• Content liberation: challenge or opportunity• Engaging the discerning viewer with personalization• Penetration India with local and regional content• The changing definition of Blockbuster"

Our Speakers:Aparna Purohit, Head of India Originals, Amazon Prime IndiaSamir Jain, COO & Executive Director, Green Gold Animation Manoj Mishra, COO, DQ EntertainmentDhimant Bakshi, Joint CEO, Adlabs EntertainmentManav Sethi, Group Chief Marketing Officer, Eros InternationalKranti Gada, COO, ShemarooDevang Sampat, Director, Strategic Alliances, Cinepolis IndiaUday Sodhi, Business Head - Digital Business, Sony Pictures (SonyLIV)Vibha Chopra, Head-Global Syndication & International Film Distribution, Zee EntertainmentMODERATOR: Sunny Sen, Features Editor, The Economic Times

14:30 - 15:15 Building Fashion or Nothing• Making of a global Indian brand• Building a brand for all genders• How to Get Your Fashion Label Off the Ground in record time• Building a conversational brand through influencers• Different tenets of building a brand: premium or mass market• Using the power of brands and pageants to build assets• Technology-led design philosophy"

Our Speakers:Varija Bajaj, Founder – Varija Lifestyles (Office & You, LELA, Varija Design Studio)Roberto Bré, Director & Board Member, Private Collection & Co LLCPriyanka Gill, Founder, PopXoAshwin Khasgiwala, Chief Operations Controller, Reliance Retail Limited & Director Reliance BrandsPreeta Sukhtankar, CEO, Label LifeRaul Rai, Co-Founder at Nicobar.com; Director Goodearth, NicoBarRyan Fernandes, Head of Marketing & E-Commerce, PantaloonsNeeraj Gaba, Director, Lakme Fashion WeekMODERATOR: Sunny Sen, Features Editor, The Economic Times

15:15 - 16:15 A Sports-driven Lifestyle• Moving beyond cricket• Creating brands from non-cricket sports• A new kind of fan-following• Building a sports-first brand• Leveraging licensing to optimise marketing and elevate growth"

Our Speakers: Sumit Yadav, Group CEO, Do It GroupVijay Lancy, CEO, Prakash Padukone Sports ManagementMairu Gupta, Senior Director, Content & Media Distribution, NBAPrasad Mangipudi, Co-Founder, SportzLive Hiren Mody, Group Vice President, Chennaiyin FC & Ultimate Table TennisJose Antonio Cachaza, Managing Director, La LigaTenzing Niyogi, Chief Executive Officer, Ultimate Kho Kho LeagueMODERATOR: Alokesh Bhattacharya, Senior Editor, The Economic Times

16:15 - 17:15 Reimagining the brand for the future • How to make brands last in this discerning gen-X era• What does the next generation want?• How to build brand presence digitally• Rise of targeted advertisement and its challenges• Data-driven customer segmentation"

8 JULY 2019, Bombay Convention & Exhibition Centre, Mumbai

CONFERENCE AGENDA09:00 - 10:05 Registration

10:05 - 10:15 Welcome AddressEXTEND BRAND | The future Trends In Brand Licensing & Building new Labels

• The Millennial Cult: New trends, new creativity, new habits, new consumers, New Merchandise• Building Brands without Borders• The Future of Retail and Ecommerce & Direct to Consumer market• Global Licensing Trends and the fast-changing Asia Market"

Our Speakers:Martin Brochstein, SVP Industry Relations and Information Licensing InternationalJiggy George, India Head, Licensing International

10:55 - 11:05 Fireside Chat: The Future of Entertainment

Our Speakers:Milan Luthria, Bollywood Film DirectorAlokesh Bhattacharyya, Senior Editor, The Economic TimePalash Sen, Singer, Songwriter, Musician, Composer and Actor

11:25 - 11:55 Fireside chat: From Reverence to Relevance

Our Speakers:Wendell Rodricks, Indian Fashion DesignerSunny Leone, Indian Bollywood actorMODERATOR: Ritu Marya, Editor in Chief, Franchise India

11:55 - 12:05 Special Address by

Our Speakers:Anil Wanvari, Founder, CEO & Editor in Chief, Indiantelevision.com Group

