81 dhruvil sy b

BAJAJ HERBAL LIMITED

A

MARKETING REPORT

ON

BAJAJ HERBAL LTD

SUBMITED BY,

DHRUVIL K KOTHARI

S.Y.B.B.A. , DIV-B

ROLL NO-81

SUBMITED TO,

G.L.S. INSTITUTE OF BUSINESS

ADMINISTRATION.

(2011-2012)

CONTESTS

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NO. SUBJECT PAGE NO.

1 PREFACE2 ACKNOWLEDGEMENT3 CERTIFICATE

4 GENERAL INFORMATION

GENERAL INFORMATION ABOUT COMPANY

PROMOTERS

LOCATION DETAIL

ORGANISATIONAL STRUCTURE

QUALITY ASSURANCE

5 PRODUCTION DEPARTMENT

INTRODUCTION ABOUT PRODUCTS

PRODUCTION PROCEESS OF HAIR CREAM

PRODUCT RANGE

MANUFACTURING FACILITY

6 MARKETING DEPARTMENT

INTRODUCTION OF MARKETING

RAW MATERIAL OF HERBAL’S PRODUCTS

DISTRIBUTION CHANNEL

PACKAGING

7 PERSSONAL DEPARTMENT

INTRODUCTION OF HRM

RESEARCH & DEVELOPEMENT

8. CONCLUSION

BIBLIOGRAPHY

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PREFACE

In order to achieve perfection practical. Being in a B.B.A. student

industrial visit forms essential parts of our course. It useful in each and

every part of business.

The practical training provider information about the

industrial environment between student helps to develop practical

knowledge.It gives a change to interest with persons in business units. Due

to industrial visit, we come to know about the style of industrial houses. It

is indeed a golden opportunities for every students of management.

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ACKNOWLEDGEMENT

Today, in every field practical training is an important role. Today, generally everywhere practical training is provided with a view explains various matters practically.

I have joined B.B.A. program, In this program we are given practical training. As a part of this training we have visited at industrial visit. Firstly, I am thankful to our. Director shri Vadibhai patel, who encourage me to visit this industry and to encourage me to make the project report on this industry. Secondary, I am mostly thankful to our prof. kavita shah of care this visit for helping me in my practical studies in my second year B.B.A. I am also thankful to the managers & employees of the unit, which we have visited for providing information of their unit.

DHRUVIL K. KOTHARI.

SY BBA –B

ROLL NO. 81

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OBJECTIVE OF INDUSTRIAL VISIT

The objectives of industrial visit are as follows

1) provide practical knowledge :-

Studying just theory of any subject may prove helpful only to some extent but for better kind of knowledge and master practical knowledge is must this industrial visit has help of us of us in provision knowledge.

2) Experience of observation : -

One gets the knowledge of observing things one comes to know various kinds of methods applies in moaning can industry by observation keeping in view the importance and benefits of practical training our popular university has regularly introduce a special subject practical training of gain the practical knowledge.

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GENERAL INFORMATION

BAJAJ GROUPS

Bajaj Herbals Pvt Ltd. is a part of the Ahmedabad based Bajaj Group of Companies. Established in 1998, Bajaj Herbals Pvt Ltd is in International Business recognized as a manufacturer and exporter of an extensive range of products.

The conviction, credibility and culture of The Bajaj Group form the foundation of Bajaj Herbals as an organization. Moving ahead, Bajaj Herbals has got ambitious plans of launching promising brands under the foods and personal care category. Escalating market shares and remarkable acceptance have encouraged the firm to research, invest and introduce brands like Savoury and Veola under these respective categories.

With these two new but strong brands and many others in the pipeline, Bajaj Herbals aim to get recognized as a dynamic global organization Currently, Bajaj Herbals operates in hair & skin care, oral care and foods’ categories with brands like Veola, Rouh-Al-Sewak and Savory respectively. Bajaj is gearing up to become a dominant player in the region.

Under the chairmanship of Shree Dwarka Prasad Bajaj and dynamic leadership, of Mr Gautam and Sanjay Bajaj, Bajaj Foods Ltd, a flagship company of the esteemed Bajaj Group has emerged as a Market leader, recognise major players worldwide.

Today Bajaj Group of Company is a leading manufacturer and exporter of various foods products. They started with a commercial production in 1998, with annual turnover of 2 million dollar and have reached the turnover of 15 million USD in just 6 years. The company aims to be a 50 million dollar company by 2010.

