Create Stellar CTAs Using These 8 Tips

F O R B E T T E R C O N V E R S I O N S & H A P P I E R C U S T O M E R S

What is a CTA?

CTA stands for

Call-to-Action

Calls-to-action are the prompt for what you’d like your customers to do next. Every piece of collateral, and ever page on your website, should include some

type of CTA.

It may sound like you’re making a lot of requests of your customers, but being clear about what step

they’re supposed to take next is actually helping them get to the information they came looking for

in the first place.

Eight Tips F O R W R I T I N G B E T T E R C A L L S - T O - A C T I O N

1. Use Action Words

Start your CTA with a strong verb or action-phrase.

*SOURCE: HUBSPOT

2. Create a Sense of Urgency

When it makes sense, include numbers, a date, or a limited time only message to create urgency.

*SOURCE:UNBOUNCE

3. Stay Relevant

More than 90% of visitors who read your headline

will also read your CTA copy.*

*SOURCE: UNBOUNCE

Conversion rates increase when you and your customers have shared goals.

In other words, be sure your content and CTA are related and complement each other.

4. Make Them Personal

You could see up to a 90% increase in conversions by making your

CTA more personal*

*SOURCE: CONTENTVERVE

*SOURCE: CONTENTVERVE

See the difference?

5. Make CTAs Easy-to-Spot

35.81% increase in conversion by changing button color on product

landing pages*

*SOURCE: CONTENTVERVE

It’s important to make your calls-to-action stand out visually from everything else on your page. You can do this by changing the color, putting your CTA on a

button, making your CTA a different size than the rest of the text on the page… you get the idea. The point is,

you need to bring attention to your CTA.

*SOURCE: SUMOME

6. Make Them Clickable

If you’re working with a digital medium – make your CTAs clickable. Always.

If there’s some reason you’re not able to include a clickable CTA, make sure to include a link, phone

number, address, etc. near your CTA. Make it incredibly clear that the two go together.

*SOURCE: KLOUT

Notice how the CTA: “Sign Up!” isn’t clickable, but it is pointing to the next step for visitors.

7. Stay Multi-Device Friendly

 Between December 2013 and December

2015, smartphone internet consumption grew by 78%*

*SOURCE: COMSCORE

40% of smartphone and tablet owners search for B2B products

on those devices.

*SOURCE: KOMARKETING

We live in an age where people access info on the go. So make it as easy as possible for your customers to get the information they’re looking for – no matter

what device they’re using.

8. Test & Retest

Use these best practicing as a starting point for your next project. But don’t forget that every demographic,

company, and culture has a unique set of needs.

Be sure to test variations your CTAs to make them as effective as possible.

*SOURCE: CONTENTVERVE

Helping You Build Strong Experiences So You Can Cultivate Strong Communities

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