8 digital marketing essentials for local businesses
DESCRIPTION
This is a presentation I gave to the Twyford Business Forum on the 8 essential online services for digital marketing. It was pointed out to me Twitter wasn't among them. On reflection I don't think Twitter is 'essential' but can be useful if targeted and relevant.TRANSCRIPT
THE 8 DIGITAL MARKETING
ESSENTIALS FOR LOCAL BUSINESS.
Neil CartwrightMillionMedia
The 8 essentials• Mailchimp - Mailing lists
• LinkedIn - Contacts
• Google - Maps / Adwords / Google Plus
• YouTube
• Wordpress - receptive themes. Mobile & tablets
• Shopify / Online Stores
• Picatic - events, seminars, demos,
• Facebook - local groups.
2,000 free subscribers Easy to use templates Embed signup form on any website Integrates with other services Can be used to send personalised messages
Global contact database Synch contact info Updates on career moves (IFTTT) Online CV’s. Post presentations and blogs
Search AdWords Maps Google+ Analytics YouTube
Search AdWords Maps Google+ Analytics YouTube
SEO Linking to each other The power of networks
Production costs decreasing all the time Vast audience TV is changing and so is TV advertising Advertising can be done locally and on relevant content
Additional ServicesFreshbooks - Invoicing Bidsketch - Proposals Basecamp - Project Management Highrise - Customer Relationship Management Kashoo - Business Accounting Zendesk - Customer Support SignNow - Electronic Signatures Dropbox - File Sharing
WordpressResponsive for mobile & tablets Internet is becoming mobile More YouTube videos watched on mobiles than laptops Mobile commerce developing
Easy to setup online shop Sell digital products Build mailing list Take payments anywhere International orders Fulfil from warehouse Integrate with Mailchimp
Online Tickets Demos, workshop, networking Get email addresses Paid direct Discounts can be given to regular customers Integrates with Mailchimp
Still has a huge audience Advertising can be localised Lots of people use Facebook to search for services Give discounts or promotions on your Facebook Good to know feedback