7490 Sideroad 7 W, PO Box 125, Ken ilworth, ON NOG 2EO

www.wellington-north.com 519.848.3620

1.866.848.3620 FAX 519.848.3228

Wellington North Cultural Roundtable

Thursday, March 17, 2016 12:00 p.m. Council Chambers, Kenilworth

AGENDA

AGENDA ITEM

CALLING THE MEETING TO ORDER

• Jim Taylor, Chair

PASSING AND ACCEPTANCE OF AGENDA

DECLARATION OF PECUNIARY INTEREST

DELEGATIONS:

• Blacksmith Shop Presentation from Penny Rankin on behalf of Mount Forest Museum & Archives

• 88.7 The River General Manager, Rob Mattice

MINUTES OF PREVIOUS MEETING

• February 18, 2016

BUSINESS ARISING FROM MINUTES

NEW BUSINESS

1. Report from the Chair Jim Taylor

2. Community Animator Update Trish Wake

3. Report ED02016-08 Wellington North Cultural Roundtable Action Plan April Marshall

4 . Communications Action Group Update

5. Ora l Story Telling Action Group Update

Page 1 of 2

PAGE NO.

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6. Heritage and Building Action Group Update

7. Doors Open Wellington North Update

8. Volunteer Recruitment and Retention Training Update

MOTIONS FOR COMMITTEE APPROVAL

ANNOUNCEMENTS • Wellington North Showcase, Arthur Community Centre

March 21 - 5-8pm Business Networking Reception March 22 - 1-8pm Tradeshow, 2-Spm Northern Wellington's Biggest Job Fair in the Upper Hall

• Holstein Maplefest, April 9 & 10, 2016

MEMBERS PRIVILEGE

NEXT COMMITTEE MEETING • Thursday April21, 2016

ADJOURNMENT

Members Present:

Staff Present:

Absent:

TOWNSHIP OF WELLINGTON NORTH

CULTURAL ROUNDTABLE COMMITTEE MINUTES

Thursday, February 18, 2016 - 12:00 pm Mount Forest Museum and Archives

Chair James Taylor Karen Armstrong Gail Donald -Arthur Historical Society Linda Hruska, Mount Forest Robert Macdonald- Arthur Agricultural Society, Arthur Historical Society Bonny McDougall - Arthur Penny Renken, Mount Forest Archives Gary Pundsack, Damascus

April Marshall, Tourism, Marketing & Promotion Manager Michelle Stone, Administrative Support

Dale Small, Economic Development Officer Trish Wake, Mount Forest Community Animator/Chamber of Commerce Councillor Dan Yake

CALLING THE MEETING TO ORDER Chair James Taylor called the meeting to order at 12:10 pm.

PASSING AND ACCEPTANCE OF AGENDA RESOLUTION WNCR 2016-004 Moved: Bonny McDougall Seconded: Karen Armstrong THAT THE Agenda for the February 18, 2016 Wellington North Cultural Roundtable Committee Meeting be accepted and passed. CARRIED

DECLARATION OF PECUNIARY INTEREST None declared

DELEGATIONS Moira Gibson -Tall Tale Media- Cultural Roundtable Sponsored Video Review Presented videos with emphasis on visual assets with a focus on the cultural aspects of Wellington North. There are ten participants at this time with some still a work in progress.

Penny Renken introduced Paula Solway, President of the Mount Forest Museum and Archives. The Committee was given a tour of the newly renovated Mount Forest Museum and Archives.

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MINUTES OF PREVIOUS MEETING

RESOLUTION WNCR 2016-005 Moved: Bonny McDougall Seconded: Karen Armstrong THAT THE Cultural Roundtable Committee receive the minutes of the January 21, 2016 Cultural Roundtable meeting. CARRIED

BUSINESS ARISING FROM MINUTES

Planning Updates from subcommittees: o Communications

Vision was presented and will bring two "Action Items" to focus for the next meeting. Rob Matisse from the radio station, 88.7 The River will be invited to the meeting for his expertise in media communications and opportunities available on the commun ity station for the Cultural Roundtable.

o History and Story Telling Next steps were discussed and the top two will be prioritized for the next meeting.

o Heritage and Buildings Jim Taylor brought forward the main items to review and narrowed to two. A "Tool Kit" is available on the "how to's" for establishing a Historical Committee at a cost of $39.00

for 5 booklets which will be ordered. The Blacksmith Shop has formed a sub- committee of four to create a business plan and will present to Wellington North Council in September. The question of separating the house from the blacksmith shop will also be looked at. A presentation on the Blacksmith Shop was well received at the County Historical meeting last week and Penny Renken will bring the presentation to the next Cultural Roundtable Meeting on March 17th.

