8th unwto global summit. 10th ... - amazon web services...8th unwto global summit. 10th october...
TRANSCRIPT
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8th UNWTO Global Summit. 10th October 2019, Nur Sultan Niantic Inc
Sarah Burslem Head of Business Development - EMEA [email protected]
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Our history
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Our Mission
Exercise Exploration Social
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Real World Games
+25M Installs
+1B Installs
2011
TBD
2016 2019
Top 1% of all-time game downloads for a mobile game (App Annie)
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Deep Dive: Exploration
Real life components
Source: https://www.reddit.com/r/TheSilphRoad/comments/911krh/map_of_current_regional_pok%C3%A9mon/
Regional exclusives
Ingame Incentives
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Deep Dive: Exercise
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Deep Dive: Social
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Case Studies
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Pokémon GO in Tottori Sand Dunes in Japan
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89,000 Players came to Tottori to play Pokémon GO
Source: Asahi Shimbun file photo (http://www.asahi.com/ajw/articles/photo/AS20180326003944.html)
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Huge Success
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Pokémon GO event in Chicago
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Pokémon GO trainer to discover cities
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Takeaways
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Destinations are part of a hidden world
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People travel to play Games
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Travelers are Agents, Wizards and Trainers!
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Thank you!