLucerne’s landmark mountain and the closest mountain excursion to Lucerne, Mt. Pilatus (7,000 ft) is the perfect peak. With its wide variety of attractions and activities it offers a unique alpine experience. Where history and the future come together.
Pilatus, Lucerne and Lake Lucerne Region
TITLIS Glacier MountainPhone +41 (0)41 639 50 [email protected]
Titlis.Glacier mountainImagine a bright blue sky and the touch of spark- ling fresh-fallen snow. Explore the world of eternal ice. Feel like an eagle and hover over stunning gla-cier crevasses. Enjoy a walk over Europe’s highest suspension bridge, the Titlis Cliff Walk, and have fun with your family while you are snow tubing at the Glacier Park. Mount Titlis is a spot not to miss.
Highlights■■ Titlis Glacier Mountain: discover the highest glacier mountain in the Lake Lucerne Region.
■■ Titlis Rotair: ascent to 10,000 feet by the world’s first revolving cable car.
■■ Ice-Flyer chairlift: glide safely over stunning glacier crevasses.
■■ Titlis Glacier Park: slide down the hill on a snow tube or a sledge.
■■ Titlis Cliff Walk: enjoy the breathtaking view across snow-covered mountains and green valleys on Europe’s highest suspension bridge.
Titlis, Lucerne and Lake Lucerne Region
30 Selling Guide. Destinations.
Basel.A City of culture for connoisseursBasel is situated in the heart of Europe, bordering Germany and France. A combination of authentic Swiss quality and a multicultural population make this city unmistakably cosmopolitan and innova-tive. These characteristics are also borne out in Basel’s many spectacular designs by renowned architects. They present a fascinating contrast to the historic buildings in the picturesque Old Town and round off the image of this modern metropolis, also hometown of famous tennis player Roger Federer.
Due to its many museums, Basel is considered the cultural capital of Switzerland. In the city, you can find nearly 40 museums with world-renowned ex-hibitions – unique in Switzerland and top class by international standards. Particularly noteworthy
View of the Rhine and the Old Town, Basel Region
are the following four museums: Fondation Beyeler, Museum Tinguely, Vitra Design Museum as well as Kunstmuseum Basel. The latter was ranked 5th in the “London Times” list of “The world’s 50 best museums” in 2013. In order to live up to this repu-tation, the museum is currently constructing a new building, thus enabling it to show more works of the collection, as well as more special exhibitions as of spring 2016.
31Destinations. Selling Guide.
Basel locals are connoisseurs and know how to make the most of life. Fine cuisine is just as im-portant to them as art and culture. Unsurprisingly, there is not just one first-rate restaurant in Basel. Four restaurants have been awarded with up to two Michelin stars and 18 Gault Millau points: Cheval Blanc, Osteria TRE, Restaurant Stucki and Les Quatre Saisons.
The Rhine is the true lifeblood of Basel and the city’s enduring landmark. Experience unrivalled savoir-vivre: the sunny banks of the Rhine and countless boulevard cafés invite you to stroll and enjoy. During summertime, a special leisure activity in Basel is a swim in the Rhine. Rhine boat rides departing or arriving in Basel, too, are steadily gaining in popularity. The new boat ter- minal St. Johann, with state-of-the-art power and water supply, can be found just a 10-minute walk from the city centre.
Nestled in the heart of Europe, Basel is a major European transportation hub – in less than one hour you reach Black Forest, Zurich or Lucerne, in less than two hours Titlis, Interlaken and Jungfrau. Direct high-speed train connections are available from Germany by ICE and from France by TGV. Paris for example can be reached within three hours.More about Basel? www.basel.com
Highlights■■ The Mobility Ticket allows each guest free use of public transport in the city of Basel and its environs for the entire duration of the stay.
■■ The biggest Christmas market in Switzerland■■ Swiss Indoors Basel – Switzerland’s largest sporting event and one of the most important indoor tourna-ments in the world
■■ The world-famous Carnival of Basel, a hotchpotch of colours, costumes and sounds
■■ Art Basel – the most important trade fair for the international art market
■■ The well-preserved Old Town with over 2,000 years of history
■■ Basel Tattoo – the world’s second-largest and spectacular open-air tattoo
Contact for tour operators.
Additional informationFondation Beyelerwww.fondationbeyeler.ch
Kunstmuseum Baselwww.kunstmuseumbasel.ch
Museum Tinguelywww.tinguely.ch
Vitra Design Museum www.design-museum.de
Incoming [email protected] +41 (0)61 268 68 58
Basel TourismPhone +41 (0)61 268 68 68 [email protected]
32 Selling Guide. Destinations.
Lake Geneva Region.Blue water, white mountainsThe beautiful Lake Geneva Region takes in the “Olympic capital”, Lausanne, and the famously scenic Montreux Riviera. Both offer a wealth of accommodation and endless opportunities for exploring.
Lausanne enjoys a stunningly picturesque setting, built on three hills, surrounded by vine-yard-covered slopes, with Lake Geneva at its
feet. Rising impressively from the French lake-shore opposite Lausanne are the purple peaks of the Savoy Alps. Lausanne’s cobbled Old Town is full of charm, due to being largely car-free. Discover the small alleyways with cafés and boutiques lining the medieval city centre.
Along the shore from Lausanne, the town of Montreux nestles in a sheltered Lake Geneva bay, surrounded by the UNESCO World Heritage Lavaux vineyards and set against the breathtak-ing backdrop of the snow-covered Alps. A long flower-lined lakefront promenade links Montreux with the neighbouring town of Vevey, and ex-tends all the way to the medieval Chillon Castle, rising directly from the water.