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Establish in the year 1998, Bajaj Foods Ltd a composite peanut butter mill. Initially operated on a very modern scale at Changodar a town 25 Km. In south of Ahmedabad (India)

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CORPORATE PROFILE

BAJAJ GROUP of companies consists of 3 manufacturing facilities under the name of BAJAJ FOODS LTD (100% EOU), SURYA

INTERNATIONAL and BAJAJ HERBALS PVT. LTD. We have offices at Ahmedabad, India & Sharjah, U.A.E.

Turnover of the group is 15 million USD. Our company is growing at the rate of 20-30% every year.

Our R & D department is focused on product development, quality control and standardization. All our products are derived through detailed research and produced in state-of-art facilities.Our products are available in 35 countries through our reputed

distribution network.Group is leading brands are SAVORY, VEOLA, SIESTA &

RICHCAFE.We also undertake PRIVATE LABEL business for some of the

well-known international brands

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INTRODUCTION OF BAJAJ HERBAL PVT. LTD.

Bajaj Herbals is a common household brand name that most people identify with personal care products. Company’s reputation is built on trust with a consistent set of values that represent the highest standards of quality, integrity and excellence.

Bajaj Herbals was awarded the Best of Industry 2009 WEBAWARD in the category 'Health Care Standard of Excellence' by The Web Marketing Association, USA.

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HISTORY

OF

BAJAJ HERBALS LTD

Bajaj Herbals Pvt Ltd. is a part of the Ahmedabad based Bajaj Group of Companies. Established in 1998, Bajaj Herbals Pvt Ltd is in International Business recognized as a manufacturer and exporter of an extensive range of products. The company ventured in the global market with a variety of instant Powder Drink, flavouring Essence which were mainly exported to the countries in Europe and USA.

Bajaj Herbals after gathering a rich experience in these markets forayed into the range of hair care products like Hair Oil, Hair Henna, Hair Spa and others to cater to the needs of the consumers globally. The vital markets for the hair care products are middle East, Africa, South East Asia and some of the European countries.

By the virtue of offering quality and innovative products and customer-friendly approach, Bajaj Herbals grew into prominence

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To be a globally competitive MNC with expertise and prominence in personal care & food products, creating growing value for all its stakeholders

Establish Bajaj Herbals as one of the leading company in the global market focussing on delighting consumers through high quality products backed by extensive herbal science research.

Develop & invest in building brand through in- depth understanding of consumer needs and build long relationship.

Mission :

Company’s mission is to deliver innovative and quality products much to the delight of our valued customers making them feel, look and be good

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Core Values

→ Trust: the one of the core value of Bajaj groups are trust in the

customer about us the product.

→ Customer focus:The main core value is customer attention

the product related aspect of Bajaj Groups.

→ Innovation: Bajaj Groups are also included in customer out

of mind related products or other innovative products to be produced then the cover customer.

→ Excellence: Bajaj groups have good technique of excellence

to bought the products of consumer of core value.

→ Integrity: All of the Bajaj groups are identified the customer

preference and solve the customer quarry then the core value of these groups are also integrated the customer need.

Why go herbal?

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Throughout the ages, they have depended on thousands of herbs for treatment of ailment & at Bajaj veola. They are continuing on this path. Bajaj invests substantially on extensive research on various herbs & herb extracts &is forever committed to unravel the beneficially properties of herbs.

What is the difference between herbal and Ayurvedic products? Ayurvedic medicine is quite comprehensive heavy metal like tin, copper, gold, silver, mercury, sulphur, plumbum along with herbs and mixture of herbs and other ingredients of animal origin.

Herbalism talks traditional medicinal practice based on the use of plants and plant extracts.

REGISTERED OFFICE :

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Bajaj Herbals Pvt Ltd.444, Ashwamegh Estate, Changodar,Ahmedabad 382210, Gujarat,India

+91 2717 250185 2717 250184 / 2717 251822

+91 2717 251821 / 2717 251020

[email protected]

Bajaj Herbals FZEPO Box 8383,SAIF Zone, Sharjah,United Arab Emirates

+971 6 5574063+971 6 5574064

[email protected] / [email protected]

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Bajaj Herbals Pvt Ltd.District Centre,Vishwadeep Tower,Janakpuri west,New Delhi - 110 058India

+91 11 4101440

[email protected]

Bajaj Herbals Pvt Ltd.P-251, B - Block, 3rd Floor,Lake Town,Kolkata - 700 089India

+91 33 40068922

[email protected]

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Bajaj Herbals Pvt Ltd.207, Anjani Complex,Pereira Hill Road,Off Andheri-Kurla Road,Andheri(East), Mumbai - 99India

+91 22 42153138/37 / 4215 2945

[email protected]

Bajaj Herbals Pvt Ltd.No.5, Montieth Road, Above Tic Tac Restaurant,Opp. Alsa Mall, Egmore, Chennai - 600 008India

+91 44 4214 7801 / 4214 7802

[email protected]

BOARD OF DIRECTORS

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Director & managing director.

