7 ways to be there before the sale
DESCRIPTION
This is a webinar that I co-hosted with Amber Naslund, Director of Community at Radian6. We discussed the "7 Ways To Be There Before The Sale" (see below).The presentation is significantly more colorful with the audio.7 Ways To Be There Before The Sale1. Have a product/service that doesn’t suck.2. Listen.3. Build a community management team.4. Engage.5. Create killer content.6. Be present.7. Give a darn (care).TRANSCRIPT
Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
7 WAYS TO BE THERE BEFORE THE SALE
7 WAYS TO BE THERE BEFORE THE SALE
Amber Naslund, Radian6DJ Waldow, Blue Sky Factory
June 30, 2010 at 2pm ETTwitter: #bsfwebinar
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Copyright 2010 Blue Sky Factory
About Blue Sky Factory
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@radian6@ambercadabra
@blueskyfactory@djwaldow
Copyright 2010 Blue Sky Factory
RADIAN6 PLUG
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Copyright 2010 Blue Sky Factory
BLUE SKY FACTORY PLUG #1 (WHO WE ARE)
Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve
success is email marketing.
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Copyright 2010 Blue Sky Factory
BLUE SKY FACTORY PLUG #2
http://www.blueskyfactory.com/7ways/
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Copyright 2010 Blue Sky Factory
What the heck does "being there
before the sale" have to do with
social media and email marketing?
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Copyright 2010 Blue Sky Factory
EVERYTHING
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Copyright 2010 Blue Sky FactoryOLD SALES MODEL.
Copyright 2010 Blue Sky FactoryNEW SALES MODEL.
Copyright 2010 Blue Sky FactoryB2B VS. B2C
Copyright 2010 Blue Sky FactorySALES: IF YOU ARE NOT SELLING, YOU’RE OUT
OF BUSINESS
Copyright 2010 Blue Sky Factory
REMINDERS
For those who have a short memory, are multi-tasking, and/or showed up a bit late
•#bsfwebinar, @radian6, @ambercadabra, @djwaldow, @blueskyfactory
•Slides & recording available shortly after
•Ask questions – in chat, on Twitter, via email
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Copyright 2010 Blue Sky Factory
READY?Twitter: #bsfwebinar
Copyright 2010 Blue Sky Factory
7 WAYS TO BE THERE BEFORE THE SALE
(aka, the entire webinar on one slide)1.Have a product/service that doesn’t suck.
2.Listen.
3.Build a community management team.
4.Engage.
5.Create killer content.
6.Be present.
7.Give a darn (care). Twitter: #bsfwebinar
HAVE A PRODUCT/SERVICETHAT DOESN’T SUCK
LISTEN.
BUILD A COMMUNITY MANAGEMENT TEAM.
Copyright 2010 Blue Sky FactoryENGAGE.
CREATE KILLER CONTENT.
…BUT REMEMBER
“You can’t take
something off the Internet.
That’s like trying to take
pee out of a swimming
pool.”- Joe Rogan’s character on Newsradio
BE PRESENT.
Copyright 2010 Blue Sky Factory
We Value Your
BusinessGIVE A DARN (CARE)!
Copyright 2010 Blue Sky Factory
7 WAYS TO BE THERE BEFORE THE SALE(save this slide)1.Have a product/service that doesn’t
suck.
2.Listen.
3.Build a community management team.
4.Engage.
5.Create killer content.
6.Be present.
7.Give a darn (care). Twitter: #bsfwebinar
Copyright 2010 Blue Sky Factory
The Right People
Passion
TimeKnowledgeLove
It.
Learn It.Leverage It.
Copyright 2010 Blue Sky Factory
About Blue Sky Factory
Twitter: #bsfwebinar
@radian6@ambercadabra
@blueskyfactory@djwaldow