8/15 national & florida hispanic mobile poll

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Page 1: 8/15 National & Florida Hispanic Mobile Poll
Page 2: 8/15 National & Florida Hispanic Mobile Poll

• Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform. Over the past several years, it has relied extensively on this type of polling to conduct market public opinion studies that inform its advertising strategies.

• Through its geo-location platform, respondents are identified nationwide from Adsmóvil’s database of over 32 million self identified Latinos.

• Each sample is non-random but is independently drawn. • Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the

donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related to the ongoing presidential election campaign in the United States.

• Adsmovil signed an MOU with FIU’s School of International and Public Affairs to jointly poll through the duration of the 2016 presidential election. The polls are conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s Gordon Institute for Public Policy.

• The result is the New Latino Voice.

Background and Methodology

Page 3: 8/15 National & Florida Hispanic Mobile Poll

• Survey conducted daily during the week of August 8-15, 2016. • This is the 19th consecutive week of our poll• Banner Advertising Platform and geo-location of respondents

nationwide• Sample size for Question A: 1792 • Sample size for Question B: 1958 • Sample size for Florida:1399 • To date over 200,000 Latinos have responded to the New Latino

Voice.

Technical Information

Page 4: 8/15 National & Florida Hispanic Mobile Poll

QUESTION ONE If the elections were held today for whom would you vote?

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SURVEY A

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4521

April 11-15

April 18-22

April 23-30

May 3-9 May 10-16

May 17-23

May 24-June 1

Jun 2-5 June 6-12

June 13-19

June 20-26

June 27-July 4

July 5-17

July 18-25

July 26-31

Aug 1-7 Aug 8-15

62.3 64.9 64.4 67.468.2

77.474 74.7 76.2 75.2 78.8 80.1 81.1

76.7 76 74.6 74.7

25.923.3 23.2

18.616.7

8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.111.2 10.2

12.511.8 11.9 12.4 13.9 15.1 1416.5 17.3 16.1 17.2

14.1 13.3 11.7

16.212.8

15.2 12.8

If the presidential elections were held today for whom would you vote?

Clinton Other Trump

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Clinton Other Trump

74.7%

12.5% 12.8%

If the elections were held today for whom would you vote?

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18-24 25-44 45-64 65+

72.4%76.8%

80.3%

56.1%

20.3%

10.9%6.4%

25.0%

7.3%12.3% 13.2%

18.9%

If the elections were held today for whom would you vote?

Clinton Other Trump

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Male Female

78.5%

69.5%

9.7%16.3%

11.8%14.2%

If the elections were held today for whom would you vote?

Clinton Other Trump

Page 10: 8/15 National & Florida Hispanic Mobile Poll

What are the principal issues facing the USA?

QUESTION TWO

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Survey B

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April 11-15

April 18-22

April 23-30

May 3-9

May 10-16

May 17-23

May 24-

June 1

June 2-5

June 6-12

June 13-19

June 20-26

June 27-

July 4

July 5-17

July 18-25

July 26-31

Aug 1-7

Aug 8-15

18.8 18.6 18.6 18.6 20.3 18.1 16.522.1 20.6 17.8 18.5 18.2 17.9 17.9 19 18.1 19.9