(1) Mr Gautam Bajaj.

(2) Mr Sanjay Bajaj.

H.R Manager

(1) Mr Taral Armin.

Production Manager.

(1) Mr Yogender Kumar.

R & D Manager.

(1) Mr. Vijay Zala.

Finance & Accountat Manager.

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(1) Mr Jayesh valil.

Marketing Manager

(1) Mr summit

PROMOTERS

Shree Dwarkaprasad Bajaj

Chairman

Shree Dwarkaprasad Bajaj, 64 years old industrialist. He is a chemical engineer from North Dakota University, USA and pioneer of Bajaj Groups. He is a dynamic and enthusiastic personality having wide network and knowledge of chemical and food industry. He has gained experience of more than 3 decades and has been a source of inspiration for many people. He is a renowned name in Dye and Intermediates industry and has received several awards for his contribution to the industry.

Sanjay Bajaj, aged 40 years, B.Sc. (Chemical), has a rich experience of over a decade in the food industry and is the foundation of the finance, sales &

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Sanjay Bajaj

Managing Director

marketing aspects of the business.. An entrepreneur in the true sense of the word , an extremely dynamic & pro-active individual who has extensively travelled across the globe & by way of his rich knowledge & business insight he has developed a comprehensive network of buyers in foreign markets. He holds the vision of taking Veola to worldwide households. He has extensively travelled around the world and through his knowledge and acumen he has developed several markets.

Company Profile

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Business Type : Exporter , Manufacturer

Capital in Dollars : US $ 15 million

Export Percentage : 100%

Primary Competitive Advantages : Quality products, reasonable price, careful packaging and on-time delivery

No of Staff : 300

Year of Establishment :1998

Export Markets :UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Yemen, Syria, Jordan, Lebanon, Iraq, Iran, Palestine, Egypt, Morocco, Libya, Angola, Ethiopia, Gambia, Sudan, USA, Canada, Panama, Suriname, Belize, UK, Holland, Czech Republic, Nepal, Malaysia, Singapore, Thailand, South Africa.

Investment on Manufacturing Equipment : US $ 2.5 million

OEM Service Provided : Yes

No of Engineers : 24

No of Designers : 4

Monthly Production Capacity : 500-600 metric tones

Memberships : The Basic Chemicals, Pharmaceuticals and Cosmetics Export Council (Chemexcil)

The Agricultural and Processed Food Products Export Development Authority (APEDA)

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FICCI (Federation of Indian Chambers of Commerce and Industry)

CII (Confederation of Indian Industry)

Shifts of employees

Time :- 8:30 to 4:30 p.m.

4:30 to 12:30 a.m.

Recognization

ISO-9001-2000 ~> India standard organization

H.A.C.C.P. ~> Heazard Analysis critical control point

LOCATION OF WORK & REGISTERED OFFICE

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Bajaj Herbals Pvt. Ltd.444, Ashwamegh Estate, Changodar,Ahmedabad 382210, Gujarat,India

+91 2717 250185 2717 250184 / 2717 251822

+91 2717 251821 / 2717 251020

[email protected]

ORGANISATION STRUCTURE CHART

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MANAGING DIRECTOR


Managing Director

↓ ↓ ↓

Production Marketing Finance

Manager Manager Manager

↓ ↓ ↓

Supervisors Technicians

↓

Maintain Staff

↓

Workers

Introduction of production department

Explosion of the production technology and changes in technical

field is going to bring out revolution in the industry sector which

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PRODUCTION MANAGER

MARKETING MANAGER

FINANCE MANAGER

SUPERVISER

TECHNICIANS

MAINTANANCE STAFF

WORKERS


eventually gives stand to study and favour the come backing subject

i.e. Production and Management.

Production and operation management is planning, organizing,

staffing, directing, and controlling of all the production system that

portion of organization that converts inputs into products and

services.