Two action items from each subcommittee to be sent to April by March 4th to compile and present a motion to advance at the next meeting.

NEW BUSINESS

Report from the Chair Jim Taylor

Community An imator Update April per Trish Wake Looking at presenting a four session workshop series to community organizations that support volunteers, to build on volunteer engagement capacity. The workshop series is to be presented by the Town of Minto and Township of Wellington North Cultural Roundtables, with Mount Forest's Community Animator. The total cost for the facilitator is $1400 and will be divided between Minto and Wellington North, with Wellington North's being split again between the two. Two sessions will be hosted in Mount Forest and two in Minto, 3 hours each and charge a minimal cost to participants.

Happy Healthy Families Project Update April A Steering Committee has now been formed.

Doors Open Wellington North Update April I All Reg istration deadline for first ten sites is due to Doors Open Ontario by February 29th, 2016.

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MOTIONS FOR COMMITTEE APPROVAL RESOLUTION WNCR 2016-006 Moved : Linda Hruska Seconded : Robert Macdonald THAT THE Township of Wellington North Cultural Roundtable Committee appoint Gary Pundsack to be a member of the Committee. CARRIED

ANNOUNCEMENTS There is a new Agricultural Exhibit at the Arthur Historical Society. The next Arthur Historical Society meeting will be on Tuesday, February 23, 2016 at 7:30. Campbell Cork will be speaking and there will be a presentation on the Blacksmith Shop. There will be a Cultural Roundtable display at showcase.

MEMBERS PRIVILEGE Wellington North, Minto and Southgate have signed an agreement for the Butter Tarts & Buggy: Explore the Simpler Life tourism initiative. Local Museums and Archives are encouraged to create a display in coordination with the theme, to provide visitors the opportunity to learn more.

NEXT COMMITTEE MEETING The next meeting will be held on Thursday, March 17, 2016 in Kenilworth at 12:00 pm.

RESOLUTION WNCR 2016-007 Moved : Linda Hruska Seconded : Robert Macdonald THAT THE Cultural Roundtable Committee meeting be adjourned at 2: 18 pm. CARRIED

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7490 Sideroad 7 W, PO Box 125, Kenilworth, ON NOG 2EO 519.848.3620

www.wellington-north.com 1.866.848.3620 FAX 519.848.3228

TO: WELLINGTON NORTH CULTURAL ROUNDTABLE COMMITTEE MEETING OF MARCH 17, 2016

FROM: APRIL MARSHALL, TOURISM, MARKETING & PROMOTION MANAGER

SUBJECT: REPORT ED0-2016-08 BEING A REPORT ON THE WELLINGTON NORTH CULTURAL ROUNDTABLE ACTION PLAN

RECOMMENDATION

THAT the Township of Wellington North Cultural Roundtable receive for information report ED0-2016-08 being a report on the Wellington North Cultural Roundtable Action Plan

AND FURTHER THAT the Wellington North Cultural Roundtable recommend that the Council of the Townsh ip of Wellington North support the attached Action Plan 'Schedule A' in an effort to continue efforts to fulfill the vision of 'preserving, promoting and developing Wellington North's unique cultural resources to build a vibrant community and a prosperous economny. '

PREVIOUS REPORTS PERTINENT TO THIS MATTER

N/A

BACKGROUND

The Township of Wellington North recognizes the practice of cultural planning as an essential economic development tool. Cultural planning is essentia l to supporting Wellington North in attracting investment, supporting creative talent, and boosting tourism. The Municipal Cultural Plan, developed in 2013, provides a strategy and recommended actions to leverage local cultural resources to grow the economy, to improve quality of life, and to build and sustain a sense of community cohesion and pride.

