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James, C. A., Ed.Media Anthropologist Newsletter. Volume 1, Number.2.

7214p.Ms. C.:A...James, Editor, Social Science, Prince

. George College, Largo, Maryland 20807 ($2.00/yearly)s

MP-40.65- HC-$3.29*Anthropology; Ethnology; *Information Disseminatipn;*Mass Media; Media Selection; Multimedia Instruction;*Newsletters; News- Media; *Pubiid Affairs_ Education;Public -Television_

ABSTRACTThe aim of -Media anthropOlogists is to provide the

general public with entertaining, relevant anthropological backgroundinformation-through the- public Media...ThiS quarterly newsletter`disseMinates information, promotes awareness of present physical andsocial issues,~ ancrOffetS-a means.' -of intercommunication on-the tOpidof ,Media Anthropplogy._TypiCal issUes*disOUSs_ current matterS ofconcern. tO-media-anthropolOqiStS; anhounce-aVailable.-and.currentfilms, pekiodidalS, publications, seminars, arid conferences_; listaudio-visual tools, manuals,- -and and -describe :opportunities,VentUres, and StUdieSji'iStings of-multimedia MaterialS, mostlyannotated, contain CoMplete:.bibliographiO information. AlsO includedare'keViews of televisiOn:Media,,and a,readerS0 clearinghousesection: The lead article in this issue- provides guidelines fordisseminating anthropology through_neWSpapetS..Two-TV programs --` "The Cave People-of the Philippine§w ancluThe.American Indian-Movementu (Today Show) =- are' reviewed.:The final- article deals withdiscussions at the'National Association of Education EducationalBrcedcasters Convehtion..Problems and r ')litical difficultiesencountered by stations were, presented. Broadcasters were made awareof the difficulties of media anthropology and offered suggestions forimpleMenting the liason function advodated in the newsletter..Readercooperation is requested on a number of specific ways for expanding,the publication..ASJM)

'MEDIA ANTHROPOLOGIST:MEDIA ANTHROPOLOGISTMEDIAM-40 I A

1

wintisgiq, 1972 VOL.1 NO. 2

NEWSPAPER G U DE =S.

SOME GUIDELINES FOR DISSEMINATINGANZHROPOLOGY THROUGH NEWSPAPERS

William T- ,Dept. "ofAnthropology, State -Universityof neW York, Buetaia(Ex6efpts',original available through

Current. political and economicattacks on science are rapidlymaking it necessary for scien-tists to work with the press.Because of the misuse of tech-nolagy by the military and theenvironmental Pollutants,, ne-gative popular attitudes andcriticism have become. an openattack Uhich., when combined witheconomic inflation, result ina drying up of research funds.Anthropology has a social res-ponsibility to influence publicopinion through the media bypromoting the awareness thatpresent problems, whether theybe physical or social, will' be -

solved by political action basedon the findings of science.Anthropology can make contri-butions in many areas includingthe fight against racism, ethno-centrism, male supremady, popu-lation control and ,minority-community relations.Studies have found that theaverage American confines 90% ofhis reading to newspapers; and,from newspapers he receives 80%of his science information-. Acontent analysis of eight Ameri-can newspapers in 1970 noted sixteenthousand stories; only 3.3% weredevoted to science news and only1/3 of 1% concerned anthropology.

The repori.ing was poor and anthro-lagistt. were rarely consulted.Science departtentlin mast Metro-politan newspapers and news Magazineshave developed over the last thirtyYears into sciencedesks which dealprimarily with health, medicine,

science -, and behaVioral orItoftt Science news. The sciencenews is channelled from the- saien-titts, to the science writer, to theditor and finally-to the reader..he editor may place the most em-phasis -on color and excitement tohold the readerS attention whilethe science-Writer was originallymore nterested,in accuracy andsignificance. The writerseems to be the best mediator sincehe is Closest to all the lihks ofthe Science-news chain.-The hostility and distrust thatcharacterizes the attitude of someanthropologists and many otherscientists toward newsmen stetsfrom the belief that in popularizingscience, the press will distortresearch findings and remove fromcontext, comments made by the scien-tist in an interview. This is aproblem oP communication and gen-erally cited as the commonreason'for not -working with the press.Anthropologists should realize thata scholarly audience demands ela-boration, substantiation and foot-noting; the newspaper reader WantsJust -the opposite. Anthropologiststend to use the same criteria forstyle whether an article appears .

in Man or the New York Daily News.Science writers generally choosetheir specialty because of a genuineinterest in science. While their

FILMED-FROM BEST AVAILABLE COPY

9NEWSPAPERS (ContinUed)

knowledge is extensive rather thanintensive, they know a great dealmore about science than other re-porters or the general public. Thescience writer is as interested inaccuracy as the anthropologist andalthough he will not release copyfor final approval,he usually checksthe accuracy of faetual statementswith the scientist.Science Writers are also qualifiedto report science news since most

'hare had years of experience ingeneral news reporting.Newsmen and anthropoldgists canbenefit from' working together.The media, will recetye additionalsources of new and. background.while the anthropologist willbenefit from she increased publicawareness of anthropology. Toaccomplish this, the anihropologidtshould_ develop a consistent andongoing, face to face contactwith the news media. Researchfindings should be available to.science writers including a copyof the publication, a fact sheetcontaining information on funds,.place of research, plus an inter-_view With the ndwsman if he isinterested in doing a story onthe results.Most scientists are aware thatlittle science news is reported,but the literature is absent of-studies which Confirm this. Ofthe total 15,910 news storiesreported only 3.3% were devotedto science news. The New YorkDaily News which reflects thenews reading of the working mancarried only 2.3% science newsand about 50% of that dealt withmedical information. The news-papers that most U.S. legislatorsread, the NY Times and WashingtonPobt likewise' carried very littlecoverage, 3.6% and 2.5% respective-ly, although the quality of theTimes coverage was very high. The

