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91 MAGAZINE

91

SPRING / SUMMER 2013

MAGAZINE

OMES / STYLE / VINTAGE / SHOPPING / CRAFTS

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http://www.patchworkharmony.co.uk/

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TEAM

Caroline

Taylor

Charlotte

Clarke

Hannah

BishopEditor and Art Director Deputy Editor Researcher

91

91 Magazine is a Patchwork Harmony publication. All content is copy right of 91 Magazineand its individual contributors. Images can be used only with a link back to www.91magazine.co.uk and where possible, the contributors website.Cover Photograph : Jemma Watts 3

Lovely readers! Welcome to our first issue of 2013. It seems we have timed our Spring/Summer edition well, as

it appears Sping is just arriving in the UK. We hope, at least! Either way, this issue is packed fullof light, bright and colourful features to inspire you. If your creative workspace needs a revamp,we have lots of ideas; we meet stylist Selina Lake to find out what its really like to be an interiorstylist and we have our first ever foodie feature to tantalise your taste buds!

Just after we published our last issue in December, we were incredibly proud to be awardedthe Women in Publishing New Venture award! how exciting! Here’s hoping it’s the first of manymore!

Thanks again to all our loyal readers and a big welcome to any new faces, it’s lovely to have you.Get in touch and let us know what you think of the issue, we love to hear your [email protected] or through Twitter @91magazine.

Caroline x x x

Lots of Love,

new venture

award winner 2012


http://www.91magazine.co.uk/



https://twitter.com/91Magazine

http://www.womeninpublishing.org.uk/




https://twitter.com/91Magazine



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CONTRIBUTORS

Charlotte

Love

Sally Cullen

Interior stylistwww.sally-cullen.com

Lucy Bloomfield

DarlaChampigny

Lawyer and blogger www.casadari.com

91

Leela

CydPhotographer & bloggerwww.leelacyd.com

Interior stylistwww.lucybloomfield.com

Illustrator & stylistwww.charlottelove.bigcartel.com

4

http://www.sally-cullen.com/

http://www.casadari.com/

http://leelacyd.com/

http://www.lucybloomfield.com/

http://charlottelove.bigcartel.com/

http://charlottelove.bigcartel.com/

http://www.lucybloomfield.com/

http://leelacyd.com/

http://www.casadari.com/

http://www.sally-cullen.com/

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CorinneLee-Cooke

Illustratorwww.violetlakestudio.co.uk

CarolineKamp

Interiors journalistwww.carolinekamp.com

Gary Hamill

Photographerwww.garyhamill.com

5

Isabelle

PalmerSmall space gardening expertwww.thebalconygardener.com

Chloe

MitchellLifestyle bloggerwww.flagonsatchel.wordpress.com

http://www.violetlakestudio.co.uk/

http://www.carolinekamp.com/

http://www.garyhamill.com/

http://www.thebalconygardener.com/

http://flagonsatchel.wordpress.com/

http://flagonsatchel.wordpress.com/


http://www.garyhamill.com/

http://www.carolinekamp.com/

http://www.violetlakestudio.co.uk/

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CONTRIBUTORS91

SarahRoss

Online wedding boutique ownerwww.poppyinpearls.com

ElizabethSellersLifestyle blogger

www.rosalilium.com

6

RinSimpson

Lifestyle writerwww.glassjarsandphotographs.wordpress.com

RebeccaPomroy

Illustratorwww.rebeccapomroy.co.uk

http://www.poppyinpearls.com/

http://www.rosalilium.com/

http://glassjarsandphotographs.wordpress.com/

http://www.rebeccapomroy.co.uk/

http://www.rebeccapomroy.co.uk/

http://glassjarsandphotographs.wordpress.com/

http://www.rosalilium.com/

http://www.poppyinpearls.com/

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TorieJayne

Designer / Stylist / Photographerwww.toriejayne.blogspot.co.uk

Sophie

Warren-Smith Writer & stylistwww.sophiewarrensmith.wordpress.com

MichaelSinclair

Photographerwww.michael-sinclair.com

Yeshen Venema

Photographerwww.yeshenvenema.com

Jemma

WattsPhotographerwww.jemmawatts.com

7

http://www.toriejayne.blogspot.co.uk/

http://sophiewarrensmith.wordpress.com/

http://www.michael-sinclair.com/

http://yeshenvenema.com/

http://www.jemmawatts.com/

http://www.jemmawatts.com/

http://yeshenvenema.com/

http://www.michael-sinclair.com/

http://sophiewarrensmith.wordpress.com/

http://www.toriejayne.blogspot.co.uk/

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Page 10 Interiors & Style News

Page 12Shopping - Pastel hues

Page 14 A Vintage Lovers

Guide to...Bath

Page 17Etsy Seller Spotlight:

Needle and I

Page 21 The Making of a Trend:

craft & style trends for 2013

Contents

7

21

52

46 Page 28History of Vintage:

Enamelware

Page 34Style Notes from... acreative workspace

Page 40 Style Queen: We meet

stylist Selina Lake

Page 46Designer Makes:

Picture frame serving tray

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28

40

72

Page 52 Treasured Memories:

Home tour with blogger

Natasha Denness

Page 63 A Tea for Every Time:

Delicious dishes & their

perfect cuppa

Page 72 Work / Life / Style:

The Hambledon

Page 83Crafting a home business

63

Page 88 Vintage Vendors: we visit

London’s Spitalfields market

4 Dig for Vintage: create a

vintage style garden

Page 100 91 Magazine desktop

2013 calendars

Page 106Ladies Online: Quill London

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91Our top picks of thelatest, most stylish buysfor your home this season

NEWS

By Sophie Warren Smith

With Spring hopefully here it’s time to getplanting! Designed in tribute to the milk churn, this set of weathered metal plantersare ideal for your decking, patio or terrace.Available in 3 sizes, they are priced at £60.www.coxandcox.co.uk

We’re big fans of Catherine Tough here at 91 and arethrilled to share these gorgeous owls from her newSpring/ Summer range. The collection features knittedlavender-filled animals and birds in pretty colours.Choose from chicks, bunnies, squirrels and owls. Largelavender owls (left) come in either jade and moss or pink

and papaya, £48 each.www.catherinetough.co.uk

Available in acid yellow,cobalt blue, pale goldand tangerine, theseauthentic German-made paraffin fuelledhurricane lamps areperfect for summerevening dining and thebright colours are righton trend for this season.Mix and match for acolourful look, £29 each.

www.toast.co.uk

https://www.coxandcox.co.uk/

http://www.catherinetough.co.uk/

http://www.toast.co.uk/

http://www.toast.co.uk/

http://www.catherinetough.co.uk/

https://www.coxandcox.co.uk/

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Thinking of bringing Summer into yourhome? Have a look at this fabulous full-colourwallpaper, featuring a vintage seaside patternfrom designer Michelle Mason. Created from acollaboration between Michelle and the NationalRailway Museum, the designs are inspired byBritish Railway travel posters from the 50‘s and60‘s, with the result being a range of beachscenes and seaside graphics. Each roll is 10mlong and is ideal for use as a feature wall, alcoveor hallway. Priced at £150.www.michellemason.co.uk

Husband and wife team, David Turner and NicGuymer have travelled near and far to bring you beautifully crafted, hand-picked treasuresfor your home which are now available on theironline store, Wooster. The launch collectionfocuses on North Africa - choose from versatilestripy hammam towels, kilim cushions,Safi platters and eye-catching embroidered

pillowcases. But you need to be quick as someitems are limited edition!www.woostersource.com

Complete with super handy maps plus links to GoogleMaps, The Hello Sandwich Tokyo Guide lists over 100 funplaces to visit. Jam-packed full with language essentialsand travel tips, the guide written by Ebony Bizys willtake you to all the hidden places off the beaten track inTokyo. The best coffee, craft shops, coolest boutiquesand gorgeous parks to name but a few, all covering Ebony’s favourite suburbs including Shimokitazawa,Harajuku, Shibuya, Kichijoji, Nakameguro, Daikanyama,Shinjuku. This must-have guide is available from:www.hellosandwich.bigcartel.com

http://www.michellemason.co.uk/

http://woostersource.com/

http://www.hellosandwich.bigcartel.com/

http://www.hellosandwich.bigcartel.com/


http://www.michellemason.co.uk/

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Cushions by Nicky Grace, featured in Pretty Pastel Style by Selina Lake.Get more pastel inspiration and read our interview with Selina on Page 40

y

y

y

y

http://www.etsy.com/shop/NickyGrace

http://www.etsy.com/shop/NickyGrace

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pastel

perfection

Mini vintage saucer£2.50, The Other Duckling

Herring Gull print, £50, Howkapow

Enamelware coffee pot, £19.35,Mora Approved

Vintage tray, £6,The OK Corral

Floral cushion, ¤49.95, Visje bij de Thee

Our top buys for adding some of this season’s

pastel colour palette to your home

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http://www.theotherduckling.co.uk/index.asp

http://www.howkapow.com/

http://www.moraapproved.com/

http://www.theokcorral.co.uk/

http://visjebijdethee.com/

http://visjebijdethee.com/

http://www.theokcorral.co.uk/

http://www.moraapproved.com/

http://www.howkapow.com/

http://www.theotherduckling.co.uk/index.asp

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118 Walcot Street, Bath BA1 5BGwww.vita-interiors.com

If Mid Century modern is more your style then Vita Interiors in Bathto visit. An independent shop showcasing design classics like reprodJacobsen style Egg Chairs, this shop brings the 50s and 60s to your livmention all the brightly coloured lamps and clocks to finish off your ro

5 Queen Street, Bath BA1 1HEwww.scarletvintage.co.uk

Super friendly Debbie runs Scarlet Vintage, asweet vintage clothing shop on a cobbled street

off Bath’s high street. There is a mixture of bothdress agency and clothes sourced from estatesales in the UK and US and you will find vintagesuits, dresses and gorgeous handbags. Debbieis particularly drawn to beautiful clothes fromthe 1930s and good quality 1970s items. Clothesdating after 1970 have to be designer to be sold.Scarlet Vintage is “more about style than age”and with dresses from the likes of Liberty, OssieClarke and Temperley this is the place to visitto pick up a one-off dress for that wedding orbirthday party.

