Promote Your Business with 99.9 The Hawk’s Weekly Eblast!

Reach about 12,000 Lehigh Valley Residents via email each week at a significant lower cost than direct mail! A special offer to The Hawk’s most loyal listeners can generate exposure for your business and help you reach new and ex-

isting customers!

Give people a reason to stop by and make a pur-chase!

New! A point-earning clickable link to your website

A bonus site listing inside The Hawk Workforce to

drive even more traffic to your website!

Best PracticesCreate relevant and valuable special offers

that people will want to redeem at your busi-

ness

• Offer your customers a lot of value. Appealing

deals bring in more customers and typically offer a

10%-15% discount or a gift with purchase that is of

equal or greater value than the customer purchase

amount.

• Simple copy is more engaging. Wordy titles and

descriptions will get in the way. Use short, simple lan-

guage to explain your deal. Be sure to mention any re-

strictions and include a clear call-to-action as well as a

deal time limit. The less time people need to spend un-

derstanding your offer, the more time they can spend

going into your business and making a purchase.

• Example titles:

• 20% off any purchase over $10

• Buy one, get one free

• Creating a positive customer experience is im-

portant for building customer loyalty. Prepare for your

special offer before it runs and communicate its details

with your employees.

• Deals that run too long may become irrelevant

and may be viewed as readily available discounts that

don’t drive people’s intent to purchase.Investment = $300 per week

Add an On-Location Bonus Code or Trivia Question for Only $150

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