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Journalhaethe lowest coveragewith only 1.4% and-about 1/3 ofthat was devoted to technology andinventions.Although the total amount of cover-age,devoted to science is verysmall, the proportional allodationof thiS coverage ampng thedifferentscientific disciplines is fairlyeqUal; and, if anything, it weighedin favor of the socialsciences,which accounted for 28% of allscience news.. Tielve and one-half percent of Social science newsbencerned psychology and mentalhealth. Of the psychology itemsreported, 78% were results ofresearch: sfinding. Sociologyaccounted for 14T% of social sciencenews with 56% being reports ofresearch projects. The qualitylevel of both the psychology and.sociology reporting was fairlyhigh; that is, in most of the articles,scientists were consulted andinterviewed tach'as was the casein the physical science newsstories.

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FILMS AVAILABLEAvailable through Whitney MuseumNew York, THE LONG WALK (60 min)United States history from the pointof view of the Navajos by PhillipGreen. They -relate the story ofmemories passed down through theNavajo language. Interesting useof members of -a group to illus-trate cinemagraphic points.

Available through CommunicationsGroup West, 6430 Sunset Blvd.Hollywood, CAL 90028. MEXICANAMERICAN CULTURE, ITS HERITAGE;and AFRO-AMERICAN MUSIC, ITSHERITAGE.

: Atlantic Production, 1252 LaGranda Drive, Thousand Oaks, CAL9136,0. NEGRO KINGDOMS OF AFRICA' -SGOLDEN AGE; HENRY, BOY OF THEBARRIO; PUNJABI VILLAGE.

Warren Schloat Productions,Pleasantville, 'New York 105701RELIGIONS OF AMERICA EXPLAINED;THE AMERICAN INDIAN; FOLK SONGSOF THE GREAT DEPRESSION.

International Film Bureau, 332South Michigan, Chi, ILL 60601.THE.. ARCHEOLOGIST AND HOW HE WORKS.SUBURBAN LIVING. f.

STOP RUINING AMEHTCA'S PAST-'Contemporary 'Films, McGraw -Hill(21 min) Stuart StrueVer onprotecting archeological .sites inMidwest. Centers qn Cahokia andHopewell Center at CaMpsville.

WOMEN ON THE MARCH: THE STRUGGLEFOR EQUAL RIGHTS. National FilmBdard of Canada through McGraw-Hill, Pt. 1 Since Victorian Era,Pt. 2 post VW I.

THE BALLAD OF CROWFOOT. NationalFilm Board of Canada through Mc-Graw-Hill. Winner 1970 AmericanFilm Festivals

ARK: A NEW FILM ON MAN AND THEENVIRONMENT. Arthur Barr Pro-ductions, P.O. 77C, Pasadena,California 91104

INTRODUCTION TO PALEONTOLOGY.Shell Film Library, 450 MeridianStreet, IndianapoliS, IND 46201.

MULTI - MEDIA PROGRAMMING SYSTEM.3M COMPANY, St. _Paul, MINN 55101Wollensak multi-media systemoffers Digi-cue Programmers, AV-22Flipper and AV21 Power Control.Step by step manual available onhow to prepare a' multi-media storyboard.

RECENT EXPOSUR E"The Indian Myth and Cultural Geno-cide,".HUMAN BEHAVIOR May/June,1972. Adapted from work of DavidAnderden,English Dept. of SanFernando Valley State, University atNorthridge. Uses the myths of theAmerican Indians. to "recover for usthe meaning of our own Jdeo:Ctristiammyths before we are forced into theProcrustean bed of formal religion".CoMparative work in _journalisticstyle which contains several mythsand their interpretation. (Available,Media Anthropologist )

SMITHSONIAN MAGAZINE, Sept., 1972."How to Approach Traditional AfricanSculpture", Warren Robbins, Museumof African Art, Washington, D.C.For' the layman; vocabulary of thescuiptule and ideaS it conveys.

Human interest articlle on John Yellen,Smithsonian Anthropologist,who spent2 1/2 years with Bushmen. Interestingfeature writing technique. WASHING -TON STAR, 10/.6/72. (Available,Media Anthropologist)

"Craning at Some Clustered Craniums"Humorous article on physical anth-ropolqgy lab at Smithsonian. Anec -dotal. WASHINGTON POST. 10/24/72

Ashley Montagu on "Elegance :, What. Is it?. Who Has It?" Elegance isself-evaluation, "the most immediateand universal means of secular art".Uses background on human evolution,literary sources and history.MIAMI HERALD. 10/22/72. (Available,Media Anthropologist)

TV REVIEWThe Cave People, of the PhilippinesNBC REPORT with Jack ReynoldsOctober 10,1972

The Cave People ofpines attempted to portray life amongthe Tasaday, showing the' extremeof 20th century' America And 'focusingon the precarious position of thisgroup in modern Mindanao.. 'Through:out, Reynolds seemed to experienceculture shock which prevented himfrom assessing the uniqueness ofthe Tasaday and their value forsocial science theory and modernman. On the other hand, his aweof Tasaday lifeways allowed him topOse moral problems important butsomewhat naive.