12:05 - 13:15 Creating Entertainment for the Digital Generation• Why are content creators looking at streaming services?• Rise of season-based episodic content• Is there nature of viewership changing?• Discovering India with binge watching

&

Our Speakers:Amit Sethiya, CMO, SyskaSwati Rathi, Marketing Head, Godrej AppliancesAbhishek Gupta, CMO, Edelwiess Tokio LifePuneet Das, Vice President Marketing – India, Tata Global BeveragesChris Evans, Managing Director, Oxford Limited (University of Oxford)Sundip Shah, CMO, Amway IndiaSumit Mathur, Director – Marketing, Kellogg South AsiaMODERATOR: Martin Brochstein, SVP Industry Relations and Information Licensing International

17:15 - 17:25 AWAITING TOPIC

Our Speakers:Rachit Gupta, Senior Brand Marketing Manager – Luxury & Reserve, Diageo India

17:25 - 17:55 The 21st century CPG Innovation FMCG and consumer product companies are just beginning to tap the value proposition of brand extensions and

partnerships. Understand how to maximize these opportunities across multiple licensing forms including promotional, product, clip, brand ambassadors and many others. Gain strategic insights on how FMCG companies and advertising agencies through optimized collaboration, can unlock and drive enhanced value by leveraging licensing.

Our Speakers:Hitesh Malhotra, Chief Marketing Officer, Nykaa

• Content liberation: challenge or opportunity• Engaging the discerning viewer with personalization• Penetration India with local and regional content• The changing definition of Blockbuster"

Our Speakers:Aparna Purohit, Head of India Originals, Amazon Prime IndiaSamir Jain, COO & Executive Director, Green Gold Animation Manoj Mishra, COO, DQ EntertainmentDhimant Bakshi, Joint CEO, Adlabs EntertainmentManav Sethi, Group Chief Marketing Officer, Eros InternationalKranti Gada, COO, ShemarooDevang Sampat, Director, Strategic Alliances, Cinepolis IndiaUday Sodhi, Business Head - Digital Business, Sony Pictures (SonyLIV)Vibha Chopra, Head-Global Syndication & International Film Distribution, Zee EntertainmentMODERATOR: Sunny Sen, Features Editor, The Economic Times

14:30 - 15:15 Building Fashion or Nothing• Making of a global Indian brand• Building a brand for all genders• How to Get Your Fashion Label Off the Ground in record time• Building a conversational brand through influencers• Different tenets of building a brand: premium or mass market• Using the power of brands and pageants to build assets• Technology-led design philosophy"

Our Speakers:Varija Bajaj, Founder – Varija Lifestyles (Office & You, LELA, Varija Design Studio)Roberto Bré, Director & Board Member, Private Collection & Co LLCPriyanka Gill, Founder, PopXoAshwin Khasgiwala, Chief Operations Controller, Reliance Retail Limited & Director Reliance BrandsPreeta Sukhtankar, CEO, Label LifeRaul Rai, Co-Founder at Nicobar.com; Director Goodearth, NicoBarRyan Fernandes, Head of Marketing & E-Commerce, PantaloonsNeeraj Gaba, Director, Lakme Fashion WeekMODERATOR: Sunny Sen, Features Editor, The Economic Times

15:15 - 16:15 A Sports-driven Lifestyle• Moving beyond cricket• Creating brands from non-cricket sports• A new kind of fan-following• Building a sports-first brand• Leveraging licensing to optimise marketing and elevate growth"

Our Speakers: Sumit Yadav, Group CEO, Do It GroupVijay Lancy, CEO, Prakash Padukone Sports ManagementMairu Gupta, Senior Director, Content & Media Distribution, NBAPrasad Mangipudi, Co-Founder, SportzLive Hiren Mody, Group Vice President, Chennaiyin FC & Ultimate Table TennisJose Antonio Cachaza, Managing Director, La LigaTenzing Niyogi, Chief Executive Officer, Ultimate Kho Kho LeagueMODERATOR: Alokesh Bhattacharya, Senior Editor, The Economic Times

