9 - 12 january 2020 - thailand yacht show · royal phuket marina. . exhibitor brochure. facts &...
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9 - 12 JANUARY 2020R O Y A L P H U K E T M A R I N A
W W W .T H A I L A N D Y A C H T S H O W . C O M
EXHIBITOR BROCHURE
FACTS & FIGURES 2
METRES1,000+ OF YACHTS ON DISPLAY
60 YACHTS, BOATS & WATERCRAFTON DISPLAY IN THE MARINA
90+BRANDSON SHOW
12,500SQM
& ON-WATER EXHIBITION SPACETOTAL LAND
FACTS & FIGURESV I S I T O R S5 , 3 0 0
EXHIBITOR CATEGORIES
YACHT BUILDERS / SHIPYARDS
30%YACHT
BROKERS / CHARTERS
19%YACHT
EQUIPMENT / SERVICES
18%
OTHERS
11%FASHION /
FINE ARTS / JEWELLERY
7%HEALTH & WELNESS
5%PROPERTY
/ REAL ESTATE
10%
From brand visibility to credibility, exhibiting at the Thailand Yacht Show affords you and your business many benefits.Whether you’re looking to establish your presence in the region or expand into a new market, the Thailand Yacht Show provides a powerful platform for meeting new customers, reaching out to
your existing clientèle and building a more established and reputable brand.With both B2B and B2C objectives, the Show attracts major players from the region, such as potential buyers and traders, professionals from the maritime and luxury markets, local villa owners, business decision-makers and captains and their crews.
■ ATTRACT LOCAL AND INTERNATIONAL HNWI’S WITH DIFFERENT PASSIONS AND INTERESTS.
■ CREATE AND EXECUTE AN INSPIRING, HIGH-END LIFESTYLE ENVIRONMENT.
■ ENHANCE YOUR IMAGE BY POSITIONING YOURSELF WITH OTHER PRESTIGIOUS BRANDS.
■ EXPERIENCE AN ATMOSPHERE OF CREATIVITY AND FUN WITH LIKEMINDED INDIVIDUALS.
■ PROMOTE YOUR BRAND TO A REGIONAL AUDIENCE AND INCREASE YOUR BRAND VISIBILITY.
■ ART INSTALLATIONS■ CLASSIC YACHTS■ DEMONSTRATION PLATFORM■ DISABLED SAILING WORKSHOPS■ EXHIBITOR PARTIES■ FASHION SHOWS■ FOOD & BEVERAGE AREAS■ INTERACTIVE DEMONSTRATIONS■ KIDS PLAY AREAS & ACTIVITIES■ LIVE MUSIC & ENTERTAINMENT
■ LIVE RADIO INTERVIEWS■ MARINE CONSERVATION WORKSHOPS■ MEDIA PARTIES■ PANEL DISCUSSIONS■ SAILING WORKSHOPS■ TASTINGS OF WINE FINES & CHAMPAGNE■ YACHT & SUPERYACHTS PARTIES
As Thailand’s premier luxury lifestyle event, the Show offers exhibitors a variety of unique experiential opportunities.
WHY EXHIBIT?
UNIQUE ACTIVATIONSThe fifth edition of the Thailand Yacht Show will be a truly immersive experience for both newcomers and seasoned aficionados alike. The Show offers a first-class, face-to-face marketing platform that will attract large numbers of visitors looking to learn about and invest in the yachting and boating lifestyle. This concept is at the core of the Show experience and will not only help yacht sales, but will also serve to introduce new people to the world of yachting.
3 WWW.THAILANDYACHTSHOW.COM
WHY EXHIBIT? 4
TYPE OF VISITORLOCAL PUBLIC
OVERSEAS PUBLIC
OVERSEAS TRADE
5%
5%
60+ COUNTRIES REPRESENTEDFROM ALL OVER THE WORLD
9%
16%
5%
10%
33%
24%
LOCAL TRADE
16%
35%
7%
MAIN INTEREST*BOATING IN GENERAL
MARINE EQUIPMENT
BUYING A BOAT
BOAT CHARTER
LIFESTYLE PRODUCTS
PROPERTY
OTHER
18%
GEOGRAPHICAL BREAKDOWN
63%
ASEAN
EXHIBITORS (%)
VISITORS (%)
63%
23%
EUROPE
14%
RUSSIA
12%
6%
ASIA
4%
5%
AMERICAS
4%
2%
AUSTRALASIA
2%
1%
REST OF WORLD
1%
27%
MEDIA EXPOSURE
20+MEDIA PARTNERSG U A R A N T E E D E X P O S U R E THROUGH OUR GLOBAL NETWORK
THB 134.6 M I L L I O NW O R T H O F COVERAGE ACROSS A L L P L AT F O R M SP
R V
AL
UE
REACH ACROSS ALL PR AND SOCIAL MEDIA CAMPAIGNS7.9 MILLION
Our underlining strategy will combine content marketing with targeted advertising campaigns across a range of media and platforms. From billboards to radio interviews, social media to adverts, a visually striking and informative campaign will be produced to consolidate the brand’s presence locally in Phuket and overseas.
The Thailand Yacht Show has a wide reach through its multi-platform campaign, which will include advertising and editorial coverage in various
The Thailand Yacht Show team is committed to promoting the event, its partners and supporters to both local and international visitor audiences.