-Reynolds constantly returned tothe theMet of evolution and pollution. He also recognited theConfrontations common in the On-going batti-es. between other Min-danao natives_and the moneyed de-velopers.The program would have been morecompelling if Reynolds had allowedthe Tasaday to tell their own

. story before reaching his conclusions.Sol Worth, (AA, 1972:1030) and otheranthropologists have recently ad-vocated this technique in film.Unfortunately, knowledge of theTasaday language is too incompleteto allow for informant narratives.Reynolds thOuld have recognizedthat technological change hOlds po-tential benefits for mankind, and_solutions to problems created byevolution and cultural change liein learning to control these factors.Trying to repress change or revertto a pristine condition is no solu-tion. He does not present the answerto change, yet he deserves credit fordealing- with its dilemmas. Lookingat another culture, he successfullyshows some of the flaws of Americanculture, We are not as perfect assome might believe-.Reynolds should be applauded forraising this issue on .national TVthough he was unable to see the more

positive aspects of civilized man.

Martin TopperUniversity of Chicago

AUDIENCE RESPONSES TO NBC REPORTEastern Seaboard, Junior CollegeIntroductory Cultural Anthropology

"The idea of a film crew and re-porters intruding' on the culture .

is distressing.""The editors seemed to place theTasaday on a pedestal rather than ona human level. They might .havetouched-more on.history and habitsinstead of grOsslY underestimatingthe importance of the people asan anthropological discovery,spending too much time on senti-mentality."It

... a utopian culture that picksfruits from trees. Excuse myscepticism but it is very hard tobelieve.""Extremely commercialized pre-sentation sold to the public, Ego-oriented reporter rather than wiser,more experienced researcher,fumbling, vain man and his ex-perience.""Documentary pointed up somethingsad about this modern, civilizedworld. Our prodding, dissectingtheories invade all realMs ofnature. We place the whole worldunder a microscope, go about ob-serving and changing. The Tasadayhave become, another in a long lineof natural wonders.""The tone of the show was commer-cial, yet I enjoyed it as a learningexperience but wonder whether itwas at the expense of the Tasaday. "

"As I watched, sadness crept into me.I thought of how gentle and in-nocent they were and what theyhad to offer.""The acknowledgment of forcesoutside the Tasaday's immediateworld, to me, is more realisticthan a film which pretends therewas no interaction with the out-side."

"Nothing more than an overview of1-ea, life.""...show was well done except theytried to convince the viewer thatTasaday were human. This, to me,is ob,:ious. The show presented a'they actually laugh, they actuall:-sing?' attitude.""NBC is trying to make a fast buckand sell the American public a 'lostand quaint' people."

CURRENT PUBLICATIONSFREEDOM WITH RESERVATION, the historyand provisions of the MenomineeTermination kct, prOduced and printedby Menominee with assistance, fromNancy Ostreich Lurie,, Curator, Mil-waukee Public Museum. Available for$2.50. Menominee,.BoX 13416:1 Madison,wiss. 5370. Profits go to the causeofLthe Menominee.

Vance .Packard's A NATION OF STRANGERS,popularization of sociological studyof loneliness and loss of community.Mixed reviews. Significant statisticson mobility and concept of pseudotowns based at shopping malls. "Hedoes not claim to be a scientist; hecalls himself an observer and asynthesizer." David= MOKay Publ. $7.95?

THE MIND GAME: VITCHDOCTORS AND.PSYCHIATRISTS. E. Fuller Torrey,Emerson Hall, $7.95. Opens up thepossibility that non-Western psy-chiatric techniques are effective.Through well-documented examplesTorrey(NIME),parallels .medicoreligious practitioners. Mexican-American and Alaskan Eskimo studiesreceive emphasis, (Reprint of TIMESsummary article through Media Anthro.)

A photographic essay BREAD AND HONEYreflects the patterns in village life

ough folkways, ritual holy days andvignettes of daily interaction. Sub-

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titled A GREEK PORTFOLIO, ConstantineManos, Viking, $12.95

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Bimonthly magazine, THE HUMANISTclaims to focus on "new and vitalissues of morality, science andsociety. Subscription: 923 Kensing-ton Ave. Buffalo, NY.14215, $6.00.

THE WHITE DAWN. James A. Houston,Harcourt, Brace Jovanovich, 1971,$6.95. Based upon folktales ofEskimos of West Baffin Island,received favorable note as goodnon-anthropological narrative.Also noticed by NEWSWEEK and "Bookof the Month' Selection. Note: Spreadof-anthropological data by non-anthropologist.

A GOD WITHIN, Rene Dubos, ocribner,$8.95. In Loren Eiseley's words, "Awork to be treasured". Attempts to'introduce a touch of sanity intoAmerican science". Book will bepicked up, by public but Dubos isable to "retain his standing asWidely read and justifiably admiredscholar". HiS major contention isttonly by probing into the dark andmisty areas where zoology, prehis-tory-and anthropology meet, can weever understand how man transcendedhis animal origin". ReviewedWASHINGTON POST, 9/3/72.

THE SCIENCE OF BEHAVIOR AND THEIMAGE OF MAN. Isidor Chein, BasicBooks, $12,50. Chein a psycholo-Aidt at New York University, attemptsto demonstrate that behavioralscience has become concerned onlywith the trivial in human behairior.Discussing the science as such hefocuses on the division withindepartments across the country andexplores the "scientismic" and the"clinicalismic" approaches with' witand sense of irony. (Reviewed,HUMAN BEHAVIOR, May, 1972)

DOCUMENTARY EXPLORATIONS: 15 INTER-VIEWS WITH FILMMAKERS. G. RoyLevine. Doubleday, $10.00 ppb. $4.95.Includes Fred Wiseman, the MayslesBrothers and Jean Rouch.

