8 questions to ask when you start marketing
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Questions To Ask When You Start Marketing8
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Who are you marketing for?Before you dive into redesigning or launching your website, printing business cards or placing ads, consider answering some questions.
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Who, precisely, are you trying to reach? How old are they? Where do they live? What’s their income level?
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What change are you trying to make–in their lives and yours?
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How will you know if it’s working?
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How long before you will lose patience with what you’re trying to do?
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When will you know it’s time to change directions?
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How much time and money are you prepared to spend?
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Who do you have offering you honest feedback?
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Who are you trying to please or impress?
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If you take time to get clear on these answers BEFORE you spend time and money on your marketing, it will save you a lot of time and money in the long run.
Pushing out marketing materials before you are clear on the above severely increases your chances of missing the mark.
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