Moreover outputs i.e. Products and services which generate

revenues and perpetuate the system are not only the concentrated

things but also the over looked indirect outputs like axes, wages and

pollution, technological advance, wages and salaries and community

are today looked over as important output.

INTRODUCTION OF Production Department OF BAJAJ HERBAL LTD

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In the company of Bajaj Herbal ltd production Department is very effectively playing Role. Main Role of the production Department is to making product. The main definition of products is converting to raw material into finish goods. In Bajaj herbal, there are also manufactures various types of products. They are manufactures products in changodar. That is Bajaj Herbal Oil. Out of this products. I am giving information only about product of Bajaj Herbal .

Process flow – Hair Cream

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Hair Cream Flow Chart


↓

↓

↓

↓

↓

↓

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Receipt of Raw Materials and Packing Materials

Income Inspection /verification of Raw Materials and Packing Materials

Storage of raw Materials

Oil Vessel

Cold water circulation when Main kettle temp reaches 75 C

Add Tri Ethanol amine when temp drops to 65-75 c

Add Glycerine when temp drops to 50 c

Main Kettle


↓

↓

↓

↓

↓

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Add perfume when temp drops to 38 c

For 30minutes mixture is to be cooled down

Inspection and Quality check Conformation of Sample

Add critic Amla Herbals When Temp drops to 45 c


↓

↓

↓

↓

↓

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Volumetric Filling Machine

Storage Vessels

Check labels& batch No.

Labelling & coding

Capping

Foil sealing


↓

↓

↓

↓

↓

↓

↓

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Heat Shrinking Wrappers

Inner Tray Packing

Visual Inspection

Packed Material Storage

Master cartoon packing

Shipment

End


Product Range

Hair Care

Amla Hair Oil

Coconut Hair Oil

Herbal Shampoo

Herbal Hair Cream

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Henna Powder Dye

Almond Hair Oil

Skin Care

Herbal Fairness Cream

Petroleum Jelly

Personal Care

Liquid Hand wash

Antiseptic (Disinfectant)

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PRODUCTS

List of products

Veola Almond Total Care nourishes your hair

Veola Amla Hair Oil for a cool

Veola Coconut Oil

Veola Colour Lock

Veola Fairness Cream

Veola Hair Revitalizer

Veola Hamaam Zait

Veola Henna Hair Colour

Veola Herbal Hair Cream controls dandruff

Veola Petroleum Jelly

(1) Veola Almond Total Care nourishes your hair

Veola Almond Total Care nourishes your hair keeps it strong & healthy. Massaging the scalp and hair with Veola Almond Total Care is the best way to nourish the scalp and hair. It

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stimulates hair growth, improves the texture of the hair and helps reduce stiffness and tightness in the scalp. For long hair, shine and freshness.

Available in 300ml, 200ml & 100ml Pack.

(2) Veola Amla Hair Oil for a cool

Veola Amla Hair Oil for a cool, dark and lustrous hair. It stimulates hair growth, strengthens the hair roots and helps rejuvenate hair that is dull and damaged. It replaces all the nourishment lost throughout the day with the daily damaging effects of weather and stress.

Available in 500ml, 300ml, 200ml & 100ml Packs.

(3) Veola Coconut Oil

Veola Coconut Oil is one of the best natural nutrition for hair. Regular massage of the head with coconut oil ensures that your scalp is free of dandruff even if your scalp is dry. Veola Coconut Oil nourishes the hair from the roots to ensure healthy growth. It has a cooling effect on the scalp and is an excellent conditioner. It makes the hair soft and gives it a healthy shine.

Available in 300ml, 150ml Packs.

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(4) Veola Colour Lock

Veola Colour Lock is specially formulated and tested for all types of coloured hair to protect from colour fading with regular hair wash and hair treatments. Veola Colour Lock looks after your hair colour so that it oozes healthiness and shine, making you looks and feels great.

Available in 300ml, 200ml & 100ml Packs.

(5) Veola Fairness Cream

Veola Fairness Cream is a one-stop herbal solution for a beautiful and radiant skin. Its combination of herbs will make your skin fair, clear and even toned. It also nourishes the skin and moisturizes thus keeping your skin healthy and glowing.

Available in 100g, 50g & 25g Packs.

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(6) Veola Hair Revitalizer

Having a bad hair day! Your hair just won’t do what you want it to and you can feel the anger and frustration starting to build up. If things are going badly, calm yourself down - use Veola Hair Revitalizer and De-tangler.