THE TECHNIQUE OF FILE' ;'DITING.Karel Reisz & Gavin Millar.'-Hagtings House, $13.50. Sug-gests that the still photogra-pher is actually- the guardian ofour imagination. ,

FILM JOURNALS.,1

FILM CULTURE, Jonas Mekas, Ed.GPO 1499,$4.00, NYC.#53,4,5, Spring, 1972 pp. 161-

-190,Ccrrespondence between RobertFlaherty and Barnouw on.Bali filmand significant stages in thefilmmaker's career)

FILM: COMMENT. Box 686, VillageStation, Brookline, Mass. 02147$9.00 - 6 issues, Commercial films.

FILM QUARTERLY. U. of California,Berkeley, 94720. $5.00 year.(Review of THE SORROW AND THE'PITY, Marcel Ophuls, "most iMport-ant and controversial film releasedin France this year! Asks basicquestions on movie viewing.)

OPPORTUNITIESAND VENTURES

During the summer of 1972, Dr,Martin Topper conducted a study ofthe relationship between anthro-pology and cable TV in Reston,Virginia. Funds were providedby the Russell Sage Foundation.A survey of the TV audience foundthat the Reston community suffered.a lack of !ocial and politicalintegration. To meet the statedneeds of the informants; Topperdeveloped a pilot news program.Local residents took over theshoW after he left, indicatinga positive response to the show.From this experience, it appearsthat the anthropologist in a localcable facility can develop pro-gramming suited to the needs of the

local community and can give thecommunity the perspective the socialscientist can provide. (Furtherinformation: Topper, Dept of Anthro.University of Chicago, Ill. 60637i

Eastman Kodak is demonstrating aSuper 8, sound, cartridge-loadingvideoplayer for use thrcugh standardTV receiers.' Still in experimentalstage's, Kodak has not made a manu-facturing commit ment on the model.

Last year the American Institute ofPhysics,through initial _funds fromNSF, granted KCET(TV) Los Angeles,$64,900 for two science documentariesTheSe are scheduled for PBS, late 197

According to the Lnual Report of AAAgraduate and undergraduate student.-populations increased by 20% an&interest in career information isunprecedented. The placement activitycomputed through AAA NEWSLETTER columnindicated total positions sought,FY 1971:-72, MA 131, PhD. 429; positiolopen, MA 17, PhD. 156. Report alsonoted the naming of a Committee OnPotentially Harmful Effects of Anthro-pological Research chaired by Stephen.Barnett.

According to HUMAN BEHAVIOR, July/August, 1972, author 'Paul S. Taylor,AN AMERICAN MEXICAN FRONTIER.Separatist sentiments are maiutainedin .segregated communities except forAnglo employer- unskilled Mexican-American employee economic necessity.The educational dilemma is mostsevere with about 1.4 million or 70%of nation's Spanish surname studentsconcentrated in 5 states, 20% of whomare in totally Mexican Americanschools. The schools are failing sinethe student dropout rates,grade repetition and low readingachievement is greater than thenational average. (The MexicanAmefican population will warrant ex-tensive educational research and offer,potential opportunity for programs inmedia development. Contact: E. B.Eislein, KUAT-TV, Tucson, Arizona forfurther suggestions.)

.5 it possible,to develop anthro-pological materials in response togrowing needs of Americans travel-ling from Hometown, U.S.A., facingculture shock? Can anthropologistsin the media provide the tourist,business and military public withcross-cultural understandings nowbeing conveyed by training programs

'for the select few? (Suggestion'prompted by HUMAN BEHAVIOR, May/June, 1972, "The Insights of Cul-ture Shock")

Sociologist, Gaye Tuckman,Stony Brook (cited in HUMAN BEHAVIORJuly/August, 2:972) studied theeditorial room of a major newspaperdiscovering the .journalistic "rit-uals" of their craft. Due to thenewsman's difficulties with "ob-jectivity" Tuckman suggests thatsince the reader is provided with"diverse sides of a story strungout haphazardly over a number ofdays," he is forced to exercise hisown "selectiye perception". (Con-tact:Tuckman for further data onfield research.)

Dr. Standish D. Lawder has beenappointed the first Henry R. LuceVisiting Professor in Film Studies,'72-'73 at Harvard. He is alsocurator of the Yale Collection ofClassic Films.

Berkeley Filer. House, 2908 ChanningWay, Cal. 94704 providing residentand vOrki.ig facilities for allphases of film has opened.(Contact:Ken Belsky (415) 843-6900, Director)

Mrs. Frances Flaherty, Widow andCollaborator with Robert Flaherty,documentary filmmaker died onJune 2,2,1972.

TelePrompTer Corporation the largestoperator of cable TV has contractedto purchase the stock of SouthwestVideo Corporation and potential of32,000 subscribers. The systemoperates the Houston MetropolitanArea.

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Waldemar S. Nielsen, author ofTHE BIG:FOUNDATIONS', a study of 33large foundaiions claims it "is notthat they do wicked things but theydo passive things ",and have notcontributed to pioneering researchon questions of social responsibilityand are an extension' of the country'sruling class. Because foundationsare generally shea.tered from cri-ticism, they 'lye neither changedin structure ..or improved in ef-fectiveness. He suggestt alternativesto increase the purposiveness offoundations. (WASHINGTON POST, Oct.,1972)

AMERICAN FILM INSTITUTE has com-missioned twelve new research ,project;,($27,000) on the history of theAmerican film. These are the firstpossible through a $150,000 grantfrom the Louis B. Mayer Foundation.

