9 reasons why every enterprise needs a mobile strategist

9 Reasons Why Every Enterprise Needs a Mobile Strategist

© Copyright 2013 Antenna Software, Inc. All rights reserved.

Presented by:

• Jim Somers, Chief Marketing & Strategy Officer

• Hitesh Chitalia, Director - eBusiness, McGraw-Hill February 5, 2013

Confidential. Do not distribute.

WELCOME & INTRODUCTIONS

• Welcome

• Market Situation

• Rise of the Mobile Strategist

• Top Tips for Mobile Strategists

• Q&A

Your Hosts: Our Agenda:

2 © Copyright 2013 Antenna Software, Inc. All rights reserved.


Jim Somers

Chief Marketing & Strategy Officer Antenna Software

Hitesh ChitaliaDirector, eBusiness

McGraw-Hill Financial

Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar

“Organizations can develop a separate mobile strategy for temporary use, but mobility ultimately must be embedded in broader strategies, work processes and policies – just as Web technologies are today.”Source: 2012 Strategic Roadmap for Mobility, Gartner



THINKING MORE STRATEGICALLY

WHO OWNS THE MOBILE STRATEGY?

… a new role is emerging in the

enterprise?BU- Grow the business

- Drive worker productivity

- Maintain happy customers

- Build brand awareness

CIOThrough technology:

- Improve process efficiency

- Drive business transformation

- Unlock business value




WHY DO WE NEED A MOBILE STRATEGIST?


1. Business moves at breakneck speed

2. BYOD is the new mobile reality

3. Multiple mobile initiatives need coordination

4. Objectivity is vital for the mobile organization

5. Mobile is no longer “one and done”

6. The need for speed in mobile deployment

7. Poor mobile design is the silent killer

8. Mobile app adoption is a major concern

9. App discoverability is the new mobile challenge

➜ 9 Reasons Why Every Enterprise Needs a Mobile Strategist



WHY DO WE NEED A MOBILE STRATEGIST?


➜ 9 Reasons Why Every Enterprise Needs a Mobile Strategist

/3

- SPEED

- FLEXIBILITY

- CONTROL


WHAT WE DO

AMPchroma helps you build, run, and manage all your mobile applications and content.

➦ Enabling you to get to market faster, have more flexibility, and better manage risk in this ever-changing mobile world.



MARKET TRENDS & DYNAMICS



IT’S A PERFECT STORM

Mobile Social

Cloud Information© Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.

26% of US consumers access social networks on mobile today.

Mobile apps are a $6.0 billion market today, growing to $55.7 billion by 2015.

By 2014, 38% expect half their software applications will be in the cloud.

*Yankee Group

* eMarketer*KPCB May 2012 Report

9

Through 2015, 85% of enterprises will fail to adapt their information infrastructure to "big data.”

*Gartner

NEXUS OF FORCES


The “Nexus of Forces”



MOBILITY GOES PRIMETIME

11

Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/12



“61% plan to enhance their mobility capability during the

next 3 years.”


12





next 3 years.”


13





next 3 years.”


14





next 3 years.”

WHY DO WE NEED A MOBILE STRATEGY?

15 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.

Source: K. Benedict, Head SMAC Analyst, Cognizant

THE ROLE OF THE MOBILE STRATEGIST



CORE RESPONSIBILITIES

• Building strong relationships between IT teams and related business unit teams.

• Identifying areas to leverage company’s mobile app framework across the enterprise to ensure governance and reusability.

• Building the business case and determines the common mobile application architectural framework.

• Deciding what to build versus buy. If we buy, understand who does what in this complex mobile ecosystem.

• It wouldn’t hurt if this individual had a strong understanding of application infrastructure and backend middleware technologies like SOA, REST, JSON ,and HTML5.


Confidential. Do not distribute.17

WHERE TO START

… what questions should they be asking?



How do these decisions affect speed, flexibility & control?

1. How will I design and build the application?

2. How will I deploy and run the application?

3. How will I control and manage the application?

MOBILITY IS NOT “ONE & DONE”

App“Almost all the CIOs said they expect to deploy more than 25 mobility apps in next 2 years.”*

(n)

Source: McKinsey & Company, Sept. 2012

App 1

XHow to build the app?

How to deploy the app?

How to run the app?

How to manage the app?

How to secure the app?

?



YOU NEED FLEXIBILITY & CHOICE

Native“Mixed Mode”

Device APIs

Native Code

Web Code

Web

Mobile Browser

Web App



Hybrid

Device APIs

Web App

Native Container

ManagedHybrid

Native Container

Device APIs

Web App

Web App

Web App

Native Code

Device APIs

Native


IT’S NOT JUST MANAGING DEVICES

MAM

MDM

MAD

BYOD

74% of companies allow some sort of BYOD usage.*

*Enterasys

Build

Fast

Open

Flexible

Manage

Secure

Controlled

Compliant

EMM!



STRATEGIC MOBILITY PLATFORM



XML JSON REST DBs

B2C B2B B2C

Web Native Hybrid Mix

DIY MEAP Agency

iOS Android MSFT BB

Phone Tablet Multi

BUILD| KEY DECISIONS

WHO AM I BUILDING THE APP FOR?