16:15 - 17:15 Reimagining the brand for the future • How to make brands last in this discerning gen-X era• What does the next generation want?• How to build brand presence digitally• Rise of targeted advertisement and its challenges• Data-driven customer segmentation"

13:00 - 14:00 : LUNCH

09:00 - 10:05 Registration

10:05 - 10:15 Welcome AddressEXTEND BRAND | The future Trends In Brand Licensing & Building new Labels

• The Millennial Cult: New trends, new creativity, new habits, new consumers, New Merchandise• Building Brands without Borders• The Future of Retail and Ecommerce & Direct to Consumer market• Global Licensing Trends and the fast-changing Asia Market"

Our Speakers:Martin Brochstein, SVP Industry Relations and Information Licensing InternationalJiggy George, India Head, Licensing International

10:55 - 11:05 Fireside Chat: The Future of Entertainment

Our Speakers:Milan Luthria, Bollywood Film DirectorAlokesh Bhattacharyya, Senior Editor, The Economic TimePalash Sen, Singer, Songwriter, Musician, Composer and Actor

11:25 - 11:55 Fireside chat: From Reverence to Relevance

Our Speakers:Wendell Rodricks, Indian Fashion DesignerSunny Leone, Indian Bollywood actorMODERATOR: Ritu Marya, Editor in Chief, Franchise India

11:55 - 12:05 Special Address by

Our Speakers:Anil Wanvari, Founder, CEO & Editor in Chief, Indiantelevision.com Group

12:05 - 13:15 Creating Entertainment for the Digital Generation• Why are content creators looking at streaming services?• Rise of season-based episodic content• Is there nature of viewership changing?• Discovering India with binge watching

Our Speakers:Amit Sethiya, CMO, SyskaSwati Rathi, Marketing Head, Godrej AppliancesAbhishek Gupta, CMO, Edelwiess Tokio LifePuneet Das, Vice President Marketing – India, Tata Global BeveragesChris Evans, Managing Director, Oxford Limited (University of Oxford)Sundip Shah, CMO, Amway IndiaSumit Mathur, Director – Marketing, Kellogg South AsiaMODERATOR: Martin Brochstein, SVP Industry Relations and Information Licensing International

17:15 - 17:25 AWAITING TOPIC

Our Speakers:Rachit Gupta, Senior Brand Marketing Manager – Luxury & Reserve, Diageo India

17:25 - 17:55 The 21st century CPG Innovation FMCG and consumer product companies are just beginning to tap the value proposition of brand extensions and

partnerships. Understand how to maximize these opportunities across multiple licensing forms including promotional, product, clip, brand ambassadors and many others. Gain strategic insights on how FMCG companies and advertising agencies through optimized collaboration, can unlock and drive enhanced value by leveraging licensing.

Our Speakers:Hitesh Malhotra, Chief Marketing Officer, Nykaa

• Content liberation: challenge or opportunity• Engaging the discerning viewer with personalization• Penetration India with local and regional content• The changing definition of Blockbuster"

Our Speakers:Aparna Purohit, Head of India Originals, Amazon Prime IndiaSamir Jain, COO & Executive Director, Green Gold Animation Manoj Mishra, COO, DQ EntertainmentDhimant Bakshi, Joint CEO, Adlabs EntertainmentManav Sethi, Group Chief Marketing Officer, Eros InternationalKranti Gada, COO, ShemarooDevang Sampat, Director, Strategic Alliances, Cinepolis IndiaUday Sodhi, Business Head - Digital Business, Sony Pictures (SonyLIV)Vibha Chopra, Head-Global Syndication & International Film Distribution, Zee EntertainmentMODERATOR: Sunny Sen, Features Editor, The Economic Times

14:30 - 15:15 Building Fashion or Nothing• Making of a global Indian brand• Building a brand for all genders• How to Get Your Fashion Label Off the Ground in record time• Building a conversational brand through influencers• Different tenets of building a brand: premium or mass market• Using the power of brands and pageants to build assets• Technology-led design philosophy"