16-17 & 20 Walcot Buildings,London Road, Bath BA1 6ADwww.oldbankantiquescentre.com

A rabbit warren of an antiques shop, you caneasily lose yourself amongst the twenty roomsshowcasing eleven different antique dealers‘collections here. A large majority of what youwill f ind here are beautiful wing-backed chairs,solid wood tables, cabinets and desks, as wellas a range of lovely French pieces including kitchenware and antique mirrors. There issomething for every vintage lover here withpieces dating back to the 19th Century throughto Art Deco and the 1950s.

Old Bank Antiques Centre

Scarlet Vintage

Vita Interiors

14

http://www.vita-interiors.com/

http://www.scarletvintage.co.uk/

http://www.oldbankantiquescentre.com/

http://www.oldbankantiquescentre.com/

http://www.scarletvintage.co.uk/

http://www.vita-interiors.com/

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rtisan quarter is the placeon Eames chairs and Arneroom within budget. Not to

with the right details.

Workshops:146 Walcot Street, Bath, BA1 5B

Shop:16 Northumberland Place,

Bath, BA1 5AR www.themakeryonline.co.uk

If you’ve picked up an amazing vintage piece, whether it be clothes orfurniture, then The Makery have thecourses to turn it into something trulyoriginal. Try one of their upholstery

courses or cushion making to makethat Eames chair a little cosier oreven dressmaking. If you like vintageinspired but prefer new, then theirshop The Emporium in the centre of Bath is a haberdashery full of books,beautiful fabrics, buttons and notionsto create your very own piece of

vintage style from scratch.

The Makery

Bea’s Vintage Tea Rooms

15Compiled by Sarah Ross

Illustration by Corinne Lee-Cooke

6-8 Saville Row, Bath BA1 2QPwww.beasvintagetearooms.com

If you need a cuppa and a rest after allthat shopping then, new to Bath, Bea’s

Vintage Tea Rooms is a delightfulteashop steeped in 1930s/1940s style.

A great menu is on offer ranging fromhomemade muesli (if it’s your firstport of call) to ploughmans or hightea at the end of your day. Staff sport

victory rolls, land girl bandanas andred lippy, alongside the mismatchedchina, piles of vintage tablecloths anddelicious cakes like your granny usedto make. Here you really can step back in time and enjoy a cup of loose leaf

tea like they did in the ‘old days’.

http://www.themakeryonline.co.uk/

http://beasvintagetearooms.com/

http://beasvintagetearooms.com/

http://www.themakeryonline.co.uk/

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http://www.looptheloop.org.uk/

http://www.decorque.com/index.html

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seller spotlight

Needle and Iwww.etsy.com/shop/N�edleandi Words by Hannah Bishop

Needle and I is a real gemamongst Etsy’s virtual aisles.Striking but simply designed

homeware for children, made in 100%wool and cotton - and in an array of softcolours, it is a far cry from some of thegarish toys and furnishings found in theoverpopulated market for children.

Founder, Lauren Butler grew up watching her mother crafting all kinds of beautiful

things, from embroidery to dressmaking and knitting. At an early age, she took to handmade projects herself. “I’m a bitof a perfectionist and have a somewhattroubling capacity for detailed, repetitiouswork and that’s much of what’s involvedwith the craft.” she says. Visiting storesand shopping didn’t feature much in herupbringing, instead the home furnishingsand toys that shaped her childhood weremade by her Mum.

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When Lauren’s daughter, Thea, wasborn in 2011, she saw how her talent forneedlework could be focused on hernew arrival and their living space so shestarted creating objects she could dreamup to hold Thea’s attention. This led tothe launch of the first Needle and I rangein July 2012. Lauren explains: “Having achild of my own has definitely openedmy eyes up to what I want to see in herbedroom. I wanted her space to feelcheerful, cosy and colourful and not so

cluttered as to overwhelm her.”

Inspired by simplicity and anunconventional use of colour, theNeedle and I products offer a calm, yetfun and imaginative theme to a child’sroom, from floating clouds to creaturesand soft shapes all made from 100%wool or cotton sourced from a local

wholesaler. “100% boiled wools form thebackbone of the Needle and I productrange.” says Lauren. “It has been a bitof a challenge to source the quality of wool I like to use in anything other than very basic colours… I’m currently in theprocess of experimenting with hand-dying small batches of wool in order tobring the colours I want into my range.”

Lauren takes care to keep her productsfree from artifice, and that is why theyare something the whole family willtreasure.

The Needle and I range offers parentsthoughtful, handcrafted alternatives tothe throw-away nature of children’s toysand homeware. Her aim with starting up

Needle and I was to offer well-made,considered goods which spark children’s

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imaginations and last a long time.Lauren found that Etsy was the perfectplatform to sell her products as it carriesa strong brand, which draws in customerswho have a love of handmade goods.

As a parent herself, she is aware of howconvenient the internet is for new parents.“I remember being so thankful for being able to find things online… and have themmagically turn up on my doorstep”, shesays and as a seller, the internet offersher products to the entire world, whichshe finds is really important when living in a relatively isolated country like New

Zealand as she does.

So what’s next for Needle and I ? Laurenremains focused on creating children’sfurnishings but has plenty of ideas forfuture projects, including a range of quilts. “They are something that canreally change the way a room feels andif done well are an item that will be used

for years, if not generations.” It seemsthat all the products Lauren produces

are most definitely lifelong treasures, notonly because of the skill involved andthe quality of the product, but due to thethoughtful creativity behind it. Amongst her other passions for writing,

cooking and photography, she also writesa blog (needleandidesign.com/blog ) andruns a Facebook page called Mini MeMeals, with a foodie friend, that focuseson easy, nutritious meals for little ones.

Lauren also belongs to a collective of creatives who have small businesses inthe children’s industry. “It’s long been

a goal of mine to start a shared studiospace which doubles as a concept storeso hopefully this is the seed of things tocome”, she says.

So before you traipse to the high-street tobuy that special gift for a new arrival, newparent, or your own little one, check outNeedle and I first!

www.etsy.com/shop/N�edleandi

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http://needleandidesign.com/blog/

http://localhost/var/www/apps/conversion/tmp/scratch_9/facebook.com/MiniMeMeals



http://localhost/var/www/apps/conversion/tmp/scratch_9/facebook.com/MiniMeMeals

http://needleandidesign.com/blog/

http://fox.do/

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http://fox.do/

http://www.rubyroost.com/

http://www.wintersmoon.co.uk/

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H

ow do trends spread? Do you remember

the first time you saw a wedding styledwith masses of tissue pom poms? Or which of yourfriends was the first to use washi tape? These trends

just seem to filter into our subconscious without us evenrealising it and suddenly we find ourselves following suit

too. Most fashion trends originate from the catwalk and filterdown through to the high street and these generally then translateinto the interiors industry. But what about crafting trends? Well, itsfair to say that making things by hand, customising and upcycling

have been brought right up to date in the 21st century. And the onething that has fuelled this resurgence? - the Internet.

Pinterest has become a ‘hub’ for gathering ideas and inspirationfor your wedding, your next craft project or your home. LynneRobinson, owner of online stationery boutique, Papermash, says:“I think Pinterest is responsible for the acceleration of trends, asseeing collections of similar themed crafts lures you into thinking something is the new trend.” But of course the beautiful images you

Themakingof a trend

91 Magazine investigates the origins

of crafting and styling trends and putstogether a few of our own predictions

for this year...

Wo r d s : C a r o l i n e T a y l o r / P h o t o g r a p h y : G a r y H a m i l l / S t y l i n g : S a l l y C u l l e n

LEFT: Experiment w ith balloon fastenings. We t wi sted two ty pesof festooning together and finished with a little bit of sparkle.

