70-461 querying microsoft sql server 2012
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Querying Microsoft SQL Server 2012Top reasons your customers should upgrade to SQL Server 2012
Modernize. Save. Grow.Modernize Your Platform with SQL Server 2012
[Company Name] | What We Do
Expertise and Services [e.g. Cloud Services]
History and Experience[e.g. Provided reporting and data analysis solutions for small businesses since 1998]
Goal[e.g. Commitment to build a successful long-term relationship by providing best-in-class support, training, guidance, etc. ]
Goals and AgendaThis presentation is about how you can grow your business with SQL Server 2012. The goal is to help you:
• Discover how you can modernize your platform with SQL
Server 2012
• Learn about the resources that can help you
Introduction
We need…
?Availability9s
Speed Compliance
Data Exploration
Consistent Data
Scale On Demand
Fast Time to Market
Increased Productivity
Anywhere Access
Scalable AnalyticsSelf-Service BI
Windows Azure
Marketplace & Data Sync
24+TB¹ Cubes15K
PartitionsTier 1
Scalability
AlwaysOn In-Memory ColumnStore
Windows Server Core
Support
PowerPivot SharePointData Quality Services & BI
Semantic Model
Unlimited Virtualization
& License Mobility
Flexible Deployment
Common Management
& Development
Tools
The solution…
Availability9s
Speed Compliance
Fast Time to Market
Self-Service BI
Increased Productivity
Data Exploration
Consistent Data
Scale On Demand
Anywhere Access
Scalable Analytics
?
SQL Server 2012 A Modernized Platform
Breakthrough Insight
Mission-Critical Confidence
Cloud on Your Terms
The Journey to a Modernized Platform
A modernized platform for all
Upper Mid-Market (>250 PCs)
EXTEND YOUR DATA ANYWHERE
Core Mid-Market (50-250 PCs)
ACCELERATE BUSINESS GROWTH
Lower Mid-Market (25-49 PCs)
REDUCE OWNERSHIP COSTS
Why Upgrade?
We want to improve the performance and reliability of our data management so we can increase productivity…but we also need better control our IT maintenance costs.
“ ”
Reduce your TCO
Upgrade to SQL Server 2012
We want to improve the performance and reliability of our data management so we can increase productivity…but we also need better control our IT maintenance costs.
“ ”
Reduce your TCO
Why Modernize?
Our current database can no longer meet the scalability and performance requirements of our most demanding applications.“ ”
Accelerate your business growth
9s
Modernize Your Application PlatformAccelerate your business growth
Our current database can no longer meet the scalability and performance requirements of our most demanding applications.“ ”
Modern Hardware
Why the Cloud?
Managing multiple databases and servers is getting more and more expensive, but we still need to cut down time costs and focus on our core business while protecting data with improved availability.
“”
Extend your reach
…almost anywhere
Get Ready for the Cloud
Managing multiple databases and servers is getting more and more expensive, but we still need to cut down time costs and focus on our core business while protecting data with improved availability.
“”
Extend your reach
…almost anywhere
We Can Help
Next StepsWork with us to:
• Assess your current infrastructure
• Explore the benefits of upgrading to SQL Server 2012
• Evaluate licensing models and determine the best option for your needs
• Discuss existing resources and offers designed to simplify and reduce
the cost of upgrading
Contact UsOur Contact Info:[Name][Phone][Email]
Our Website:[URL]
[Instruction for Partner: Customize this slide to introduce your company, then remove this box.]
Appendix
Evolution of SQL ServerAre you leveraging the best technology available?
• XML support• Data mining
and data scripting
• Failover clustering
• PowerPivot for SharePoint
• Report Builder 3.0• Support for up to 256
logical processors• Master Data Services• Multi-server
management
• Hyper-V live migration• Data Tier Application
Management (VS Integration)
• Complex event processing
• System prep• Unicode compression
All Capabilities from SQL Server
2008 Release
• Transparent Data Encryption• Enhanced BI sync framework• Policy-based management• Resource governor• Data compression / backup
compression• New data types (spatial , dates
and time)
All Capabilities from SQL Server
2005 Release
All Capabilities from SQL Server 2008 R2 Release
• Power View• PowerPivot Enhancements• Single BI semantic model• Managed self-service analytics• Transparent data encryption• Advanced auditing
• Column Store index• DW compression• DW partitioning• SQL Server AlwaysOn
1Source: Microsoft Sales, 2011
• Database mirroring • SSAS and ad hoc
reporting• ETL and SSIS• Service Broker
All Capabilities from SQL Server
2000 Release
SQL Server 2000
Basic OLTP & BI• 80% of SMB customers use
SE edition • Basic Database, Reporting,
and Analytics• Programming, Developer, &
Management Tools• Best Choice for cost
conscious customers
Platform ModernizationSQL Standard Edition
CHALLENGE: “We need effective and secure data management with high performance, reliable infrastructure, comprehensive development and up-to-date, technology.”