Check for your local chapter of theNational Friends of Public Broad-casting, a non-profit organizationestablished to build citizen supportat the local level for P.B.S.

On WNET(TV) NYC, (BROADCASTING, June,1972) an experimental local newsshow, "The 51st state" uses format,"to be as unpredictable as possible,to do things a bit differently fromwhat's done on other news operationsin town)" without dependihg on APand UPI. One producer-reporterstates, "why should we cover all thosephony events) air that staged stuffwhen everyone else is covering them".

5Ist State (Continued)

Coverage thus far includes: Atticaprison riots, street gangs in theBronx, and slum housing, with a gen-eral committment to investigativenews. A suggestion from Jack Williswhich might, fall into the anthro-poligist's realm, "get people outinto suburbs more and start docu-menting the way middle-class peo-ple feel about economic issues,consumer problems, housing andschools". Perhaps PBS is the areain which controversial, provocativeshows, probing human experiencesand values can be aired more easily.

Interewzing to note with Possibleimplications to the current stateof anthropology, Nat Hentoff ofNEW YORKER, "How those of us re-porters without a camera are goingto keep up with this really newjournalism". (Available Media Anthro.)

In, "The Emergence of Super-16",Richard Sassone (FILMMAKER'S NEW-LETTER, September, 1972) suggeststhat the independent filmmakermight profit from its features as:enlarge to 35 mm from less expen-sively produced 16 mm; possibletheatre release; flexibility ofequipment; smaller companies withlower budgets can produce films;fluid camera work and more actorimprovisation. Current films shotin Super-16, RIDE THE TIGER by CBSTV, LYCKLIGA SKITAR, Rune Ericson,THE VISITORS, Elia Kazan, WHAT WILLI TELL THE BOYS AT THE STATION?,Simon Nuchtera. See also: "ASuper-16 Production Experiment"Gary Grebelsky, FILMMAKERS NEWS-LETTER,,September, 1972.

Julian Goodman, president of NBCurged "Fairness boctrine be eli-minated as government standard inpresentation of broadcast news.He claims that journalistic stand-ards are adequate check on present-ation of news programs. (10/11/72)

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Third World Cinema Corp., N.I.offers opportunities for minoritytalent and crews in motion picturesand training for jobs in film andtelevision.

Watch for furtAer information onthe Young Communicators Society,restricted -to persons in CATV under35 years of age.

University of Chicago Urban Journal-ism Fellowship Program offers anintensive six month study to improvethe newsman's skills in coverage ofurban affairs. Applicants 23 to 35with full-time media positions.Inquire for 197h, Lewis Z. Koch,Coordinator, Urban Journalism Fellow-,ship Program, U., of Chicago, 5801South Ellis Ave. 60637.

American Society for EcologicalEducation seeks to introduce eco-logical knowledge and concern -inthe curricula of the nation's schools.Membership including Newsletter,$5:0'0:, $2.00, Dr. .Wm. L.Mayo, President, American Societyfor Ecological Education, c/oCurry College, Milton, Mass, 02186.

THROUGN NAVAJO EYES. Sol Worth &JOhn Adair. Authors'objective wa-to teach filmmaking and editing tNavajos enabling them to make figrevealing in Malinowski's words," their vision of their world".University of Indiana Press, $12.50.

Public Television is in financialdifficulty this fall due to Nixon's

...veto of a bill to give CPB $65 mil-lion for this year and $90 millionfor next year. Result: "GreatAmerican Dream Machine" has beencut, "Zoom", WGBH-Boston has beencut back; Public Television is of-fering more repeats and fewer newproductions.

CALENDAR1972

December - ThroUghout'Australian UNESCO Seminar onDrought, Sydne7.

"1492- Horizontal Look at Artsof the World at the Time Co-lumbus Discovered America".Philadelphia Museum of Art.

"African Textiles and Deco-rativ Arts", Museum of Mod.Art, NYC. Till Jan. 25.

1973

February 17 - 19Society for Cross-CulturalResearch. Arrs. Ward H.Goodenough, U. of Penn., P2a7r....--

February 23 - 25Midwest Conference for aRelevant Social Seienc*e. Arrs.Wm. A. Petz, 1237'W. N.ShoreAve., Chi., Ill. 60626

February 26 - March 1Annual Meeting, American EducationResearch Association, New Orleans,Division "G" SOCIALCONTEXT FOREDUCATION. Contact: Murray L. WaxUniversity of Kansas, Lawrence.

March 7 - March 10Sixth Annul]. Conference on VisualAnthropology, Temple University,Philadelphia, Contact: Jay Ruby,Room 200, South Hall.

March 8 - 11Southern Anthropological SocietySymposium: Social & CulturalIdentity: Problems of Persistenceand Change. Arrs. Tom Fitzgerald,U. of N. Carolina, Greensboro,27412.

March 30 - April 1Assoc. for Asian Studies, PalmerHouse, Chicago.

March 25 - 28Annual Convention, NationalAssociation of Broadcasters.Sheraton Park & Shoreham,Washington, D.C.

April 12 - 14American Association of PhysicalAnthropologists, Dallas, Arrs.Jack Kelso, Anthropology, U. ofColorado, Boulder.

Society for Applied AnthropologyArrs. James,E. Officer, U. o1Arizona, Tucson 85721.

April 25 r. 28International CommunicationAssociation. Montreal.