Big balloon, £ 6, Fringe festooning in pink and orange, £4 each, allPearl and Earl; Seq uins, £7.95 per metre, V V Rouleaux

http://www.papermash.co.uk/

http://www.pearlandearl.co.uk/

http://www.vvrouleaux.com/


http://www.pearlandearl.co.uk/

http://www.papermash.co.uk/

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spray painted

figurines

find yourself poring over for hours onend all originate somewhere. Click through and you will most likely findyourself on the blog of a crafty soulwho has spent hours making, styling,photographing and blogging theirlatest creation. Lynne suggests: “Anincreased interest in blogging and animprovement in amateur photographymeans that instead of crafting alone,soon you are photographing yourachievements and sharing these onlinefor everyone to see and share.”Interior stylists, wedding stylists and

magazine editors also play a big partin the creation and development of these micro trends, but it seems it isthe bloggers who are the ones whotake these ideas, add their own twistand really spread the word across thecrafting community. We asked HollyBecker of Decor8 what it is bloggershave to offer in this area. She toldus: “Since so many bloggers areconstantly on the look out for the latestthing, it’s not uncommon for themto be early adopters of what couldbecome a trend. Their predications

Figurines from £6, Paperchase; Bobbled trim, £8.95 per m, V V Rouleaux; Display dome, stylist’s own.

Spray figurines in

a well-ventilated

area and allow

to dry overnight

before displaying.

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http://decor8blog.com/

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are largely based on observation.Those who have been trained as trendforecasters use an array of techniquesto understand emerging and currenttrends - including psychology,scenario planning, etc. Bloggers andanyone online spotting patterns aredefinitely helping, in some cases tospread and develop trends and inother cases, to kick-start new ones.”

Whether it is a DIY tutorial that ispinned and reblogged extensivelyor a post of inspirational images,

certain themes seem to capturethe imagination of these onlinetastemakers. Over the past fewyears some of the biggest trends inboth crafting, DIY and wedding andparty styling have been bunting andgarlands, tissue pom poms, stripystraws, bakers twine, washi tape,ombre, mason jars and chevron andgeometric patterns to name a few.Most of these will continue to bepopular, but what else will we seesaturating our Pinterest boards thisyear? 91 Magazine has a few ideas...

mini garlands

Washi tape f rom £3 , Paperchase; Ribbon from £0.90, V V Rouleaux; Cake stand, £ 29.95,Dotcomgiftshop; Spoon, egg cup and napkin, all stylist’s own.

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glitter

Glitter, £9 each, Paperchase;Book and keys, styli st’s own.

Spray unused keys

with spray mount

& dip into glitter.

Double dip into

various colours for

a two-tone effect.



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lace and

crochet tape

Tangerine D ream paint ( in background), £30 for 2.5L, Mini Moderns; Pink Slip paint (in foreground), £19.50 for 1L, Little Greene; Lace Lovely tape, £4.75, Paperchase; Copper clover,£1.50; V V Rouleaux; Candle holder and candles, s tylist’s own.

Don’t forget to remove the tapebefore burning your candles!

http://www.minimoderns.com/


http://www.thelittlegreene.com/










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Floral patterned

fabric tape

Floral washi tape, £3,Paperchase; School milk bottle, £2. 95, Dotcomgiftshop;Presentation jars, £4.99 for 6,Lakeland; Books, stylist’s own.

What are your thoughts on the origins of crafting trends andhow they spread? Hear more from Holly Becker and join the

discussion over on our Patchwork Harmony blog .#crafttrends



http://www.lakeland.co.uk/

http://patchworkharmony.blogspot.com/2013/04/91-magazine-making-of-trend.html

http://patchworkharmony.blogspot.com/2013/04/91-magazine-making-of-trend.html

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http://www.fionamurray.com/book-one/



http://www.junoandtess.co.uk/

http://melodyrose.co.uk/

http://www.deepuddy.co.uk/


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History of Vintage

From campsite

to kitchenElizabeth Sellers takes a look back at enamelware, a camping

essential known for its durability that is now sought after for

its vintage style credentials.

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Across the UK, enamelware hasgrown in popularity over thepast decade with tea rooms,

trendy bars and even televisionprogrammes styling their interior withthese vintage collectibles. Whether itis the iconic Catherine Holm bowls, tallcoffee pots in primary colours or eventhe simple white rimmed baking traysthat have adorned campsites acrossthe land for most the last century,enamelware is a material that many

are fond of.

Enamelled metal is durable, non-porous, heat resistant and stainresistant. Enamelware is made from

fusing coloured glass onto metalsto create a thick glossy coating. Theprocess, called vitreous enamelling,

was patented in England during the1870’s. Thereafter, the popularity of enamelled metal soared as it was usedfor all kinds of products, including advertising signage, badges, medals,kitchenware, bathtubs and cookers.

Prior to enamelled metal, food hadto be cooked in glazed stoneware.

For food to be cooked at hightemperatures, the cookware neededto be made of iron. The process of coating iron with a porcelain enamelcreated a clean, sanitary and chemical

LEFT: Red & White enamelware dish, $38, La Bastide Blanche on Etsy; ABOVE: Various reproductionenamelware items by Falcon. (Photo credit: Sam Stowell)

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http://www.etsy.com/listing/124911429/french-vintage-enamelware-dish-red-and?ref=shop_home_active

http://www.falconenamelware.com/

http://www.samstowell.com/

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resistant surface.

In the 18th century, the first iron pot wasenamelled in Germany and quicklybecame a popular technique. The USand UK caught on to enamelling inthe 19th century and mechanisationat the beginning of the 20th centurysaw large scale mass production of enamelled products making their wayinto the domestic sphere.

Enamelled signage became verypopular in the early 20th centuryfor the advertising industry, withits weather-resistant and durableproperties. In fact, you will still findlots of these signs at f lea markets andjunk shops around the country today,proving their durability.

In the 1930’s, the cooker and applianceindustry recognised that thismaterial gave the ideal combinationof properties they required for theirproducts. It was heat-resistant, easy toclean and possible to create a rangeof attractive colours. The use of sheetsteel on cookers grew during thisperiod and every housewife covetedone.

In the 1950’s, research was madeinto producing white enamel whichcould be applied directly onto steelwithout the need for a base coat andduring the 1960’s, this became thepopular method for mass-producedenamelware.However, the mass production of

ABOVE: Cathrine Holm bowls, $110 each, House of Seance on Etsy; RIGHT: Enamel pitcher, £45,Mora Approved.

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http://www.etsy.com/listing/128130132/excellent-cathrineholm-4-small-lotus?ref=shop_home_active

http://www.moraapproved.com/products/mora-approved-vintage-marbled-blue-enamel-pitcher

http://www.moraapproved.com/products/mora-approved-vintage-marbled-blue-enamel-pitcher

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aluminium and pyrex glass sawa reduction in the desirability of enamelled products in the kitchen.Then in the 60’s and 70’s, non-stick

pans coated in Teflon and electrickettles became popular causing enamel baking trays and enamel stove-top teapots to fall out of favour.

The 1970’s saw the introduction of aprocess of electrostatic applicationof powdered enamel, which furtherincreased the automation and massproduction of the technique which hascontinued to be applied to large scalekitchen goods.

Le Creuset, the French cookwarecompany, has continued to maintainits popularity throughout the pastcentury. Their enamelled iron pots

in the iconic flame colour have been

a bestseller for decades. They aremuch pricier than their non-stick andstainless steel competitors but areknown for their durability.

Catherine Holm enamel pieces havebecome highly collectible in thepast decade. The iconic lotus leaf design in vivid bright-colours is veryfashionable for its mid-century style.

For some, the nostalgia of vintageenamelware is a key part of theirdesirability. They might remind youof your granny or childhood camping trips to the Lake District.

The bright colours and shapes of enamel cookware are striking and fullof character. They offer either retrochic or country charm and even work

well in a modern interior.

THIS PAGE: Enamel bowl, £19, Jaffa Findings on Etsy; TOP RIGHT: enamel jug, £8.50, Loop the Loop

http://www.etsy.com/listing/124786143/vintage-enamelware-white-bowl-with-a?ref=shop_home_active

http://www.looptheloop.org.uk/kitchen/small-cream-enamel-jug.html

http://www.looptheloop.org.uk/kitchen/small-cream-enamel-jug.html

http://www.etsy.com/listing/124786143/vintage-enamelware-white-bowl-with-a?ref=shop_home_active

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Vintage enamelware items are perfectas vases or general storage that canbe kept on display. And of course,they also look great for serving food

and drink as originally intended!

Keep an eye out for enamelware itemsat car boot sales, charity shops andauction sites. Vintage items includecoffee pots, jugs, ladles, measuring jugs, bread tins, saucepans, trays,ladles and canisters. They are oftenbrightly coloured or white with a blueor red trim.

Most vintage enamelware will showsome small areas of corrosion, hairline

cracks or a few chips,but this is whatg i v e sthem that

extra bitof characterand countrycharm!