Available in 200ml & 100ml Pack.

(7) Veola Hamaam Zait

If the metropolitan lifestyle and constant stress are playing havoc with your hair, it’s time for you to take care of your hair so that they become your crowning glory. Veola Hamaam Zait provides adequate care and protection to your hair. *It is specially formulated for harsh water conditions available in 4 different variants with its own unique properties.

• Olive & Almond Oil

• Aloe Vera & Tea Tree Oil

• Garlic & Lemon Oil

• Rosemary & Henna Extract

Available in 1kg & 500g Packs.

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(8) Veola Henna Hair Colour

Veola Henna is specially formulated for hair colouring, conditioning & scalp treatment. It also helps prevent dandruff and controls hair loss problem. Veola Henna is known to have a therapeutic and calming effect, it aids restful sleep.

Available in pack of 6 - 10g sachets.

(9) Veola Herbal Hair Cream controls dandruff

Veola Herbal Hair Cream controls dandruff, strengthens hair roots & keeps the scalp healthy, providing a rich silky feel. It also protects your hair, giving you a healthy, beautiful, lustrous & problem free hair. Veola Herbal Hair Cream is available in two herbal variants:

• Dandruff Control with Jasmine & Lime.

For a healthy hair that's full of vitality.

• Nourish and Protect with Amla, Almond & Aloe Vera

For a fresh, soft & silky hair that shines.

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Available in 210ml & 140ml Packs.

(10) Veola Petroleum Jelly

Veola Petroleum Jelly is amazingly inexpensive yet a wonderful beauty product in your bag. It moisturizes dry & chapped skin. Soothes and protects injured or damaged skin to prevent dryness and promotes healing. It’s also a no frills makeup remover.

Available in 425ml Packs.

International Products

Veola Real Coconut

Natural protein extracts that nourish & protectGive your hair the extra care it deserves with Veola Real Coconut Hair Oil. Combining the goodness of Henna, Amla and other time-tested herbs, Veola Real Coconut’s natural protein extracts nourish and protect, penetrating deep into the scalp to keep hair healthy, thick & lustrous

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Veola Enriched Hair Cream For beautifully styled & lustrous hair .Say goodbye to dull & lifeless hair and get oodles of style in one quick motion with Veola’s Enriched Hair Cream. Packed with the natural goodness or herbs it stops hair fall, hair damage and pre-mature greys in their tracks.

Veola Henna

Herbal Hair Colour Expert

Expert in herbal hair colouringExperimenting with colour is fun, but it should be absolutely safe too. Which is why, Veola Henna Herbal Hair Colour Expert, made from the goodness of natural herbs, is a safer and more convenient way to colour hair. 1. Nourishes Hair While Colouring Curbs2. Premature greying3. Revitalizes hair

Veola Hamaam Zait

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Herbal Hot Oil Conditioner

Herbal hot oil conditioners that nourish, protect and care for your hair Make dull, brittle and lifeless hair a thing of the past with Veola Hamaam Zait range of conditioners. Containing a blend of various extracts such as Rosemary, Henna, Olive, Aloe Vera, other time-tested herbs and its Hot Oil Conditioning properties, Hamaam Zait boosts hair growth, enhances shine, increase volume, protects against dandruff and pre-mature graying. Leaving with wonderfully manageable hair, all day long

Veola Enriched Hair Cream – Men

Anti-Hair Fall & Anti-Dandruff

Say goodbye to hair fall, dandruff and get oodles of style in one quick motion with Veola’s Enriched Hair Cream. Packed with the natural goodness of Lime Extracts and Veola’s new & unique DHT Blocker, it stops hair fall & dandruff in their tracks

Manufacturing Facility

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manufacturing facility is strategically located at Changodar which is an industrial hub in Ahmedabad, Gujarat, Western India. THE STATE-OF-THE-ART manufacturing facility ensures PREMIUM & COST EFFECTIVE products to our valued clients. Bajaj herbal follow a streamlined and stringent manufacturing process, with special attention to the quality of raw material used

.

Advanced techniques of extraction, blending, mixing, filtering, straining etc are implemented to ensure utmost hygiene level. Company open to incorporate innovative ideas and to adapt to the changing times and tastes of our buyers worldwide. Company’s R&D team constantly engaged in research to understand the consumer needs and offer innovative and niche products.

