7 rules of blogging for business
TRANSCRIPT
Presented by
3C Marketing Group LLC
Colorado Women’s Chamber
7 Rules of Blogging for Business
Introduction
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Introduction
1/2
17,600,000,000
50,000,000,000
Who knows what these numbers represent?
Why Blogging Matters to Your Business
The buying process has shifted from
“finding buyers” to getting “found by buyers”
How Customers Used to Buy How Customers Buy Today
Sales Holds Power Customer Holds Power
Sales Answers Questions Customers Find Their Own Answers
Difficult for Buyers to Research Endless Research Options
Sequential Movement Buying Process Fluid Movement Buying Process
At the Center of “Getting Found” is a Blog
80% of Every B2C and B2B Purchase Begins with a Click
Blogs Feed the Beast (Google)
Blogs are the Jet Fuel of Social Media
Blogs Keep Your Business Open 24x7x365
Every Blog Page Represents a Door to Your Site
Blogs Help You Stand Out from the Crowd...if You Know
The 7 Rules of Blogging for Business!
7 Rules of Blogging for Business
1. Know Where You’re Going
2. Embrace Your Unique Voice
3. Plan Like a Publisher
4. It’s All About Them
5. Keywords Matter
6. Don’t Make Me Think
7. Tell the World
Rule #1 Know Where You’re Going
Alice in Wonderland asked the Cheshire cat
which path to take:
"if you don't care where you're going, it doesn't
make a difference which path you take.“
Rule #1 Know Where You’re Going
Key to Success:
Business Goals
Work Together with
Blogging Strategy s
your
* Connect Your Blog to Your
Business Goals worksheet
Rule #1 Know Where You’re Going
Identify Your Target Audience
Rule #1 Know Where You’re Going
Identifying your target market is not new
news. But the convergence of Content,
Search and Social Media Marketing,
brought about by the web, has taken the
traditional idea of identifying your target
market a step further. Today you also need
to “understand” your buyer.
• Know Your Target Market Worksheet
Rule #2 Embrace Your Unique Voice
Rule #2 Embrace Your Unique Voice
Stand Out from the Crowd with Your Voice
Voice is the way your writing sounds when it’s read. Your tone
of voice is your greatest ally. It introduces the personality of
your brand, helps to share your unique point of view and it
helps you stand out from the crowd.
• Develop Your Distinct Voice Worksheet
Rule #3: Plan Like a Publisher
What holiday do you think most
publishers of magazines are planning
for today?
Rule #3 Plan Like a Publisher
Blogging for Business success starts when
you marry your business promotions and
goals to blog topics.
Plan with an Editorial & Promotion Calendar
And they Lived Happily Ever After!
Rule #3 Plan Like a Publisher
Plan with an Editorial & Promotion Calendar
And they Lived happily ever after!
Establish Your Calendar Year
Work with 3-Month Rolling Increments
Map out Monthly Promotions and Business Goals
Identify topics and themes that support Promotions
and Goals
Mix Up Your Blog Posts with How-To, Interviews,
Point of View, Interviews, Industry Perspective,
Put It All Together in Your Editorial & Promotion
Calendar
• 2013 Editorial & Promotional Calendar
Rule #4 It’s All About Them
Who do You
Avoid at
Cocktail Parties?
Rule #4 It’s All About Them
Zig Ziglar said it best
“You will get all you want in life, if you help
enough other people get what they want.”
Your blog becomes your most valuable
marketing asset when you write blog posts that
educate and help your target market.
• 35 Blogging Topics
Rule #5 Keywords Matter
Writing a blog post and not optimizing it with
Keywords is like making a commercial and not
running it.
80% of all buying decision start on the web with
Keywords
Rule #5 Keywords Matter
4 Quick Ways to Discover Keywords
1. Ask Clients & Prospects
2. Brainstorm with Your Team
3. Type the Word in the Google
Search Field
4. Use Google AdWords Tool
Rule #5 Keywords Matter
To Use Google Keywords Tool Go to https://adwords.google.com/keywordstool
Type a Keyword or Phrase Here
Or you can type in a website URL here
Rule #5 Keywords Matter
Humans use Keywords to search, and Search
Engines use Keywords to help them understand
what your content is about.
Once you have identified relevant keywords used
by your prospects, add them to your blog posts in
places that matter to Search Engines.
This includes Title Tags, h1-h6 tags, the alt tag, and
lightly sprinkled thru the text.
Rule #6 Don’t Make Me Think
You may have the
most fantastic and
helpful blog post
ever...but if it looks
hard to read...
website visitors will
click away to
another site.
Rule #6 Don’t Make Me Think
The overall “look and feel” or layout of your blog
post is as important as the quality of your content.
Make it inviting and easy to read with these tips:
Make it Scannable
Use Informative Headings
Write Short Paragraphs
Use Bulleted Lists
Highlight Quotes
• Blog Layout Template
Rule # 6 Don’t Make Me Think
The web has become more visual. A great way to grab attention is
to add visual interest with relevant photos, graphics and videos.
Rule #7 Tell the World
Rule #7 Tell the World
Facebook Twitter
Add Arms and Legs to reach out and connect with your prospects and clients everywhere!
Thank-You!
Stay in touch!
Please visit our website, www.3CMarketingGroup.com and check out our blog.
You can reach us by e-mail at [email protected]
And we would love to talk to you live and in person, so call 888-333-3909!
Get your copy of all learning documents associated with this presentation at:
www.3CMarketingGroup.com/7-rules-of-blogging-for-business