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Inaugural Tweetchat #chsocm Tuesday, July 12, 2011

Note Data and transcript from HashTracking.com.

#CHSOCM HashTracking.com Report

465 tweets generated 578,407 impressions, reaching an audience of 52,795 followers within the past 24 hours. Calculated from up to about 1000 tweets | Generated Wed Jul 13 2011 105916 GMT-0400 (Eastern Daylight Time)

Top 10 by number of impressions

1. drothamel 140,616 2. iamepiscopalian 139,779 3. meredithgould 129,888 4. eccsonline 19,980 5. denise205 19,386 6. rev_david 17,600 7. penelopepiscopl 15,488 8. mwecker 14,201 9. westr 10,690 10. expatminister 10,235

Top 10 by number of tweets

1. chsocm 68 2. penelopepiscopl 44 3. meredithgould 36 4. rev_david 32 5. eccsonline 30 6. iamepiscopalian 27 7. frdavidken 26 8. christinaauch 19 9. drothamel 18 10. denise205 18

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Transcript

Transcript has been edited by chat moderator, Meredith Gould (@meredithgould).

chsocm Welcome, everyone to church and social media (#chsocm ). We’ll begin our very first chat with very brief prayer! Almighty & everlasting God, we give thanks for this time together as people of faith...

faith committed to using social media wisely & well to serve church.

ECCSonline Checking in for inaugural #chsocm chat. Goosebumps! chsocm May your Holy Spirit guide our conversation tonight & as we move forward.

Amen! iamepiscopalian Amen. frdavidken Amen! frdavidken David Kendrick, Rector of Christ Church, Albertville, Alabama chsocm Moderating this chat @ meredithgould. Sociologist, author, keen on

using social media to build faith and community. iamepiscopalian Good evening everyone! The Episcopal Church here. Well you know what I

mean. ECCSonline Grantmaker ($750K p/yr) to ministry partners. We offer capacity building, too, including communications. adambowersmedia Adam Bowers, seminary grad, blogger about social media and the

church, Atlanta, GA. Hi everyone! azbishop Kirk Smith, bishop of Arizona Denise205 I'm @Denise205, work in Catholic publishing with web content, from

Chicago area lebowskigrande <-- #episcopal, #socialjustice and anti- #deathpenalty advocate based in

#LosAngeles, trying to use social media for community org cephasmedia Hello! Laura Toepfer, Dir. of Marketing and SM for Cephas Media. Also

Episcopal priest. westr Bob West from Syracuse, NY, good friend of @ meredithgould, maybe odd

man out in this community, mostly follow #healthcare Lurking..

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chsocm We will assume all tweets during the following hour are yours & do not

represent your church/org unless specifically stated. ECCSonline @azbishop Greetings Bishop Smith! So encouraging to see your

participation. Nice! Denise205 Greetings fellow tweeters interested in social media and church and where

they intersect! rev_david David Hansen, Lutheran Pastor, Texas. In & out this evening, juggling a 4yo chsocm Groovy start! Folks who are "lurking," feel free to jump in at any time. All are

welcome. This is an ecumenical group chat. specialneedsmin Shannon Dingle, Access Ministry coordinator at a Baptist church & special

needs ministry blogger (http//bit.ly/ld5wcr) ECCSonline Tip: Be sure to follow #chsocm participants. Add them to a list. We call ours

CHSOCM. Clever, huh? lisagualtieri Go @ meredithgould! MT @chsocm Moderating chat @ meredithgould.

Sociologist, author, using #socialmedia to build faith and community penelopepiscopl Y'all also ought to know that @MeredithGould is the abbess of The Virtual

Abbey. chsocm T1 Which social media tools are you currently using at your church or

organization? Successfully or unsuccessfully! ECCSonline T1 Twitter = VERY successful. Facebook = not very successful. frdavidken I use facebook alot. My own page for prayer thoughts, group page with an ad

to promote, and another more for parishioners iamepiscopalian T1 In order of successful Facebook, Twitter, Foursquare, and QR marketing

codes. Rev_david T1 Is there a distinction b/t what we use for personal growth/collegiality, &

what we use directly for cong ministry RevWeb T1...my work facebook acct gets shared a lot. Denise205 T1 Facebook and Twitter...and blogs, if we're counting that here ECCSonline T1 For us, Twitter happens in real time. Facebook acts more like a bulletin

board. azbishop blogs, facebooks, and twitter, lots of repetition ECCSonline @Denise205 Oh, yes...blogs. We love blogs and use Twitter, Facebook to

