8 MYTHSabout mobile interfaces

Myth 1

Interface designeris an ambitious guruof creativity

Information architect (UX)

Grouping data according to logic and interactions of data

Information hierarchy development

Classification of data in the hierarchy

Visual designerControls and mechanisms

Сreation of affordances(signals or characteristics showing that object is suitable for the certain action)

Processes to reach user’ goals

Visual designerUser interface aesthetics

Guidelines coherence

Emotional impact

Moreover...Usability tester, illustrator, motion designer, content manager,

psychologist, tiger handler, stunt man...

Analytical approach, systems and patterns, visual taste

and objectiveness

Myth 2

Guidelines are Bible

Android that looks like iOS and iOS that looks like Android

Best Apple APP 2016

Material Design Awards 2016

Guidelines are just recommendations, not a bible

+ it saves time and budget

Myth 3

The user is horrifyingand always in a hurry

How do we see user?

Always in a hurry and easy to distract

Hard to think properly

Has a bad taste

Has fat fingers

He’s suspicious

He’s also doubtful

Эстетике пользовательского интерфейса

Согласованность с гадлайнами

Эмоциональный посыл

How should we see our user?

The goal of the app

The target audience

Testing and feedback

TA USER The APP versions

processing with goals

feedback

A moment on fat fingersMIT Touch Lab analysis found out that the

average index finger of adult is 1,6 - 2 cm wide.

It’s equal to 44-57 pt

44-57 pt

User is just like mebut not very...

Myth 4

Designer = user,user = client and we all are horrifying and always in a hurry

Why designer isn’t a user?

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Kathy Sierra

programming instructor and games developer

Why client is not a user?

Client looks for profit, user solves his problems

Users flow and user experience are the basic core of project design

Сlient makes hypothesis based on his own experience

We all want our momto be proud

So where are the similarities?

Myth 5

Complexity means inconvenient, simplicity means handy

Organic interface supposedto be close to zero?

Don’t count clicks, think what every one of them gives to users

Сomplex structure can and must be convenient

You can easily ruin everything with design, be cautious

Кeep the structure in the new environment

...nothing to throw out

Mobile app isn’ta light version

of a website

Myth 6

Project design is possible without content

Create and take advantageStructure is based on content

Create emotions and impressions

Create user stories

Close your gestalt

Myth 7

Brand, site, mobile app are all lovebirds

Context, people, texts

Different laws

Various audiences

Hidden unity

Trademark, site, mobile app are all just tools

What goes into app from web and branding?

Business logic

Colors from branding

Logos

Parts of content

Every tool has its’ own laws

Myth 8

Beauty without context makes us happyand isn’t irritating

Bad experience

Bad first impression

Heavy loaded design

Don’t reinvent a wheel

Everything needs a goal

The goal of an app clear and simple

Goal connects project and visual design stages

If you’ll be original you won’t copy mistakes of others

KEEPTHE BALANCE