May 2 - 6Society for Americdn Ar=.:heologv,Arrs. Ezra B.W. Zubrow, StanfordU. , California 94305

September 1 - 8Ninth International Congrets ofAnthropological and EthnologicalSci...Ices, Chicago. Contact: ICAES,Chicago, 60637 -

September 10 - 15International Assoc. forCybernetics. Namur, Belgium.

READER'SCLEARINGHOUSE

Terry M. Hollinger, General ManagerWMUL-TV, Marshall University, Huntington, W. Va..25701 is seeking back-ground information on mine disastersand the ethnography of miners.

THE GREAT ATLANTIC RADIO CONSPIRACY2821 St. Paul, Baltimore 21218 pro-duces 30 minute radio shows as cri-tiques of society and suggestions forchange. Tapes available. Pricesgeared to alternative radio andconsistent with anti-profit com-mitments. Non-profit organizationfor social research and education.Sample programs: Sexist Practicein America, Control of the Media,Ma Bell, Politics of Mental Health.

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READKRS'.CLEAR1NG HOUSE (CONTINUED)

Jack Young of Prince George Collcgedesigned and directed an experimentalfield school in Ethnography andArchaeology during the summer. 1972.Conducted in Cayo, British Honduras,the school was designed specificallyfor non - professionally oriented, com-munity college students. The goalsemphasized low cost ($300 for 5 weekterm, including transportation, room,and board) and total immersion. Audio-visual data collection techniqueswere utilized. "Young would be in-terested in cOrresponding with pro-fessionals currently ,doing field workin Middle or South America who wouldbe interested in a cooperative pro-ject or students interested in parti-cipating. Young, Anthropology, PGCC,Largo, MD. 20870.

James Mooney,Award for book - lengthmanuscript on culture of a dis-tinctive New Wor)d population to bepublished by University of TennesseePress. Deadline 12/31/72. Contact:Charles Hudson; SAS Awards Committee,University of Georgia, Athens, GA30601.

COMMERCIALFILMS

MON ONCLE ANTOINE, the story of a boygrowing into manhood in a small Quebecmining town of the Ws, by directorClaude Jutra gives an uninhibited,sensitive look at life. The .9.6'tion issmooth, quiet and tender, uncluttered,yet sustains audience particiiiationwithout depending On gimmicks: Inparticipating in the release of thisfilm, the National Film Board ofCanada sustains its reputation for out-standing filmmaking. MON ONCLEANTOINE signals the emergence of filmson French Canadians as a culturalgroup separate from the dominantBritish structure.

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MARJOE(Cinema 10 release) on thefinal preaching performan.ces. orplarjoe Gortner is a piece on reli-gious hypocrisy by Howard Smithand Sara Kernochen of the VILLAGEVOICE. The novice filmmakers followthe evangelist to Texas, California,and Michigan for two monthS, tellingrevival audiences thst they weremaking a movie of Marjoe's lifeand asking everyone who entered theroom to sign releases. The audienceresponse is extraordinarily spon-taneous to Marjoe, the dancer, singermusician, hypnotist, ladies' manand savior.

A- V TOOLSMANUALS

GUIDES''HILD DEVELOPMENT AND EARLY CHILD-HOOD EDUCATION. Available Model Citie640 N. LaSalle, Chica6, ILL 60610.Includes listing of films on- childdevelopment.

DESIGN FOR MEDIATED INSTRUCTION &PROCEDURAL GUIDELINES FOR THE IESIGNOF MEDIATED INSTRUCTION. $13.95 perset. Available: Assoc. for Educa-tional Communication, Dept. G102,1201 16th St. W.W. Wash., D.C. 20036

FILMS OF A CHANGING WORLD: A CRI-TICAL INTERNATIONAL GUIDE by JeanMarie Ackerman. A collection of com-mentaries covering 200 documentariesand features on trends in media anddevelopment. $4.00. Available:Society for International Develop-ment, 1346 Connecticut Ave. N.W.,Washington, D.C. 20036.

"Money and How to Get Itu,BEHAVIORTODAY, Del Mar, CAL. 92014, $5.00EXcellent booklet on getting maximumgrants with, minimum difficulty.

FILMS FOR ANTHROPOLOGICAL TEACHING.Information on production, price,d,-scription, reviews, by Karl G.Heider for Program in EthnographicFilm; $3.00, AAA Publications 1703New Hampshire Ave MN.W.I'ash. D.C.20009.

MASS MEDIA AND ADULT EDUCATION, Out-lines course in media for education-ists -who deal:With adults. EducationalTechnology Publications, EnglewoodCliffs, N.J., $3.95.

Broadcasting Foundation of America,52 Vanderbilt Ave. NYC, 10017, offerstapes including "This is Your World","International Almanac ", and "To Turnthe Other Cheek".

FILMS: THE VISUALIZATION OF ANTH-ROPOLOGY, 1972 - Catalogue availableAudio-Visual Services, PennsylvaniaState University, University Park,PENN 16802.

CAREERS IN MOTION PICTURE PRODUCTION.Eastman Kodak for University Fill's,Assoc. and University Filth Foundation.Available, nc charge, Dep121',Eastman Kodak Co. Rochester', N'.Y.14650, pamphlet C3-87. Also avail-able, BASIC PRODUCTION TECHNIQUESFOR MOTION PICTURES AUDIOVISUAL DATABOOK P-18. Includes planning, pre-production and problems in shooting,editing, lighting_ , sound and labdervices.

lational Institute of Mental Healthtoffers GUIDLINES FOR SOCIAL SEMINARand GUIDE TO DRUG ABUSE EDUCATIONwith a multi-media drug abuse edu-cation package in- 18 parts. Includes15 films`.