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drive people there. Thanks @Denise205 iamepiscopalian T1 I only with that Twitter were more conversational for us. All the heavy

yapping happens over on FB for us. frdavidken @rev_david 1st got on fb 2 keep up with sem class. Actually had to open

more limited fb for stuff I didn't want parishioners 2 see chsocm Yes, blogs would be included as social media! cephasmedia T1 I'm surprised no one has mentioned LinkedIn. penelopepiscopl T1 blog, FB, Twitter, Google+. Lots of overlap but all play a role and reinforce

one another. Each also may have a specialization. lebowskigrande T1 twitter, facebook, and just starting with google+. only facebook is very

successful for us iamepiscopalian T1 @cephasmedia We maintain a LinkedIn profile, but... ECCSonline We started getting FB complaints. "Too busy!", people said. Hmm... drothamel T1 Currently our church is only using Facebook. I'm working on making our

website more social, and we'll probably add twitter. lebowskigrande T1 also blogs - try to get blogs posted to variety of outlets Denise205 @penelopepiscopl You're already set up with Google+ for your group?

Impressive, fast work! meredithgould @rev_david I, too, prefer an integrated identity approach, which is why

church folks see #hcsm content drothamel Our Pastor, @SandiBPlasters does a great job with her blog. rev_david A little bit. It's all for ministry. But some is directly cong related, some is

more of the cont ed / colleagiality variety @chsocm

rev_david No, good idea. // @cephasmedia T1 Has anyone checked to see if their church is reviewed on Yelp?

922 iamepiscopalian T1 We see TONS of Foursquare check-ins at Episcopal Churches every day. cephasmedia T1 What I've seen re FB v. Twitter FB for insiders to group; Twitter reaches

out beyond boundaries. frdavidken U know the joke that fb is the party the parents crashed? I suspect that's why

fb works better for most of us than Twitter penelopepiscopl RT @iamepiscopalian T1 We see TONS of Foursquare check-ins at Episcopal

Churches everyday.<---Very COOL!

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christinaauch I am late to chat but Middler (halfway) MDiv @Lutherseminary

(Lutheran/ELCA); f/t student, parent and nonprofit comms person iamepiscopalian .@ meredithgould Well, the parishes aren't like a chain-store situation so it's

hard to award badges for check-ins. cephasmedia T1 Twitter also a great way to listen. May not have parishioners on Twitter,

but lots of people with stuff to say. specialneedsmin @lebowskigrande T1 Blogs 4 us have been the best 4 outreach &/or

networking w/ other churches; the others better 4 existing members penelopepiscopl T1 Twitter gives me lots of links and ideas to re-distribute via FB or blog. frdavidken I've just started running an ad to promote the parish FB group page. 2nd

group used for parishioners Denise205 .@penelopepiscopl Yes! I personally jumped into Twitter originally for the

link-sharing. rev_david T1 ELCA pastors have a great closed group going on fb. close to 3k clergy

talking ministry every day christinaauch T1 home congregation has web w/sermon audio archive & FB for youth but

min. activity, no Twitter, blogs, etc. chsocm T2 What seem to be most significant barriers to social media adoption? expatminister Lurking tonight Rev Josh Hale, #UMC pastor in Texas, interested in local,

regional, & denominational use of 2.0 & relational tech. azbishop T2 inertia lebowskigrande T2 (coming from advocacy org, not church, but...) getting buy-in from

executive staff that its worth time/investment penelopepiscopl T2 ignorance about SM as ministry tool; fear of broadcasting

inappropriately; thinking it will take too much time; who will monitor? rev_david T2 Rural area. Internet connections really just arrived in my community in the

last couple years. Many are just not online iamepiscopalian @craftychicky That's awesome! It's a great way to promote and build social

faithiness. iamepiscopalian T2 For me/us it's deciding who to follow on Twitter. Yeah, there it is. chsocm T2.a Do the barriers differs at the local church v. diocesan v. national church

levels?