SOLUTION: Modernize your platform to Microsoft SQL Server 2012 Standard Edition.
RESULTS: • Deliver required uptime and data protection.• Scale on demand with flexible deployment
options on your terms.• Extend the reach of data most anywhere across
server and/or cloud.
Platform ModernizationSQL Enterprise Edition
CHALLENGE: “We don’t have all the IT capabilities in house, and we’re investing sparingly in new hardware and server As our organization grows, we need to scale affordably while making sure everyone has access to BI functionality”
SOLUTION: Modernize your platform to Microsoft SQL Server 2012 Enterprise Edition.
RESULTS: • Make better informed decisions with
collaborative, self-service BI• Increase operational efficiency through
database consolidation• Get cloud-ready and reduce costs with
unlimited virtualized database deployment
Premium OLTP, BI, & DW• Includes all SQL Server
2008 R2 Datacenter & BI Edition capabilities
• Advanced Security (auditing, transparent data encryption)
• Data Warehousing• Maximum Scalability &
Performance• AlwaysOn high availability• Unlimited Virtualization
Licensing with SA
Basic OLTP & BI• 80% of SMB customers use
Standard edition (SE)• Basic Database, Reporting,
and Analytics• Programming, Developer, &
Management Tools• Best Choice for cost
conscious customers
Platform ModernizationSQL Server Lineup
Premium OLTP, BI, & DW• Includes all SQL Server
2008 R2 Datacenter & BI Edition capabilities
• Advanced Security (auditing, transparent data encryption)
• Data Warehousing• Maximum Scalability &
Performance• AlwaysOn high availability• Unlimited Virtualization
Licensing with Software Assurance
Premium & Self Service BI
• Brand New Edition• Includes all SE capabilities• Enterprise Data Mgmt.
(data quality, master data services)
• PowerView, PowerPivot for SharePoint Server
• Corporate BI (Semantic model, advanced analytics)
Mission Critical ConfidenceReal world examples
World’s largest container shipping company
Greater High AvailabilityNEW SQL Server AlwaysOnMediterranean Shipping Company runs their business critical global shipping logistics application on SQL Server. Getting the required 9’s is absolutely critical for the business. “Our business has to be on-line all the time….we were able to install SQL Server 2012 and enable AlwaysOn in a matter of minutes.”
“The SQL Server 2012 online indexing capabilities alone save us up to 20 minutes a year in downtime, or 38.5% of allowable downtime. That might not sound like much, but it’s huge for us and our customers.”
Reduced DowntimeNEW SQL Server AlwaysOnOnline company reduces downtime and helps its customers to improve service
Breakthrough InsightReal world example
Interactive data visualizationsNEW Power ViewEdgeNet connects Manufacturers, Retailers, and Shopping Engines to create world-class-product data feeds where quickly slicing and visualizing data is critical to providing the highest quality products and services.
“Power View has allowed spur of the moment questions to be answered by users who previously did not have the expertise to
find the answers.”
SharePoint360 provides IT services and BI solutions to global customers. With a SQL Server 2012 solution, the firm can enhance its competitiveness, increase revenue, accelerate the time-to-market of BI offerings, and greatly reduce yearly costs.
Breakthrough Insight Real world examples
Higher Quality DataNEW Data Quality ServicesRealtyTrac helps customers make real estate decisions with property data and mortgage information. With a SQL Server 2012 solution, information workers have tools to improve data quality and analysis for higher accuracy results that mean better decisions.“With SQL Server 2012 Data Quality Services, we will help our customers clearly see all lenders involves in a foreclosure. This will help our customers make better, more informed buying and selling decisions.”
“We need to be nimble, offer innovative services, and ensure customer satisfaction. With SQL Server 2012 …that’s what we can do: deliver better solutions up to 50 percent faster, for less money.”
Fast Innovative BINEW Reporting Services
Cloud on Your TermsReal world example
New Hybrid IT scenariosCommon Architecture and ToolsMiami’s 911 system ran on a mainframe. Today when someone dials 911 in Miami, emergency personnel are dispatched from the system’s Windows Server. Data from the system is stored in a SQL Server database.
“The cloud is absolutely the future, and Microsoft has made it easy to migrate mainframe applications.”
New Pricing Benefits•
Leading TCO
•
Cloud-Optimized•
•
Pay As You Grow•
•
EDITIONSLICENSING MODELS
Server+CAL | Core-based
CHANGES TO LICENSING
Simplified Licensing Models
License Hardware Capacity by Cores
OR
Pay only for what you use
PRINCIPAL EDITIONS
LICENSING OPTIONS
Server+CAL Core-based Enterpri
seBusiness Intellige
nceStandar
d
License by User or Device
LICENSE THE SERVER
LICENSE USERS OR DEVICES
OR
PRINCIPAL EDITIONS
LICENSING OPTIONS
Server+CAL Core-based Enterpri
seBusiness Intellige
nceStandar
d