FEMINISTS ON CHILDREN'S MEDIA. Listof articles on sex discrimination inchildren's books, 100. Bibliographyof books with positive attitudestoward women, 500. Send stamped,self-addressed, business size envelope:Box 4315, Grand Central Station,New York, NY 10017.

11

AN EVALUATION OF FILMS FOR USE IMLATIN-AMERICAN STUDIES dealing kithpre-Columbian Indiana. Don Shannon-,Assoc. Editor-, Grossmont College,El Cajon, CAL. 92020.

National Industrial TelevisionAssociation offers- free copiesof report on EIAJ-TYPE 1 half-.inch inter-manufacturer videotapemachine standard. Send self-addressed- 4 x 9envelope with- 16c!stamps. P.O. Box 262, Mflplewood, NewJersey, 07040.

FTBLICABLE, a Washington organizationwhich proposes to protect all segmentsof the public in cable is currently-,nder the chairmanship of Dr. Harold4igren. Members are associated withminority organizations to insureopen cable. Information fromWigren, 1234 Noyes Dr. Silver Spring,Maryland.

Last year the AMERICAN'PSYCHOLOG1CALFOUNDATIO offered a $500 ward farN aautstanding reporting'in psychology.Write:Jim Warren, APF, 1200 17th StN.X., Wash., D.C. 20036 for thisyear's nomination procedures.

LEARNING COIWORATION OF AMERICA,NYC, a division of Columbia films .

has plirchased films for a children'sseries depicting the lives of theyoung in varied ethnic groups.Thouetoriginally intended for the education -a1 market, many will be aired on TV.Write -: Wm. Deneen; President ofLearning Corporation for productionand scripting information.

The Ifr.:(lia Anthropologist is ?uilis'Acaquarterly. 'Subscription fee, $2.00and readers' communications can besent to Ms. C.A. James, Editor, SocialScience, Prince George College, Largo,MD., 20807. Advisory EAttors: Dr.Conrad C. Reining, Catnclic UniversityWashington, D.C. and Dr. Martin TopperUniversity of Chicago, Chicago, Ill.Editorial Assistant, Melissa GregoryMorey.

The Junta de Antropologos Chicanosdc Atzlan has been formed to ex-pedite communications among Chicanocnthropologists and others studyingChicanos. Meeting set:Denver, March,1973. Emphasis will be on scholar-ship and action. Write: Jose B.Cuellar; Anthropology & ChicanoStudies, Claremont College, Cal. 91711

National Endowment for the Arts offers10 grant programs for museums. Ofparticular interest are grants andfellowships: conservation, museum,training, visiting specialists,

'renovation. Write: NEA 806 15th St.,N.W.,'Washington., D.C. 20506.

Write doiumliia UnLyersity GraduateSchool of Journalism about summerprogram to train minority groupMembers in television and radionewscasting.

NAEB offers a FILM PRODUCTION FORTELEVISION WORKSHOP in San Fran-cisco, *Feb. 4-7 to deal with allphases of production and documentaryfilm Work. Minority scholarshipsavailable. Intended to analyzephilosophical; theoretical, logis-tical, financial management of filmfor television. Contact: E.B.I. -NAEB, 1346 Connecticut Ave. N.W.,Washington, D.C. 20036.

Manpower Development Training Actat the University of South DakotaKUSD under Bruce Baird offerstelevision, radio, film, photographyclasses in the INDIAN TELECOMMUNICATICATIONS PROJECT. Application opento all residents of Indian Reserva-tions in S.D. Contact:Baird.

DR. JOYCE BROTHERS has developed aseries of 65; 3 1/2 minute TVvignettes on daily problems spon-sored by Kohner Brothers, a sub-sidiary of General Foods.

COMMUNITY FILM WORKSHOP COUNCIL INC.,NYC', offers 9 week course in basicreporting, lighting, recording,photography and editing. Somestipends may be available.

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THE MEDIAREVIEWEDAMERICAN INDIAN MOVEMENT70DAY SHOW FRANK 'MCGEEOctober 16,1972

Thanks to anthropologist -media con-sultant, Martin Topper, University of,Chicago, Frank McGee was,wel.1-primed and the panelists well-chosen.The discussion of current thought ,

on Indian affairs; for Indian.affairs,by Indians began calmly withDr. Alfonso 'Ortiz,, San Juan Pueblo,anthropologist, speaking on coreValUes of the Indians. He set atone fora show which dispelled, bythe panelists presence, the:myth ofthe complacent red man. "If onlyPrograts formed in Washington wouldconform to, the values of the groupand cooperation,over individuals incompetition, the Indians would beable to take advantage of the op-portunities of government aid.""Perhaps something will beisdone aboutthis gap in understanding,Russell Means,former president ofthe American Indian Movement,issincethere are 'caravans travel ing acrossthe states gathering Indians for 'amajor march on Washington, November1-7': (In light of the activitieswhich transpired during the Indianoccupation of.the BIA, the programwould have been of value to any ad-ministrator who had taken time tohear the panelists' views.) SaidErnest Stevens, Indian with the BIA,"This problem of, programs hasarisen even for me, in D.C., I amconsidered a bureaucrat not anIndian°. As Vine Deloria said, "itis time to define the legal rights

. of the Indians. If only the govern-ment kept the 371 treaties andcongressional rights over Indianlands were limited, Indians wouldbe able to maintain their life ways.McGee became the white catalyst forsubtle frustration as pertinent factson the state of Indian affairs wererevealed. He was versed in Indianproblems and gave the paneliststhe opportunity to present theirpointsof view. In wrapping up the

discussion, Means suggested theestablishment of the 51st sovereignstate. Though their lands are notcontiguOus, Means'olaimed that pro-blems might be resolved if Indianswere autonomous. The diversity ofthe panel's views -became apparent;Means pushed for complete separationwhile Ortii hoped for possible urban-ization for those Indians who wishedto take up lives in the cities.Stevens felt there is conflict andracism On reservations which willcease only when Indians' take overeconomic affairs. In-the area oflegislation, Delbria made speaificsuggestions that ah Indian ClaimsCommiSsion becoMe a'permaneht 'courtand steps be taken to eliminate themisinterpretation of treaties onthe local level.