The Cultural Roundtable has been using the Municipal Cultural Plan's associated Goals and Actions to drive initiatives and have found success in furthering the following efforts:

• Broaden Municipal Roles and Partnerships

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• Leverage Cultural Resources to Grow and Diversify the Economy • Buld a Shared Identity and Increase Collaboration • Increase the Vibrancy and Aesthetic Appeal of Downtowns

Direct Actions implemented to date include:

• Investigating the Establishment of a Wellington North Municipal Heritage Committee • Creation of an interactive web-based map (Cultural Map) and associated content • Support to the Wellington North Farmers' Market and promotion of Local Food • Annual participation in Doors Open Ontario and Culture Days Promotion • Strengthen Volunteers

The Municipal Cultural Plan was created with the intent not to become a static document. In 2015, the Cultura l Roundtable underwent several planning exercises to review the Municipal Cultura l Plan Actions. The review included a review of what has been done to date for each action; what is being covered by other stakeholders; identifying where there is opportunity.

The following attached Action Plan 'Schedule A' has been developed as an outcome of the exercises. Divided into three overarching categories, these actions will guide future achievements and serve as a measuring tool to determine success.

FINANCIAL CONSIDERATIONS

The Cultural Roundtable has a $6,000.00 budget within the Economic Development Department Budget to utilize for the above noted initiatives. Volunteer time will be the heavily replied upon to execute these initiatives .

STRATEGIC PLAN

Do the report's recommendations advance the Strategy's implementation?

IZl Yes D No D N/A

Which pillars does this report support?

IZl Community Growth Plan D Human Resource Plan IZl Brand and Identity IZl Strategic Partnerships

PREPARED BY:

APRIL MARSHALL

D Community Service Review IZJ Corporate Communication Plan D Positive Healthy Work Environment

RECOMMENDED BY:

MICHAEL GIVENS TOURISM, MARKETING & PROMOTIONS MANAGER

CHIEF ADMINISTRATIVE OFFICER

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7490 Sideroad 7 W, PO Box 125, Ken ilworth, ON NOG 2EO

www.wellington-north.com

'Schedule A'

519.848.3620 1.866.848.3620 FAX 519.848.3228

Wellington North Cultural Roundtable Action Plan Date this 17th day of March, 2016

Communications

Bu ilding on the Simply Explore program, the overall goal is the development of a series of one­day, themed, adventure/day trips. These self-d irected tours will profile our unique cu ltural assets throughout Wellington North, and will be supported by readily ava ilable postcard maps, website content linked to the Cultura l Map and en-route directional signage. Potential themes might be 'treasure hunts', nature & recreation, history, architecture, agricu lture, and studio tours.

Target Audience:

• Res idents • Visitors (those who come to see a resident) • "Accidental" visitors • Tourists (long-term)

Action:

• Develop first brochure targeted at IPM one-day adventures for IPM visitors • Work with University of Guelph or other academic institution to design campaign and

brochures, including evaluation • Provide feedback to appropriate group re: lack of food establishments and bakery • Expand the presence of the Ta ll Tale business videos on the cu lture map • Develop local radio content, social media content and explore other media opportun ities • Promote brochures to those who are new to the community or from "out of town";

distribute to residents • Ask Chamber of Commerce in each community to profile one-day adventures in a

section for loca l points of interest to ensure we are "selling ourselves"

Oral History I Storytelling

Every community has a rich array of stories that express its unique identity. The power of stories in our community is rich. Undertaking a Wellington North wide oral project will provide an opportunity for a number of organizations to come together in a col laborative effort.

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7 490 Side road 7 W, PO Box 125, Ken ilworth, ON NOG 2EO

www.wellington-north.com

Target Audience and/or Assets:

• Seniors

• Youth • Members of community groups • General public

• Media

Assets:

• Community Groups: o Churches o Schools o Libraries o Historical/Heritage Societies

• Service Clubs • Senior citizens

• Youth • Roundtable members

519.848.3620 1.866.848.3620 FAX 519.848.3228

• Community broadcasters and publishers looking for local content

Proposed Activities:

General:

• Create a space (or spaces) and provide equ ipment for conducting recording sessions • Arrange presentations to Community groups to explain the process and get assistance • Find individuals willing and able to conduct brief preparation sessions for interviewers

and storytelling helpers

Oral History:

• Develop a prioritized listing of interviewees • Develop a listing of interviewers • Identify individuals with experience in ora l history practice • Create a guide with basic information on interviewing

Storytelling:

• Recruit people willing to provide stories in writing or orally for media (web, radio, newsprint)

• Recruit people willing to help storytellers present their stories as interestingly as possible 7

7 490 Side road 7 W, PO Box 125, Kenilworth, ON NOG 2EO

www.wellington-north.com 519.848.3620

1.866.848.3620 FAX 519.848.3228

• Identify individuals with experience in storytelling practice • Create a guide with basic information on effective storytelling

Partners:

• Community Groups (as outlined under Assets) • Interested individuals • Local media • Historical/Heritage Societies

Measures of Success:

• A shortlist identifying interviewees whose stories need to be captured as soon as possible

• A working list of people willing to tell stories for radio, web or print • Identification of first group of interviewers and individuals willing to help storytellers • Completion of guides to assist interviewers and storytellers' helpers • Establishment of information sessions for participating helpers and interviewers

• Completion of recording sessions • Positive public response to storytelling items

Action:

• Create a guide for interviewing/helping that includes, M·: using equipment; providing a comfortable situation for the interviewee/storyteller; sample questions; a template release form. This can be done with the help of already established guides online.

• Establish criteria, format and process for choosing interviewees/storytel lers: M.: for oral history: age, availabi lity, willingness to discuss the past: for storytelling: recognized faci lity for telling past or current life stories; ease in being recorded.

These steps help to insure that the initiative can move forward efficiently, resulting in an oral history record of value to the community and to the broader Canadian public; and stories that will appeal to those who hear, read, or view them . Once they are completed, the real business of recruitment and interviewing can start.

Heritage and Buildings Strategy

The objective is to play a leading role in conserving important cu ltural heritage resources in our community. The scope of activities to include preservation of built heritage, heritage education, interpretation and promotion in the community.

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7 490 Sideroad 7 W, PO Box 125, Kenilworth, ON NOG 2EO

www.wellington-north.com

Target Audience and/or Assets:

• Historic buildings and places • Residents (for awareness)

519.848.3620 1.866.848.3620 FAX 519.848.3228

• To identify significant historic buildings and places in Wellington North.

Assets:

• Historic buildings in towns and villages. • Historic buildings in rural areas. • Places (parks, cemeteries, etc.)

Factors Supporting Cultural Progress:

• Cultural Roundtable with counci l recognition and support. • Two strong historical societies. • Blacksmith Shop as a pilot project.

Factors Hindering Building our Cultural Assets:

• No recognized reg ister or listing of buildings or sites of historic significance. • No means to recognize or protect these historic assets. • Lack of public awareness.

Proposed Activities:

• Develop a listing of significant historic buildings and places (rural and urban) . • Support the Blacksmith Shop initiative in Ken ilworth. • Explore the establishment of a "Municipal Heritage Committee" and review the

leg islation of historic bu ilding assets under section 28 .1 of the Ontario Heritage Act.

Partners:

• Historical societies • Property owners

• Interested residents • Local media 9

7 490 Side road 7 W, PO Box 125, Ken ilworth, ON NOG 2EO

www.wellington-north.com

Measures of Success:

519.848.3620 1.866.848.3620 FAX 519.848.3228

• Developing a list of assets that are recognized as significant to the community. • A general increase in awareness and importance of cu ltural assets by policy-makers and

residents. • Identification of modes of protection of key assets.

Our Next Steps:

• Establish a format and process for the development of a list ing of significant historic assets.

• Investigate the feasibility/desirability of establish ing a Municipal Heritage Committee as recognized under the Ontario Heritage Act.

• Support efforts in Blacksmith Shop development.

2016 Events

• Doors Open Wellington North, September 17, 2016 This will be our third year for this event. This year's theme commemorates Ontario's Medical Science and Innovation . Sites such as hospitals, laboratories, commemorative plaques or homes of notable doctors and medical innovators may be profiled as part of this year's theme. We hope to get great participation from our healthcare sector and manufacturers, in addition to the traditional cu ltural and heritage site participation.

• Volunteer Recruitment and Retention Training, May, June, October & November. In partnership with the Minto Cultural Roundtable and the Mount Forest Chamber of Commerce I Community Animator, we will provide a four part training and consulting series to maximize volunteer engagement. Customized sessions are developed and involve participants in the learning process and ensure opportunities for sharing information and bui lding on best practices

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