70 years with you in the Czech Republic

Josef Karásek

Country Manager of Coca-Cola CR/SR

Nice to meet you

Coca-Cola globally:• 128 years refreshing consumers• 3 500 products• 700 000 employees• 900 production plants• USD 46.9bn net operating revenues

Coca-Cola in the EU:• 659 products• 84 production plants• 48 000 employees• EUR 29.8bn : annual contribution to the EU

economy• 141 brands overall, with 93 including low or no-

calorie products

We are Coca-Cola…. You might have seen us around

Would you guess that I am more than one hundred

years-old?

The Coca-Cola System in the Czech Republic

Coca-Cola’s distributionnetwork isspread throughout the higher- and lower-incomeregions

Coca-Cola arrived with the US Army

• Coca-Cola has been here for 70 years

• 1945: the drink first arrived on Czech territory along with US Army units that liberated the western part of the country

70 years of consistent presence in the Czech Republic

• 1971: Fruta Brno-Modřice was permitted to produce and sell Coca-Cola products

• 1991: the soft drinks site in Kyje (Prague) was acquired

Choice and variety for our consumers

We strive to satisfy all kinds of consumers, their preferences for healthier options, different flavors and packaging types.

• low or no-calorie products• carbonated soft drinks• bottled water• flavored water• juices• sports drinks and energy drinks• coffee- and tea-based drinks

Caring for our environment

For us, it’s not all about economic indicators

• Our responsibility in packaging recycling has contributed to an overall reduction of greenhouse gas production measured at 20,002 tonnes of CO₂ equivalent.

• In 2013, we saved 478,801 GJ of energy and recycled 6,379 tonnes of packaging waste.

• We launched a revolutionary, environmental-friendly PET bottle: PlantBottle®, 30%-produced from plant-based material and 100%-recyclable.

Supporting communities

In 2002, when the Czech Republic was hit by heavyflooding, we delivered safedrinking water and otherbeverages to those in need.

The overall provided supplieshad a value of CZK 8,314, 955.

In a similar way, we also helped during the floods in 2009, 2010 and 2013.

Supporting communities/children´s homes

During 15 years of the project we delivered almost CZK 25m among 10 children´s homesnationwide.

Encouraging an active lifestyle / sports

Here’s how we contribute in this sphere:

The Coca-Cola Cup has supported children for 15 years

• it is one of the major sports events in the country

• the event involved1,741 schools and 26,115 students in 2013

Coca-Cola generated more than CZK 9,360 million from the consumption of its beverages in 2013

* Coca-Cola Structure = Coca-Cola HBC Czech Republic + Coca-Cola ČR

In 2013 consumers spent

CZK 9,360mon Coca-Cola beverages

buying more than

3.1m hectoliters

11% VAT = €1,220 million

38% revenues, trade channel = €4,010 million

51% revenues,Coca-Cola = €4,130 million

Why we conducted SEIA?

• Source of facts & figures for communication with stakeholders

• Feedback for our further strategicdevelopment in the Czech Republic

• Comparative analysis in terms of other countries

• Provision of a broader understanding of all aspects of our operations in the Czech Republic

Detailed summary of our showcase

* Coca-Cola Structure = Coca-Cola HBC Czech Republic + Coca-Cola ČR

…. To be presented by our guest speaker, ProfessorEthan Kapstein…..