5.3 5.1 5.1 5.6 3.6 5.1 5

5.6 6.76.9 5.8 5.7 3.2 6.2 5.4 5 5.6

14.2 15.3 16.3 17 16.5 18.6 17.6

19.5 16.113.1 14.3 15 16.2

15.5 13.7 1416.7

19.7 21.9 23.1 23.7 26 24.323.2

22.822

19.122.8 22.8

20.120.7 22 24.6

22.1

18.7 14.7 12.3 11.6 11.8 12.615

8.210.4

12.211.4 11.7

13.212.6 9.9 11.2

12.7

14.6 14.1 13.9 12.4 11.7 12.4 13.5 12 13.5

10.411.4 11.6

11.7 10.811.8

11.710.4

8.6 10.3 10.8 11.1 10 8.8 9.2 9.7 10.620.5

15.9 15 17.7 16.2 18.2 15.4 12.7

Principal Issue

Economy Education Employment Immigration Other Health Security

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April 11-15

April 18-22

April 23-30

May 3-9

May 10-16

May 17-23

May 24- Ju

ne 1

June 2-5

June 6-12

June 13-19

June 20-26

June 27-July

4

July 5-17

July 18-25

July 26-31

Aug 1-7

August

8-15

8.6

10.3 10.8 11.110

8.8 9.2 9.710.6

20.5

15.915

17.716.2

18.2

15.4

12.7

19.7

21.923.1 23.7

26

24.323.2 22.8

22

19.1

22.8 22.8

20.1 20.722

24.6

22.1

18.8 18.6 18.6 18.6

20.3

18.116.5

22.120.6

17.818.5 18.2 17.9 17.9

1918.1

19.9

Principal Issue

Security Immigration Economy

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Economy Education Employment Immigration Other Health Security

19.9%

5.6%

16.7%

22.1%

12.7%

10.4%

12.7%

Principal Issues

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Male Female

23.9%14.0%

6.2%

4.8%

12.6%

22.6%

23.9%19.5%

11.7%14.1%

9.2% 12.1%

12.5% 12.9%

Principal Issue

Economy Education Employment ImmigrationOther Health Security

Page 16: 8/15 National & Florida Hispanic Mobile Poll

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18-24 25-44 45-64 65

23.0% 18.1%24.6%

14.2%

4.4%5.5%

6.6%

5.4%

12.8% 17.9%13.3%

22.5%

23.0% 22.8%26.7%

12.0%

17.9% 11.0%7.4%

21.2%

8.4%9.3%

10.6% 14.6%

10.6% 15.4% 10.8% 10.1%

Principal Issues

Economy Education Employment ImmigrationOther Health Security

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Elementary Middle High Undergraduate Graduate

22.4% 22.1% 18.8% 18.7% 21.8%

5.2% 4.1%4.3% 6.3%

7.3%

19.0% 19.8%18.7% 15.6%

13.0%

14.4% 19.8% 25.0% 24.6%16.8%

13.8%9.9% 11.4% 11.8%

17.7%

12.1% 9.9% 8.3% 10.9% 12.0%

13.2% 14.5% 13.4% 12.1% 11.4%

Principal Issue

Economy Education Employment ImmigrationOther Health Security

Page 18: 8/15 National & Florida Hispanic Mobile Poll

Florida

Week of August 1-7, 2016

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July 26-31 Aug 1-7 Aug 8-15

76.4 75.775.3

10.7 10.7 12.1

12.9 13.613

If the elections were held today for whom would you vote? Florida

Clinton Other Trump

Page 20: 8/15 National & Florida Hispanic Mobile Poll

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Clinton Other Trump

75.3%

11.5% 13.2%

If the elections were held today for whom would you vote?: Florida

Page 21: 8/15 National & Florida Hispanic Mobile Poll

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18-24 25-44 45-64 65

63.3%

78.0% 79.8%

65.9%

22.4%

10.0% 7.1%

18.0%14.3% 12.0% 13.0% 16.1%

If the elections were held today for whom would you vote? Florida

Clinton Other Trump

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Male Female

76.7%73.3%

9.5%14.3%13.8% 12.4%

If the elections were held today for whom would you vote? Florida

Clinton Other Trump

Page 23: 8/15 National & Florida Hispanic Mobile Poll

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Elementary Middle High Undergraduate Graduate

65.3%69.8%

80.1% 77.9%

61.8%

14.7% 13.5% 11.5% 9.3%16.9%

20.0%16.7%

8.4%12.8%

21.3%

If the elections were held today, for whom would you vote? Florida

Clinton Other Trump

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