If you don’tfancy trawling through f leamarkets for vintageenamelware, then there are plentyof contemporary suppliers of reproduction enamel items including Falcon or Labour and Wait.


http://www.labourandwait.co.uk/

http://www.wedding-bunting-hire.co.uk/

http://www.labourandwait.co.uk/



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http://slidepdf.com/reader/full/91-mag-issue-6 34/110Workspace of Ingrid Aune Westrum / blog.fjeldborg.no

http://blog.fjeldborg.no/

http://blog.fjeldborg.no/

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Style Notes... from a creative workspace

Words by Rin Simpson

The word ‘office’ is often associatedwith a soulless cubicle featuring littlemore than a cheap laminate desk, acomputer, a stack of files and maybethe odd photo or sickly pot plant. Aren’t you glad it doesn’t have to

be that way? If you want to set up acreative workspace at home, put allthose dreary Dilbert-style imagesout of your head and think about allthe possibilities that exist for making a space that is as beautiful as it isfunctional.

You may be lucky enough to have awhole room that you can dedicate toyour work, or you may have to makedo with a corner of a bedroom orliving room. Whatever the case, theprinciples for creating a welcoming and inspiring work environment arethe same.

The first thing to think about is colour.This is not just a case of taste - colourscan have a huge effect on our moods. Although it’s more complex a subjectthan we can cover here, in general,opt for soft pastel shades to keep you

relaxed or choose brighter colourslike orange to stimulate the mind. Blue,according to the experts, also has apositive effect on productivity.

Next on the list is a good desk. The keything to consider here is space. First,how much do you have? If you have a vast studio you can afford to go witha large model, but tiny spaces needmore delicate furniture. Second, howmuch do you need? A writer doesn’tneed to spread out nearly as muchas a dressmaker, for example. Whenit comes to style, don’t feel limited totraditional desks - a cute table can

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work just as well. The same goes foryour chair. You don’t have to buy an

upholstered black model on wheels;try out a metal garden chair, a folding wooden one or even a stool. The mainthing is to make sure you test it forcomfort. When it comes to storage, wallshelving is great because it doesn’ttake up too much f loor space, butbear in mind how much you want onshow. You might be better off getting a mixture of shelving and cupboardsso you can display your prettier itemssuch as books, jars of buttons or rollsof washi tape and ribbon and stashthe less interesting items away (who

wants to sit looking at stack of printercartridges, right?)

That said, if you want to keepeverything open but still give an air of tidiness, there are plenty of attractivefiles and storage boxes available. Youcan easily make your own too - simplycovering a shoe box in your favouritepaper or fabric will create the perfect vessel for storing odds and ends andclearing away clutter. Or what aboutusing biscuit tins, Kilner jars or evenan old packing crate?

Your desk itself needs to be tidy tooor you’ll never get anything done. The

Above: Use colour to stimulate your mind and increase productivity. Photo by Jonathan

Gooch, Styling by Charlotte Love / Right: The workspace of illustrator Paula Mills (visit hershop) Photo by Tigs Macallan

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http://www.jonathanwgooch.com/


http://charlottelovey.blogspot.co.uk/

http://www.paulamillsillustration.com/

http://www.etsy.com/shop/lovelysweetwilliam

http://www.tigsmacallan.com.au/

http://www.tigsmacallan.com.au/

http://www.etsy.com/shop/lovelysweetwilliam

http://www.paulamillsillustration.com/

http://charlottelovey.blogspot.co.uk/



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motto “a place for everything and

everything in it’s place” is a goodone so ensure that you’ve got enoughfiling trays and stationery holders tokeep you organised. Again, don’t feellimited to traditional models - a glassjar or a mug will work just as wellfor holding your pens, for example,while a small satchel could double asa place to keep current paperwork.

Another way to reduce clutter is tocontain it in a dedicated space. Useprinters’ trays for small objects andornaments and pinboards for thingslike postcards, sticky notes andbusiness cards. To add a personaltouch, tack a pretty fabric over yourboard as a base for what you want

to pin, or why not try hanging oneor more clipboards up instead,

and clipping your notes rather than

pinning them?

A pinboard isn’t just a practical itemthough - you could use it as a moodboard full of your favourite images,fabric samples, inspirational quotes,photographs and found objects. Infact, why stop at one board? The wallthat you face as you sit at your desk

should be covered in things that putyou in the mood to work, that bring a smile to your face and get yourcreative juices flowing.

The key to decorating your creativeworkspace, as with any room in yourhome, is to think with both your headand your heart. If you do, you’ll end

up with a space where you will behappy to work every day.

Left: Use clipboards to clip your notes to. Set of 4, £30 / Right: Organise paperwork in wiretrays. £15. Both BODIEandFOU.com

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http://www.bodieandfou.com/

http://www.bodieandfou.com/

http://seventysevensociety.com/

http://makethemostof.co.uk/

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http://seventysevensociety.com/


http://www.stylechapel.com/

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S t y l e Q u e e n

Chloe Mitchell met Selina Lake as her fourthbook Pretty Pastel Style hits the shelves, to find out just what it’s like to be an interior

stylist and best-selling author

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As a child, were home interiors and crafting your passion?

Yes very much so. I was lucky myparents recognised my flair fordesigning and crafting and set up a‘making table’ for me at the end of theirkitchen. I’d sit there for hours making things to decorate my bedroom with.

Did you go on to study this passion?

Yes after high school I went to Guildford

College to do a two year AdvancedGNVQ in Art & Design and then Icontinued into higher education atLeicester College, where I did a HNDcourse in Surface Pattern.

How did you progress to become

a lifestyle and interiors stylist fromthere?

While in my last year of the course,I started to try and gain work experience with photographic stylistsand sent emails begging establishedstylists to let me come and assist themon shoots. I was really lucky that afew agreed to give me a chance andafter a few weeks work experienceI started to get assistant styling jobopportunities.

Was styling something you always wanted to do? Was it a hobby that turned into something greater? Or something you fell into by chance?

I’ve always been inspired by

Images taken from Selina’s latest book, Pretty Pastel Style . Photography: Catherine Gratwicke, published by Ryland Peters & Small

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images and I’ve long been a fan of interiors magazines so I suppose itwas something that I was working towards.

What are the challenges of being a stylist?

I’m self-employed so there is alwaysa bit of a challenge managing thebusiness side of things. Keeping myaccounts in order and office adminare not always high on my priority list– but they should be! On shoots thereare lots of challenges to contend with:props not arriving on time, furnituretoo big to fit into the space youintended it for and the fact that mostbig interiors shoots are pretty muchlike moving house. It’s a physical jobinvolving lots of loading, unloading,

lifting and running up and downstairs!

What’s been the highlight of your career so far?

Getting my first book Bazaar Stylecommissioned when I was just 24was amazing and the first time I saw

it hitting the book shelves was a big highlight.

Who and what inspires you?

My inspiration changes daily. I’minspired when I look at Pinterest,blogs and online magazines including 91 Magazine. I’m also currently

loving Stella McCartney’s Spring Summer 2013 collection, especially

the Jacquard floral print items.

What shops and brands are among your favourites?

I love second-hand shops - charityshops are probably my favourites. Ilove that you never know what gemsyou might find on the bric-a-bracshelf!

You’ve got a new book coming out;Pretty Pastel Style. What inspired this theme?

Last Spring / Summer, pastels were amassive fashion trend with all the big designers including pastels in theircollections and I knew pastels weregoing to be the next big interiors trendthis year. I have already seen some

big brands launch new pastel ranges,including H&M Home, BHS, Marks &Spencers and Zara Home. I love using pastel shades and all these imageson my Pinterest board particularlyinspired me. Did you shoot locations close to home or from around the globe? Where do

you find these beautiful homes?

We had a total of 13 shoot days forthe whole book so a lot of researchwent into choosing the right pastellocations to include before we evenstarted shooting. I found the homeswe chose through the owners’ blogs,shops and with a little help from

some of my contacts. Catherine (thephotographer) and I spent five days

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http://pinterest.com/selinalake/pastel/

http://pinterest.com/selinalake/pastel/

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shooting in Norway, three in Holland,two in Whitstable, one in Oxfordshireand two in London.

What do you look for when researching homes to feature in a new book?

For this book I wanted to includedifferent elements of pastels so I waslooking for homes that fitted intohandmade pastels, vintage pastels,simple pastels and modern pastels. Ialso have to think about logistics andbudgets, so if we plan a trip abroad

I try and find a few homes to shootwhile we’re there. There were alsocertain things I wanted to include,like pastel-painted furniture, vintage/retro wallpaper and a spectrum of thepastel hues so I keep all this in mindwhile researching.

Has the making of Pretty Pastel Style

influenced any changes in your own home?

Yes, every project I

work on seems toinf luence my personalstyle. I keep finding such pretty pastelthings. I bought a mintgreen and gold vasefrom my favouriteSalvation Army charityshop just the other

day – it now has prideof place on my mantelpiece. I’ve alsopainted my mix and match woodendining chairs different pastel peachshades, similar to those on the cover of Pretty Pastel Style , and added in littlecandy stripe elements with cushions,tea towels and a tablecloth.

