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TRANSCRIPT
Hampton Roads HubSpot User GroupJanuary 14, 2016
Today is Dave Grohl’s Birthday
Over 125 HUGs Worldwide
Agenda
Introductions
Inbound marketing
How to attract more of the right kind of traffic to your website
Discussion
n = 1,460 Source: Corporate Executive Board
Now, buyers are at least 57% through buying process before they FIRST contact the seller
Customer Due Diligence
Begins
Customer’s First Contact with
Supplier
Customer Purchase Decision
Through this period customers have largely decided on their needs, leaving suppliers
to compete on price.
57% Complete
HOW TO ATTRACT MORE OF THE RIGHT KIND OF TRAFFIC TO YOUR WEBSITE
Key Ingredients1. Define your buyer
personas
2. Identify your marketing triggers
3. Create a list of keywords
4. Outline your content strategy
5. Extend your reach with social media
Define your buyer personas
Fictional representation of your ideal customers
Within your target market there are likely numerous types of buyers
Buyers in each of these roles have very different interests, priorities and goals
Buyer persona triggers
Identify the events and pain points that cause them to search for information about your product, service or industry
Deep Dive: The Buyer Persona Institute http://www.buyerpersona.com/
Create a list of keywords
Determine what long-tail keywords prospects use when searching for a solution that you provide
Create a list of key terms and phrases to create content about
Deep Dive: Backlinko Keyword Research: The Definitive Guide http://backlinko.com/keyword-research
Outline your content strategy
Deep Dive: The Advanced Content Marketing Guide http://www.quicksprout.com/the-advanced-guide-to-content-marketing/
Blogging
Extend your reach with social media
Keep in Touch!
NEXT MEETUPTHURSDAY, APRIL 14, 2016 6PM, ODU WEBB CENTER
TOPIC: “CONVERTING WEBSITE VISITORS INTO LEADS