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Denise205 T2 There's also the issue of finding how to connect with the intended

audience. lebowskigrande @penelopepiscopal monitoring/oversight = huge concern RevWeb T2 Lots object to reading about what ppl eat or wear. Dismiss SM as fad. I

tell them I've heard confession on FB. drothamel @rev_david We have a similar issue here. One thing to remember is that

many people have internet access at work. ECCSonline T2a Orgs/Diocese's may have more financial & human resources to dedicate

to sm. We feel for cash-strapped congregations. rev_david Me too // RT @RevWeb T2 Dismiss SM as fad. I tell them I've heard

confession on FB. frdavidken Distinguishing bw use of socm for evangelism and for parish

communication iamepiscopalian T2 We listen WAY more than comment. There always has to be a careful

edge to making statements or seeming to favor things. rev_david @drothamel Some of mine do, but many don't. Factory work or farming. Mwecker @revweb how do you hear confession over FB? via chat? Denise205 Well, on Twitter have to be alert for keywords, because not everyone has a

faith affiliation in bio, even if interested in message. iamepiscopalian But, I'm representing a National Church, so opinions are at a premium. penelopepiscopl Yes! Connect w/mission & ministry. How about pastoral ministry?!? cephasmedia T2 Another barrier "One more thing." People's schedules are full; how do we

incorporate SM? frdavidken Pastoral ministry. It's become a way for me to keep in touch with those with

health issues drothamel .@lebowskigrande if there is worry about folks will broadcast online, you

should worry more about what they do at home. RevWeb @mwecker Confessions mostly on messages w/parishioners who find more

freedom not being face to face.

adambowersmedia T2 Many churches want to get their websites in shape before taking on

social media. It's important but so is soc media.

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@cephasmedia I've always thought ? of how 2 find time 4 SM= like asking how we have time 2 talk 2 friends. if we want, we make time!

frdavidken @penelopepiscopl @cephasmedia One guy who lost his stepson thanked me

for my fb posts the week they buried him drothamel @RevWeb that is very interesting, but it makes sense. frdavidken It was easier for me to use SM than to update the website! mwecker @revweb how interesting! do u think it loses s/t on FB (i.e. would u

encourage in-person as s/t 2 strive 4? or any platform works?) rev_david t2 Interesting the colleagues (young & old) won't use SM. As an early

adopter have to remember that for many this is still "new" cephasmedia @mwecker @cephasmedia I think the issue is if we're asking

clergy/staff/volunteers to include SM in their job description. fsantoni @rev_david Great point! We are NOT our "customers" mwecker @adambowersmedia good point, but in my experience (as outsider), church

websites = WAY better developed than, say, synagogue peers ECCSonline Frequent tweets give your church/org a 'voice'. Twitter allows us to

advocate on key social issues. adambowersmedia @mwecker why do you think that is? Interesting. mwecker @cephasmedia I'd say if they r willing, the more the merrier, no? frdavidken @penelopepiscopl It can work the other way. A few of my posts have come

back to bite me iamepiscopalian Wow, lost 3 follows during the chat. fsantoni @ meredithgould I would start with a "content" marketing plan that can be

managed by the diocese but distributed via parish sites cephasmedia T2b Heard from parishioner whose rector mad at her for not joining FB. I

thought that rector missed the point! meredithgould @fsantoni Oh, me too...super agree but find resistance at the diocesan level

to planning. rev_david @ECCSonline Yes! #1 feedback from members Having you on fb keeps the

church & faith in front of me during the week cephasmedia T2b Use SM because people are there & we can minister there! frdavidken T2 Also have to be careful that those not on internet aren't totally left out

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fsantoni @meredithgould good content is a great way to leverage the folks "in the

pews" to reach those who are not...yet (now or ever) penelopepiscopl @frdavidken Right, but there are always different ways to reach. It's

both/and not either/or. christinaauch @iamepiscopalian who to follow start w/diocese, people in chats like this,

other ministry partners & see who follows them also fsantoni @azbishop True, but how many "relationships" can any one pastoral

minister, bishop or otherwise, honestly handle? drothamel @fsantoni @ meredithgould churches need to think about how to make their

content sharable/shareworthy. mwecker @revweb that seems like a very good perspective. do you reach them on

other platforms too, besides FB? meredithgould I view #chsocm as a ministry! fsantoni @drothamel Agree...I don't think content is the problem for most churches,

distribution is! They have content but it's locked down. frdavidken SM is pastoral care, education, prayer, and evangelistic (that is,

communication of good news) iamepiscopalian Pastoral, yes! When New Zealand Earthquake happened we were on with

our tweeps half a world away. azbishop @fsantoni Probably more pastoral relationship than we are doing now!