Any advice for aspiring stylists?

Get as much experience as you canand get yourself out there – use socialmedia and blogs to promote yourself!

LEFT: Selina’s own home

is always inf luenced by

her current projects

Pretty Pastel Style by Selina

Lake is now available to buy,£19.99. Published by Ryland Peters and Small.

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a perfectly pastel

day out

To mark the launch of her newbook, Selina held a pastel inspiredfair last month in 91 Magazine’shometown of Kingston UponThames. We popped along forthe morning and what fun wehad!

The stalls were packed withprettiness, tea and cake were on

hand to relieve shopping fatigueand you could get to grips withcrcocheting under the instructionof Yvonne from Yvestown blog .

Plastikote spray paints werethere with free cans of pastel-coloured paint for all and youhad the chance to win a vintagestyle bicycle from Halfords! If youmissed it, Selina will be holding a Summer Fete at the same venueon June 29th 2013.

See her blog for more info:www.selinalake.blogspot.co.uk

Photos: Sussie Bell, Sally Crane, Caroline Taylor

http://www.yvestown.com/

http://selinalake.blogspot.co.uk/

http://selinalake.blogspot.co.uk/

http://www.yvestown.com/

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Designer Makes.... Torie Jayne /

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Picture frame serving tray

WHAT YOU WIll need:

• Picture Frame with glass

•wallpaper OR wrapping paper

to fit tray

• •

White spray paint

•

Copper spray paint

• 6cm x 6cm Felt or felt pads

2 Drawer handles

Superglue

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Step 1

Remove the glass and backing as wellas all of the hanging hardware from

the back of the frame. Clean framethoroughly.

Step 2

Following the instructions on the whitespray paint, carefully spray the frameuntil you have an even coat and theoriginal colour of the frame is no longer

visible. Leave to dry.

Step 3

Spray paint handles as above using

copper spray paint.

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Find centre on each short side of frame and mark spots for drilling holes forthe handles. Superglue the handles in place, using the marked spots to get theposition correct and leave to dry. Using the screws that came with the handles,carefully screw the handles in place.

Step 4

Step 5

Apply superglue to all sides of theinside lip of the frame. Place theglass onto the glue pressing firmlyto secure and leave to dry. Using the backing board as a template,mark the edges on your paper

and cut the paper to size.

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Step 6

Using washi tape attachyour desired prints/postcards/art to thecentre of your cut paper.Place cut paper andartwork inside the frameand replace backing.Secure down with staples

and masking tape.

Step 7

Cut four 3cm squares out of the felt and glue it to the back side of the framein the corners, to prevent the tray from scratching surfaces. Serve some tastytreats on your new tray!

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loves....

WELBECK TILES

STYLE

CHAPEL

Hunkydory

home

MADE AND TOLD

VINTAGE ACTUALLY

Abigail warner

ADVERTISING

Betty and

violet


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http://www.bettyandviolet.com/
















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Treasured

memoriesWe visit the modern retro home of Natasha

Denness, who treasures those vintage finds that

evoke special memories and tell a story

Photos: Jemma Watts / Styling: Lucy Bloomfield / Words: Caroline Taylor

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N

atasha Denness is a photographer and bloggerwho has a love for all things nostalgic, kitsch and

retro. During the day, she works as an educationalfundraiser but by night she indulges her passion for photographyand shares her work and finds on her blog Candy Pop.

Natasha shares her two bedroom, modern, top-f loor apartmentwith her boyfriend. Situated in Cowley, a trendy, eclectic area of Oxford, it’s the perfect spot for this retro loving blogger. Filledwith charity shops, boutiques and vintage shops, Natasha canoften be found rummaging in a box of silk scarves or adding toher kitsch deer collection.

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The couple have only lived in the apartment for 18 months, butalready it is a cosy home, with a carefully edited selection of vintage knick knacks mixed with modern pieces such as herEames-style dining chairs and arc lamp. Natasha describes her

style as Modern Retro and says she sources her furnishings fromantique shops, flea markets and eBay and her accessories fromEtsy, Cath Kidston and Orla Kiely.

Against a predominately white backdrop hang all sorts of interesting objects, including some fabric wall hangings, whichNatasha says she crafted herself with a little help from her family.In fact, her textile designer sister and sewing-machine-whizzmum may have had more of a hand in the crafting. “I usually tellthem what I want and they make it for me!” she admits. But shedoes love to spruce up un-loved furniture with a lick of antiquewhite paint – “It is unusual for me not to have a furniture painting project on the go.” One of her projects for this year is to learn theart of crochet so she can create a big blanket for the bedroom.

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As if in a treasure-filled antique shop, I found myself exploring every shelf and nook of Natasha’s living room while she mademe a cuppa, taking in each and every delightfully quirky item. With so many unique finds, I wondered if she had a favourite,cherished item. “I think my favourite things are the ones thatbelonged to my grandma and the ones friends and family havefound for me. I enjoy things which evoke a memory and I like

things to tell a story.” she says. This really sums up the personaljoy of styling your home with an eclectic mix of vintage finds– everywhere you look you will be reminded of a time, place orperson and when that little treasure came into your life.

Natasha will be speaking with our editorCaroline at the Cybher 2013 blogging eventon the 1st June in London.

Visit her blog Candy Pop for photography,fashion and interior design with a vintagetwist.

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http://cybher.com/




http://cybher.com/

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http://www.volgalinen.co.uk/



http://www.charlottemacey.co.uk/


http://www.livingwithdaisy.com/

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91MAGAZINE

loves....

AILIE WILLIAMS

winters

moon

MAGPIE

MILLER

FREYA LINESDESIGN

HEATHER

AND GRACE

Mabel and RoseMelody Rose

ADVERTISING

http://www.ailiewilliams.co.uk/



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a tea for every timePhotographer and tea lover Leela Cyd

shares three soul-warming recipes andthe perfect tea to accompany each dish.

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Hazelnut Blackberry TorteI recommend having a snacking,not-too-sweet cake around mostdays. It brightens the quick morning tea, grounds the 4pm

work break when feeling peckishand a small sliver is a smashing end to a long day. There’s endless variation on style, shape andingredients for a simple tea cake,depending on what’s lingering long in the pantry and what fruits

are in season. For this incarnation,I wanted to celebrate summer inOregon and throw a bunch of juicy,gorgeous, gem-like blackberries

into a batter rich with olive oiland ground hazelnuts. And ohMama, no regrets on this winning combo! It’s just the perfect thing to have a slice of, no matter howbig or small, as you pass throughthe hearth of the home.

TEA?Puerh tea // a dark, fermented teafrom the Yunnan province in China

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http://www.pekoetea.co.uk/cooked-pu-erh-special-grade.html

http://www.pekoetea.co.uk/cooked-pu-erh-special-grade.html

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makes one 9” cake

2 eggs1/2 cup ricotta cheese1/2 cup cream cheese1 cup sugar1/3 cup olive oil1 cups all-purpose f lour2/3 cup ground hazelnuts1 1/2 tsp baking powder1/2 tsp baking soda1/2 tsp salt

1 tsp vanilla1 tbsp ruma handful of blackberries(or whatever other fruit you like)

Preheat oven to 190C degrees.Grease and flour a 9” cake pan.Mix all the dry ingredients in a large

bowl. In another bowl, or kitchenaid mixer, whisk the wet ingredientstogether until uniform. Fold the wetinto the dry until just incorporated.Pour into prepared cake pan andplunk berries onto the surface in arandom pattern. Bake for about 35minutes, until cake is golden brown.

Cool on a wire rack.

Ingredients & directions

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Lavender, Goat Cheese, Agave Paniniwith Vanilla Salt

Tea sandwiches aren’t just forgirly girls. They are for hungry

husbands, sweetie pies, friendsdropping in to help with big projects, little buddies andindulgent parents. These petite,perfect sandwiches should be

grilled lightly and when youmention this particular sandwich

involves creamy goat cheese,fresh lavender buds, raw agavesyrup and vanilla flake salt, eyeswill light up. This is a next leveltea sandwich.

TEA?Chocolate Rooibos tea // a warming, yetmellow tea from the mountains of South Africa

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http://www.pekoetea.co.uk/belgian-chocolate-rooibos.html

http://www.pekoetea.co.uk/belgian-chocolate-rooibos.html

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makes 1 sandwich

2 slices buttermilk breadgoat cheese(I used about 2 heaped tbsp)

1/2 tsp minced fresh lavender f lowersflake vanilla salt1 tbsp agave syrup or honeybutter for greasing

Preheat a panini machine (or just twoheavy skillets or a waffle iron can work beautifully for this sandwich) to about200C degrees or just a nob of butter ina pan on low heat. Butter both sides of the bread. Spread as much or as littlegoat cheese as you like on one side of the bread, sprinkle the lavender and vanilla salt all over the cheesed half of the sandwich. Add the agave (you

may have to evenly spread it with yourfingers) to the top of the cheesed side.