MARKETING CAMPAIGN & REACH
E-NEWSLETTERS
5 WWW.THAILANDYACHTSHOW.COM
marine related and luxury lifestyle publications throughout the Asia Pacific region. In addition, our social media and online marketing outreach will promote the Show and drive awareness, while showcasing our exhibitors’ and supporters’ content too. Afterall, your news is our news!
Our frequent e-newsletters, sent to a targeted database of over 20,000, will provide both show participants and visitors with a reliable source of up-to-date information and latest features.
SOCIAL MEDIA
60,580 likes60,711 followers
10,345 followers548 posts
TESTIMONIALS6 WWW.THAILANDYACHTSHOW.COM
Celebrating its fifth anniversary, the Thailand Yacht Show has united the country’s marine industry around a single show, held in Thailand’s premier yachting destination.
PHUKET: THE JEWEL OF THAILAND
huket is the centre for Thailand’s marine industry and has witnessed a rapid growth in related businesses, from marine engineering andservices to charter companies, marinas and berthing to rigging,
sail-making and repairs. Its location at the heart of South East Asia makes it an ideal base for tourists looking to explore some of the region’s most beautiful sailing grounds whilst the ready source of skilled shipwrights, engineers and crew has made it the first port of call in Asian waters for seasoned sailors and captains.
The yacht market in Thailand, supported predominantly by expatriates and international tourists, relies heavily on imported yachts and it is no surprise that some of the world’s leading yacht brokers are based on Phuket. The Thailand Yacht Show continues to drive the Thai Government’s ambition to make Thailand the principal destination for yachting in Asia and the winter destination of choice for superyacht owners and charterers from around the world.
P
PER YEAR SPENT
ON BERTHING
THB 300 MILLION
PER YEAR SPENT ON
YACHT SERVICING AND
MAINTENANCE
THB 3 BILLION
ASSOCIATED JOBS
IN THAILAND’S
MARINE INDUSTRY
10,000
NUMBER OF YACHTS
IN THE ANDAMAN
2,000
PER YEAR VISITOR
SPENDING
THB 2 BILLION
NUMBER OF YACHT
BROKERS IN THAILAND
50+
The vision of the organisers of TYS and the way to develop the market here is very much in sync with our own, so we are fully behind it. We see the Show becoming the major large yacht event in the region and will continue supporting it going forward.
Joshua LeeMANAGING DIRECTOR & FOUNDERLEE MARINE CO. LTD.
We are proud to sponsor TYS and to show our commitment to create new opportunities that will boost Phuket’s economies. By growing the marine tourism industry, we will attract quality visitors and high-end leisure tourists with significant spending power.
Apichart ChirabandhuADVISORMINISTRY OF TOURISM & SPORT
With the energy and enthusiasm of the organisers who work on this project throughout the year, we are confident that the annual Thailand Yacht Show will continue to help develop an extremely valuable high-end nautical tourism for Thailand.
Phakaphong TavipatanaGOVERNORPHUKET GOVERNMENT
I am pleased to say we made some sales during the Show itself and have a number of other negotiations to conclude. Our charter team also saw a big increase in bookings during the Show and Phuket remains the premier charter destination in Asia.
Richard AllenGENERAL MANAGERSIMPSON MARINE (THAILAND) CO. LTD.
This is my third year in a row at the yacht show here and it’s getting bigger every time. It is a great place to connect with the community and get to know about the latest innovations hitting the market in terms of boat technology. It also makes for a great family vacation.
Tim WilliamsVISITORBOAT OWNER
Multihull Solutions were very pleased to participate again as an exhibitor. The quality of visitors was top rate and our vessels received great exposure. The joining together of all three events is a definite winner for all involved and we look forward to next year’s Show.
Andrew de BruinGENERAL MANAGERMULTIHULL SOLUTIONS ASIA
Thank you to all of our exhibitors, partners and supporters for contributing to the Show’s success and we look forward to seeing you again in January 2020!
TESTIMONIALS 7
R1
12
11
10
2 4 8
7
53B3A
AB
13
9
15
1431B35
21A
34
27 20
30
32
33A
33B
36
19B
19A
18
17B
17A
16 E
222324
26
28
29
31A
21B
C
D
F
GH
15B
15A
25 6
From making deals in the Exhibition Hall to networking with clients on the Boardwalk, the Thailand Yacht Show is the largest exhibition ever held in Phuket.
EXHIBITION HALL
8 WWW.THAILANDYACHTSHOW.COM
FLOORPLANS 9
E2E9E10E11E12E13
L5
L3
D12 D5 D3 D2 D1
C3C4C5C7C11C12
D14
E1A
E1B
E5E14
C9C13C14
D13
E15
E3E4E6E7E8
C2C5C6C6
D6D7D9D10D11
L4
L2
L6
With berths for over 50 yachts - and additional space for superyachts at Koh Rang Noi - the Thailand Yacht Show is in a class of its own.
ON-WATER DISPLAY
EXHIBITION HALL
www.thailandyachtshow.com
To find out more about participating at the 2020 Thailand Yacht Show,
please contact us [email protected]
#thaiyachtshow