Lavaux vineyard terraces, UNESCO World Heritage, Lake Geneva Region
33Destinations. Selling Guide.
Highlights■■ The best of Switzerland in food and wine
■■ Lavaux vineyards – a UNESCO World Heritage Site
■■ From palms (Lake Geneva) to ice (Glacier 3000) in 90 minutes
■■ World-renowned events, including Montreux Jazz Festival
■■ Panoramic train link with Interlaken and Lucerne on the GoldenPass Line
■■ Lausanne’s totally revamped Olympic Museum
■■ Top-notch infrastructure for incentives/meetings
Office du Tourisme du Canton Vaud Phone +41 (0)21 613 26 [email protected]
View from Lausanne Cathedral over Lake Geneva, Lausanne, Lake Geneva Region
© S
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Montreux Jazz Festival, Montreux Riviera, Lake Geneva Region
34 Selling Guide. Destinations.
Interlaken.Pure Switzerland, with a shot of adrenalinInterlaken is situated in the heart of Switzerland, in the centre of the Bernese Oberland, between the Lakes of Thun and Brienz and below the world-famous trio of mountains, the Eiger, Mönch and Jungfrau. Interlaken is the touristic centre of the region, where guests from all over the world meet, stroll past souvenir shops, diverse stores and boutiques and enjoy la dolce vita in one of the many cafés.
Interlaken is Europe’s No. 1 destination for ad-venture sports, from paragliding and sky-diving to river-rafting, canyoning, bungy jumping or a ropes course in the trees. Mountain-bike tours and hikes along well-marked trails make for near-to-nature experiences – with the majestic lake and mountain world always in your sights. And there’s an unlimited choice of excursions – into the mountains or beyond: clear your mind and relax with a cruise from Interlaken on Lake Brienz.
Paragliders circling over Interlaken, Bernese Oberland
Highlights■■ Gateway to the high Alps
■■ Mainline trains link to all major Swiss cities.
■■ Great shopping and cultural events
■■ Europe’s top destination for adventure sports
■■ Splendid castles set in beautiful parkland are characteristic of the Lake Thun region.
■■ The Ballenberg Open-Air Museum awards an insight into the rich cultural heritage of Switzerland.
Interlaken Tourism Phone +41 (0)33 826 53 [email protected]
35Destinations. Selling Guide.
Highlights■■ Jungfrau VIP Pass: special offer – 3-day pass that allows travelling on three consecutive days on Jungfrau Railways, including the trip to Jungfraujoch. Valid between May and October.
■■ First Flyer: flying through the air from mountain peak First with 80 kilometres per hour. Pure adrenaline!
■■ Alpine Sensation: experience tour presenting the history and construction of the Jungfrau Railway
■■ Schynige Platte: a historic cogwheel ride up to a wonderful hiking area.
Jungfrau RailwaysPhone +41 (0)33 828 72 [email protected]
Jungfrau Railways.Discover the diversityThe journey to the Jungfraujoch – Top of Europe offers visitors a high-Alpine wonderworld of ice, snow and rock. Attractions that visitors can expect: the Ice Palace, Alpine Sensation, the Sphinx observation platform, as well as different restaurant outlets.
Harder Kulm Travel in 10 minutes up to Harder Kulm, where you will enjoy fabulous views from the great two- lake foot bridge.
First Flyer on FirstA six-seater gondola leads you up to First from Grindelwald village. Attractions include the First Flyer, scooter-bike and Lake Bachalp.
Sphinx, Jungfraujoch, Bernese Oberland
Contact.
Greina Plateau, Graubünden
37
STC Switzerland Travel Centre.
Glacier Express, Hospental, Lucerne and Lake Lucerne Region
STC Switzerland Tourism Centre 30 Bedford Street, 1st FloorUK-London WC2E 9EDPhone +11 800 100 200 [email protected]
Contact. Selling Guide.
Your travel trade partnerSpectacular mountains, snow-capped alpine peaks and gushing waterfalls in hidden valleys – Switzerland offers a truly authentic and organic experience with Mother Nature.
STC Switzerland Travel Centre, a company of the Swiss Hotel Association hotelleriesuisse, Switzer-land Tourism, the Swiss Federal Railways SBB and a number of private regional railways, offers a wide range of services as packages (FIT+ groups), scenic rail journeys, MICE- and affiliate programmes and a B2B booking engine.
With a wealth of experience and unrivalled know- ledge of Switzerland, our teams in Zürich, London and Stuttgart offer the highest standards in cus-tomer service.
38
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Information, advice and booking.Ask our experts in holiday experiences.
Advice for your holiday in SwitzerlandCall us free of charge on +11 800 100 200 30 * or book your hotel simply online: at MySwitzerland.com / hotels or use the following webcode.
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Served up on the tabletThe MySwitzerland app and free e-brochures turn the search for great experiences into an experience in itself: MySwitzerland.com / ipad
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The most beautiful images of SwitzerlandPlan your next holiday – indulge yourself in winter, dream of summer and enquire about hotels at your leisure, either on paper or on the Internet. Order the free theme-coordinated vacation magazines and exciting brochures fast and direct using the following webcode.
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Switzerland Tourism vacation magazine Winter 2013/14 and Summer 2014
Adventure and hotel brochures
MySwitzerland.com, webcode 2211
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