Company’s monthly production capacity of 500-

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600 metric tonnes of products and are planning to scale it up to cater to an ever increasing demand for Herbal products across the globe.

MEMBERSHIP

Bajaj Herbals Pvt Ltd. is a member of leading industry bodies like The Basic Chemicals, Pharmaceuticals and Cosmetics Export Council (Chemexcil) ,The Agricultural and Processed Food Products Export Development Authority (APEDA), FICCI (Federation of Indian Chambers of Commerce and Industry) ,CII (Confederation of Indian Industry) & All India Small Scale Cosmetic Manufacturers Association

Quality Assurance

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QUALITY at Bajaj Herbals is a way of life, and we believe in exceeding our customer expectations..

Company conduct a variety of inspections, audits, registrations and certifications of commodities and facilities to provide consumers with safe, high quality herbal products while maintaining fair trade practices and enhancing product marketability for the industry through its Quality Assurance Program.

Bajaj Herbals is also HACCP certified. The avoidance of food safety problems along the food production chain, where possible hazards may occur, and then to strictly monitor these points to make sure the process is in control

Information of Marketing department :-

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“ Marketing is an organizational function and a set of process for

creating , communicating and delivery value to the customers for

managing mutually beneficial relationship.”

Marketing is a social and managerial process whereby individuals and

groups obtain what they need and want through creating and

exchanging products and value with others.

Marketing is the term used to describe collectively those business

functions most directly concerned with the demand stimulating &

demand fulfilling activities of the business enterprise.

Marketing information of Bajaj herbal ltd

With evolution of taste globally, there has been a many-processed herbal item that is consumed by the masses worldwide. Herbal processors and marketers of herbal products translated the ideas and dreams of nutritionists, technologists and investors to create the demand of new types of herbal product .

Liberalization has brought in an opportunity where our search for variety of herbal products is made available at the nearest stores across the world. Herbal processing industry in India has undergone a total metamorphosis over the last six to seven years, in terms of types, variety, quality and presentation which is a result of liberalization leading to foreign direct investment in frontiers of processed herbal sectors.

Leading this brigade is Ahmedabad based, pioneers in herbal processing and packaging industry, Bajaj herbal Ltd. Under the

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Chairmanship of Shree Dwarkaprasad Bajaj and dynamic leadership, of Mr Gautam and Sanjay Bajaj, Bajaj Herbal Ltd, a flagship company of the esteemed Bajaj Group, has emerged as a market leader, recognized as a major player worldwide.

.

Strength What make Bajaj Herbals Pvt Ltd. stand apart in the highly competitive industry are its world class infrastructural facilities. Established as a part of the renowned Bajaj Group of Companies, we are fortunate enough to be endowed with a well established infrastructural base. The production unit is equally advanced and empowered by sophisticated facilities for production, raw material processing, quality control, packaging and storage. In addition, there is a captive R&D unit where our highly qualified analytical chemists, quality experts, and other professionals keep themselves engaged for further improvement of our products.

RAW MATERIAL OF BAJAJ HERBAL’S PRODUCTS

Almonds

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Almonds have long been lauded for their beauty benefits. From ancient Egypt to the Victorian Age to modern times, they’re a popular ingredient in lotions and potions that cleanse, exfoliate, moisturize and nourish. Almond oil is very nourishing for the scalp and hair and help reduce stiffness and tightness in the scalp.

Almonds are an excellent source of the skin-loving antioxidant vitamin E, providing 35% of the daily value (DV). Research shows that vitamin E and vitamin C make a beautiful combination and work better together when it comes to protecting the skin.

Amla

Amla - a Indian Gooseberry is a power packed berry, the tiny berry is known to be a rejunevating agent. Amla is loaded with Vitamin C, infact the amount of Vitamin C present in amla is 30 times more than that found in oranges. Vitamin C is a powerful antioxidant and helps combat free radicals. Amla is used in hair & skin care products because of its antioxidant and collagen production properties.

Coconut

Coconut has multifarious uses, the coconut palm can truly be called "Natures gift to mankind". Coconut has emollient properties which makes it the best choice in hair care. In fact, it is good for the body as well.

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Coconut oil is one of the best oil for hair care. It can penetrate the hair shaft upto 90%, which is much better than any other oil. Other oils remain on the surface of the hair, while coconut oil penetrates three times into the shaft and reaches the cortex. A good massage with hot coconut oil can do wonders to your hair.

