8 FACTS ON BABY BOOMERS THAT COULD (AND SHOULD) CHANGE YOUR BUSINESS.

CREATED BY:

YOU’LL NEVER REALLY UNDERSTAND A PERSON UNTIL YOU CONSIDER HIS POINT OF VIEW. UNTIL YOU CLIMB INTO HIS SKIN

AND WALK AROUND IN IT.

“

”

WHAT’S THAT MEAN FOR YOUR

F U N E R A L H O M E ?

IT’S ABOUT TIME YOU UNDERSTOOD YOUR BIGGEST CUSTOMER GROUP:

BABY BOOMERS.

HOW ARE BABY BOOMERS DIFFERENT?

They’re the “ME” generation, and they want their funeral service to be focused

on them.

They are shopping online to find the products and services they want.

They spend money on things they want, not things they need.

So your website needs to be different too. Here’s how...

There’s more Boomers in your customer group than ever before.

They’re communicating online, through email and social media.

They’re looking for information online first.

ARE YOU READY FOR THIS?!

In less than 5 years, 50% of the U.S. population will be over the age of 50.They will also control 70% of the nation’s disposable income within the next five years.

What’s that mean? If you play your cards right and learn to adapt to the needs of Baby Boomers, there could be a world of opportunity coming your way.

Are you ready to welcome them?

Baby Boomers are the “ME” generation.Self-fulfillment and self-realization are deeply rooted in their psyche. Simply put, they want their funerals to be an event that is all about them.

The crowning performance to a life well-lived, and sprinkled with personalized touches that tell the story of their life.

Are you up to the challenge?!

Baby Boomers born between 1946 - 1955 are spending more money on things they want, rather than need.Trying to sell them on boring caskets, cremation or the typical doom and gloom funeral package? Think again.

Baby Boomers are looking for the “dream” - a meaningful way to celebrate their life that will give them value for their money.

80% of Baby Boomer purchasing decisions are driven by practicality.They want the cold, hard facts and value-driven reasons why they should choose your funeral home. Not the age-old cheesy sales pitch you gave their grandparents.

How effectively can you communicate the value of your service to them?

Baby Boomers represent one third of social media users.So if your business isn’t already online and reaching out to families in a digital way, you’re missing out on your target market.

Email families about community events you’re hosting, share articles on Facebook about exciting ways to celebrate life, and create social memorial pages so families can always leave memories and feel connected to their loved ones.

Whatever you do, be sure to establish an online connection with them so they trust you.

One third of Baby Boomers shop online for products and services.And the 50-year-old and up segment spends almost $7 billion on online shopping. Is your funeral home’s website making families’ lives easier with an e-commerce store?

Not only is an online Sympathy Store an added convenience to your families, but it’s another source of revenue for you.

A win-win for everyone.

NOW YOU’VE LEARNED. YOU’VE WALKED IN THEIR SHOES.

IT’S TIME TO ACT.

ONE STOP RESOURCE

WANT TO LEARN HOW YOUR FUNERAL HOMECAN TURN THESE TIPS INTO ACTION AND BECOME THE

FOR BABY BOOMERS?

SCHEDULE A DEMO FOR F1CONNECT AT FUNERALONE.COM/SWITCH