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Dhruv Ahuja

Pushkar Verma

Ziaul Rehman

Gaurav GangulyGagandeep Kaur

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7signals is taking advantage of an opportunity to

become a highly distinguished and recognized industryleader in the cellular communications industry.

It is the goal of our company to become established asthe leading distributor of wireless communications

services. In order to achieve this goal, 7signals critical success

factors will be to identify emerging trends and integratethem into 7signals operations, respond quickly totechnology changes/be there early, provide high-qualityservices, continue to invest time and money in marketingand advertising, continue to expand into specialtymarkets, and stay ahead of the "technology curve."

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Customer

Satisfaction

Brand

AwarenessQuality Services

Better Feedback

& Customer

Care Services

Low Cost

High Value

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India : Worlds 2nd largest growing sector in

terms of wireless services

Telephone Subscribers (Wireless andLandline): 885.99 million (June 2011)

Land Lines: 34.29 million (June 2011)

Cell phones: 851.70 million (June 2011) Monthly Cell phone Addition: 11.41 million

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Competitive Analysis

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It comes as no surprise that in the capital-intensivetelecom industry the biggest barrier to entry is access tofinance.

To cover high fixed costs, serious contenders typicallyrequire a lot of cash. When capital markets are generous,the threat of competitive entrants escalates. When

financing opportunities are less readily available, thepace of entry slows.

Meanwhile, ownership of a telecom license can representa huge barrier to entry. In INDIA, telecom operators must

have to apply to theTRAI to receive regulatory approvaland licensing.

There is also a finite amount of "good" radio spectrumthat lends itself to mobile voice and data applications.

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With increased choice of telecom products and services,

the bargaining power of buyers is rising. Let's face it;telephone and data services do not vary much,regardless of which companies are selling them.

For the most part, basic services are treated as a

commodity. This translates into customers seeking lowprices from companies that offer reliable service.

At the same time, buyer power can varysomewhat between market segments. While switching

costs are relatively low for residential telecomcustomers, they can get higher for larger businesscustomers, especially those that rely more oncustomized products and services.

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It might look like telecom equipment suppliers haveconsiderable bargaining power over telecom operators.

Indeed, without high-tech broadband switching

equipment, fiber-optic cables, mobile handsets and

billing software, telecom operators would not be able to

do the job of transmitting voice and data from place to

place.

But there are actually a number of large equipmentmakers around. There are enough vendors to dilute

bargaining power.

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Products and services from non-traditional telecom

industries pose serious substitution threats.

Cable TV and satellite operators now compete for

buyers.

The cable guys, with their own direct lines into homes,

offer broadband internet services, and satellite links can

substitute for high-speed business networking needs.

Railways and energy utility companies are laying milesof high-capacity telecom network alongside their own

track and pipeline assets.

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Market Segmentation

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TEEN &

YOUTH

CORPORATE

CUSTOMERS

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Universities & InstitutesUpcoming Call Centers

C.U.G. / Family Packs / Firms Packs

Transport Tracking Systems

Tourists Pack

Blackberry/iPhone/Samsung Tie-UpsNEWS Channels 24x7 Services

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Flexible Pricing

Variable Customer

Based Pricing

PricePromotions

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MARKET

Call Rates : 1p/1sec Caller Tunes :

Rs.30/Month

Rs.15 Per Change

BB Services :

Rs.399/Month

Rs.199/Month

iPhone Services :Rs.599/Month

7SERVICES

Call Rates : 1p/2sec Caller Tunes :

Rs.29/Month

Rs.9 Per Change

BB Services :

Rs.349/Month

Rs.151/Month

iPhone Services :Rs.501/Month

Rs.251/15 Days

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1p/2sec

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TECHs & Resources

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Vodafone

Satellite

Trans.

Signals

Trans.

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TECHNICAL

OPERATIONAL

IBM

Global

Process

Services

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FINANCIAL MANAGEMENT

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Capital

100Crores

Loans

Fromancestors

land

75% capital

amount will

be from loan

Expenditure

1st

yearexpected

expenditure

: 70 Crores

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10 Cr = TRAI Charges

10 Cr = Advertisements

20 Cr = Setup Charges

07 Cr = Raw Materials

05 Cr = Customer Service Set-Up Fee

05 Cr = Signals Transmission Set-UpFee

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Calls/SMS SubscriptionsHandsets Sales

(Profit Margin)

BB/iPhone

Apps/Web

Words

3G/Internet

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15-20

Crores

(Recharges)

5-10

Crores

(Services)

15-20Crores

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Monitoring & Controlling

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MCA

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MCA

For

Incorporation

RBI

For

Financial

Audits&Checks

TRAI

For

Distribution

Of Spectrum

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Strengthen promotional strategies to

stimulate brand awareness.Success Of New

Launches

Entry barriers

Product DifferentiationNew Entrants

PricingAggressive Promotion

Capture RuralMarket

Track developments

Marketing Mix

NEWTECHNOLOGY

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As a New Entrant, Our Main Focus Will be On OurTarget Market. We Will Better Concentrate On

Services Rather Than Profits..