Our Speakers:Varija Bajaj, Founder – Varija Lifestyles (Office & You, LELA, Varija Design Studio)Roberto Bré, Director & Board Member, Private Collection & Co LLCPriyanka Gill, Founder, PopXoAshwin Khasgiwala, Chief Operations Controller, Reliance Retail Limited & Director Reliance BrandsPreeta Sukhtankar, CEO, Label LifeRaul Rai, Co-Founder at Nicobar.com; Director Goodearth, NicoBarRyan Fernandes, Head of Marketing & E-Commerce, PantaloonsNeeraj Gaba, Director, Lakme Fashion WeekMODERATOR: Sunny Sen, Features Editor, The Economic Times

15:15 - 16:15 A Sports-driven Lifestyle• Moving beyond cricket• Creating brands from non-cricket sports• A new kind of fan-following• Building a sports-first brand• Leveraging licensing to optimise marketing and elevate growth"

Our Speakers: Sumit Yadav, Group CEO, Do It GroupVijay Lancy, CEO, Prakash Padukone Sports ManagementMairu Gupta, Senior Director, Content & Media Distribution, NBAPrasad Mangipudi, Co-Founder, SportzLive Hiren Mody, Group Vice President, Chennaiyin FC & Ultimate Table TennisJose Antonio Cachaza, Managing Director, La LigaTenzing Niyogi, Chief Executive Officer, Ultimate Kho Kho LeagueMODERATOR: Alokesh Bhattacharya, Senior Editor, The Economic Times

16:15 - 17:15 Reimagining the brand for the future • How to make brands last in this discerning gen-X era• What does the next generation want?• How to build brand presence digitally• Rise of targeted advertisement and its challenges• Data-driven customer segmentation"

09:00 - 10:05 Registration

10:05 - 10:15 Welcome AddressEXTEND BRAND | The future Trends In Brand Licensing & Building new Labels

• The Millennial Cult: New trends, new creativity, new habits, new consumers, New Merchandise• Building Brands without Borders• The Future of Retail and Ecommerce & Direct to Consumer market• Global Licensing Trends and the fast-changing Asia Market"

Our Speakers:Martin Brochstein, SVP Industry Relations and Information Licensing InternationalJiggy George, India Head, Licensing International

10:55 - 11:05 Fireside Chat: The Future of Entertainment

Our Speakers:Milan Luthria, Bollywood Film DirectorAlokesh Bhattacharyya, Senior Editor, The Economic TimePalash Sen, Singer, Songwriter, Musician, Composer and Actor

11:25 - 11:55 Fireside chat: From Reverence to Relevance

Our Speakers:Wendell Rodricks, Indian Fashion DesignerSunny Leone, Indian Bollywood actorMODERATOR: Ritu Marya, Editor in Chief, Franchise India

11:55 - 12:05 Special Address by

Our Speakers:Anil Wanvari, Founder, CEO & Editor in Chief, Indiantelevision.com Group

12:05 - 13:15 Creating Entertainment for the Digital Generation• Why are content creators looking at streaming services?• Rise of season-based episodic content• Is there nature of viewership changing?• Discovering India with binge watching

Our Speakers:Amit Sethiya, CMO, SyskaSwati Rathi, Marketing Head, Godrej AppliancesAbhishek Gupta, CMO, Edelwiess Tokio LifePuneet Das, Vice President Marketing – India, Tata Global BeveragesChris Evans, Managing Director, Oxford Limited (University of Oxford)Sundip Shah, CMO, Amway IndiaSumit Mathur, Director – Marketing, Kellogg South AsiaMODERATOR: Martin Brochstein, SVP Industry Relations and Information Licensing International

17:15 - 17:25 AWAITING TOPIC

Our Speakers:Rachit Gupta, Senior Brand Marketing Manager – Luxury & Reserve, Diageo India

17:25 - 17:55 The 21st century CPG Innovation FMCG and consumer product companies are just beginning to tap the value proposition of brand extensions and

partnerships. Understand how to maximize these opportunities across multiple licensing forms including promotional, product, clip, brand ambassadors and many others. Gain strategic insights on how FMCG companies and advertising agencies through optimized collaboration, can unlock and drive enhanced value by leveraging licensing.

Our Speakers:Hitesh Malhotra, Chief Marketing Officer, Nykaa