It does not matter how creative

people are. What matters is how

creative the process is.

“ ”

There’s no such thing as a creative

or uncreative person, there is a

process that is designed to make

innovation more productive.

“

”

Disney says, if you are feeling a

lot of tension and anxiety, that

is good.

“ ”

Tension and anxiety mean

you’re getting closer and closer

to the right answer.

“

”

If you feel relaxed, you’re not

challenging or getting to

anywhere new.

“ ”

”

Be okay with that ambiguity

because something good is going

to come out the other end.

“

Instead of trying to come up with

something completely new, rely

on what you already know.

“

”

Charles Duhigg on

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