C.A. JamesPrince George's Community

College

MEDIAANTHROPOLOGIST

ATNAEB

The Russell Sage Foundation made itpossible for E.B. Eiselein,-C.A. James,Conrad C. Reining and Martin Topper toattend the National Association of Edu-cational Broadcasters convention. The

13

tightening belts, trying to carry onwork With little assistance andredefining the goals and successesOf CPB. Loomis was quoted assaying,'"...take a strong hand inprogram content, see to it thateducational TV spend most time oncultural programs for specializedaudiences and-get rid of '-instant'analysis' of public affairs".Broadcasters who are members of min-ority groups also seemed to be_concerned with the state of affairsof CPB. They are struggling to gainmore access* to PUblic-channelt andprovide better minority programming.The Black, Indian and Mexicah-_American htembert of 'NAEB and other_broadcasters concerned with Minoritymembers in weir audienced voicedtheir Problehs to the local press.In our sessions on Media Anthropologywe encounteied a preoccupation withthe general problems of govern-mental control and minority audi-.enes. The media. specialists froM'local.stations across the country'seemed enthusiastic,, however, whenwe 'encouraged them to use anthro-pologists on their staffs. Thedelegates at'the anthropology panelsmentioned that the development oftechnology and hardware in broad-casting has become increasingly moresophisticated; but software, orprograms to be aired have receivedlittle attention. Programming isa more significant problem now that

fout anthropologists presented two panels commercial broadcasting and cableon Media Anthropology. cover topic areas which had beenAs one of the participants I was immedi- _handled by educationalWand instruc-

.

ately struck by the problems of the tional media.Corporation for Public Broadcasting and , The NAEB delegates listened in-the political difficultiet encountered tently to Eiselein's comment, "thatby stations that receive government we did not wish to manipulatesubsidies. minority groups but hope to beThe Las Vegas press indicated that the midwives in getting ethnic program-NAEB is concerned with accusations that ming off the ground and then leavingPresident Nixon has quietly taken control it to grow". Reining's statementaway from the educational broadcasters that "we, too, as anthropologists,by withdrawing governmental funding. have been somewhat scientific-Henry Loomis, president of CPB, one centered in our approach to othertime deputy director of USIA, gave skills and disciplines", made thelittle encouragement. He spoke of broadcasters aware of the

difficulties of Media' Anthropology.They indicated a great deal of in-terest and questioned Topper onhis work with large-scale, commer-cial TV. I received numeroussuggestions for implementingthe liaison function of the news-lettar. From their comments-wewill seek to further expand this pub-liction and hope for reader co-operation.1. We -e requesting short comment-aries ou Specials, human interest'programs, newscasts and ne*spaperarticles with anthropological back=ground infoimation. These should besubmitted in. review fOrm includingsuggestions for the media to improvethe qualitir of their presentations.The' newsletter will send the: commentsto newscasters and publish theirresponses to the reviews.2. We are offering a free service,sending articles labelled (MediaAnthro.) to our readers. Some ofthese maybe models fdr anthro-pologists wishing freelance,journalisminvolvement. Self-addressed, stampedenvelope requested.3. At the request of the audienceat the NAEB, we are' compiling aDirectory of Anthropologists who willbe willing to cooperate with the mediain producing programs or adding morecompletely researched, data to pro=grams under way., If you areinterested in cooperating with themedia-on an informal basis, sendyour name, address, topic andgeographic area of expertise toMedia Anthropologist. (Includespecial conditions which you re-quire in working with media orsituations. which you will notaccept.)4. In the "Venture" section of thenewsletter we are providing in-formation on potential markets foryour expertise. If you havefound the information helpful andare currently working with these

suggested organizations kindlyinform.5. If you haye samples,of peipw-larizations which are both effectiveand have been able to retain theirauthenticity send to Media Anthro.Pieces you have written or producedwill be rePrinted or sent as re-quest articles to our readers.6. Do not hesitate to send clas-sified notices of positionswanted or open in either the anthro-pological or media areas.7. The NAEB delegates also sug-gested that we define the goalsof media anthropology so that themedia will know in which areas wecan work. In dOing so we willattempt to find an appropriateplace for media anthropology in thestructure of anthropology and state'our goals-and needs as professionals.We suggest again that the anthro-pologist become involved withmedia personnel: local; commercial,college, educational and cable, inolder to test out the spread. ofanthropological informationand place of the anthropologistin theltddia.Encouraged by the enthusiasmof the educational broadcasters,we will continue to work throughcurrent projects and expand thenewsletter throughout the comingyear. It seems evident from ourcontact with the educationalmedia personnel that there isagreement in our basic aim: toprovide the general public withentertaining, highly relevantinformation through the publicmedia.

C.A. JamesPrince George's Community Colleg