Put the other piece of bread on andgrill for 3-4 minutes on each side if toasting on the stove. If using the paninimaker, grill for 3-4 minutes then rotate45 degrees for another 3 minutes so

you get those cute cross-hatch grillmarks.


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Tahini BunsNothing warms the soul and sticksto the ribs like a rich, unctuous TahiniBun. Any sentence with the word“bun” is a good one in my book and this recipe is no exception.If you’ve never had tahini, the

luxurious toasted sesame paste,abundant in the Middle East and

Turkey, I suggest you get to knowa jar. Your spoon and your tummywell be better off for it. Whenmarried with a simple oat pitadough and browned golden witha cheerful marigold egg, local sea

salt and Turbinado sugar, well it’s agame changing kind of moment.

TEA?Kusmi Prince Vladimir tea // a black tea from China,flavoured with citrus fruit, vanilla and spices.

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http://en.kusmitea.com/our-teas/russian-tea/prince-vladimir.html

http://en.kusmitea.com/our-teas/russian-tea/prince-vladimir.html

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makes about 12 buns

For the Pita: For the Garnish:1 packet rapid rise yeast (about 2 1/4 tsp yeast) 1 egg, beaten well1 1/4 cup lukewarm water Sesame seeds2 tsp salt (plus more for garnishing) Flake Salt1 cup oat f lour Turbinado sugar2 cups all-purpose flour (plus more for dusting)olive oil for greasing

For the Tahini Filling:1 cup roasted tahini3/4 cup sugar

In a large mixing bowl, stir together the yeast and water. Mix in the salt andflour and stir for about 7 minutes; the mixture will make a very wet dough.Cover with a cloth towel and let dough rise, for at least 1 hour, up to 3 hours.

Divide the dough into twelve small balls, place on a parchment lined cookiesheet and let rest again for another hour or so (you don’t have to be exact).

Preheat oven to 220C. Grease a baking sheet with olive oil. Meanwhile stirthe tahini and sugar together to create an even paste. Taste and add salt if your tahini is unsalted. On a heavily floured surface, roll each pita out intoa small circle, adding a lot of f lour to your rolling pin and the counter. It’s a very wet dough, so don’t worry about adding all that f lour to the mixture.

Once you have your small disc of dough, spread about a tablespoon of tahini mixture evenly, leaving about 1 inch of naked pita. Roll into a free formrosette, pinching the dough at the center to form a swirl. Arrange onto thegreased baking sheet, leaving a few inches in between each bun (they won’tspread very much). Brush the buns with a beaten egg, sprinkle liberallywith flake salt, sesame seeds and a little bit of Turbinado sugar. This stepwill ensure a nice golden f lavour and great texture. Bake for approximately

30 minutes, f lipping the pans mid way through the cooking time. Tahini bunsare ready when very golden brown. Allow to cool for a few minutes.


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Leela Cyd will be teaching photography courses in Florence, Italy in May 2013Find out more here. For more of her recipes visit her blog, Tea cup tea.

http://www.leelacyd.com/

http://www.italianfix.com/travel/florence-photography/

http://www.teacuptea.com/

http://www.teacuptea.com/

http://www.italianfix.com/travel/florence-photography/

http://www.leelacyd.com/

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Words: Chloe Mitchell

Photography: Michael Sinclair

Inside The Hambledon store in Winchester

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work///

life///style//

We meet a homeowner whose home

interiors inspire, influence and reflect their professional workspace.

Victoria Suffield

The HambledonWinchester, UK

“

I was almost born in ashop”, Victoria Suffield tells

me as my guided tour of her Winchester-based store

begins, “but luckily Mum got to thehospital just in time.“ It is a Georgian façade behind whichThe Hambledon lies; an emporiumof assorted goodness under one

beautifully British roof. Understatedin its approach, the independentdepartment store is an old meetsnew merchandised mecca of cleanwhite lines, homeware and fashionfinds.

Inspired by her creative parents

(Suffield’s father is a painter and

mother, the owner of The HambledonGallery in Dorset), Victoria studied

History of Art at CambridgeUniversity before dabbling in bothfilm production and art dealing.It was the happy childhood shop-keeping memories that saw Victoriareturn to her rural roots from Londonand set up a mail order company of her own. Following a steady stream

of customers hailing from the Winchester area, The Hambledonopened it’s doors in 1999. Six months later, while still basedin Dorset, it was the arrival of athird child and a breakdown onthe commute home one night

that prompted a move nearer the

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business. “I was still breast feeding and remember sitting on the side of the road, leaking milk and crying. Weput our Dorset house on the market

the next day, moved to Winchesterand haven’t looked back.” Outgrowing their Victorian terrace,which Victoria describes as “the mostbeautiful house I have ever lived in”,the couple (her husband, Phil Webb,formally a furniture business owner,is now training to be a French teacher)

and their three children, Hal, Theo andMercy, moved three years ago to adetached thirties house in Winchester. A reaction against her parent’s obsession

with collecting antiques, Victoria’shome is refreshingly uncomplicated.Behind the front door, painted in TheHambledon’s signature grey, lies apared-down treasure trove of f leamarket finds. “I haven’t got muchstuff, but the stuff I do have I love”, Victoria explains as I wander fromroom to room, observing the beauty

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that lies in simplicity. Clusters of arthang on the, otherwise bare, whitewalls of each room; works created forthe most part, by herself or her sister,

graphic designer Sandy Suffield.Typical of the era, the ground f loor’soriginal parquet f looring is charminglyunpolished and ties in with Victoria’s“uncomplicated” mantra of “as fewmaterials as possible”. Sleek whitekitchen cabinets contrast perfectly withperiod panelling (the same panelling features in The Hambledon’s newest

Womenswear area) and the originalbuilt-in dresser, overhauled with acoat of the favourite grey paint, catersfor Victoria’s love of books.

Beyond the major renovations, Victoriadoesn’t spend long perfecting herhome, preferring instead to indulgein her love of merchandising at TheHambledon. “We try to be reallycreative with our stock and shopwindows and change them weekly tobring the people of Winchester and

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This page: Booksfor sale at TheHambledon.Opposite: scenesfrom Victoria’s home

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beyond something they won’t haveseen before.”

Rather than focusing solely on trends, Victoria aims to stock The Hambledonmuch like the way she furnishes herhome; with nothing but things that shetruly loves. And much like her home,The Hambledon and everything withinis a carefully chosen edit set against

a simple grey, white and woodbackdrop. The high ceilings house ahand-picked spread of salvage andindependent designers; an eclecticmix of French country house meetsEast London industrial. Chunkycashmere knits sit on worn woodentrestle tables, homespun scatter-cushions bring battered armchairs tolife and reclaimed steel letters fromFrance cover the shop’s exhibitors’

wall; an area dedicated to projectsand collaborations, which has been “a

lot of fun”. Victoria will sell anything the shop f loor has to offer, except forthe marble-topped counter and large vintage “Atelier” letters; the shop’s twostatement pieces and the only thingsshe feels sentimental about.

The Hambledon’s irresistible charm

is testament to Victoria’s traditional values, genuine belief in the worth of shopkeeping and passion for selling “only the good stuff”. But then, withan eye for style as pin-sharp as Victoria’s, she was always destinedfor great retail things.

www.thehambledon.com

Click here for more photos from our shoot.

http://www.thehambledon.com/

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http://www.thehambledon.com/

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loves....

LIVING WITH DAISY

start up wife

nicolarius

FESTIVAL

OF VINTAGE

EMMA LAMB

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91 MAGAZINE

Crafting a home business Y

ou have the passion. You have the style. Now all you needis a helping hand into the world of business. Starting up your own venture can be one of the most rewarding

things in life, but before you make the leap, we share a fewtips from Emma Jones’s new book A HouseBeautiful Home

Business to help you along the way.

Illustrations by Rebecca Pomroy 83

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Se t t i n g u p a n

o n l i n e sh o pI

f you are thinking about setting upan online shop to curate a range of products for the home from other

suppliers, it is worth noting that there

are other costs to consider.

Initially, you will need capital to buy instock and you’ll also need to decidewhether you want to buy the stock outright or on sale or return. ThePrince’s Trust can give you moreinformation on which option might bebest for you: Click here for more.

Another factor to consider is where youwill be sourcing your products. A goodidea is to visit large trade fairs such asTop Drawer in London or the Spring and Autumn fairs in Birmingham.These events are for trade only, soyou must be able to demonstrate

your trading credentials. Even if youhave not launched your business yet,you can still attend – just as long asyou can provide some kind of proof of intent for your new business (suchas a website in progress). It is alwaysworth talking to the organisers. Once

you have launched, it is simply acase of registering on the website of the event.

Remember that wholesalers andsuppliers often have a minimum orderamount, which can be anything froma £50 spend, up to £1,000 or more. Atthe start, it is a good idea to stick withsuppliers who offer lower minimumorders to minimise your financial risk and the demands placed on what littlestorage space you do have. Anothergood idea is to visit lots of smallercraft events to discover new talent. Youcan also research independent sellersonline.