Lemon

Lemon is nature's priceless gift to mankind. This yellow fruit not only cures and guards the health and also fights and destroys the germs and bacteria as a warrior. Lemon's countless benefits are mentioned in age-old epics, religious scripts and even modern science and medical journals and books. Lemons are rich in many food ingredients, particularly citric acid.

Henna

Henna is one of the best herb for hair, it has many properties that nourish the scalp and hair. Henna is known to have a therapeutic and calming effect, it aids restful sleep. Apart from having a cooling and soothing effect, it has a plethora of properties. It's detoxifying and soothes headaches, aches, and pains.

Aloe Vera

Aloe Vera is a common houseplant that is known for its healing abilities. There are many general benefits from soothing skin to helping internal problems. Aloe Vera is a good healing substance because it contains many beneficial ingredients. This power packed plant provides all the vitamins, except D, the human body needs and its ability to heal has long been known to those who

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practice home remedies.

Jasmine

A rare, extremely valuable and highly sought after oil. Jasmine is preferred for its powerful characteristics that assist the body as an anti depressant, an aphrodisiac and confidence boosting qualities.

4 P’S OF MARKETING MIX Once the company has decided on its overall competitive marketing strategy, it is ready to begin planning the details of the major concept in modern marketing mix can be defined as the set of controllable tactical marketing tools product, place, price and promotion that the firm blends to produce the response it wants in the target market, the marketing mix consist of everything the firm can do to influence the demand for its product the many possibilities can be collected into four groups of variables known as the four P’s of product, price, place and promotion.

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Product: -

Product means the good & services combination the company offers to the market.

Price:-

Price is the amount of money customers have to pay to obtain the product. They negotiate the price with each customer, offering discount, trade in allowances & credit terms to buyer’s perception of value.

Place: -

Place includes company activities that make the product available to target customer.

Promotion: Promotion means activities that communicate the merits of the

product and persuade target customers to buy it. It includes advertising, news paper, television etc.

BRAND ELEMENTS

Name:-

“Bajaj herbal Pvt Ltd.” as the name shows “Veola”. By choosing that name they want to show that they are Veola in everything, just like Veola Petroleum Jelly , Veola Almond Total Care nourishes your

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hair, Veola Amla Hair Oil for a cool, Veola Coconut Oil, Veola Colour Lock, Veola Fairness Cream, Veola Hair Revitalizer, Veola Hamaam Zait, Veola Henna Hair Colour, Veola Herbal Hair Cream controls dandruff. So by selection the name Veola they want to create an-association that they are Veola in everything.

Brand associations

These are the desired associations which Veola cosmetics want to create in the mind of customers.

High quality products Complete range of products offered Reliable product Stylish product More focus on packaging

Logo

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Packaging

According to marketing, packing may be defined as all the

activities of designing and producing the container for a product to

packing is important elements for selling the product or attracting

consumer from the market.

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Developing an effective package requires a number of decisions.

From the perspective of both the firm and consumers, packaging must

achieve a number of objectives:-

• Identify the brand

• Convey descriptive & persuasive information

• Facilitate product transportation and protection

• Assist at – home storage &

• Aid product consumption

Distribution Channel networks

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Distribution network:-

→ should adopt widest distribution network model to deliver products to the end user in quickest and most effective way it would also accelerate the sales.

→ It’s may include company franchises, multi product dealers and Retailers.

EXPORTS

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Bajaj herbal ltd export house having diversified business interests. Bajaj Herbals is engaged in the industry as a manufacturer and exporter of an extensive range of Herbal Cosmetic Products such as Hair Care, Oral Care, Skin Care and Personal Care Items. In addition, offers a range of Food Products including Instant Powder Drink, Flavouring Essence & Food Colours, Rose Syrup, Instant Coffee Powder, etc. We are also into Herbal Hair Colours, Hair Conditioners, creams, etc.

Bajaj Herbals, in most of the countries we operate in, has become a prominent name that most people identify with personal care products. Our reputation is built on trust with a consistent set of values that represent the highest standards of quality, integrity and

excellence

CONTECTS

Bajaj Herbals Pvt Ltd444, Ashwamegh Estate, Changodar,Ahmedabad 382210, Gujarat,India

+91 2717 250185 / 2717 250184 / 2717 251822

+91 2717 251821 / 2717 251020

[email protected]

UNITED ARAB EMIRATES

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Bajaj Herbals FZEPO Box 8383,SAIF Zone, Sharjah,United Arab Emirates

+971 6 5574063

+971 6 5574064

Brand menaBajaj herbal mena has been functional in this region for almost a decade. Now by launching a complete hair care range of the products from hair oils, hair creams, conditioners and colorants it has broadened its spectrum to a wider reach and audience.it is constant

Endeavour to maintain the highest quality standards and customer satisfaction through extensive herbal science research. Brand veola

Through its various products will provide a wide array of choice for the consumers of this region .all our products vave been developed through understanding of the consumers and climatic conditions prevailing in this part of the globe.

