7 Social Media Tips for 17 year olds2011 NCLR Annual Conference, Washington, DC

jcisney 7/25/11

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Kodak and Social Media

www.kodak.com/go/followus

blogs @ Kodak

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What does a Chief Blogger do?

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• Facebook has over 640 million users (40% increase) and 7 billion pieces of content shared weekly.

• Twitter has 175 million users and there are an average of 95 million tweets a day (250% increase from 2010).

• YouTube has 490 million unique users worldwide, who view 92 billion page views each month, 2.9 billion hours a month. Average user spends 15 to 25 minutes a day on the site.

• There are over 200 million blogs and 34% of bloggers post opinions about products and brands.

• LinkedIn has 100 million users, 56% outside of the US. 100% growth from 2010.

Social Media Landscape - 2011

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• Go where our customers are.

• 78% of consumers trust peer recommendations while only 14% trust advertisements.

• Consumers that engage socially with brands are 50% more likely to buy – (study from market research firm Chadwich Martin Bailey and iModerate Research Technologies).

Why brands care about social media

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1000 Words Blog

Blogging example

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Post picked up by other blogs

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Featured around the world

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#1 Be an early adopter

Try new things. Be one of the first to sign up. Get your user name.

If it doesn’t catch on, you learned something. If it does catch on… you are ahead of the game.

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#2 Develop skills

Learn a wide variety of skills. They all contribute to a more well rounded experience and you never know when you might need them.

• Public speaking

• Writing

• Design

• Analytics

• Research

• Economics

• Marketing

• Public relations

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#3 Think before you post

Before you post…

Make sure you have your facts straight.

Think about who will see your post – don’t post things you wouldn’t want your parents to see. Or a potential boss. Or a college recruiter.

What will people think of you when they see what you post? Posts can last forever online.

Consider how the subject of a post might feel. Be polite and treat others how you want to be treated.

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#4 Become a creator or curator

What are you interested in? What field would you like to go into?

Create content or write about that field and become an expert.

OR follow what others in the field are doing and link to them… comment on their articles and offer your opinion.

Show that you know what you are talking about.

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#5 Be transparent

Be honest, open and REAL.

Don’t post as someone you aren’t.

Don’t portray false information online.

Be willing to admit you are wrong.

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#6 Manage your personal SEO

SEO = search engine optimization: the process of improving the visibility of a website or a web page in search engines

People turn to the internet for information, and they are using search engines to find it… like Google. What will people find if they Google you?

80% of companies use social media for recruitment; % of these using LinkedIn 95%

Set up your profile in LinkedIn for job hunting.

Create a website for your resume and college applications.

Think before you post!

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#7 Listen

Pay attention to what people are saying…

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#7 Listen

… learn from it and respond!

Listening can be the most important skillset… whether you are a company listening to your customers or you are a student listening to instructors, experts and influencers.

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