If you are planning to sell vintage goodsor customise or upcycle these items,where will you source them? Bear in

mind bigger markets in cities such asLondon tend to be much more pricey,so try to find out of town markets andcar boot sales where prices will belower. And don’t forget to barter. Thiswill keep your buying and productioncosts down.

http://www.princes-trust.org.uk/support_us/volunteer/volunteer_resources/business_mentor_resources/useful_articles/sale_or_return.aspx

http://www.topdrawer.co.uk/

http://www.springfair.com/




http://www.topdrawer.co.uk/

http://www.princes-trust.org.uk/support_us/volunteer/volunteer_resources/business_mentor_resources/useful_articles/sale_or_return.aspx

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5 tips for launching a homemade

craft business Joanne Dewberry, founder of Charlie Moo’s andauthor of Crafting a Successful Small Business

provides her top tips for launching a homemadecraft business...

Start with something you know (you can develop other skills behind the scenes). This way you

can be confident and know the products are of a suitable quality.

Decide where you

will sell: on or offline, craft fairs

and/or websites.

Research what others are making, where they sell, the prices they sell at and how they are branded and marketed. Find out if you need any information on your products’ packaging.Do they need testing? Do

you need any certification?

Pricing is vital. You have to take everything

into consideration; factor in waste, shipping, equipment, advertising and utilities such

as the internet, electricity, telephones, time and

your hourly wage.

Have fun – that’s why you

started in the first place!

http://www.charliemoos.co.uk/

http://www.charliemoos.co.uk/

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W riting a press release costsnothing but your time, yet

it can generate thousandsof pounds worth of publicity. If you’reemailing a press release to journalists,write the text in the body of the emailand include it in an attachment too.

Your press release should have anattention-grabbing headline, the

main facts in the first sentence andevidence and quotes from as manyhigh-profile people and companiesas possible in the main body of thetext. Include great quality imageswherever you can to lift the pieceand put a face to the brand (but don’tmake the email file size huge!)

You could also use a press releasedistribution service to secure widerexposure. My personal favourite isResponseSource but there’s also PR Newswire and PRWeb. If you don’tget a response, follow up.

Sometimes journalists are simplylooking for suitable products for ashopping page or a photoshoot so

images are important. It is worthembedding a good range of smallpictures in your email and letting them know that you can supply high-resolution images on request.

Be prepared to offer product loansto publications as well – oftenmagazine stylists need items to usein photoshoots, and sometimes needthem urgently so be ready to sendthese out quickly. This is a great way

to get extra publicity as they will creditthe use of your item in the feature.

You can ask the journalist for a PDF of the feature after publication and addit to your press page on your websiteor post on your social media channelsto ‘show off ’ how your products have

been featured.

Blogs and online magazines arenow just as highly regarded as printpublications so make sure you buildup a contact list for these as well.Make sure to only contact ones whichare relevant to your field. They will

usually link directly to your website– invaluable for those spontaneoussales and SEO efficiency.

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Top tips

for small business owners from 91 Magazine editor, Caroline

1 Do your research at the start. Immerse yourself in your industry, findout what it is people want and consider if what you have to offer reallyfits in with the market.

2 Network online and off line – it is a saturated market so you must makeyourself stand out from the crowd and it really helps to make contacts.

3Do not underestimate the power of social media! Fellow small businessowners are a friendly, helpful bunch who often share knowledge andexpertise, so learn from others where possible.

4 Don’t scrimp on the important things – whether you are online or not,good photography of your products is essential as this helps to gainpress coverage both in magazines and in the blog world. Save on other

areas. For example, shop around for good offers on packaging - Ebay isa great resource for this.

5 Finally, be aware that running a small business is not a career choice; itis a lifestyle choice.

Click here to buy A HouseBeautiful Home Business

for £10 (usually £14.99) including UK P&P using 91MAGHB promo code.

Caroline offers one-to-one business advice suited toyour personal requirements. Click here for info.*

http://www.enterprisenation.com/shop/ahousebeautifulhomebusiness






http://patchworkharmony.co.uk/index.php/creative-services







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vintagevendors

Judy’s Affordable Vintage Fair was

formed in 2005 after its namesake

had tired of pricey vintage. Hopeful

that such goods need not be so expensive,

Judy pulled together a number of high-

quality vendors offering affordable

wares. Today, Judy’s fairs can be found

in 32 cities nationwide, including its

monthly event at Old Spitalfields

Market in London. 91 Magazine visited

Spitalfields to experience their self-

described “old-world glamour that’s

never old-hat.” We got chatting to a

vibrant bunch of vintage vendors willing

to let us pick their brains on everything

from their inspiration to the one piece

in their collection they’ll miss when it’s

sold.

Words: Darla Champigny

Photos: Yeshen Venema

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Item you’ll be sad to see go: The dove featherheaddress (made using feathers collected fromEmma’s sister’s farm)

Favourite vintage market / shop: SpitalfieldsMarket on a Thursday, car boots, houseclearances

Personal vintage style, described in three words or fewer: Albert Kahn

Sources of inspiration for your vintage style:The Sartorialist, the East End, South America,Mexico

Words of advice for a newbie to the vintage scene looking to score good finds: Go to all themarkets. Spitalfields, Portobello....

One rule about your vintage style: There areno rules. Absolutely no rules. The only thingis: it has to be old, it has to tell a story, it hasto have lived. I can’t bear anything that hasn’t

E m m a F r e e m a n t l e

Wo r n W i t h Lo ve

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ve.co. u k

been made with integrity or by hand

How you became a vintage vendor: I was astylist and I was working at a magazine andI saw all this waste. So, I just started makingthings out of that. I’ve always been drawn tocharity shops and old things - finding thingsand thinking, ‘Ooh, this could be that’. Alwaysseeing an opportunity

If you could peek into the home of a famous person, dead or alive, who would it be? FridaKahlo

http://www.wornwithlove.co.uk/






































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: R e b e c c a C h a m b e r s I H ear t V int ag e

w w w .ihear t v int ag e.big c ar t el.c om

Item you’ll be sad to see go: A Babycham deercalled Doris

Favourite vintage market / shop: Junk Deluxein Margate, the flea markets of Brighton

Personal vintage style, described in threewords or fewer: Really, really colourful

Sources of inspiration for your vintage style:I just buy what I love and this is what’s in my

house. My shop is like a spillover from my ownlove and how I fill my own home

Words of advice for a newbie to the vintage scene: Pick out one thing that you love andthen a trend can follow on from that. Picka colour. Pick a theme and it always tends toevolve. I used to like pink roses and then all ofa sudden you find you like orange and you like

yellow. I think you have to start with one item

and then it just goes from there

One rule about your vintage style: I tend tofind an item I like and then keep hold of it

until I can make a theme of it

How did you become a vintage vendor? I sufferwith really bad migraines so I found that it wasactually impossible to hold down a proper job.I started doing this so that I can work when I’mwell and when I’m ill I don’t have to let anyonedown

If you could peek into the home of a famous person, dead or alive, who would it be? Sarah Jessica Parker

http://iheartvintage.bigcartel.com/












































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Item you’ll be sad to see go: A set of1950sAmerican sorbet dishes

Favourite vintage market / shop: Judy’s Vintage Furniture Flea

Personal vintage style, described in three

words or fewer: Practical, natural, simple

Sources of inspiration for your vintage style:Blogs such as Design*Sponge, Analog Dialog,Desire to Inspire, Apartment Therapy, DosFamily

Words of advice for a newbie to the vintage scene looking to score good finds: Just buy

what you love because if you love somethingand you don’t buy it, nine times out of ten youwill never find it again

One rule about your vintage style: One of mymain, main rules is that all of my walls arewhite

How you became a vintage vendor: I grew upin a house where we just bought things fromcar boot sales and jumble sales so I just thoughtit was really normal. As I got older and got

my own home, I decorated like this too. Thenpeople started trying to buy my things fromme and it just sort of carried on from there.Everyone said, ‘You’ve got an eye. You shouldjust do it.’ So I did

If you could peek into the home of a famous person, dead or alive, who would it be? Someone that maybe lived in a shack in

America perhaps. Some nice plaid blankets,a nice bit of wood and a log fire

B e c k y H u m b y P la n fo r M

o nda ys

w w w. p la n fo r mo nda ys.

b igca r te l.co m

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Item you’ll be sad to see go: A 1930s caketin

Favourite vintage market / shop: Rose andBrown, Ivy & Co (both in Saltaire, Yorkshire)and Swiss Cottage Antiques (Leeds)

Personal vintage style, described in threewords or fewer: Eclectic

Sources of inspiration for your vintage style:To be honest, we buy what we like and hopethat other people will like it as well

Words of advice for a newbie to the vintage scene looking to score good finds: Go tocharity shops, vintage fairs and car boots