Wit the vision of becoming one of the leading herbal care products companies in the international market the company aspires to satisfy the consumers with optimum quality products derived from the extensive herbal science research healthy herbal science

HUMAN RESOURCES MANAGEMENT

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Introduction:-

IN HRM there are many things includes like human resources planning, job analysis, recruitment, selection, placement, training and development, remuneration, motivation, participative management, communities, safety and health welfare, promotion etc. these all the points are include in the H.R.M.

Personnel department is the main parts of the each and every country without the person company can do nothing are cannot earn also the company has duly to look after them.

1.Number of Profile

As the people are the main part of our company of how many number of they are the mill is very important in Bajaj herbal limited. There are many people working in 500 employees in the industry and from that we can say that Bajaj Groups of the companies are develop in many people employment and solve the big problem of our country.

2.Recruitment What we need are more people who specialize in the impossible. The aims of this process are to develop a pool of candidates, evaluate them and choose the best candidates for the job in line with both current and future operational needs of business.

Recruitment is one of the most frequent and most important activities in any business and, yet it is not always very well done. However, everyone would agree that bringing the right people into a team is fundamental of the running of a successful businessman

.

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3.Training & Development

It is the process of preparing a person to perform a series of tasks by listening method to be used in each circumstance generally through exact memory of a teacher’s performance.The planned systematic development of the knowledge, understanding , skill, attitude and behavior pattern required by an individual in order to perform adequately a given task or job.

4.Salary Financial competition on employees receives for performing the job can be determined by hours daily, weekly. Monthly and yearly it also based on year and they rules duties performed not the numbers of hours you work per pay period. Commission overtime and bounces are not normally can sided as part of your gross income by the lender, unless you receive them at a garneted level.

5.Employees Facility

Employees are in all numbers of employees 250 members this classifies batch-wise.

The shifts are as under:I. 8 .30AMto 4:30PM

II. 4:30 PM to 12:30AM

Those facilities provided by the Bajaj Groups as under:

Air conditions Telephone Security enter

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Proper drinking Water Medical Facility Gift and Reward Bonus Housing facility

There are other facilities provided by the Bajaj Group.

Research & developmentThey have hitch r&d unit which is built with all the latest Machinery. This unit is well managed and utilised by their r&d team. This team makes sure, they follow industry norms & ethics awhile manufacturing & delivering their consignments.

Their r&d team constantly engaged in research so understand the market dynamics to offer innovative products. Their team is highly disciplined & diligent& is responsible for maintaining the product quality, ensuring hygiene & cleanness of the end products they

Always welcome innovative ideas & accept to the ever changing needs of their customers, being a high potential export oriented Company. They manufacture& export an extensive range of herbal personal care and food products. Their state of the art manufacturing Plants is in Ahmadabad, India with office and ware house in sharzhah Fze (United Arab Emirates) to cater the Europe, Middle East and African markets

CONCLUSION

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Hereby we have completed our project report on BAJAJ

HERBAL LTD. The successful completion of this report is possible

only with the help of my college and Teachers.

Practical knowledge is as important as theoretical knowledge. The

purpose of preparing this project report is to get an idea about various

aspects of marketing management and to get knowledge about market

research.

This project report has provided as an opportunity to get a brief view

of the market for the chain of HERBAL and other product. This

project report has thought us the important of hard work, team work,

and also enriched our communications skills.

Finally we would like to conclude our project on the note that,

through this research we have been able to explore deeper insight into

this topic and have been able to combine the essential elements that

are to be taken care of.

BIBLIOGRAPHY

WEB SITES

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WWW.BAJAJ FOODS INDUSTRY .COM

WWW. BAJAJ HERBAL LTD

Books: -

• Kotler, Philip and Armstrong, Gary “Principles of Marketing”

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81 dhruvil sy b

Documents

master practical knowledge

benefits of practical

field practical training

perfection practical

practical studies

foundation of bajaj

industrial environment

provision knowledge