9 April 2012NR400: Public Relations in Natural ResourcesAmy Yedo,Allie Scholan,Jennifer,Brooke,Sam,Brett,

“a non-profit organization that provides an opportunity for people to come together, learn about their natural environment, and take direct action to restore and care for the land”

Colorado and Wyoming60 current projects180 projects completed:

11 miles of stream and shoreline restored 15 miles of road obliterated

Annual fundraising concert event

WILDLAND RESTORATION VOLUNTEERS

Goal 1: Increase concert attendance to 500 and funds

generatedObjectives:

Press Releases Facebook event page Book popular local bands for concert Book popular guest speaker for concert Create eye-catching flyers Compile list of flyer placements Organize children’s activities for concert

GOALS AND OBJECTIVES

Goal 2: Increase volunteer

numbers and organization membership

Objectives Create Facebook page for

Fort Collins WRV chapter Press release for general

volunteers Create slide show for

concert highlighting restoration services

Distribute briefing paper to potential publicity sources

GOALS AND OBJECTIVES

Photo courtesy of WRV website

Goal 3:Become involved in administrative process of non-profit organization

Objectives:Attend board member meetings Input in the public relation aspect of organization

Supply PR plan for increased member involvement and Wildland Jam 2012

GOALS AND OBJECTIVES

Stakeholders Target AudienceFront Range

CommunityOutdoor

enthusiasts/ recreationists

Avid volunteersAges 18-65University

communityProfessionals w/in

field

AUDIENCES

Messages:Briefing PaperPress ReleasesFacebook™ chapter page

Slide show

NEW VOLUNTEERS/MEMBERSHIP

EVENTWhat: 3rd Annual

Wildland Jam Benefit Concert for WRV

Where: Avogadro's Number

When: June 23rd

Messages:Event Facebook™ pagePoster/Flyer

constructionComposite of

poster/flyer locationsBriefing paperPress releasesComposite of press

release avenuesOrganize children’s

activities/caretaker

WILDLAND JAMS 2012

Poster Construction by Jennifer