One rule about your vintage style: We tendto be theming at the moment. Our bathroom

:J a n e W h i t l e y w w w. f ace boo

k .co m/

Ma be lO n T he Ta b le

is of a nautical theme and my husband came

back with a pair of oars from an auction. So,perhaps theming

How you became a vintage vendor: Itwas a gradual process really. I enjoyedgoing to vintage fairs, and I was lookingfor a change of career and everythingseemed to sort of just come together

If you could peek into the home of a famous person, dead or alive, who would it be? William Morris

https://www.facebook.com/MabelOnTheTable














































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Item you’ll be sad to see go: The Cadbury’sdrinking chocolate tin

Favourite vintage market / shop: We tendto spend most of our time shopping at theCustard Factory. It’s a new, up-and-comingarea for vintage and upcycled stuff inBirmingham

Personal vintage style, described in threewords or fewer: More retro than vintage

Sources of inspiration for your vintage style:Perfectly imperfect, that’s inspirational interms of our painted furniture. The otherstuff, we just kind of put together ourselves

Words of advice for a newbie to the vintage scene looking to score good finds: You’ve gotto have an eye for it, you’ve got to spot it, and

you’ve got to buy it. If you see somethingand you go back for it two hours later, it’sgoing to be gone. So, if you see somethingand you like it, get it

One rule about your vintage style: I try touse as much vintage/retro/upcycled as I can.In fact, there’s very little brand new stuff inmy home

How you became a vintage vendor: Theupcycling stuff started with me buying tenold coffee sacks. It was a sort of randompurchase and then I covered some chairswith them. I liked it. I wanted to do it again.It just kind of snowballed from there

If you could peek into the home of a famous person, dead or alive, who would it be? Rupert Blanchard

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g E m po r i u m

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T he U pc yc l i ng E m po r i u m

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DIG FORVINTAGEThe Balcony Gardener and small space expert,Isabelle Palmer, tells us how to bring vintage style toyour outdoor area, no matter how limited the space.

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T here are lots of inspiring ways to create a vintage

garden and you don’tneed a large outdoorspace to house it. The key hereis container gardening. Choosea selection of different vessels touse as planters, which will createan inexpensive and individualspace. I have a number of favourite vintage projects whichlook fabulous in small spaces andputting them together is a greatway to spend an afternoon. Plusyou get the chance to browseflea markets and antique shopsto source some unusual itemsthat can be re-used for planting.

Vintage metal containers areperfect as they are sturdy andage well. Look out for old tinbaths, dolly tubs, birdcages orolive oil drums. I particularlylove old wooden crates too– these look great planted upwith salad crops. Remember

that creative recycling involvesthinking outside the box!

There are a few important thingsto bear in mind when you prepareyour re-used containers. Allplanters need suitable drainageso simply drill a few holes at the

base to allow for excess water todrain away. If you use a wooden

crate with slats, it is also a goodidea to line the box with landscape

material to prevent the potting mix from falling out. Clean thebox using a stiff-bristled brushand warm soapy water beforeyou plant it up.

Herb plants and salad leaves suchas butterhead lettuce, loose leaf lettuce and wild arugula (rocket)will all grow well in vintagecontainers, just ensure you spacethem out so they have enoughroom to grow. To finish yourplanting, pack moss, chippingsor agricultural grit across thesoil, this creates a stylish finishedlook. Always think about how

you will transport the containersto your outdoor space - will theyneed moving around once there?Do you need a wheeled trolley?How will you get it tothe balcony of your topf l o o r

flat? Look out forold tin baths,

dolly tubs,birdcages

or oliveoil drums.

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If you have more space and wantto simply change your planting to create a vintage feel in yourgarden, the “English Country

Garden” is a wonderful starting point for inspiration. It conjuresup a halcyon bygone era of lush meadows, wildf lowers andbeautiful woodlands. Goodplants to use for this look includeEnglish lavender, catmint, lilacsand sweet peas. Use pastel

shades in your planting andcontainers, you could even paintyour garden wall in a sugaryshade.

When selecting furniture opt forbistro-style table sets or anything made from distressed wood.

Dress the space with brightlycoloured cushions, chintz throwsand fabric bunting; alongsidea battered watering can and an

old lantern. In the vintage stylegarden I tend to opt for containersmade from classic materials suchas terracotta, aged zinc, beatenmetal or wicker. When grouping your various vintage pots togetherit’s more aesthetically pleasing toarrange them in different heights

and place the taller ones at theback. Once in-situ it will bethe perfect spot to unwind andread your newspaper on a lazySunday afternoon.

www.thebalconygardener.com



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The Balcony Gardener by Isabel le Palmer is published byCico Books for £14.99 and is available fromwww.cicobooks.com



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2013 desktop calendars

designed by Over the next few pages you can download our beautiful desktop calendars for

your computer, phone or tablet device. This issue we have May - Septemberand you will find the rest of the year in the next issue. Just click on the calendarimage to download it. Make your screen pretty!

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may

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june

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july

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august

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More and more women are taking the plunge and setting up theirown business. With the internet making this easier than ever, many of these businesses are being run solely online. We meet some of these

inspiring women who have made cyperspace their marketplace.

Ladies Online

Lucy Edmonds of Quill London

Interview by Caroline Kamp

Lucy Edmonds launched heronline stationery businessQuill London in August

2012.

What inspired you to set up your business?

I was working for a very smallcompany with two very inspiring women, who were producing good quality Scandinavianhomewares and wholesaling it

to British retailers. It was a reallyamazing opportunity and a huge

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learning curve. I think it gave methe confidence to realise I coulddo something for myself. Even

though I had nothing to do with thefinancial side of it I was able to seethe company grow from dot intosomething really exciting.

Why stationery?

I think it started when I wasexhibiting at trade shows. I usedto really enjoy browsing thestationery aisles looking at allthe really nice stationery ‘porn’on the stands. I realised therewasn’t really anyone out therespecialising in lovely stationeryfrom independent designers. Eventhough the items are design led

and very often hand made, thatdoesn’t necessarily mean they areridiculously expensive. I felt therewas a potential gap in the market

between Paperchase and BondStreet.

What research did you do?

I did so much. I worked on abusiness plan for six to nine monthswhich included going to the BritishLibrary and trawling throughMintel reports to get an idea of figures and market analysis forthe stationery, cards and giftwareindustry. It was really interesting.I also spent a long time campedoutside Paperchase in Islingtoncounting the number of peoplegoing in and out of the store to getan idea of how popular it was. Ihad notebooks with endless talliesof numbers. It was something

ridiculous like 400 people hadgone into the store in an hour and75% of them were coming out withbags. I really just immersed myself

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in the whole thing and sharpenedmy radar to anything stationeryrelated. I did surveys with family

and friends about their stationeryhabits although that was probablythe least useful thing I did.

Have you had any major business headaches?

No, but I’ve definitely already

made silly mistakes that I’mkicking myself about now. I makedecisions too rashly withoutsleeping on them. I budgeted fora photographer, but I hadn’t reallythought through the fact that Iwould need new photography [of the individual products on the site]

three or four times a year.

Is brand identity important?

Yes, I asked a friend to designmy logo, which was a fascinating process. I left all the fun designstuff til last as I didn’t want it todistract me from the hard work of the business plan. I absolutely lovethe logo, it’s better than anything I’d have thought of myself, I knowI’ll never get bored of it. It’s basedon an abstract Q, as well as anabstracted feather with an ink drop. We went for something quite boldand not too feminine, to give me

more scope with the business.

Where do you find everything?

I see things on blogs, in magazines,

in shops and at trade shows, butespecially on blogs. There are a lotof stationery fanatics out there. I’vegot a really long wish list of thingsI’d love to have in the shop.

What do you love about the business?

I love it because its mine andbecause I hope that I can say if it’sgoing well so far that it’s down tomy own efforts and hard work. Andthe press has been very exciting,whether its being mentioned onblogs or in magazines. It’s great

seeing your products out there.

Is this your full time job now?

I’m still working half the week asa PA and I do Quill pretty muchevery waking hour when I’m notat work. I come home, I’m on the

computer and I’m getting down toit. It’s not a chore, I love it.

How important is social media?

At the start I was really nervousabout social media because I don’teven do Facebook in my personallife. I’m quite a private person so

the whole thing was quite daunting.

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But I really felt conscious that I hadto get over that because I knew howimportant it was for the business.I’ve actually got really into Twitter

and I find it very helpful. You getout of it what you put into it. Youdo need to join other people’sconversations, to put things outthere, people don’t just come toyou. I don’t want it to become abusiness identity so it’s importantthere’s a real voice behind it. I’mon Twitter and Facebook, I’d rathertry and do two of them well rather

than six of them not very well.

What advice would you give to someone thinking of starting their

own online shop?

I would genuinely say, just do it,you really have nothing to lose. Theoverheads are so low compared toa bricks and mortar shop. It is amassive learning curve, but don’tprocrastinate - just do it.

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Magazine direct to your inbox?Visit the website to sign up.

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