7+1 lucruri pe care nu le stiai despre ppc
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7+1 lucruri pe care nu le stiai despre PPC. 1. Google AdWords Search -> restructuring O structrare cat mai segmentata in campanii, ad groups, ads & keywords (+negative keywords!) poate duce la 3x mai multe conversii si costuri de 2x mai mici. 2. Google AdWords Search Retargeting. - PowerPoint PPT PresentationTRANSCRIPT
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7+1 lucruri pe care nu le stiai despre PPC
![Page 2: 7+1 lucruri pe care nu le stiai despre PPC](https://reader035.vdocuments.site/reader035/viewer/2022062217/56813d27550346895da6ea31/html5/thumbnails/2.jpg)
1. Google AdWords Search -> restructuring
O structrare cat mai segmentata in campanii, ad groups, ads & keywords (+negative keywords!)
poate duce la 3x mai multe conversii si costuri de 2x mai mici.
![Page 3: 7+1 lucruri pe care nu le stiai despre PPC](https://reader035.vdocuments.site/reader035/viewer/2022062217/56813d27550346895da6ea31/html5/thumbnails/3.jpg)
2. Google AdWords Search Retargeting
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3. Google AdWords Dynamic Search Ads
Poti creste performanta campaniei DSA cu pana la 40% testand mai
multe tipuri de ad targets.
![Page 5: 7+1 lucruri pe care nu le stiai despre PPC](https://reader035.vdocuments.site/reader035/viewer/2022062217/56813d27550346895da6ea31/html5/thumbnails/5.jpg)
4. Facebook retargeting & dynamic retargeting
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4. Facebook retargeting & dynamic retargeting
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4. Facebook retargeting & dynamic retargeting
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5. Publicitatea PPC Etarget
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5. Publicitatea PPC Etarget
![Page 10: 7+1 lucruri pe care nu le stiai despre PPC](https://reader035.vdocuments.site/reader035/viewer/2022062217/56813d27550346895da6ea31/html5/thumbnails/10.jpg)
5. Publicitatea PPC EtargetUneori campaniile Etarget pot
performa uneori mai bine decat Google AdWords.
Case Study: VW Amarok (Ungaria)
397 lead-uri (programari la test drive) intr-o luna.
impressions
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6. BursadeReclama.ro
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7. Today’s Custom AD Server
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7. Today’s Custom AD Server
-Ofera posibilitatea servirii mai multor bannere in acelasi slot simultan, prin divizare in 2-3 sub-unitati vizuale.
-Optimizare pentru afisarea bannerelor in functie de performanta lor (CTR, rata de conversie etc.)
-Retargetare & Retargetare dinamica
-Posibilitatea servirii bannerelor prin potrivire contextuala
-Posibilitatea servirii bannerelor prin potrivirea acestora pe baza istoricului de clickuri ale utilizatorului (pe categorii de bannere).
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7. Today’s Custom AD Server
![Page 15: 7+1 lucruri pe care nu le stiai despre PPC](https://reader035.vdocuments.site/reader035/viewer/2022062217/56813d27550346895da6ea31/html5/thumbnails/15.jpg)
8. Campanii Adult Network
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7. Campanii Adult Network
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8. Campanii Adult Network
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8. Campanii Adult NetworkRetelele de adulti pot fi profitabile si
pentru afacerile care nu sunt destinate strict 18+
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8. Campanii Adult NetworkRetelele de adulti pot fi profitabile si
pentru afacerile care nu sunt destinate strict 18+Case Study: EAT24 - CPM cu 90% mai
mic
http://www.adweek.com/adfreak/how-food-delivery-company-found-love-advertising-adult-websites-152357
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9. Landing Page OptimizationCele mai mici modificari de pe site pot creste rata de conversie cu +133%.
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