• Employees, partners, customers, consumers?

WHAT O/S WILL IT RUN ON?

• iPhone, iPad, Android, Windows, Blackberry?

WHAT TYPE OF DEVICES WILL BE USED?

• BYOD, company issued, multi-channel?

WHO IS GOING TO DEVELOP THE APP?

• Internal resources, agency, SI, MEAP vendor?WHERE IS THE DATA FOR THE APP?

• In the cloud, web services, backend databases?

WHAT CLIENT TYPE WILL YOU USE?

• Native, Mobile Web, Hybrid, Mixed-Mode, etc.?



GPS Contacts Calendar Mail

SSL SSO LDAP

Web XML RDBMS API

CRM ERPOrderEntry

BaaS PaaS EMM MW

SysTrust PCI SAS-70

HOW TO ENSURE ENTERPRISE SECURITY?

• Authentication, authorization, access controlWHAT ABOUT SCALABILITY,

PERFORMANCE?

• # users, usage patterns, transaction volumeHOW WILL WE HANDLE COMPLIANCE?

• Industry standards, gov’t regulations, governance

HOW TO ACCESS ENTERPRISE SYSTEMS?

• B2E, B2B, productivity, customer supportHOW TO PROTECT USER PRIVACY?

• Cross-app access, location, usage monitoring

CAN USERS ACCESS EXTERNAL DATA?

• Web services, databases, feeds, APIs

RUN | KEY DECISIONS



App User Role Device

B2E B2B B2C

Update Lock Synch MAM

Phone Tablet MDM

iTunes Play WP Mkt BB

Perf Frequency

Duration

WHO NEEDS ACCESS TO OUR APPS?

• Employees, partners, customers, consumers?

WHERE WILL WE PUBLISH OUR APPS?

• Public app store, private app store, web, email?HOW TO MONITOR USAGE?

• Device, web server, enterprise access points?

WHAT ABOUT THE DEVICES?

• BYOD, company supplied, controlled?

CONTROLLED ACCESS TO APP & DATA?

• User, role, device, app, permissions?

CAN WE MANAGE APPS REMOTELY?

• Updates, upgrades, remote wipe?

MANAGE | KEY DECISIONS



Enterprise Integration Proven

Standardized

Unified integration point

Pre-built adapters

Scalability &

Performance

Millions of daily transactions

Message monitoring Certified, multi-

tenant Cloud or on-premise

Mobile

Optimization

Network sensing App tuning Latency avoidance Detect most efficient

path OTA install, updates

Centralized Management Devices, data Apps, users Content Performance Usage

Carrier Grade

Security

Built in, automated Enterprise caliber Certified (FIPS, PCI) Configurable per app

Future Proof

Write once

Any tool, any IDE

Every device

Native device features

Easy maintenance

MUST-HAVES FOR THE MOBILE ENTERPRISE



TIPS FOR THE MOBILE STRATEGIST






Tip

• If you think you’re just building an app, you’re likely constraining your thinking to just the device

Explanation

• Think Outside the App

• Try not to boil the

ocean





Tip

• Focus on one thing and do it well

• Transformation can happen in the dark, hidden recesses of your business

Explanation



ocean• Don’t sweat the ROI





Tip Explanation




• This is all new!

• Remember the softer side of ROI

• Non-measurable impacts are frequently enough reason to forgo the ROI

• Remember compliance, competition, etc.





Tip Explanation






• Traditional KPIs and measurements don’t apply

• We’re blazing new ROI trails!





Tip Explanation





• This is all new! • There is a gold rush mentality in mobility today

• There is a glut of suppliers who all sound alike

• Be wary of the “low-ballers” to avoid second surgery

• Avoid cheap &

cheerful• This is all new!


PARTING THOUGHTS



• Be a connector – Get out, do the discovery, and bring the pieces

together

• Be an enabler – Don’t be an enforcer - it will drive people away.

• Be patient – Have perseverance - it takes time.

• Be a leader – People want/need guidance and thought leadership.

• Be a self-starter – There is no rule book, so it may be up to you to

write it.

• Be an innovator – Stay one step ahead of the market and the

competition.

• Be a business person – Build a record of success. Get results and

iterate.

KEY TAKEAWAYS FROM A STRATEGIST




IN SUMMARY



Mobility has the potential to transform your business and take it to new heights of productivity and business growth.

But …

WANT TO GET STARTED?

• Call or email us to learn about our Mobile Enterprise Strategy Workshop and how it can help you.


Contact us @ +201.239.7980 or [email protected]

• Visit us at www.antennasoftware.com for a free copy of the Mobile Strategist eBook or Gartner MQ for MADP.


http://www.antennasoftware.com/

MARKET LEADER

Gartner Magic Quadrant for Mobile Application Development Platform



Download a copy! http://bit.ly/MQMADP

http://bit.ly/MQMADP

THANK YOU



• Jim Somers Twitter: @JimatAntenna

• Hitesh Chitalia Twitter: @hiteshc1

• Contact Antenna: +1 201.239.7980

9 reasons why every enterprise needs a mobile strategist

Technology

mobile strategy

mobile strategistpresented

mobile organization

mobile deployment

mobile applications

mobile strategist speed

mobile app adoption

new mobile challenge