Some folks have thousands of follower on FB! RevWeb @mwecker Email just because more have it than SM. Some still use the

phone. Speaking of which this is like the old party line calls. fsantoni @azbishop I sympathize with a bishop-friend who confided in me that he

has "all the relationships he can handle" & I believe him! mwecker @frdavidken good point! what diff world it is (w all our SM platforms) vis.

bible times, when prophets needed just voice, sackcloth iamepiscopalian @christinaauch Yeah, it's a matter of volume unfortunately. The TL gets all

globbed up with non-church chatter. #SoundsBad drothamel @fsantoni bingo. Or, if it isn't locked down, it often isn't easily sharable. fsantoni @drothamel every bulletin item, pastor's sermon, event pics is a decent

source of local "content" @chsocm T3 Is social media being viewed as a tool for ministry or "just" church

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communications? iamepiscopalian T3 Is social media being viewed as a tool for ministry or "just" church

communications? // Both! cephasmedia T3 Depends on who you ask. Depends on what I'm doing. frdavidken T3 Both Communication of Good News is really what Evangelism means Denise205 T3 Both, when done right penelopepiscopl T3 I view as both but sometimes have to convince others that it is. Old model

of "marketing" as one-way communi tends to prevail... penelopepiscopl T3 I think there's a paradigm shift that's not necessarily being grasped. Denise205 T3 but the communications platform might be what brings more into trying

soc media. Then once there, ministry can develop. chsocm @penelopepiscopl What tactics do you use to convince others? frdavidken @penelopepiscopl Good point. Evangelism these days can't be one-way rev_david t3 I think many lay ppl and those who don't use it see it as "just church

comm" / anyone engaging SM knows better meredithgould Isn't ministry communication and vice versa? prkanderson @penelopepiscopl Right, when we use "church communications" I think we

assume it is one way. penelopepiscopl Tactics Show and tell. Go sit with someone and show them how I use it. Talk

about ministry and pastoral care. christinaauch @chsocm T#3, I'd argue it's neither tool (functional) nor comms (mktg) but

new space for new convo...think capital addition drothamel It has potential to be both. Just as a hammer can be used to drive a nail or

pull one out. Social media is a tool. penelopepiscopl T3 Fun is not to be undervalued! Shared experience including fun like we've

done tonight w/our personal comments. adambowersmedia @cephasmedia I agree, people use it because they like it! prkanderson @ meredithgould Shane Hipps calls Xtianity essentially a communication

event in Flickering Pixels iamepiscopalian @christinaauch Well, all the peeps we follow on twitter would be the TL in

question.

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penelopepiscopl T3 Re tool Maybe we should ditch that word. SM is more a way of life and a

way of making and deepening relationship. rev_david Xn faith & ministry is always about the Word. God is communication, & what

we do must be too. cephasmedia T3 For me, SM is the "open the door and see all the people" part of the song-

only the ppl are outside the church. meredithgould @prkanderson It's also my virtual water cooler. RevWeb In the beginning was the Word. So what about that don't we get? rev_david And my pub. // RT @prkanderson Social media is my coffee shop chsocm Great chat! Time to close with some final words from folks. drothamel .@rev_david which reminds me-- I'd love to connect with the any of the

#chsocm folks on G+ or elsewhere. Find me http//t.co/PtIgRoN chsocm Note God & technology willing, a transcript will be available soon after

tonight's chat. Will post link. fsantoni Our chief focus as self-appointed/annointed(?) animators/agitators is to

leverage existing relationships via SM to make new ones chsocm We're at the (speedy!) hour. Thanks to all! Feel free to continue chatting.

#PBWY prkanderson Sorry to come late but I enjoyed all the tweets. Would love to keep this

going. Find me here http//pastorkeithanderson.net drothamel Thanks to @ meredithgould for setting up. I'm looking forward to future

chats, whenever they might be scheduled. -) prkanderson RT @Denise205 This has been great. Thanks @ meredithgould for setting up

@chsocm and leading us tonight. // Yes - Thanks!!! drothamel @prkanderson I've been reading your stuff for a few months now. Keep up

the good work. rev_david Thanks all, and blessings on your ministries chsocm Totally blessed to participate in this great example of how church is not just

a building!