Veria – DIY concept 2012

What is Veria?

Independent sales company owned by

Set up in 2008 to serve DIY with:

New 2. brand (Veria)

White label/no name

Private label

Devi and Danfoss acts as suppliers to Veria (production, logistics etc.)

Targeted brands

Whole sellers

Builders merchants

Direct sale from DCM

DIY + tile shops

Electricians/instal-lers/professionals

Project builders

End-users/

homeowner

Channel

Customer

Why Veria?

Dedicated DIY concept – not just a ”whole sale spin-off”

End user marketing focus Product range tailor made for DIY Streamlined logistic setup to serve DIY

Veria is a part of the world leader in electric floor heating

From the house of Devi/Danfoss State of the art technology High and uniform product quality Reliable deliveries Valid product warranty

Selected references

Selected references

Veria Flexicable

Veria Clickmat

Veria Quickmat

Veria AquaMat

Product range

Veria Quickmat 100/150

New construction

100% screened

Easy connection (2-conductor)

Only 3,5mm height

Adhesive net

From 0,5 to 12m2

Veria Quickmat 100/150

Single conductor

Only 2,5mm height

Adhesive net

High quality cold tail connection

Teflon™ conductor insulation

From 0,5 to 10m2

Veria Flexicable 10

New construction

100% screened

Easy connection (2-conductor)

Only 4mm height

From 10 to 140m

Veria Flexicable 20

Basic solution for deep embedding

Easy connection (2-conductor)

7 mm height

From 10 to 125m

From 200W to 2500W

Veria Control B35/45

Basic thermostat with Veria Logic System™

15A

Double pole safety breaker

Sensor failure monitoring

IP 31 (suitable for bathrooms)

Temp. range: 5˚-45˚ C

For frame system ELKO

Veria Control T45

Advanced timer thermostat with Veria Logic System™ Extremely thin design – only 1,4 cm outside wall 13A LCD display showing room temperature or floor temperature 5 + 2 day programmable 4 time zones pr. day Frost protection mode Can be controlled by room sensor, floor sensor or combined

Veria Clickmat

Veria Clickmat

Brand new floor heating solution under laminate and wooden floor Patended solution from Danfoss Very easy to install – no electrician needed 100% waterproof connections (IPx7) Build-in stepdamping and insulation First product ever to be approved according to new IEC standard for removable floors (Certified by KEMA Keur, NL and Semko, Sweden)

Veria Clickmat

A solution consists of 1 or more mats (up to 64) + 1 kit (thermostat) Available in 55W/m² and 100W/m² (for concrete and wooden subfloor) No casting needed – is to be installed directly on top of existing floor Very efficient heat transfer Rapid response time minimizes energy consumption

Veria AquaMat

Water based system for renovation of single rooms 8mm pipe attached to adhesive mesh net makes it easy to install Perfect for renovation as the total thickness of installation (incl. tiles) is <10mm Can be connected directly to existing central heating system A C-C distance of only 11 cm minimizes cold zones Available in size of 3m² - up to 3 mats can be connected to same thermostat Product is according to DIN 4726

Veria AquaMat - Control

Floor heating temperature is controlled by a Return temperature limiter (RTL Valve)

Available in 3 versions:

RTL Valve RTL Valve in

wall box

RTL + room thermostat

in wall box

Veria Mirrorheat

Keeps mirrors steam free Easy to install – just attach the adhesive heating foil on the backside of the mirror and mount like normal Must be connected by an electrican No thermostat needed – should be turned on/off with the room light Comes in 3 sizes:

27cm x 36cm 41cm x 52cm 71cm x 52cm

Thermal board insulation

Freon- and halogen free thermal insulation Depron boards for use with underfloor heating mats.

Available in 3 or 6 mm thickness.

Energy effecient

To fix the Depron plates to the floor surface the special depron glue should be used (in 1 and 5 kg)

Veria Pipeheat 10

For easy frost protection of pipe Ready for use – comes with plug Self limiting technology – no thermostat need Can be fastend directly to pipe or underneath insulation layer Output pr. running meter 10W Comes in lenghts from 2m to 25m (10W – 250W)

Marketing - Packaging

Multilingual packaging for:

Veria Quickmat 100/150 Veria Flexicable 10

Marketing - Brochures

Tailor made for end user segment

8 pages

Focus on customer benefits

Available in local language

Marketing – installation guide

Foldet poster

Multilingual

Very graphical layout

Targeted to DIY’ers

Marketing - POS

Concept will be adapted to your shelve system

Easy to pick to right product

Easy to maintain

Marketing – Misc.

Website (incl planning tool)

Picture database Available for download for DIY marketing dept.

Store folder FAQ

Product details

The End