Tricks to Utilize Big Data for Market Research

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Big data hides customers’ tendencies and habits. There are 7 tricks to utilize big data for market research. Browsing rich insight, observing customers keenly, utilizing marketability, inferring social media reviews, capturing emails, ETL and analyzing the ascertained information help in developing business intelligence.

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Points to Consider: Browse rich insight keeps an eye on customers Effective marketability Surf on social media Capture emails Extract, Transform and Load Analyze ultimately

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1. Browse Rich Insight Do web scraping using tools Study and know your audience Access data from retailers and

distributors Consolidate all analytics, CRMs and so

on Extract conclusion

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2. Keeps an Eye on Customers: Track customers via telemetry Tap geo-location for frequent

targeting Research ethnography via telemetry Take output of telemetry to learn

customer behaviour Predict what a customer will want in

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3. Effective Marketability: Observe marketing patterns Relate them with customers’ KPIs Develop consumers’ patterns and

performance

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4. Surf on Social Media: Create commercial page on social

media Detect customers satisfaction level Check reviews to learn their

expectations Ascertain result of ad campaigns

through a/c analytics

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5. Capture Emails: Detect incoming traffic on your

website or social media a/c Save investigation calls and emails Utilize them for email marketing Deploy software to capture emails

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6. Extract, Transform and Load (ETL) Extract data as per requirement Import it from various sources Consolidate it accordingly Derive conclusion eventually

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7. Analyze Ultimately : Capture customers’ marketing habits Derive rich insight from it Bring fore the analyst in you Infer in the report what projections

are

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