9/9 fri 8:00 | universities & economic development 1
DESCRIPTION
Tony Brown Universities stand front and center in the globally competitive knowledge economy, but they remain an untapped resource for creating great places that are strategic to attracting and retaining the talent needed in that economy. Presenters will explain how planning professionals can work with colleges and universities in the areas of urban design, financing, sustainability programs, transit, safety, walkability, small business development, and much more to create vibrant places that foster innovation and economic development. Presentations will include case studies from around the country, national policy and funding initiatives, and recommended fundamentals for creating strong and effective university-community partnerships.TRANSCRIPT
APA Florida 2011 Conference
Universities and Economic Development: Placemaking Partnerships
September 9, 2011
0121
About Tony Brown
• Executive Director, Riviera Beach Community Redevelopment Agency:
– Florida’s diverse waterfront community
• President, T. Brown Consulting Group
– Community development finance consulting
• As Director of the Community Development Financial Institutions (CDFI) Fund:
– Successfully implemented the New Markets Tax Credit Program
• As President & CEO of the Uptown Consortium:
– Created a $100 million private loan fund
– Fund sparked over $400 million in urban redevelopment in five years.
• Institutions as anchors– Vine Street
(University) & Burnet Avenue (Hospital)
• Establish a shared Community Vision
• Money & Finance
3
MLK Drive
Vine St.
HamptonInn
Restaurant
Bank withRestaurant
below
Key Talking Points
Burnet Avenue
Burnet AvenueAvondale Neighborhood
• Universities and hospitals are capital intensive
• Growth into the community can be catalytic
• Don’t creep or encroach: – Invest & Reap– Plan & Approach
Cincinnati Children’s Hospital and the Avondale neighborhood
Cincinnati Children’s Hospital led renaissance of minority business district
• Land use Plans by Goody Clancy– Burnet Avenue– Vine Street
• Strategies to foster economic development
5
BeforeAfter
Principles of Revitalization
• Extend benefits to entire neighborhood
• Introduce housing, office and other uses to support pedestrian-friendly uses
• Create a unique identity that celebrates community and culture
Burnet & Northern AvenuesAvondale Neighborhood
“Weaving Together Community”– Recalls African tradition of textiles and
weaving.
– Represents the integration of the institutional area to the south with the residential area to the north, creating a cohesive neighborhood.
– Signifies the mix of people with diverse cultures, backgrounds, and lifestyles that contribute to the area’s energy and vitality.
– Symbolizes community unity and strength.
Burnet Avenue Streetscape
Public SpacesPublic Spaces
Burnet & Northern AvenuesAvondale Neighborhood
Before . . .
Land Acquisition and Development: $25 million leveraging $85 million development
Burnet AvenueWeave Together Community
Burnet AvenueWeave Together Community
Cincinnati Herald Building – hospital is anchor tenant
Burnet AvenueWeave Together Community
Weave theme became an architectural feature
Burnet AvenueWeave Together Community
Weave theme became an architectural feature
Short Vine StreetCorryville Neighborhood
• University of Cincinnati:– Vested over $100
million from Endowment in neighborhoods
– Empowered community groups to develop neighborhoods
– Created Uptown Consortium
University of Cincinnati is city’s largest employer. Campus borders 6 neighborhoods
Short Vine StreetCorryville Neighborhood
• Short Vine: – Borders
University’s eastern campus
– High Crime– Vacant Store
fronts – Unsafe for
university students
University of Cincinnati is city’s largest employer. Campus borders 6 neighborhoods
Short Vine
2601 Vine(Bogart’s)
3000 Vine(Hampton Inn)
2900 Vine(Benchmark)
2600 Vine(Martino’s)
SHORT VINEUniversity Village Plan
E
N S
W
Univ Plaza(Kroger)
2801 Vine(Shiel School)
$50 million to Reclaim Area as a Regional Draw
Barbell Strategy: University Plaza
Neighborhood Retail Zone
University Plaza – present design view from Wm Howard & Euclid
Opportunity to create major gateways
Start with anchors at north end (Hampton Hotel) and south end (Kroger)
Kroger thought “outside the box”
Private developer acquired shopping center
Barbell Strategy: University Plaza – South Anchor
Neighborhood Retail Zone
University Plaza – present design view from Wm Howard & Euclid
Urban plan reconnect the street
Kroger agreed to rebuild store
Consortium sponsored planning effort
Consortium secured $42 million in NMTCs ($15MM for Kroger new store)
Short Vine StreetRevitalize District by Zones – Start at Gateways to Middle
Financing gaps precluded the start of construction
MLK Drive
Vine St.
HamptonInn
Restaurant
Bank withRestaurant
below
MLK Drive
Vine S
t.
Hospitality/Retail Zone
MLK Drive
Vine St.
HamptonInn
Restaurant
Bank withRestaurant
below
Market Uptown as a dominant region for education and health care
Creative blend of NMTCs and TIF
Consortium financed $23 million project
Consortium owned & built parking structure with TIF revenues
Barbell Strategy: Hampton Inn – North Anchor
Short Vine StreetHospitality Zone – services university & hospital markets
Financing gaps precluded the start of construction
Short Vine StreetHospitality Zone – services university & hospital markets
NMTCs and TIF financed garage – air rights to developer for hotel development
Short Vine StreetHospitality Zone – services university & hospital markets
Hotel opened Winter 2010 and is now a south anchor amenity
Uptown Consortium• Significant grants sustained operations– all private ($1.35
million)
• Over 50 percent of budget from earned income
• 20 percent of budget set aside for loss reserves
• Community goals not always aligned with investor expectations
$15 mm acquired What is this really worth and can we develop it?
Lessons Learned – Value of Patient Capital
Access to Private Capital:Patient Source of Funds
Sources of Funds:
Investment Capital
UC – Endowment $100,000,000
Uptown Partners $97,000,000
Uptown Consortium $17,000,000
Cincinnati Housing Development Fund
$5,000,000
Total Available Capital
$219,000,000
Leverage Capital: $696,000,000 Source for land Acquisition and development: $25 million leveraged $85 million development
Source for venture capital: $1.7 million allowed minority-ownership of $8 million office building
Community Development Finance
• Coherent plans tied to financially viable strategies
• Pioneering developments require critical mass
• Planning, construction feasibility and financial analysis are integral
• Complex financial structures – mitigates risk and attracts private capital
Can you close the financing
gaps?Once you own it – can you develop/build on it!
Lessons Learned – Value of Planning & Analysis
Lessons Learned – Value of Communicating
Uptown Consortium• Master plans should unify stakeholders and create shared
vision
• Value communication vehicles – website, newsletters & summits
• Act transparent and trustworthy – community accountability